Leaders in Sales and Marketing Leadership for over 20 years.
RED EARTH PROVEN SYSTEMS. SALESMANSHIP. CREATIVE MARKETING. WINNING CLUTURE.
RED EARTH is a leader in the marketing and sales of luxury resort and private club communities, bringing over two decades
of experience in the sales, marketing and management of lifestyle and amenity-oriented real estate developments. The Principals of Red Earth have provided sales and marketing services for some of America's most successful resorts and private clubs, working with industry-leading developers and builders such as International Paper, Weyerhaeuser, Intrawest, Credit Suisse, Nicklaus Design, Tiger Woods Design, ITT, Pulte, DR Horton, Stevens Fine Homes, The Cliffs Communities and the Marlin Atlantis Corporation.
MISSION STATEMENT PRIMARY STATEMENT To be a market leader in New Home representation in the INDUSTRY. By combining higher than industry-standard conversion rates of buyers, along with ground breaking marketing idea-generation and execution.
To operate at peak efficiency through systems and work flows designed by the principal group that allow maximum production leveraged through team members. SECONDARY STATEMENT To operate as a company with team member enjoyment and success growth as a priority. To invest in the enjoyment, happiness and overall well-being of our team members.
To create and leave a legacy company that exists and prospers beyond our initial principal group. A company where team members, vendors and customers remember and refer us for years to come.
“THE PERFECT DAY� time management
Goal Tracking
Defined Process
CORE VALUES Creative Marketing
Closing Mindset GREAT ATTITUDE / CULTURE
Representing the finest communities, developers, Brands, and builders in the nation.
Old Bahama Bay West End, Bahamas Schooner Bay Abacos, Bahamas Aleia Belize
Sun River Caldera Springs Bend, OR
Schaffer's Mill Lake Tahoe, CA
Mahogany Bay Belize Penn National Fayetteville, PA
The Idaho Club Sandpoint, ID
Promontory Park City, Utah The Glacier Club Durango, CO Saguaro Ranch Tucson, AZ Las Campanas Santa Fe, NM Morningstar Ranch Austin, TX
Snowshoe Resort Snowshoe, WV Jasper Mountain Chattanooga, TN
Haig Point Hilton Head, SC
Currahee Club Toccoa, GA Reunion Resort Orlando, FL VOP Oakland Springs Huntsville, AL
Bella Collina Orlando, FL Quail West Naples, FL Tesoro Pt St. Lucie, FL
Viveros Pearl Islands, Panama
The CLIFFS COMMUNITIES North and South Carolina Mountain Air CC Burnsville, NC St. James Plantation Southport, NC Winding River Plantation Southport, NC River Lights Wilmington, NC The Bluffs Wilmington, NC
Red Earth works with, and has been independently engaged by all segments of the retail real estate industry. Our partnerships focus on delivering and communicating the specific metrics and needs of the particular client at ALL stages of the project.
CAPITAL GROUPS DEVELOPERS BUILDERS SALES TEAMS
INITIAL DESIGN LAUNCH MODEL HOME CLOSE-OUT
RED EARTH works behind the scenes promoting YOUR COMPANY AND YOUR BRAND. FROM DIGITAL ELEMENTS, SUPPORT MATERIAL, PRESS RELEASES, TO TEAM LOGO-WEAR….
its all your brand. The leads generated for your project are not distributed…ever. The documents are proprietary for that client. We go to great lengths including: seeding databases to ensue our clients database, leads and success is singular to that client.
CUSTOMER EXPERIENCE
MARKETING FUNNEL
Curious
Branding / Awareness
Interest
Lead Generation
THE RED EARTH PLAYBOOK OUTLINE Immediate / Creative Follow up
Engagement
Build Immediate / Sincere Rapport
Tour Generation Answer Four “Big Ones”
Six Steps of Closing
Experience
Support Material
ONSITE SALES PROCESS Emotion
Conversion Success
EXECUTION
Referral / Customer Satisfaction
Locate the PERFECT PROPERTY
Clarify / Qualify
COMMUNITY TOUR
Model / Home Demo
ROCKET SCIENCE™ Digital Lead Generation Program Red Earthʼs proprietary lead generation system locates defined audiences and encourages “registrations.” Once in the system our Nurture team kicks in and encourages engagement and site visits.
ROCKET SCIENCE™ Digital Lead Generation Program Our team delivers your digital image for influencing interest and engagement. Then with specific E-Blast content we nurture the leads to influence engagement.
• Virtual V-Mag “Dreamhome Collection Book” • Four unique designed E-Blasts designed for all viewing platforms (I-phone, I-pad, desktop.) Complete with designed individual hyperlinks. • Definition of “buyer profile” and creation of unique algorithm to attract those buyer registrations. Registrations to include name, email and phone numbers. • Creation of digital ads • Delivery of leads electronically daily to team members as the leads are obtained. • Leads are 100% retained and owned by engaged company. $5,000 first month $2,000 per month lead placement, distribution and management (minimum 3 month commitment.)
RENDERING Red Earth produces renderings in different formats, including the new award winning true-life styling.
• ONE TRUE-LIFE rendering $500 Group of three $1,250 • Floor plan b/w with dimensions $150 w/ color flooring $250 w/ 3d rendering look-down $500
RENDERING DIGITAL OVERLAY Red Earth produces life-like lifestyle renderings as well as aerial site plan overlays to assist in ”vision selling.”
Interior furnishing renderings Aerial site plan overlay • 5 Virtual Staged Photos $450 • Aerial Image w/ Site plan overlay $1,500 Quarterly updated aerial image $500
RED ZONE SALES TRAINING Featuring a full day session focusing on all aspects of urgency building, closing and creative presentations. In class and on-site sessions. Full day tuition includes one month access to Red Zone Channel $3,500
RED ZONE CHANNEL™ featuring over 100 industry specific sales training videos including discussions, interviews and topics that can be accesses by our team members from their smartphones, computers or cars.
RED EARTH subscribing team members have access to unbelievable, consistent training. Weekly online “all-sales” webcasts that include all team members across our network, separate marketing and management focused weekly meetings. Digital access subscription $1,000 per month per team
Leaders in Sales and Marketing Leadership for over 20 years.
RED EARTH PROVEN SYSTEMS. SALESMANSHIP. CREATIVE MARKETING. WINNING CLUTURE.
jpinter@redarthsales.com
910-777-1141