Leaders in Sales and Marketing Leadership for over 20 years.
RED EARTH PROVEN SYSTEMS. SALESMANSHIP. CREATIVE MARKETING. WINNING CLUTURE.
Red Earth
is a leader in the marketing and sales of luxury resort and private club communities, bringing over two decades of experience in the sales, marketing and management of lifestyle and amenity-oriented real estate developments. The Principals of Red Earth have provided sales and marketing services for some of America's most successful resorts and private clubs, working with industry-leading developers and builders such as International Paper, Weyerhaeuser, Intrawest, Credit Suisse, Nicklaus Design, Tiger Woods Design, ITT, Pulte, DR Horton, Stevens Fine Homes, The Cliffs Communities and the Marlin Atlantis Corporation.
MISSION STATEMENT PRIMARY STATEMENT To be a market leader in New Home representation in the INDUSTRY. By combining higher than industrystandard conversion rates of buyers, along with ground breaking marketing idea-generation and execution. To operate at peak efficiency through systems and work flows designed by the principal group that allow maximum production leveraged through team members.
SECONDARY STATEMENT To operate as a company with team member enjoyment and success growth as a priority. To invest in the enjoyment, happiness and overall well-being of our team members. To create and leave a legacy company that exists and prospers beyond our initial principal group. A company where team members, vendors and customers remember and refer us for years to come.
“THE PERFECT DAY� time management
Goal Tracking
Defined Process
CORE VALUES Creative Marketing
Closing Mindset
GREAT ATTITUDE / CULTURE
Representing the finest communities, developers, Brands, and builders in the nation.
Old Bahama Bay West End, Bahamas Schooner Bay Abacos, Bahamas Aleia Belize
Sun River Caldera Springs Bend, OR
Mahogany Bay Belize Penn National Fayetteville, PA
The Idaho Club Sandpoint, ID
Promontory Park City, Utah The Glacier Club Schaffer's Mill Durango, CO Lake Tahoe, CA Saguaro Ranch Tucson, AZ Las Campanas Santa Fe, NM
Morningstar Ranch Austin, TX
Snowshoe Resort Snowshoe, WV Jasper Mountain Chattanooga, TN
Haig Point Hilton Head, SC Currahee Club Toccoa, GA Reunion Resort Orlando, FL
VOP Oakland Springs Huntsville, AL
Bella Collina Orlando, FL Quail West Naples, FL Tesoro Pt St. Lucie, FL
Viveros Pearl Islands, Panama
The CLIFFS COMMUNITIES North and South Carolina Mountain Air CC Burnsville, NC St. James Plantation Southport, NC Winding River Plantation Southport, NC River Lights Wilmington, NC The Bluffs Wilmington, NC
Red Earth
works with, and has been independently engaged by all segments of the retail real estate industry. Our partnerships focus on delivering and communicating the specific metrics and needs of the particular client at ALL stages of the project.
CAPITAL GROUPS DEVELOPERS BUILDERS SALES TEAMS
INITIAL DESIGN LAUNCH MODEL HOME CLOSE-OUT
Red Earth
works behind the scenes
promoting YOUR COMPANY AND YOUR BRAND. FROM DIGITAL ELEMENTS, SUPPORT MATERIAL, PRESs RELEASES, TO TEAM LOGo-WEAR….
its all your brand.
The leads generated for your project are not distributed…ever. The documents are proprietary for that client. We go to great lengths including: seeding databases to ensue our clients database, leads and success is singular to that client.
Each and every engagement receives a
Customer EXPERIENCE
MARKETING FUNNEL specific and unique planning session including budget and
Curious
Branding / Awareness
Interest
Lead Generation
absorption goals for all measurables. Our corporate playbook and policy manual ensures every dollar and every customer is maximized.
WE leave nothing to chance. Immediate / Creative Follow up
Engagement
Build Immediate / Sincere Rapport
Tour Generation Answer Four “Big Ones”
Six Steps of Closing
Experience
Support Material
ONSITE SALES PROCESS Emotion
Conversion Success
EXECUTION
Referral / Customer Satisfaction
Locate the PERFECT PROPERTY
Clarify / Qualify
COMMUNITY TOUR
Model / Home Demo
Red Earth
gets to work selling before the products are done. Finished, existing inventory is great, but our teams are trained and ready to sell the
Vision.
From the beginning, our creative marketing teams get to work assisting in
vision selling.
Our sales process creates urgency even before products are started or complete.
ROCKET SCIENCE™ Red Earth’s proprietary lead generation system locates defined audiences and encourages “registrations.” Once in the system our Nurture team kicks in and encourages engagement and site visits.
Red Earth reports and measures everything From satisfaction surveys to project wide aerial progress reports, all data relevant to efficiency and increased conversions is captured and distributed to each principal group.
PRESIDENT’S CLUB
Our sales membership even measures those sales activities of a team member that we know attributes towards a sale. We measure offsite meetings, training sessions attended, even the currency of the database before any bonuses are rewarded. In return, our team’s are the best trained, best informed, best compensated and happiest in the industry.
Red Earth
team members have access to
unbelievable, consistent training. Weekly online “all-sales” webcasts that include all team members across our network, separate marketing and management focused weekly meetings. Additionally, our proprietary
RED ZONE CHANNEL™
featuring
over 100 industry specific sales training videos including discussions, interviews and topics that can be accesses by our team members from their smartphones, computers or cars. This is one of the reasons we feel like we have
THE BEST TEAM IN THE LAND.
Leaders in Sales and Marketing Leadership for over 20 years.
RED EARTH PROVEN SYSTEMS. SALESMANSHIP. CREATIVE MARKETING. WINNING CLUTURE.
jpinter@redarthsales.com
910-777-1141