Lawyers’ Digital Law firm An Introduction to Lawyers’ Digital Marketing Law firm Internet marketing is a hot issue, and rightfully so. According to recent research, a third of all prospective clients begin their search for an attorney online. Companies that do not have a good web marketing plan immediately reduce their potential client base by 33%. However, how can you develop a digital marketing strategy that would make your law practice stand out and attract new clients? And how will you know whether your law firm marketing dollars are achieving a decent return on investment? To be successful, you must concentrate on your target clients, and communicate. You provide what they want, and swiftly establish trust and credibility. One of the most important things you can do is develop a complete digital marketing strategy.
Lawyers vs. law firms in online marketing Whether you’re marketing yourself as a lawyer or your law firm as a whole, your web marketing plan will be different. When it comes to promoting oneself as a lawyer, experts recommend focusing on your brand. You want to demonstrate your credibility and trustworthiness to