Jameson Dublin Film Fesival Rebranding by James Pitts

Typography for new identity PRIMARY CORPORATE TYPEFACES

ABCDEFGHI 0123 JAMESON FILM FESTIVAL bEBAS nEUE REGULAR abcdefghijklmnopqrstuvwxyz 1234567890 !”£$%^&*()_+=@#?,.~’;:

ABCDEFGHI 0123 JAMESON FILM FESTIVAL NEW CIRCLE REGULAR abcdefghijklmnopqrstuvwxyz NEW CIRCLE ITALIC 1234567890 NEW CIRCLE SEMI !”£$%^&*()_+=@#?,.~’;: NEW CIRCLE SEMI ITALIC NEW CIRCLE BOLD NEW CIRCLE BOLD ITALIC

SECONDARY CORPORATE TYPEFACES

ABCDEFGHI 0123 JAMESON FILM FESTIVAL AGENCY FB REGULAR abcdefghijklmnopqrstuvwxyz AGENCY RB BOLD 1234567890 !”£$%^&*()_+=@#?,.~’;:

ABCDEFGHI 0123 JAMESON FILM FESTIVAL CENTURY GOTHIC REGULAR abcdefghijklmnopqrstuvwxyz CENTURY GOTHIC BOLD 1234567890 CENTURY GOTHIC ITALIC !”£$%^&*()_+=@#?,.~’;: CENTURY GOTHIC BOLD ITALIC

THE USE OF TYPOGRAPHY TO STYLE DESIGNS AND LAYOUTS

bEBAS nEUE HIGHLIGHTED NEW CIRCLE HIGHLIGTED

DESIGN & TYPE

TYPOGRAPHIC DESIGN & HIGHLIGHTED COLOURS

CORPORATE COLOURS

WHITE PINK BLUE ORANGE YELLOW RED GREEN BLACK

PANTONE & STANDARD COLOURS BASE COLOUR 90% BLACK

The bars house the logo type, they move to fit the different sizes and shapes of the logo.

JAMESON DUBLIN INTERNATIONAL FILM FESTIVAL JAMESON DUBLIN INTERNATIONAL FILM FESTIVAL JAMESON DUBLIN INTERNATIONAL FILM FESTIVAL

LOGO STAG (NATIONAL ANIMAL OF IRELAND)

Final logo in all the colours for the new identity

Final logo with different variations of the motion bars with typography

JAMESON DUBLIN INTERNATIONAL FILM FESTIVAL

Jdiff

Website fot the new identity, its modern and minimal the kind of look that I want for the website. If I was to publish this website Iâ&#x20AC;&#x2122;d have the logo flashing in all of the different colours.

Letter head and compliment slip are tobe in 20% black with any of the colours. The logo has to be placed in the top right of the page for the letter head and the bottom left for the compliment slip. The address, website and phone number will be displayed also.The stag logo will be a watermark on both of these stationaries and will be displayed as it is in the images. please note that these images arnâ&#x20AC;&#x2122;t the correct size and are for display purposes only. Dimensions for letterhead : 210x297 mm (A4 page) Dimensions for compliment slip : 210 x99 mm (1/3 of a A4 page)

The business cards will have a 80% black background and will display the stags head in the different colours on the front only. The back will be 20% black and will display the persons name, email, occupation and phone number in mothion bars as seen below. The address, phone number and website will also be displayed in the bottom left cornor. The logo will be a watermark similar to the letterhead and compliment slip.

Dimensions of business card : 90x50 mm

Here is what the ID will look like. The ID will be used by staff, media and photographers. It will have a 80% black background with the logo and typography on the left hand side. The persons picture will be place in the top right with there details directly underneath. The logoâ&#x20AC;&#x2122;s colour can be changed to any one of the colours.

The ID will be placed in this holder on the left it will protect the ID and will be able placed around the neck with one of the neck ties below. The colour again will be 80% black with the stags head as the logo.

Here we have some merchandise that will be available to buy at all of the venues. The bags will come in black with a logo of the stags head and it will also be available in colour with a black stags head. The t-shirts above are dark grey and will have the stags head or the typography on them. The t-shirts will come in all sizes and will be both for males and females.

Here I have designed the packaging that will hold the popcorn and drinks that will be available at all of the venues kiosks the popcorn box is a take on the old style boxes they will be come in all the colours of the brand identity, the drinking cup will also come in all of the colours that the identity uses.

Here I have designed some more items that will be available to buy at the gift shops, the Stags will be grey with the identities colours as the antlers. Below I have badges all in the identies colours with the logo of the stag which will be in black.

Above is an other idea of what will be available to buy. Pencils that that will be in the colours of the identity and a notepad that will have the main logo on the front, this will be available in the colours also.

The tickets are fashioned in the old style of cinema ticket. They have a 80% black background and each consist of a different colour logo, and all the required details such as the name of the film, the time and the screen number. I like these thicket because they differ from all other available tickets on the market and they can be kept as a collectors item because of their uniqueness.

The uniform that women will wear consist of a blouse that will have the logo and a coloured collar (displayed above) the blouse will be black, they will also wear skinny black jeans and black high heels or black flats depending on the position of their job.

The uniform that men will wear consist of a black shirt that will have the logo and a coloured dixie bow (displayed above), they will also wear skinny black jeans and black shoes. Both uniforms are similar and relate to current fashion.

Here I have designed some vehicle signage which could be applied to various different vehicles below I have displayed a double decker bus and a van. Cars and jeeps could also get similar signage. This is a form of advertising and the vehicles can be used by promoters and staff.

Here I have designed some billboard advertisments that would be put up a few week prior to the launch of the film festival. The billboards will have a 80% black background and will have the logo in all the colours and the motion bar typography. Below are a couple of examples.

Here is a design for a smartphone app that will be available on itunes and google play (the android app store) the logo will be on a black and grey background and will only have the stags head as a logo. The app will give all the times and venues throughout the whole festival. It will also give relevant news and updates. Above is the logo and how it would look on a iphone and an android device.

The fyler and advertisements that will be put into magazines and newspapers. It will be able to be resized to any size required by newspapers. The ad is simple and will be related to the new brand identity.