TAOBAO HEADQUARTERS J I AQ I Z H O U 03 4 8524 8 I AC A D EMY O F A RT UNI V ER SI T Y GR A DUAT E SCH O O L IN T ERI O R A RCHI T EC T URE & D ESIGN FIN A L T HESIS PRESEN TAT I O N I D ECEM BER 9, 2014
TABLE OF CONTENTS
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THESIS SUMMARY
ANALYSIS
PRECEDENT STUDIES
ABSTRACT
SITE INTRODUCTION
D' ESPRESSO
INSPIRATION
CLIMATE
SKYPE HQ
DESIGN CONCEPT
TRANSPORTATION
SINGTEL CALL CENTER
BUILDING LOCATION NEIGHBOURHOODS BUILDING EXISTING CONDITIONS CLIENT USER PROFILE
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DESIGN DEVELOPMENT
FOCUS SPACES
ABOUT
CONCEPT DEVELOPMENT
PUBLIC AREA - 1ST FLOOR
AUTOBIOGRAPHY
PROGRAMMING
CAFÉ - 2ND FLOOR
RESUME
LANDSCAPE DESIGN
OFFICE FLOOR - 3RD FLOOR
BIBLIOGRAPHY
FLOOR PLAN
THESIS S U MMA RY
C H AP T E R 1 I T HE SI S SUMMA RY
AB ST R AC T
Nowadays, most of us work in standard and conventional workspaces. The traditional white or beige-colored work environment with its predictable decoration is boring, unexciting and, even more importantly, uninspiring. Based on the concept of “Inverted Perspective and Perception�, this project focuses on working environments with more collaborative and communicative spaces, and utilizes interesting visual perspectives and sensuous perception as a design strategy. The main goal of this project is to create a new commercial office space that enhances the culture of a company, improves the performance of people who have highly inventive minds and inspirs users to live and rethink things in different ways.
Abstract Head Illusion
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C H AP T E R 1 I T HE SI S SUMMA RY
I NSP IR AT IO N
Handstands The CEO of the Alibaba Group - Ma Yun, he established Taobao and changed the way for Chinese people to shop from onsite to online. Ma Yun is always asking his employees to do handstands everyday if they could, because he believes to do handstands would help people to develop new ideas of thinking when they get chanllenges during the work, and to exercise bodies for health. Ma Yun would like to use the way to tell all the employees who are working in Taobao that everything will be different if you see the world upside down.
C H AP T E R 1 I T HE SI S SUMMA RY
Inception I saw Inception about two years ago and felt incredibly stunning after all the hype, about the architecture. Four characters in the film are architects, physics doesn't exist and the best Nolan who is the director of the movie could come up with was Paris bending back in on itself. Everything you saw in the film is flipped and inverted. You would never think that buildings are on the top of your head and the roads are connected to the sky. The visual effects are really stunning and amazing. It inspired me with a lot of ideas about interior design.
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1. Scene of Movie INCEPTION 2. Poster of Movie INCEPTION 3. Photo#1 of Ming 4. Photo#2 of Ming
Artist A Taiwanese performance artist Huang Ming-cheng who spent the past years triped around the world and took pictures of himself when he doing handstands. Every location on which Huang did handstands carried a degree of physical risk — whether it was on a cliff, a rock in the middle of the ocean, the back of an old scooter, and the ridgepole of a steel roof. Huang named his travel picture series, “Mr. Candle,” because he once drew the outline of a person doing a handstand. He thought people will see a lot things when they do handstands.7
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C H AP T E R 1 I T HE SI S SUMMA RY
D ES IGN C O N CE P T
The concept for the commercial office design is “Inverted Perspective & Perception", and I was inspired by the culture of the Taobao company. Ma Yun, the main founder of the Taobao Company, always encourages people who are working in his company to do handstands, because he believes everything will be changed if they use another perspective to view the world and rethink things. Today he is one of the most successful people in China, but he has experienced failure in the past. He was full of confidence and ability to start a business, but, his first attempt was ultimately frustrating. At that time, he tried to do handstands when his brain was not working well and he saw things completely differently than usual. In this way, he refreshed his ways of thinking and got many new ideas to develop his business which brought him his first success. From then on, Mr. Ma has believed doing handstands is the best way to look for new ideas, and he has made it part of the culture of the Taobao Company to encourage employees. I would like to utilize the concept of “Inverted Perspective and Perception” from the culture of the company to design the office spaces. This concept will be realized using specific strategies including: horizontal and vertical views through structure at random angles, materials and colors that have strong contrasts, and interesting, forced and illusionary perspectives in order to challenge people’s eyes and senses. This approach will provide fresh and unique perspectives for the users working in the environment. The purpose of this project is to encourage and inspire people to rethink ideas and to spark their creativity and see things from another perspective. Looking at the world from an inverted point of view is not flips objects and your body 180 degrees, but it also puts yourself in a situation that you are not used to living and working in.
The Quiet Mind #3, Photoed By: Kamin Jaroensuk
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A N A LY S I S
C H AP T E R 2 I ANALY SI S
SITE I N T R O D U C T I O N
Hangzhou is located on the southeast coast of China. It is the capital of Zhejiang Province, and it is the political, economic, scientific, educational, and cultural center of the province. The total area of the city covers 16,596 Km2 with a population of 6,776,400. Hangzhou is a historical city and is a key center of tourism in China. It is known as “Paradise on Earth”, “the Center of Culture”, “the Home of Silk”, “the Capital of Tea”, and “the Town of Fish and Rice”. Hangzhou has eight districts within it including Shangcheng, Xiacheng, Gongshu, Xihu, Jianggan, Binjiang, Xiaoshan, and Yuhang, and five counties surrounding it including Fuyang, Lin’an, Jiande, Tonglu, and Chun’an. All of these countries are under the governance of the city of Hangzhou.
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1. Map of China 2. Outline Map of Zhejiang Province 3. Outline Map of Hangzhou with Main Districts 4. Map of Hangzhou with All Districts
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C H AP T E R 2 I ANALY SI S
CLI M AT E
Hangzhou has a subtropical monsoon climate with four distinct seasons. It is warm and humid with sufficient sunshine and plentiful rainfall. The spring starts from late March to middle June. It is warm and moist in the spring, when green willows and pink peach blossoms appear around West Lake. Spring is one of the best seasons for people go on walking tours. Summer is very hot and wet. Hangzhou has typhoons which bring heavy wind and rains. Fall runs from October to early December, during which time the temperature is really comfortable, and this is the second best time to visit the city after the spring. This is a great time to admire the beautiful maples in the scenic areas of the city. The winter in Hangzhou is the coldest period of the year. It snows occasionally at this time and people enjoy celebrating the New Year’s Festival. The spring and fall are short, and the winter and summer are long. The average annual temperature is 18.0 degree celsius, so the city is good for people to live comfortably.
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1/2/3/4: Spring/Summer/Fall/Winter of Hangzhou 5. Average Temperature of Hangzhou 6. Average Rainfall of Hangzhou
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C H AP T E R 2 I ANALY SI S
TRAN S P O RTAT I O N
Hangzhou has an efficient public transportation network consisting of a bus and metro system and many taxis. The city is known for its extensive Bus Rapid Transit network expanding from downtown to many suburban areas through dedicated bus lanes on some of the busiest streets in the city. It helps a lot in daily transportation during the traffic jam. Additionally, Hangzhou has an extensive free public bike rental system that have rental centers convenient to bus stations in the city and in the suburbs. This enables people to rent a bike and travel everywhere. Moreover, the first metro line opened in 2012, and it connects downtown with suburban areas of the city from Xianghu to Wenze Road. The other 8 lines are still under construction, and they will be expected to be completed in a few years.
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1/2/3. Bus/Rental Bike/Metro System in Hangzhou 4/5/6. Bus/ Rental Bike/ Metro Map of Hangzhou
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C H AP T E R 2 I ANALY SI S
District Demographics: 51,000 People
BUIL D I N G L O C AT I O N
Gender
Male - 60% Female - 40%
Stone Bridge Trde & Business Economics Circles
Xintiandi Innovation & Entrepreneurial Core Area
Northern Sport Park Ecological Leisure Circles
North & South Trde & Business Landscape Zone
Peace Conference & Exhibitions Business Circles
The Dong Xin Rd is located in north of downtown, which is in Xia-cheng District. This area has been become a haven for innovative and developing business, and also is a new seat of a high-tech industrial base of the city. The size of this area is 18.8 square miles. Following a sounder economic policy, the Xia-cheng District has imported advanced technology, strengthening the research and development sector, manpower training, and pollution control, and reinforcement of economic development.
Municipal Goverment
District Goverment Grand Canal Leisure Landscape Zone
Wulin CBD Core Area Provincial Goverment
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Age
Monthly Incoming
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1/2/3/4. Charts of Demographics 5. Zoning Map of Xiacheng District 6. Building Loacation Map
Level of Educaiton
0 - 18 - 15%
$250 - $550 - 19%
No colloge - 24%
19 - 30 - 35%
$551 - $1000 - 42%
High School- 13%
31 - 55 - 36%
$1001 - $1500 - 25%
College - 39%
56 - 90 - 14%
$1501 - $2000 - 14%
Grad School - 24%
Si te
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C H AP T E R 2 I ANALY SI S
N EI B O UR H O OD S
The Xia-cheng District is a residential neighborhood conveniently located nearly colleges of institute, medical care centers, shopping malls, restaurants and banks. This area enjoys a superb geographic location, with a flow of 46,000 people visiting the area every day. People who live here are middle class and foreign people who are working here. There are many corporations and shopping malls there as well as residential buildings.
Site
E d u c a t i on
Ri ver
B u s i n es s & Com m er c i a l
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C H AP T E R 2 I ANALY SI S
BUI L DING E X I S TI N G CON D I TI O N S
Location: 462 Dongxin Rd, Hangzhou, Zhejiang, China Total Square Footage: 100,440 sq. ft Building Size: 18,892 sq. ft (1-2 Level), 12,470 sq. ft (3-8 Level) Building Height: 124 ft 81/16in Story: 9 Stories Building Construction: Reinforced Concrete
This building is located on Dongxin Road in Xia-cheng District. This area of Hangzhou is gradually changing from a manufacturing zone to a center of the information-based economy. The building used to be a hotel, but it has been abandoned for 10 years. In 2004, the owner of this building wanted to redesign the hotel, but the project was suspended due to some internal factors.
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1. West Direction of the Building 2. South Direction of the Building 3. East Direction of the Building 4. Part B, 2 Story - Building
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C H AP T E R 2 I ANALY SI S
Parking Area The building is located at the bend of a river. A bridge connects the building to an open space on the other side of the river. This open area used to be a parking lot for the hotel. The Desheng Expressway runs along the south side of the site, and a major city street runs under the expressway, and serves as a convenient transportation connection.
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1. Parking Area of the The Map 2. Desheng Expressway 3. River 4. Parking Area
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C H AP T E R 2 I ANALY SI S
Building Plans The building has 9 stories including a penthouse, and totals 100,440 sq.ft. It is composed of two parts. Part A is the main 9-story building and Part B is a 2-story building which is extended from the main building. There is a garden in front of the building, but it has been neglected and is currently covered by long grass and overgrown trees. From the third floor to eighth floor, a rectangular mass extends from the main building. This building offers a lot of design potential.
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1. 1st & 2nd Floor Plan 2. Typical Floor Plan 3. Elevation Plan
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C H AP T E R 2 I ANALY SI S
CLI E NT
Taobao is an IT Company that is one of the largest (c2c) multinational internet electronic commerce companies in China, and it has been headquartered in Hangzhou since its founding in 2003. Taobao manages an online auction and shopping website, and provides a platform to people and businesses to buy and sell a broad variety of goods and services nationwide. According to the Alexa.com, Taobao was the third most visited website in China in October 2013.
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1. Logo of Taobao Mobile App 2. Logo of Taobao Website 3. Enterprise Image of Taobao 4. Poster of Taobao
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C H AP T E R 2 I ANALY SI S
U SE R PR O F ILE
The main target users are 275 employees who are working in the Taobao Company. The employees are classified by four levels. First, Middleaged employees, they are older than 45 years old, occupied 18% of all staffs. They are working for management in the company. Employees are range from 30-40 years old, occupied 40% of all staffs. They are working for technological development. Employees are range from 2530 years old, occupied 28% of all staffs. They are working for creative development. Trainee are younger than 25 years old, occupied 14% of all staffs. They are working for both technological development and creative development. 45% of the employees are foreign people and students who are moving from other cities from China.
Ma Yun CEO of Alibaba Group Founder of Taobao Company
Ma Yun is a Chinese Internet entrepreneur. He is an executive Chairman of Alibaba Group, a family of highly successful Internet-based businesses. He founded Taobao.com in May 2003 based on the investment of the Alibaba Group.
Zhang Yong CEO of Alibaba Group Founder of Taobao Company
Zhang Yong is currently the chief operating officer of Alibaba Group and the vice CEO & CFO of Taobao. Basically, after T-Mall (Taobao Mall) was independented from Taobao in June 2011, he was appointed as the CEO of T-Mall.
Qiu Changheng CEO of Alibaba Group Founder of Taobao Company
Qiu Changheng is currently the manager of Taobao Wireless Business and the vice CEO of Alipay. He manages the development of mobile terminal, which is create apps for people who could buy and sell things by smart phones.
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PRECEDENT S T U D IES
C H AP T E R 3 I PR E C E D E NT STUDIES
D 'ES PR E S S O
Designer took the idea of a library and flipped the usual space. Making good business sense and just might become a recognizable branding signature in that area. The "books" are actually tiles printed with photos of bookshelves at a local travel bookstore that around the room, including the floor, walls and ceiling. It makes you feel like standing on books. It gives an an amazing visual impact to custom-ers. The "floor" is the left-hand wall with a dark hardwood flooring. The ban-quette almost looks like a couch that could be resting on that floor. When you look to the right, you'll see the globe lighting is actually came out horizontally, looking as if gravity is having its way with the room. The glowing glass panels were looks as the ceiling. It makes people feel like one gets after one too many espressos on an empty stomach.
Category: Food Retailer
Location: NY, USA
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C H AP T E R 3 I PR E C E D E NT STUDIES
SK YP E H Q
Skype’s main goal was to design a world-class office that would different from companies of Bay Area. Their new space not only had to be a design statement that reflected their modern but fun personality, but it also had to meet very specific acoustic requirements to support the company’s extensive use. All of the casual meeting areas are unique, and there are three distinct phone booth types: light and bright for active thought; medium col-ored for meditative thought; and dark cave-like rooms for introspective thought. Skype needed three distinct types of spaces: collaboration, contemplation and concentration spaces. Designer believes that people, not conference rooms, deserve natural light, the archi-tects took advantage of the exterior windows and located all workstations at the concentration space. Meeting rooms and phone booths were priori-tized as no member of staff had a private office (an open floor plan with a benching workstation system was implemented). Contemplation spaces were interspersed in the form of over-lapping casual lounges.
Category: Office
Location: Palo Alto, USA
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C H AP T E R 3 I PR E C E D E NT STUDIES
SI NG T E L C A L L CE N TE R
In redesigning SingTel’s existing call centre in Singapore, SCA Design have gone well out of the box to create multiple ways for staff to collaborate, and unwind. With this project, SCA Design (a member of the ONG&ONG Group) have deliberately eschewed all traditional notions of what a call centre should look like, while seamlessly integrating the concept of communication – SingTel’s core business – into both the functional and aesthetic aspects of the design. Given the challenges typically faced by call centre employees, the design team wanted to create a workspace where excellent customer service could be delivered, and where the wellbeing of all staff was considered. With that in mind, the design incorporates huddle areas following the themes of Park and Playground, Home, Sports and Beach – which were chosen to convey the message that SingTel is an indispensible part of the lives of Singaporeans; these huddle areas serve as places for collaboration and special events, as well as for rest and relaxation.
Category: Office
Location: Singapore
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D ES IGN D EV EL O P M E NT
C H AP T E R 4 I D E SI GN D E VE LOPMEN T
CO NC E PT DE V E L OP ME N T
When we talk about “Inverted Perspective”, we would imagine everything upside down in the brain, because this is the most directly way to think about the inverted views. However, “Inverted” is not represents to put something upside down, it also stands for transposing position, order and arrangement. By reading the explanation of “Inverted”, I developed this concept as six elements including: solids and voids, scale and proportion, rhythm & chaos, flatness and irregularity, light and shade and color and white and black. To sum up these six elements, then to design the project with specific strategies including: horizontal and vertical views through structure at random angles (solids and voids, rhythm & chaos), materials and colors that have strong contrasts (flatness and irregularrity, color & white and black), and interesting, forced and illusionary perspectives (scales and proportions, light and shade) in order to challenge people’s eyes and senses.
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1. Solids & Voids 2. Scale &Proportion 3. Rhythm & Chaos 4. Flatness & Irregularity 5. Light & Shade 6. Color & White and Black
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
Concept Sketches Based on the six elements including: solids and voids, scale and proportion, rhythm and chaos, flatness and irregularity, light and shade and color and white and black, I transformed the original ideas to some sketches that would represent my concept into the project clearly.
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1. Strategy#1: Structure at Random Angles 2. Strategy#2: Strong Contrast 3. Strategy#3: Forced and Illusionary Perspectives
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
PRO GR AM M I N G
OFFICE
BACK OF HOUSE
ELEVATOR
SECOND RECEPTION AREA PARKING
ELEVATOR RECEPTION AREA
GALLERY
GIFT SHOP LOBBY
COURTYARD
LANDSCAPE
LANDSCAPE
WAITING AREA
SECONDARY ENTRANCE
YOGA ROOM
CHILD CARE CENTER
MAIN ENTRANCE
Le v e l 1
KITCHEN & STORAGE
OPEN KITCHEN
ELEVATOR
ELEVATOR RESTROOM
GYM & THEATER CAFE
Le v e l 2
The 9-story building is in a unique location at the bend of a river, with a bridge connecting the building to a parking area on the other side of the river. Therefore, I designed two different entrances for the building, visitors and will come from the main entrance, and employees will come from the other one, and I separated the first floor into a public zone and a private zone. The public zone includes a reception area, a gift shop, a small gallery and a waiting area. These functional spaces have to be easily accessible and also have nice views, so I located the main entrance where it would be face to the main road and open to the courtyard. The main entrance serves the public who use the outdoor spaces or visit the indoor public spaces, and also those employees who come to work by public transportation. The private zone includes a secondary reception area, a yoga room and a child care center. The private entrance provides convenient access for employees who come to work by car. It helps to separate the flow of people during office hours and ensures the security of the building. I divided this project into five parts: A Landscape area at the front side of the building, lobby area (1st Floor), cafĂŠ (2nd Floor), offices (3rd-8th Floor) and penthouse. All but the penthouse are my design.
OFFICE RESTROOM & STORAGE
MEETING ROOM
BRAINSTORMING ROOM
ELEVATOR
ELEVATOR OPEN OFFCE
OPEN OFFCE
CAUSUAL MEETING ROOM
Le v e l 3 - 8
EMPLOYEES' ELEVATOR
EMPLOYEES' ROUTE
BACK OF HOUSE
GUESTS' ROUTE
FUNCTIONAL SPACES
RIVER
BACK OF HOUSE
BRIDGE
PENTHOUSE (NO D ESIG N) OFFIC E FLOOR C A FÉ GY M C HIL D CA RE CENTER YO G A R O O M V LO B BY & WA I T I N G A R E A
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
LAN DS C AP E D E S I G N
47' - 8"
0' - 1"
251' - 9"
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5 5' - 5 3/4"
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2 3 1
Following the concept of “Inverted Perspective and Perception”, I designed the landscape zone with a series pf structured elements of different heights representing mountains to create various layers to provide for privacy and to frame views. These “mountains” will block some of the views where privacy is needed, but they will still provide great perspectives from specific points of views. The landscape is be separated into three parts, including a gathering space, a semi-public space and a private space. Based on the functions of the first floor, I placed the gathering space near the small gallery, so people can have a rest after touring the gallery. A reflecting pool is placed at the front of the building in order to let people see the inverted perspectives from the reflection in the water. Then I extended the water element to the courtyard, so people can both see and hear the water. It gives a unique experience for the users. At the same time, people can see these design elements when they sit in the waiting area. In the semi-public area, I put a pergola upon one of the “mountains” near the child care center. It offers a good place for children and child care workers to have some activities in the shades. Some osmenthus fragrance trees and ginko tress are planted in the courtyard because these kinds of trees show different colors and flowers during the four seasons, and they will provide a changing view of nature. The private area is designed as a low-lying bowl at the private side of the building, and the height becomes gradually higher as it extends from the building to the river. A water feature will flow from the edge of the bowl into the river and a wood deck will face it and will be used for outdoor exercise. This landscape design not only provides a relaxing atmosphere, and also provides several different perspectives to the users including views of the river as well as a folly which will be built at the parking area.
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MAIN ENTRANCE
2
GATHERING SPACE
3
SEMI-PRIVATE SPACE
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COURTYARD
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PRIVATE SPACE
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PARKING SPACE
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REFLECTING POOL
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FOLLY
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0' - 6"
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7
2 1
4
3
5 8
6
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
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RIVER ROCKS
3 1
CONCRETE
3 LAWN
2 4’ HIGH STUCTURE
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LAWN
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4' HIGH STRUCTURE
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CONCRETE
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RIVER ROCKS
DIAGRAMS The semi-public landscape is composed of different heights of “mountains” structures. Each “mountain” is made of three materials including concrete, grass, and river rocks that cover the different sides, ensuring a differently appearance from each direction. The process diagram shows the situation of the site, the plantings, water and materials. It represents all functions and elements in the landscape clearly and arrangement.
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1. Detail Diagram of Mountain Structure 2. Process Diagram of The Landscape Design
PERGOLA RIVER ROCKS
CONCRETE FROUND
WOOD DOCK
RIVER
MATERIAL
UNDERGROUND POND TRESS
WATER
LAWN
PLANTING
BRIDGE
FOLLY
PARKING
SITE DOCK
GATHERING SPACE
ENTRANCE
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
LIGHTINNG BUG
CICADAS
DRAGONFLIES
MOSQUITO
SWALLOWS
OWLS
DOVES
PASSER MONTANUS
BUTTERFLIES
BEE
FAUNA
TURDUS MERULA
PYCNONOTUS SINENSIS
PLAYING
DATING
SOCIAL ACTIVITIES JOGGING
WALKING
YOGA
Wild Specturum & Planting Pallete The two diagrams represent the wild specturum and plantings in the landscape design. Several kinds of plantings give different perpectives of nature in this area of four distinct seasons.
FITNESS COURSE
JAN SEASON
FEB
SPRING
MAR
APR
M AY
SUMMER
JUN
JUL
AUG
AUTUMN
SEP
OCT
NOV
DEC
WINTER
GINKO GROVE
HONEY LOCUST
OSMANTHUS FRANGRANS
WIILLOW
LOTUS
WILDGRASS
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
WILD GRASS
WILD GRASS
GINKO GROVE GINKO GROVE 3’3' HIGH HIGH LAWN LAWN
SOUTH SECTION The south section shows the structures of the "mountains" and several kinds of trees.
OSMANTHUS OSMANTHUS FRANGRANCE TREES FRAGRANCE
WILLOW
FOLLY FOLLY
WILLOW TREES
HONEY LOCUST HONEY LOCUST
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
4' HIGH LAWN
1' 6" HIGH LAWN
EAST SECTION The east section shows the seating area of the "mountain" and pergola near the child care center.
LIGHTING POST
PERGOLA
STAIRS
POOL
4' HIGH LAWN
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
WILLOW TRESS
HONEY LOCUST TREES
EAST SECTION The east section shows the views of the employees' entrance and the outside space of the yoga room.
FLUSH BOWL LAWN YOGA DECK POOL
LOTUS
WATERFALL
RIVER
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
FLO O R P L A N
1st Floor
10,719 sf
19
ELV 18
16
17
7
7
Focus Areas
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Reception Area
1,090 sf
Gift Shop
871 sf
Guest Waiting Area
900 sf
Entry Lobby Reception Area Gift Shop Guest Waiting Area Gallery Office Elevator Yoga Room Child Care Center Men's Restroom Women's Restroom Locker Room Restroom Shower Room Storage Mechanical Room Service Elevator Stairway Janitor's Room
830 sf 1,090 sf 871 sf 900 sf 1,686 sf 1,403 sf 240 sf 611 sf 1,685 sf 187 sf 184 sf 81 sf 121 sf 60 sf 80 sf 150 sf 80 sf 410 sf 50 sf
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7
01 2 4
20 ELV 7
7
ELV
11
19
16
3
ELV
12
8
8
8
2
1
3 5 4
5
2 9 1
1
14 15 1
15
19
13 14
UP 10
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
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ELV 13
2nd Floor
9,150 sf
Focus Areas
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Café
1,790 sf
Open Kitchen Queue Area Café Gym Theater Outdoor Deck Open Kitchen Kitchen (Storage Included) Elevator Women's Restroom Men's Restroom Mechanical Room Restroom Service Elevator Stairway Janitor's Room
720 sf 1,790 sf 790 sf 2,030 sf 720 sf 700 sf 1,000 sf 240 sf 177 sf 210 sf 126 sf 72 sf 80 sf 455 sf 40 sf
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7
OPEN TO BELOW
01 2 4
15 ELV 6
1
ELV
9
14
8
16
ELV
10
8
8
2 OPEN TO BELOW
3
DN
5
14
12
4
66
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C H AP T E R 4 I D E SI GN D E VE LOPMEN T
3rd Floor
10,206 sf
15
ELV
17
18
Focus Areas
6
16
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Communication Stairways
1,000 sf
Open Office
2,566 sf
Perspective Hall
1,060 sf
Corridor
615 sf
Casual Meeting Room
400 sf
Reception Area
151sf
Reception Desk Casual Meeting Room Open Office Perspective Hall Communication Stairway Multi-Media Meeting Room Office Pantry Meeting Room Entertainment Room Fitness Room Men's Restroom Women's Restroom Elevator Stairway Service Elevator Mechanical Room Janitor's Room Corridor
151 sf 400 sf 2,566 sf 1,060 sf 1,000 sf 375 sf 1,360 sf 450 sf 320 sf 330 sf 230 sf 212 sf 212 sf 240 sf 455 sf 80 sf 150 sf 100 sf 615 sf
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5
13
3
4 OPEN TO BELOW
01 2 4
15 7
7
ELV
7 8
ELV
9
7
16
ELV
7
14
14
19
8
11
1
2 10
W 3
3
68
69
C H AP T E R 4 I D E SI GN D E VE LOPMEN T
14 4th Floor
ELV
17
16
8,152 sf
10
15 11
12
Focus Areas
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Perspective Hall
1,060 sf
Brainstorming Room
450 sf
Reception Desk Casual Meeting Room Open Office Perspective Hall Brainstorming Room Data Room Office Pantry Corridor Meeting Room Men's Restroom Women's Restroom Elevator Stairway Service Elevator Janitor's Room Mechanical Room
151sf 400 sf 1,650 sf 1,060 sf 450 sf 507 sf 1,120 sf 450 sf 615 sf 360 sf 212 sf 212 sf 240 sf 455 sf 80 sf 90 sf 100 sf
OPEN TO BELOW 4
01 2 4
8
16
8 7
7
ELV
7
ELV
14 7
ELV
3
13
13 1
9
5
6
2 3
3
70
71
C H AP T E R 4 I D E SI GN D E VE LOPMEN T
15
5th Floor
ELV
14
17 6
16
8,355 sf
12
13
Focus Areas
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
4
Perspective Hall
1,060sf
Reception Desk Casual Meeting Room Open Office Perspective Hall Communication Stairway Multimedia Meeting Room Office Pantry Corridor Entertainment Room Fitness Room Men's Restroom Women's Restroom Mechanical Room Stairway Service Elevator Janitor's Room
151 sf 400 sf 2,566 sf 1,060 sf 1,000 sf 375 sf 1,360 sf 450 sf 615 sf 330 sf 230 sf 212 sf 212 sf 150 sf 455 sf 80 sf 100 sf
5
3
OPEN TO BELOW
01 2 4
15 7
7
ELV
7 8
ELV
9
7
14
1
11
2 3
16
ELV
7
14
9
8
10 3
W
72
73
C H AP T E R 4 I D E SI GN D E VE LOPMEN T
14
6th Floor
8,585 sf
ELV
17
16 10
15 12
11
Focus Areas OPEN TO BELOW
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Perspective Hall
1,060 sf
Reception Desk Casual Meeting Room Open Office Perspective Hall Brainstorming Room Data Room Office Pantry Corridor Meeting Room Women's Restroom Men's Restroom Elevator Stairway Service Elevator Janitor's Room Mechanical Room
151 sf 400 sf 2,120 sf 1,060 sf 420 sf 500 sf 1,120 sf 450 sf 615 sf 360 sf 212 sf 212 sf 240 sf 455 sf 80 sf 90 sf 100 sf
4
01 2 4
7
7
ELV
7 8
ELV
14 7
8
16
ELV
3
13
13 1
9
6
5
2 3
3
74
75
C H AP T E R 4 I D E SI GN D E VE LOPMEN T
7th Floor
10,296 sf
16
ELV
18
19 6
17 13
14
Focus Areas
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Perspective Hall
1,060 sf
Reception Desk Casual Meeting Room Open Office Perspective Hall Communication Stairway Multimedia Meeting Room Office Pantry Corridor Meeting Room Entertainment Room Storage Men's Restroom Women's Restroom Elevator Stairway Service Elevator Mechanical Room Janitor's Room
151 sf 400 sf 2,566 sf 1,060 sf 1,000 sf 375 sf 1,360 sf 450 sf 615 sf 320 sf 330 sf 230 sf 212 sf 212 sf 240 sf 455 sf 80 sf 150 sf 90 sf
OPEN TO BELO
5
3
4
01 2 4
16 7
7
ELV
7 8
ELV
10
7
16
ELV
7
15
15 1
9
8
12
OW 2 3
11 3
76
77
C H AP T E R 4 I D E SI GN D E VE LOPMEN T
14
8th Floor
8,467 sf
ELV
17
16 10
15 12
11
Focus Areas
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Perspective Hall
1,060 sf
Reception Desk Casual Meeting Room Open Office Perspective Hall Brainstorming Room Data Room Office Pantry Corridor Meeting Room Women's Restroom Men's Restroom Elevator Stairway Service Elevator Janitor's Room Mechanical Room
151 sf 400 sf 2,032 sf 1,060 sf 390 sf 500 sf 1,120 sf 450 sf 615 sf 360 sf 212 sf 212 sf 240 sf 455 sf 80 sf 90 sf 100 sf
OPEN TO BELOW 4
01 2 4
14 7
7
ELV
ELV
7 8
7
8
16
ELV
3
13
13 1
9
6
5
2 3
3
78
79
FO CU S S PA C E S
C H AP T E R 5 I F O C US SPACES
PUBL IC A R E A -
1ST FLOOR
The public area includes lobby, reception area, gift shop, guest waiting area and gallery. The office lobby is the first area to represent the concept to users. The strategy that is utilized in the space is “Structure at random angles”, and two design elements “flatness and irregularity” and “scales and proportions” are used to represent the strategy. The ceiling is composed of series of triangular masses with outlined LED lighting, and this structure enriches the plain ceiling by adding many layers. In addition, the structure of the reception area plays a key role in separating the gallery and guest waiting area, and it has been transformed from a rectangular box to an irregular mass which changes in form when viewed from different angles. In order to give contrast, two kinds of wood are used in this area, which contrast in pattern and color. The reception desk is painted with high gloss paint, and this reflective quality creates contrast with the wood surfaces even they have a similar color range. The reception area plays with scale and proportion and flatness and irregularity through the use of material and patterns. The gift shop and guest waiting area are designed with the same strategy as the lobby/reception area including the use of the same. Wood is also the primary material in this area, because these two areas are close to the reception area, and this use of the same material could make some connections between the spaces. In order to make strong contrast, the colors and patterns of the wood will be different from the lobby ceiling and reception structure.
2 1 3
1. Strategy#1: Structure at Random Angles 2. Element#4: Flatness & Irregularity 3. Element#2: Scale & Proportion
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C H AP T E R 5 I FOCUS SPACES
Fla t Sur fa c e s
I rregul ar Str uctur e
The Quiet Mind #3, Photoed By: Kamin Jaroensuk
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C H AP T E R 5 I F O C US SPACES
CAF É -
2ND FLOOR
The café is located on the second floor and is only open for employees. The strategy that is applied in the space is “Structure at random angles”, and two design elements “solids and voids” and “rhythm and chaos” are used to represent the strategy. The café is divided into two sections including a recessed seating area and a long table area. The structure of the recessed seating area was designed with the element of “solids and voids”, and each room shows the rhythm of the structure. However, each room is still different in terms of the use of material. Every other room has a triangular opening in the wall intergrade with LED lighting, with an additional pendant light hanging from the ceiling. The alternating rooms are designed with a living wall and with the pendant light extended from the living wall. Each room highlights different design elements. The columns of the recessed seating area represent the design element of rhythm, and it gives strong contrast with the ceiling upon the long table area. The ceiling on the long table area uses faceted and triangular masses to design the structure to represent chaos. The long table can be separated to allow for multiple seating configurations. The floor is covered with an organic shaped pattern, and it contrasts with the white chairs. The café shows contrasting colors, structures and materials, but these elements combined perfectly and harmoniously.
1
2
3
1. Element#4 Flatness & Irregularity 2. Element#1: Solids & Voids 3. Element#3: Rhythm & Chaos
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C H AP T E R 5 I FOCUS SPACES
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C H AP T E R 5 I FOCUS SPACES
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103
C H AP T E R 5 I F O C US SPACES
OFFIC E FL O OR -
3RD FLOOR
The typical office floor includes several collaborative and communicative spaces which are Casual Meeting Room, Communication Stairway and Perpectvie Hall. The purpose of this design is trying to let employees to live and think in a fresh office space.
1
2
3
1. Strategy#3: Foced Illusionary Perspective 2. Element#2: Color & White and Black 3. Element#3: Light & Shade
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C H AP T E R 5 I F O C US SPACES
RECEPTION AREA The structure of the reception area on the third level is similar to the lobby ceiling on the first floor but at a smaller scale and using different materials and lighting. In this way, it shows some connection with the main entrance. Black high gloss painted panels are chosen for the structure in order to make a faceted structure with various reflections. The reflections show inverted views of the reception area and create many angled views.
C H AP T E R 5 I F O C US SPACES
CORRIDOR The corridor is designed like a tunnel covered with dark wood panels and lit with artificial lighting. The doors of the managers’ offices are hidden by the wood panels. The LED light strips show the outline of the location of doors, and the big numbers represent the room numbers of each office. Moreover, the placement of the LED lighting strips create illusionary perspectives in the corridor.
C H AP T E R 5 I FOCUS SPACES
CORRIDOR The strategies that are utilized in open office are “material & colors with strong contrasts” and “forced & illusionary perpectives”, and three elements are used which are “light and shade”, “color and black and white” and “solids and voids” to represent these strategies. The open office is parallel to the corridor, and this area is full of natural light. Compared with the corridor, these two areas represent the elements of “light and shade”.
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C H AP T E R 5 I FOCUS SPACES
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C H AP T E R 5 I F O C US SPACES
PERSPECTIVE HALL
The Perspective Hall is the most important area to show the concept of “Inverted Perspectives and Perceptions� completely on the office floors, and it is open from the third level to the top. At each level the location of the staircase staggered to ensure that people will view different perspectives when they walk up and down on the stairs.
C H AP T E R 5 I F O C US SPACES
The surfaces on the bottom of the staircase repeat the design of the “structures at random angles�, but these surfaces are less fractured and faceted than those in the lobby. The black high gloss material painted on the structure reflect the open office area and outside views. The staircase is like a huge and beautiful sculpture standing in the center of the Perspective Hall to show off its beauty.
C H AP T E R 5 I FOCUS SPACES
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C H AP T E R 5 I F O C US SPACES
OPEN OFFICE This open office is serving for another department. Bright colors are used in this space to represent the element of "color".
C H AP T E R 5 I F O C US SPACES
Then open office separates the Communication Stairway and Perspective Hall.
C H AP T E R 5 I F O C US SPACES
COMMUNICATION STAIRWAY
The Communication Stairway is one of the communicative and collaborative areas. It is designed for users who would like to relax. The staircase is composed of bookshelves, so it is like a small library.
C H AP T E R 5 I F O C US SPACES
In this area, employees can enjoy sunshine to lie on the wide staircase, and chat with peers. In addition, people can peruse books when they want to relax or research a topic. The living wall is a good elements for office people to relax their eyes. In addition, sky planters hang from the ceiling represent the inverted views in this area.
C H AP T E R 5 I FOCUS SPACES
CASUSAL MEETING ROOM
The strategies that are utilized in open office are “material & colors with strong contrasts” and “forced & illusionary perpectives”, and three elements are used which are “light and shade”, “color and black and white” and “solids and voids” to represent these strategies. The open office is parallel to the corridor, and this area is full of natural light. Compared with the corridor, these two areas represent the elements of “light and shade”.
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C H AP T E R 5 I FOCUS SPACES
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C H AP T E R 5 I FOCUS SPACES
BRAINSTORMING ROOM
The strategies that are utilized in open office are “material & colors with strong contrasts” and “forced & illusionary perpectives”, and three elements are used which are “light and shade”, “color and black and white” and “solids and voids” to represent these strategies. The open office is parallel to the corridor, and this area is full of natural light. Compared with the corridor, these two areas represent the elements of “light and shade”.
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ABOUT
C H A P T E R 6 I ABO UT
AU T O B IO GR A P HY
I was raised in Hangzhou, in the eastern part of China. Hangzhou is a city full of outstanding natural beauty and valuable art. I am really honored to be influenced by these treasures. However, I never touched art before studying in high school, because my father thought I was just looking for excuses to escape from studying. It took a long time to persuade my father to let me start art in my last year of high school, but finally he gave in. I entered the University of Technology where is in Hangzhou in 2007, majoring in Interior Design. During the first two years of my undergraduate study, I participated in lots of activities through the student union. Because of my experiences there, I had the opportunity to get involved in a variety of design projects for my school department. In the last two years of university, I had an internship to work in the field. I got a large amount of practical experience during that time. In 2011, I obtained a BFA degree in Interior Design from the university. In the Fall of 2011, all alone, I stepped foot on the land of my dreams, the United States of America. San Francisco has become the place where I am continuing to grow up. Because of the language problems, my first
semester at AAU was challenging, but over time I have overcome a lot of my difficulties. In my third semester, I had a class in sustainable design. This class really opened my eyes, and I got lots of interests from there. At the same time, I began talking with my former classmate who is still studying in China, and is also interested in sustainable design. We worked together by phone and email on the proposal and concept for a sustainable project for her MFA final review. I researched many successful projects for her, and helped her to improve her concept. This summer I helped her final design process in her design group in China. Currently, her final essay and project have been approved and have received good feedback. Because I helped her, I feel this shows I have potential in this area, and that I can be successful too. I would like to learn more about sustainable design and give the best of what I learn through my experience at AAU to the people who need my advice. In the future, I hope to be an Interior Designer and work in San Francisco. No matter where I am, I will appreciate the valuable experience that I received at AAU.
JIAQI ZHOU 500 King Dr. Apt 515, Daly City, CA 94015 I I C: 415-794-9334 E: zhoujq23@gmail.com
Summary Designer’s successful at listening to the needs of the clients and collaborating on a creative vision. Brings a diverse knowledge base of design styles and techniques. My goal is to design creative and satisfying spaces for the people who needs me.
Education Master of Fine Arts, Interior Architecture & Design Academy of Art University - San Francisco, CA, United States [3.5]GPA
2011 - 2014
Bachelor of Arts, Interior Design Zhejiang University of Technology - Hangzhou, Zhejiang, China [3.3]GPA
2008 - 2011
Experience Volunteering Cornerstone Church Children’s Ministry 2012 - 2014 Participating to look after children each two weeks in the children’s ministry. Teaching and leading children to experience an exciting and active environment filled with songs, games, and activities that teach Godly values. Internship Sen Zhao Design Studio - Hangzhou, Zhejiang Winter 2010 Visited clients’ home sites when necessary to assess and fulfill their needs. Programmed clients’needs from schematic design to the construction document phases and installation. Internship Shengdu Decoration Company - Hangzhou, Zhejiang Summer 2010 Designed floor plans, elevations, and perspective views for clients. Participated in furniture selection and documentation of the specifications. Developed interior design concepts and prepared interior systems and finishes.
Highlights Freshmen Scolarship , Zhejiang University of Technology Excellent Student Cadre , Propaganda Department of Student Union Excellent Student Cadre , Students’ Psychological Association
2008 2009 2009
Skills
Languages
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Autodesk Revit (BIM) Adobe Photoshop Adobe Illustrator
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Adobe Indesign Autodesk 3ds Max Hand Drawing/ Drafting
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English
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Chinese Mandarine
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MS Office
C H A P T E R 6 I ABO UT
B IBL IO GR A P HY
BOOK Program Diagrams Process
MAGAZINE Space Space
2014.2 2013.11
WEBSITES http://www.archdaily.com/497617/american-standard-space/ http://interiordesignclass101.blogspot.com/2011/08/interior-design-concept-development.html http://gazette-ic.com/post/35194123141/gilbertgarcin http://www.wepik.com/detalle_nota.aspx?id=193 http://www.pinterest.com/pin/337910778264635367/ http://www.pinterest.com/pin/337910778264426865/ http://www.pinterest.com/pin/337910778264445412/ http://www.usatoday.com/story/tech/2014/09/17/alibaba-jack-ma-profile/15406641/ http://taobaofocus.com/
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