Kelowna International Airport Identity

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KELOWNA With a population of 106,000 Kelowna is the largest city in British Columbia’s Okanagan Valley, which is located in the south central region of the province. The Okanagan Valley is located at the northern most end of the Sonora Desert and hence has a semi-arid climate, boasting long warm summers and short mild winters. Situated on the eastern shore of Okanagan Lake mid-way between Penticton in the south and Vernon in the north, Kelowna residents and tourists alike find the lake offers wonderful opportunities for boating, swimming or fishing. The nearby mountains attract hikers, skiers and outdoor enthusiasts of all descriptions. Three major ski hills are within an hour drive. Because of the beautiful scenery and abundance of tourist activity, Kelowna is one of the fastest growing cities in North America.

Kelowna International Airport Branding System




VISION Kelowna International Airport is a single runway airport operating scheduled air service to major hub airports of Vancouver, Seattle, Calgary, Edmonton and Toronto, as well as less frequent seasonal service to Cancún, Puerto Vallarta, Los Cabos, and Honolulu. Currently, the airport handles up to 36 commercial departures a day, or approximately 210 departures per week. Kelowna International Airport is one of the fastest growing airports in North America. The identity is designed to be clean, comfortable and accommodating to the ever-growing traffic arriving and departing from the airport. Inspiration comes from the pristine vistas of the surrounding Okanagan Valley. Kelowna International Airport sees itself as a gateway to unparalleled natural beauty—something locals and visitors will always take with them.

Kelowna International Airport Branding System


CLEAN RESPONSIBLE

COMFORTABLE

MODERN


WELCOMING OPTIMISTIC

INNOVATIVE


Kelowna International Airport Branding System


LOGO

The Logo is designed to be simple, clean and modern. The mark combines a K and I to form an arrow that implies movement and travel. The simple, bold shapes allow the mark to be seen clearly at any size or application.

Kelowna International Airport Branding System


LOGO USAGE

The height of the mark and the type should be uniform.

Space between the mark and type should be equal to the space between each line of type.

Type length should be exactly 3 times the length of the mark.

Although the logotype is designed to be read easily at a distance, it should never be purposely small. Make sure that “Kelowna International Airport� can be clearly read in any application.

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Kelowna International Airport Branding System


On a completely white background, the logotype may be used in one of the four darker colors in the Kelowna International Airport Color Palette, in addition to black.

On a color or photograph, the logotype MUST be white. If the background is a color, it must be dark enough to legibly read to logotype. If the background is a photograph, it must be dark enough and not too busy. The key is to keep the logotype as legible as possible on any background.

DO NOT tilt, distort or

DO NOT in any way

DO NOT use the logo on

skew the logo in any way.

change the type or

a busy background that

mark/type lockup.

renders it illegible.

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TYPE Due to its high legibility from any distance, the PF DIN family is used as the exclusive typeface for Kelowna International Airport. PF DIN features soft, readable and familiar elements that always appear even and balanced, an important feature in an airport.

PF DIN Text Pro Regular

PF DIN Display Pro Black

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Kelowna International Airport Branding System


ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

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COLOR P 288 C:100

R:35

M:89

G:63

Y:13

B:136

K:3

P 102

The color palette describe the stunning natural hues of the surrounding Okanagan Valley. Dark red and tan reflect the hillside foliage in autumn. The blue and yellow reflect the beautiful summers of Lake Okanagan and the fields of wild flowers. The light blue and grey reflect the majestic mountains during the winter season. Finally, the brown and green reflect the lush vegetation of the valley including the deep conifer forests.

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Kelowna International Airport Branding System

C:0

R:254

M:10

G:218

Y:100

B:0

K:0


P 704

P Cool Grey 1

P 7517

C:27

R:164

C:0

R:220

C:32

R:118

M:93

G:41

M:0

G:221

M:76

G:58

Y:98

B:34

Y:0

B:222

Y:100

B:23

K:27

K:15

K:33

P 730

P 551

P 349

C:23

R:191

C:33

R:165

C:88

R:10

M:49

G:132

M:11

G:201

M:26

G:125

Y:98

B:49

Y:0

B:235

Y:100

B:63

K:5

K:0

K:15



GRAPHICS

The natural beauty of Kelowna and the Okanagan Valley is the most noticeable thing for visitors arriving for the first time, and ultimately what they take away. The main supporting graphic of Kelowna International Airport are curving, parallel lines used to represent these landscapes “taking off� and arriving. They can be used to break up a single photograph, or each line may contain a single photo in some instances. When used as a solid form these lines become more subtle as a transparent overlay on a single photo or solid color.

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PHOTOGRAPHY THE ENVIRONMENT The primary source of imagery is the Okanagan Valley itself. Seasonal colors can be photographed to fit in with a particular color scheme. As Kelowna International Airport in very much dependant on the tourism industry of the Okanagan Valley, using beautiful imagery that expresses comfort or adventure is very important for the Airport’s overall message.

THE PEOPLE Using imagery of people in the airport or enjoying the outdoors is important in communicating the process of flying as comfortable and hassle-free. People used in the airport environment should appear to be relaxed and content. Outdoor shots should show people enjoying and interacting with nature.

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Kelowna International Airport Branding System


Kelowna International Airport Branding System

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, Kelowna V1V 1S1

Kelowna Inte

ort Way | Suite 1, 33 Airp rnational Airport

| E info@kelow

| P 1- 0-76 - 1

wnaairport.com naairport.com | kelo


APPLICATIONS

Airport Security

Micheal Scott

P: 444. . E: mscott@kelownaairport.com Suite 1, 33 Airport Way Kelowna V1V 1S1

Suite 1, 33 Airp

ort Way | Kelowna

V1V 1S1

Kelowna International Airport Branding System

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WEBSITE

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Kelowna International Airport Branding System



VEHICLES

Airport Shuttles

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Kelowna International Airport Branding System


Airport Police

Kelowna International Airport Branding System

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GRAPHIC APPLICATIONS

Wall Graphics

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Kelowna International Airport Branding System


Banners

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Luggage Cart

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Kelowna International Airport Branding System


Window Graphics

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SIGNAGE

Road Entry Gate

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Kelowna International Airport Branding System


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Outside Directional Sign

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Kelowna International Airport Branding System


Kelowna International Airport Branding System

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INTERIOR SIGN LOCATION PLAN

1A

1B

1E 3A

2B

2A 7A

7B

1C

5A 7C

5B

4A

4C

2C

4B

4D

4E 5D

5C

First Floor

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Kelowna International Airport Branding System


Directional Pylon Directional Projecting Directional Wall Directional Hanging Restroom Projecting

4F

4G

Vendor Wall/Projecting Check-In Desk Hanging

5E

Gate Desk Hanging

3B

6BW

5F

6C

2D

6D

6E

1D

5G

6A 6F

8A

8B

8C

8D

Second Floor

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INTERIOR SIGN CALL OUT

1C

1A Check-In Departures Arrivals Restrooms Escalator Elevator 1B

2A Check-In Departures

Restrooms Escalator Elevator

Restrooms Elevator Escalator

Restrooms Escalator Elevator

3A Departures Arrivals

2B

2C Baggage Claim Customs

Gates 1-2 Gates 3-4 2D Restrooms Restaurnts Lounge Restrooms Shopping

Kelowna International Airport Branding System

Departures Arrivals 3B

Departures Arrivals

1D Check-In Departures Arrivals

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1E Check-In Departures

Sky Lounge

Departures Restrooms


4A

4F Baggage Claim

Security Check Departures Restrooms

4B Baggage Claim

4G Security Check Departures

4C Customs 4D Restrooms

7A 3

8A Gate 1

7B 2

8B Gate 2

7C 1

8C Gate 3 8D Gate 4

4E Restrooms

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INTERIOR SIGNAGE

Pylon Directional

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Kelowna International Airport Branding System


Kelowna International Airport Branding System

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Departures Arrivals

Projecting Directional

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Kelowna International Airport Branding System


Kelowna International Airport Branding System

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Departures Arrivals

Hanging Directional

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Kelowna International Airport Branding System


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CHECK-IN COUNTER

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Kelowna International Airport Branding System


Kelowna International Airport Branding System

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