KELOWNA With a population of 106,000 Kelowna is the largest city in British Columbia’s Okanagan Valley, which is located in the south central region of the province. The Okanagan Valley is located at the northern most end of the Sonora Desert and hence has a semi-arid climate, boasting long warm summers and short mild winters. Situated on the eastern shore of Okanagan Lake mid-way between Penticton in the south and Vernon in the north, Kelowna residents and tourists alike find the lake offers wonderful opportunities for boating, swimming or fishing. The nearby mountains attract hikers, skiers and outdoor enthusiasts of all descriptions. Three major ski hills are within an hour drive. Because of the beautiful scenery and abundance of tourist activity, Kelowna is one of the fastest growing cities in North America.
Kelowna International Airport Branding System
VISION Kelowna International Airport is a single runway airport operating scheduled air service to major hub airports of Vancouver, Seattle, Calgary, Edmonton and Toronto, as well as less frequent seasonal service to Cancún, Puerto Vallarta, Los Cabos, and Honolulu. Currently, the airport handles up to 36 commercial departures a day, or approximately 210 departures per week. Kelowna International Airport is one of the fastest growing airports in North America. The identity is designed to be clean, comfortable and accommodating to the ever-growing traffic arriving and departing from the airport. Inspiration comes from the pristine vistas of the surrounding Okanagan Valley. Kelowna International Airport sees itself as a gateway to unparalleled natural beauty—something locals and visitors will always take with them.
Kelowna International Airport Branding System
CLEAN RESPONSIBLE
COMFORTABLE
MODERN
WELCOMING OPTIMISTIC
INNOVATIVE
Kelowna International Airport Branding System
LOGO
The Logo is designed to be simple, clean and modern. The mark combines a K and I to form an arrow that implies movement and travel. The simple, bold shapes allow the mark to be seen clearly at any size or application.
Kelowna International Airport Branding System
LOGO USAGE
The height of the mark and the type should be uniform.
Space between the mark and type should be equal to the space between each line of type.
Type length should be exactly 3 times the length of the mark.
Although the logotype is designed to be read easily at a distance, it should never be purposely small. Make sure that “Kelowna International Airport� can be clearly read in any application.
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Kelowna International Airport Branding System
On a completely white background, the logotype may be used in one of the four darker colors in the Kelowna International Airport Color Palette, in addition to black.
On a color or photograph, the logotype MUST be white. If the background is a color, it must be dark enough to legibly read to logotype. If the background is a photograph, it must be dark enough and not too busy. The key is to keep the logotype as legible as possible on any background.
DO NOT tilt, distort or
DO NOT in any way
DO NOT use the logo on
skew the logo in any way.
change the type or
a busy background that
mark/type lockup.
renders it illegible.
Kelowna International Airport Branding System
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TYPE Due to its high legibility from any distance, the PF DIN family is used as the exclusive typeface for Kelowna International Airport. PF DIN features soft, readable and familiar elements that always appear even and balanced, an important feature in an airport.
PF DIN Text Pro Regular
PF DIN Display Pro Black
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Kelowna International Airport Branding System
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Kelowna International Airport Branding System
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COLOR P 288 C:100
R:35
M:89
G:63
Y:13
B:136
K:3
P 102
The color palette describe the stunning natural hues of the surrounding Okanagan Valley. Dark red and tan reflect the hillside foliage in autumn. The blue and yellow reflect the beautiful summers of Lake Okanagan and the fields of wild flowers. The light blue and grey reflect the majestic mountains during the winter season. Finally, the brown and green reflect the lush vegetation of the valley including the deep conifer forests.
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Kelowna International Airport Branding System
C:0
R:254
M:10
G:218
Y:100
B:0
K:0
P 704
P Cool Grey 1
P 7517
C:27
R:164
C:0
R:220
C:32
R:118
M:93
G:41
M:0
G:221
M:76
G:58
Y:98
B:34
Y:0
B:222
Y:100
B:23
K:27
K:15
K:33
P 730
P 551
P 349
C:23
R:191
C:33
R:165
C:88
R:10
M:49
G:132
M:11
G:201
M:26
G:125
Y:98
B:49
Y:0
B:235
Y:100
B:63
K:5
K:0
K:15
GRAPHICS
The natural beauty of Kelowna and the Okanagan Valley is the most noticeable thing for visitors arriving for the first time, and ultimately what they take away. The main supporting graphic of Kelowna International Airport are curving, parallel lines used to represent these landscapes “taking off� and arriving. They can be used to break up a single photograph, or each line may contain a single photo in some instances. When used as a solid form these lines become more subtle as a transparent overlay on a single photo or solid color.
Kelowna International Airport Branding System
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PHOTOGRAPHY THE ENVIRONMENT The primary source of imagery is the Okanagan Valley itself. Seasonal colors can be photographed to fit in with a particular color scheme. As Kelowna International Airport in very much dependant on the tourism industry of the Okanagan Valley, using beautiful imagery that expresses comfort or adventure is very important for the Airport’s overall message.
THE PEOPLE Using imagery of people in the airport or enjoying the outdoors is important in communicating the process of flying as comfortable and hassle-free. People used in the airport environment should appear to be relaxed and content. Outdoor shots should show people enjoying and interacting with nature.
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Kelowna International Airport Branding System
Kelowna International Airport Branding System
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, Kelowna V1V 1S1
Kelowna Inte
ort Way | Suite 1, 33 Airp rnational Airport
| E info@kelow
| P 1- 0-76 - 1
wnaairport.com naairport.com | kelo
APPLICATIONS
Airport Security
Micheal Scott
P: 444. . E: mscott@kelownaairport.com Suite 1, 33 Airport Way Kelowna V1V 1S1
Suite 1, 33 Airp
ort Way | Kelowna
V1V 1S1
Kelowna International Airport Branding System
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WEBSITE
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Kelowna International Airport Branding System
VEHICLES
Airport Shuttles
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Kelowna International Airport Branding System
Airport Police
Kelowna International Airport Branding System
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GRAPHIC APPLICATIONS
Wall Graphics
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Kelowna International Airport Branding System
Banners
Kelowna International Airport Branding System
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Luggage Cart
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Kelowna International Airport Branding System
Window Graphics
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SIGNAGE
Road Entry Gate
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Kelowna International Airport Branding System
Kelowna International Airport Branding System
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Outside Directional Sign
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Kelowna International Airport Branding System
Kelowna International Airport Branding System
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INTERIOR SIGN LOCATION PLAN
1A
1B
1E 3A
2B
2A 7A
7B
1C
5A 7C
5B
4A
4C
2C
4B
4D
4E 5D
5C
First Floor
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Kelowna International Airport Branding System
Directional Pylon Directional Projecting Directional Wall Directional Hanging Restroom Projecting
4F
4G
Vendor Wall/Projecting Check-In Desk Hanging
5E
Gate Desk Hanging
3B
6BW
5F
6C
2D
6D
6E
1D
5G
6A 6F
8A
8B
8C
8D
Second Floor
Kelowna International Airport Branding System
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INTERIOR SIGN CALL OUT
1C
1A Check-In Departures Arrivals Restrooms Escalator Elevator 1B
2A Check-In Departures
Restrooms Escalator Elevator
Restrooms Elevator Escalator
Restrooms Escalator Elevator
3A Departures Arrivals
2B
2C Baggage Claim Customs
Gates 1-2 Gates 3-4 2D Restrooms Restaurnts Lounge Restrooms Shopping
Kelowna International Airport Branding System
Departures Arrivals 3B
Departures Arrivals
1D Check-In Departures Arrivals
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1E Check-In Departures
Sky Lounge
Departures Restrooms
4A
4F Baggage Claim
Security Check Departures Restrooms
4B Baggage Claim
4G Security Check Departures
4C Customs 4D Restrooms
7A 3
8A Gate 1
7B 2
8B Gate 2
7C 1
8C Gate 3 8D Gate 4
4E Restrooms
Kelowna International Airport Branding System
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INTERIOR SIGNAGE
Pylon Directional
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Kelowna International Airport Branding System
Kelowna International Airport Branding System
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Departures Arrivals
Projecting Directional
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Kelowna International Airport Branding System
Kelowna International Airport Branding System
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Departures Arrivals
Hanging Directional
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Kelowna International Airport Branding System
Kelowna International Airport Branding System
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CHECK-IN COUNTER
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Kelowna International Airport Branding System
Kelowna International Airport Branding System
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