2018 VOP BUYER PROFILE
Below are the separate results of the most important groups involved in the succes of VOP. The sales team memebers, the builders, customers and our owners that have selected homes. The results and some finding narrative is listed below. As a side note “customers” is a group that visited and did not buy.
HOME PRICING - What price range each group considers the “sweet spot,” or most requested by customers and brokers.
SALES TEAM
BUILDERS
CUSTOMERS
When reviewing the actual customer contract values it shows separation between our two most popular segments. The cottage buyer is most prevalent in the $350K - $399K buyer, and then the “custom” or larger, estate buyer in the $500K and up segment. Under $450K is 24 homes Over $450K is 27 homes. The middle split line appears to be that $450K mark. The $400K - $449K seems to be a zone of opportunity, especially as it relates to what all three “opinion” groups recorded.
DESIGN ELEMENTS REQUESTED - The groups were asked to rank in order the most popular design elements customers are seeking in their new home.
SALES TEAM
BUILDERS
CUSTOMERS *ranked
VOP OWNERS UNDER CONSTRUCTION OR CLOSED IMPORTANT TO ALL First floor master Low / No Maintenence Designer Kitchens NOT / LESS IMPORTANT TO ALL Bonus rooms Larger / more bedrooms INTERESTING New Home Warranty - This is important to showcase NEW vs. USED and the customers are not seeing huge value. We can focus more attention on this value enhancer.
SALES TEAM
BUILDERS
NUMBER OF BEDROOMS
CUSTOMERS
WHY WOULD YOU CHOOSE VOP AS A COMMUNITY What are the main reasons your customers would choose or have choosen VOP?
SALES TEAM
BUILDERS
CUSTOMERS
VOP OWNERS UNDER CONSTRUCTION OR CLOSED This question certainly points out a unanoumous #1, that i sthe access to the village..i.e. location. We will focus much more attention on our marketing on this. Feeling of safety and downsizing are also consistent requests per the surveys. Investment is one of the least inputterd reasons for choosing VOP. It’s evident VOP’s $/sqft requres the sophisticated buyer that understand the quality and details.
LUXURY UPGRADES What components or interior elements do you hear customers requesting the most upgrades?
This question certainly points out a unanoumous #1, that i sthe access to the village..i.e. location. We will focus much more attention on our marketing on this. Feeling of safety and downsizing are also consistent requests per the surveys.
SALES TEAM
BUILDERS
BUILDER SELECTION Why was aparticular builder selected. Opinions from the sales team and builders and actual answers from OWNERS. SALES TEAM BUILDERS
BUILDING PROCESS How was the design build process? SALES TEAM
BUILDERS
MOVE -IN DELIVERY Direct responses from owners as to how the delivery process has been.
ACTUAL OWNERS
ACTUAL OWNERS
CHALLENGES WITHIN THE BUILD PROCESS - What do you feel are the biggest challenges to building within VOP?
SALES TEAM
BUILDERS
WHO ARE OUR CUSTOMERS Each group answers their perspective our customer’s carreers. SALES TEAM
BUILDERS
CUSTOMERS
VOP OWNER DEMOGRAPHICSOwner demographics, as best recorded at contract survey.
ACTUAL OWNERS