Paul Rand book

PAUL

RAND

“Don’t try to be original, just try to be good.”

Juanita M. Rosario Santos GRAD 210

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A modernist

to remember...

Paul Rand was born in 1914 in Bownsville, Brooklyn very well known for all the quantity of areas he developed in. He was a graphic designer, industrial designer, painter, and a lecturer. Also known for his passion and dedication, this artist transformed a simple job into a real profession, said by Carolina Costas (2008). Paul, who’s real last name was Rosenbaum, came frome a family that didn’t accep the recreation of images. This didn’t prevent him from doing all the art posters of his school, says Carolina.

This perseveration made his parents approve of what he really wanted to study wich was design..

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Not always was he known as a good designer, but also as a hostile old man.

This opinion that some people had about him was injust. The fact that he wanted things done in a good, precise, and effective way meant that he needed to be rough and dedicated to the things that he wanted the most, even if that meant having to put some lazy people in their places. This means that his life goal, of being the great protector and mentor of modernism, was one of hard work.

As told in the article of Carolina Costas, at the age of 32, Rand was capable of finding the solutions that the market needed for a functionary esthetic. Esquire magazine was his first professional job as a designer, followed by being art director at Weintraub and a corporative identity designer.

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He studied at Pratt Institute, Parsons School of Design, and Arts Students League. Well known for his modernist style, he followed the russian constructivisms De Stijl and Bauhaus. That’s how he became a defensor of modernism. Costa relates on her article that even though he died in 1996, he got to live important things in his life. “Thoughts on design” was one of the books that he wrote which came to stay as a helpful guide about design.

I will solve your problems and you will pay me.

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“Design is so simple. That is why it’s so complicated.”

-PAUL RAND

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DESIGNS

“Redacción UTD” (2000) tells that on his designs, Paul Rand used the simplicity of modernism and clean blank spaces with geometric shapes. This is what his style was about.

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This television network company had its logo made by Paul Rand. Although the original logo wasn’t used by the company but the idea of it was kept.

United Parcel Service of America, Inc., more likely known as UPS, had this logo made by Paul Grand in 1961. He simplified the old “shield” logo they had and added a bow.

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International Business Machines Corporation (IBM) was made by Rand in 1956. Also known for one of his famous posters where he replaced the “i” for an eye and de “b” for a bee. Some people thought that was a bad thing for the company.

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BOOKS “This is (quite possibly) the most desireable Graphic Design book ever published.”

“Good design is will” 1987

— Randall Ross

“Thought on design” 1947

In this book, says on his web page, Rand discusses corporate design decisions and how they can impact their bottom line.

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This is a childrens book illustrated by Rand and written by him in direct messages. On Rand’s page says that it’s a fun story for kids.

“I know a lot of things” 1956

Subway advertising 1947 NEXT computer generation 1986 Aspen Design Conference 1966

Carolina Costas (2008) narrates on her article, “Paul Rand”, that he developed his skills on good avertising when he was working on William Weintraub’s publicity agency. This are some of his advertisement posters of companies and events.

POSTERS

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At a young age, he managed to be an artist director of the magazines Esquire, Apparel Arts, and Directions. His job at Direction was what made him recognized as an artist and an innovative designer.

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I haveTWO goals.

The first is that

EVERYTHING

DESIGNER must have an IDEA:

IT LOOK nice.

References: •

Costas, C. , (21 de julio de 2008), Paul Rand, Recuperdo de: http://historialdedisenio.wordpress.com/2008/07/21/paul-rand/

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Costas, C. , (21 de julio de 2008), El estilo de Paul Rand.

Recuperado de: http://historialdedisenio.wordpress. com/2008/07/21/el-estilo-de-paul-rand/

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(15 de junio de 2000), Paul Rand «El último moderno».

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The second is has to

It cannot just look nice.

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I do as a

Recuperado: http://www.unostiposduros.com/paul-rand%C2%ABel-ultimo-moderno%C2%BB/

- Paul Rand

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http://gittajensen.blogspot.com/2011/04/paul-rand.htm http://www.gravitateonline.com/marketing-101/designlearning-center/homepag-design/logo-design

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http://www.paul-rand.com/foundation/portraits/ 11

Paul Rand is one of the most known designers in the United States. He changed the design industry by giving it name and power. With his designs, he accomplished many goals and dreams. Simplicity and clean designs were his thing, by maintaining this he made good logos with a clear message to be delivered making the market esthetic a better one. This is why he makes a great part of the design history in the United States.

“DESIGN IS EVERYTHING. EVERYTHING!�

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