2014 Branding Style Guide
VISION We are redefining what it means to be Smart.
MISSION Innovate, hold to our vision, listen to our customers, and drive forward relentlessly.
VALUES Integrity • Authenticity • Optimism Confidence • Passion
01 / BRAND DNA 02 /
Brand Promise
03 /
Brand Voice
04 /
About VIZIO
05 /
Using VIZIO Name
BRAND PROMISE
BRAND VOICE
ABOUT VIZIO
USING VIZIO NAME
VIZIO: BRAND PROMISE WE ARE REDEFINING WHAT IT
We’ll be the biggest name in
MEANS TO BE SMART.
consumer electronics, but we’ll never be the “big guy.”
Being smart doesn’t mean being complicated. It means you
With each new launch and every
understand what people really
leap forward, we’ll win new fans by
want: Beautiful, easy-to-use products
providing the best entertainment
and services with unbeatable value.
experience possible.
We’ll get the latest, coolest
We’ll innovate. We’ll hold to our
technology to as many people as
vision. And most importantly, we’ll
we can.
listen to our customers.
We’ll be the established leader, but
BECAUSE THAT’S SMART.
never the “establishment.”
Bra nd DN A / 03
BRAND PROMISE
BRAND VOICE
ABOUT VIZIO
USING VIZIO NAME
VIZIO: BRAND VOICE WE SPEAK WITH CUSTOMERS, NOT TO THEM.
OUR VOICE IS
OUR VOICE IS NOT
/ Bright
/ Cold
When we talk about our accomplishments,
/ Confident
/ Technical
products, breakthroughs and innovations, we
/ Authentic
/ Arrogant
spark excitement. We inspire people to share
/ Inspiring
/ Pretentious
our enthusiasm, and to expect a smarter
/ Opwtimistic
/ Sarcastic
entertainment experience. We write like people speak. Use contractions. Don’t worry about breaking grammar rules. If it sounds good when read aloud, you’re on the right track. You’re talking to our customers, and they’re friends. They’re rooting for us!
Bra nd DN A / 05
BRAND PROMISE
BRAND VOICE
ABOUT VIZIO
USING VIZIO NAME
ABOUT VIZIO: STANDARD COPY 50 WORDS These copy blocks can be copied
VIZIO is a California-based company delivering
verbatim when a quick description of
smart, innovative electronics. Established as a
the company is needed.
leader but never the establishment, they always design products with the consumer’s desires in mind. With every launch and leap forward, they remain faithful to the original vision: Provide brilliant, awe-inspiring entertainment experiences.
25 WORDS VIZIO is a California-based company delivering smart, innovative electronics. With each new product, they remain faithful to the original vision: Provide brilliant, awe-inspiring entertainment experiences.
10 WORDS VIZIO is a California-based company delivering smart, innovative consumer electronics.
Bra nd DN A / 07
BRAND PROMISE
BRAND VOICE
ABOUT VIZIO
USING VIZIO NAME
ABOUT VIZIO: STANDARD COPY CAPITALIZATION OF VIZIO Guidelines for use of the company
When presenting the word VIZIO in type, each
name in type.
letter of the word should be capitalized.
CORRECT / VIZIO INCORRECT / Vizio
Bra nd DN A / 09
02 / LOGO USE 07 /
Primary Usage of VIZIO Logo
11 /
V Mark Sizing
08 /
VIZIO Logo Sizing
12 /
Improper Usage Variations
09 /
Improper Usage Variations
13 /
VIZIO Logo Usage with Partners
10 /
Primary Usage of V Mark
PRIMARY USAGE OF VIZIO LOGO
VIZIO LOGO SIZING
IMPROPER USAGE VARIATIONS
PRIMARY USAGE OF V MARK
V MARK SIZING
VARIATIONS
VIZIO LOGO USAGE WITH PARTNERS
PRIMARY USAGE OF VIZIO LOGO VIZIO’s full corporate logo should be
Chrome logos should be used whenever four-color offset printing is possible or for online use.
When on a solid black background or high resolution print, the VIZIO logo should be 100% white.
Standard VIZIO logotype on a solid white background.
When on a solid white background or high resolution print, the VIZIO logo should be 100% black.
used wherever possible as the primary logomark for the company and all of its products.
When the VIZIO logo is printed on materials with lower resolution or high dot gain (such as newspaper), use 100% black.
Lo go Use / 13
PRIMARY USAGE OF VIZIO LOGO
VIZIO LOGO SIZING
IMPROPER USAGE VARIATIONS
PRIMARY USAGE OF V MARK
V MARK SIZING
VARIATIONS
VIZIO LOGO USAGE WITH PARTNERS
VIZIO LOGO: SIZING CLEAR SPACE Always allow this measurement of clear space around the VIZIO logo. When used in conjunction with other logos, allow 2X space around the logo.
To ensure proper appearance of the VIZIO logo, sizing of the logo will not exceed the minimum size indicated to the right.
x = 1/2 VIZO LOGO HEIGHT
MINIMUM SIZE / PRINT
1 inch
The minimum size for the width of the VIZIO logo should be is 1 inch when printed.
MINIMUM SIZE / WEB
1 inch / 72 px
The minimum size for the width of the VIZIO logo online should be 1 inch or 72 pixels.
Lo go Use / 15
PRIMARY USAGE OF VIZIO LOGO
VIZIO LOGO SIZING
IMPROPER USAGE VARIATIONS
PRIMARY USAGE OF V MARK
V MARK SIZING
VARIATIONS
VIZIO LOGO USAGE WITH PARTNERS
‘DO NOT USE’ VARIATIONS VIZIO logo usage should be precise
DO NOT USE
DO NOT
DO NOT STRETCH
altered versions of the chrome logo.
make the VIZIO logo clear or transparent.
VIZIO logo.
DO NOT USE
DO NOT USE
DO NOT SKEW
altered versions of the chrome logo.
the black logo on a darkly colored background.
VIZIO logo
DO NOT USE
DO NOT USE
DO NOT ALTER
the black logo on any color gradient.
the white logo on a lightly colored background.
the logo color.
and consistent. These examples of logo usage violate VIZIO branding and should never be used in any way.
Lo go Use / 17
PRIMARY USAGE OF VIZIO LOGO
VIZIO LOGO SIZING
IMPROPER USAGE VARIATIONS
PRIMARY USAGE OF V MARK
V MARK SIZING
VARIATIONS
VIZIO LOGO USAGE WITH PARTNERS
PRIMARY USAGE OF V MARK VIZIO’s V Mark can be used as a
The chrome V Mark should be used whenever four-color offset printing is possible or for online use.
When on a solid black background or high resolution print, the V Mark should be 100% white.
Standard chrome V Mark on a solid white background.
When on a solid white background or high resolution print, the V Mark should be 100% black.
secondary mark.
USE WHEN: / Space does not allow the full usage of VIZIO logotype. / The VIZIO logotype is referenced in copy or shown on product. DO NOT USE: / The V Mark and VIZIO logo on the same surface or same space
When the V Mark is printed on materials with lower resolution or high dot gain (such as newspaper), use 100% black.
Lo go Use / 19
PRIMARY USAGE OF VIZIO LOGO
VIZIO LOGO SIZING
IMPROPER USAGE VARIATIONS
PRIMARY USAGE OF V MARK
V MARK SIZING
VARIATIONS
VIZIO LOGO USAGE WITH PARTNERS
VIZIO V MARK: SIZING CLEAR SPACE Always allow this measurement of clear space around the VIZIO V Mark. Allow 2X space when placed amung other logos.
The V Mark is the secondary logo for VIZIO. To ensure proper appearance of the VIZIO V Mark, sizing of the logo
x = HEIGHT OF TOP TRIANGLE
will not exceed the minimum size indicated to the right.
MINIMUM SIZE / PRINT .375�
The minimum size for the width of the V Mark should be is 1 inch when printed.
MINIMUM SIZE / WEB 27 px
The minimum size for the width of the V Mark online should be 1 inch or 72 pixels.
Lo go Use / 21
PRIMARY USAGE OF VIZIO LOGO
VIZIO LOGO SIZING
IMPROPER USAGE VARIATIONS
PRIMARY USAGE OF V MARK
V MARK SIZING
IMPROPER USAGE VARIATIONS
VIZIO LOGO USAGE WITH PARTNERS
‘DO NOT USE’ VARIATIONS VIZIO logo usage should be precise
DO NOT USE
DO NOT
DO NOT STRETCH
altered versions of the chrome V Mark.
make the V Mark clear or transparent.
V Mark.
DO NOT USE
DO NOT USE
DO NOT SKEW
altered versions of the chrome V Mark.
the black V Mark on a darkly colored background.
V Mark.
DO NOT USE
DO NOT USE
DO NOT ALTER
the black V Mark on any color gradient.
the white V Mark on a lightly colored background.
V Mark color.
and consistent. These examples of logo usage violate VIZIO branding and should never be used in any way.
Lo go Use / 23
PRIMARY USAGE OF VIZIO LOGO
VIZIO LOGO SIZING
IMPROPER USAGE VARIATIONS
PRIMARY USAGE OF V MARK
V MARK SIZING
VARIATIONS
VIZIO LOGO USAGE WITH PARTNERS
VIZIO LOGO USE WITH PARTNERS LOGO PLACEMENT / LOGOTYPE
LOGO PLACEMENT / V MARK
These are examples of VIZIO Logotype and V Mark usages with partners. PARTNER LOGO
The mandatory space needed to
PARTNER LOGO
separate the VIZIO logo from partner logos (whether situated side-by-side or stacked top-to-bottom) is the height of the VIZIO logo (represented by the “x”). Partner logos should be the same height as the VIZIO logo when side-byside and should be the same width when stacked top-to-bottom. PARTNER LOGO
PARTNER LOGO
Lo go Use / 25
03 / BRAND COLORS & TYPOGRAPHY 15 /
VIZIO Primary Color Set
23 /
16 /
Packaging Colors
24 / Trademarks
17 /
Website Colors
18 /
Fonts and Variations
Business Card Font Variations
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
VIZIO PRIMARY COLOR SET -----
PRIMARY COLOR SET
METALLIC INK
METALLIC FOIL
VIZIO’s primary color set contains Black, White, and Gray. Metallic ink is used on VIZIO business cards using the specification at right. When stamped foil is used on packaging, the specification at right should be matched. For online or multimedia applications,
----
----
----
PMS 8401 C
0 • 0 • 0 • 100
0•0•0•0
0 • 0 • 0 • 90
----
RGB
0• 0• 0
100 • 100 • 100
65 • 64 • 66
----
HEX
#000000
#FFFFFF
#414042
----
PANTONE CMYK
SHOULD MATCH QUALITIES OF NAKAI BRAND SILVER FOIL #368
use the RGB or hexadecimal (HEX) color equivalents.
Brand C o l o r s & Typ o gra phy / 29
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
PACKAGING COLORS GRADIENTS / CMYK Value VIZIO’s secondary and tertiary color sets contain Red and Blue. They are used on E- and M-Series packaging.
10 • 100 • 100 • 0
52 • 5 • 3 • 14
33 • 93 • 74 • 38
100 • 74 • 40 • 32
For online or multimedia applications, use the RGB or hexadecimal (HEX) color equivalents. -----
SECONDARY COLOR SET
TERTIARY COLOR SET
E-SERIES PACKAGING
M-SERIES PACKAGING
10 • 100 • 100 • 100
88 • 51 • 27 • 5
RGB
218 • 32 • 40
29 • 109 • 145
HEX
#DA2028
#1D6D91
The gradient shown is primarily used on product packaging. The CMYK values should be set at the two ends (both the center and edge) of the gradient spectrum. CMYK
Brand C o l o r s & Typ o gra phy / 31
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
VIZIO WEBSITE COLORS PRIMARY COLORS For VIZIO.com assets, use the color palette to the right.
HEADLINES Red and Black text BODY COPY Gray
OFFICIAL RED
OFFICIAL GRAY
Pantone 185 C
Pantone 8001 C
R 172 G 51 B 34
R 137 G 137 B 137
#ac3322
#898989
#a02d1e
RED GRADIENT
SOLID GRAY
#b83b27
SECONDARY COLORS LIGHT GRAY
GRAY
DARK GRAY
BLACK
R 164 G 164 B 164
R 90 G 90 B 90
R 47 G 47 B 47
R 0 G 0 B 0
#a4a4a4
#5a5a5a
#2f2f2f
#000000
Brand C o l o r s & Typ o gra phy / 33
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
VIZIO: TYPOGRAPHY HEADER
ITC Avant Garde Gothic is the primary brand font for VIZIO and should be
ITC Avant Garde
used to maintain consistency across applications. Different font weights (Book, Demi and Bold) are used appropriately. USES:
Header and Subheads Body Copy
ALPHABET
ABCDEFGHIJKLMN O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ “ ” BODY COPY Lorem ipsum dolor sit amet, consectetuer
ullamcorper suscipit lobortis nisl ut aliquip
adipiscing elit, sed diam nonummy nibh
ex ea commodo consequat lorem ipsum
eusmod tincidunt ut laoreet dolore magna
dolor et suis. Hendaepuditi adi dolestium a
aliquam erat volputate. Ut wisi enim ad
consendae litam doluptae veleni dolorup
minim veniam, quis nostrud exerci tation
tatempo raeprehenis si digenis endandaese.
Brand C o l o r s & Typ o gra phy / 35
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
VIZIO: TYPOGRAPHY HEADER
Novecento Wide is an alternative font for VIZIO and should be
NOVECENTO WIDE
used to maintain consistency across applications. Different font weights (Light, Book, Normal, Medium, Demibold, Bold) are used appropriately. USES:
Header and Subheads PAIR WITH:
Cabin
SUB-HEAD
ABCDEFGHIJKLMN O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ! @ “ ” BODY COPY / Cabin (Closest font substitution for FF DIN) Lorem ipsum dolor sit amet, consectetuer adipiscing
ex ea commodo consequat lorem ipsum dolor et
elit, sed diam nonummy nibh eusmod tincidunt ut
suis. Hendaepuditi adi dolestium a consendae litam
laoreet dolore magna aliquam erat volputate. Ut
doluptae veleni dolorup tatempo raeprehenis si
wisi enim ad minim veniam, quis nostrud exerci
digenis endandaese.
tation ullamcorper suscipit lobortis nisl ut aliquip
Brand C o l o r s & Typ o gra phy / 37
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
VIZIO: TYPOGRAPHY BODY COPY
Cabin is an alternative brand font for VIZIO body copy and should be
Cabin
used to maintain consistency across applications. Different font weights (Regular, Medium, Semi Bold, and Bold) are used appropriately.
POINT SIZES 18 PT
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.
14 PT
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.
12 PT
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt
USES:
Body Copy PAIR WITH:
Novecento Wide
ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.
Brand C o l o r s & Typ o gra phy / 39
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
VIZIO: TYPOGRAPHY HEADER
Kelson Sans is an alternative brand font for VIZIO and should be used
Kelson Sans
to maintain consistency across applications. Different font weights (Light, Regular and Bold) are used appropriately. USES:
Header and Subheads PAIR WITH:
Corbel
SUB-HEAD
A B C D E F G H I J K L M O P Q R S T U V W X Y a b c d e f g h i j k l m o p q r s t u v w x y 1 2 3 4 5 6 7 8 9 0 ! @ “
N Z n z ”
BODY COPY / Corbel
Lorem ipsum dolor sit amet, consectetuer
ullamcorper suscipit lobortis nisl ut aliquip ex ea
adipiscing elit, sed diam nonummy nibh
commodo consequat lorem ipsum dolor et suis.
eusmod tincidunt ut laoreet dolore magna
Hendaepuditi adi dolestium a consendae litam
aliquam erat volputate. Ut wisi enim ad
doluptae veleni dolorup tatempo raeprehenis si
minim veniam, quis nostrud exerci tation
digenis endandaese.
Brand C o l o r s & Typ o gra phy / 41
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
VIZIO: TYPOGRAPHY BODY COPY
Corbel is an alternative brand font for VIZIO body copy and should be
Corbel
used to maintain consistency across applications. Different font weights (Regular, Bold, and Italic Bold) are used appropriately.
POINT SIZES 18 PT
USES:
Body Copy PAIR WITH:
Kelson Sans
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.
14 PT
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.
12 PT
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.
Brand C o l o r s & Typ o gra phy / 43
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
BUSINESS CARD FONT VARIATIONS ITC AVANT GARDE STD
ITC AVANT GARD BOOK & DEMI
NOVENCENTO WIDE
NOVECENTO WIDE
KELSON SANS
NOVECENTO WIDE & CABIN
KELSON SANS & CORBEL
KELSON SANS & CORBEL
Brand C o l o r s & Typ o gra phy / 45
VIZIO PRIMARY COLOR SET
PACKAGING COLORS & GRADIENTS
WEBSITE COLORS
FONTS AND VARIATIONS
BUSINESS CARD FONT VARIATIONS
TRADEMARKS
VIZIO PRIMARY COLOR SET PRODUCT
MARK
Co-Star
™
Razor LED
®
TruLED
®
Theater 3D
®
VIZIO Internet Apps
®
VIZIO Internet Apps Plus
®
Smart Dimming
™
Brand C o l o r s & Typ o gra phy / 47
04 / PACKAGING 26 /
M-Series HDTV
44 /
30 /
E-Series HDTV
46 / All-in-One
34 /
Sound Bar
48 /
Thin + Light
42 /
HDMI Cable
49 /
Tablet PC
Stream Player
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
M-SERIES HDTV CARTON OVERVIEW
1
2
1
VIZIO LOGO
2
SERIES WITH CLASS LOCK UP
3
TECHNOLOGY WITH ICON LOCK UP
4
TV WITH 3D BACKGROUND
5
REMOTE WITH CALLOUT
6
3D GLASSES CALLOUT (3D MODELS ONLY)
7
HIGHLIGHT ON RAZOR THIN DESIGN
3
4
5 6
3D M-SERIES SCREEN IMAGE
2D M-SERIES SCREEN IMAGE
7
Pa cka gi ng / 51
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
M-SERIES HDTV CARTON OVERVIEW
1
WHITE VIZIO LOGO
2
SERIES WITH CLASS LOCK UP
3
VIDEO AND AUDIO INPUTS AND OUTPUTS
THIN + LIGHT
TABLET PC
1
2
3
4
5
6
PACKAGE CONTENTS PRODUCT DIMENSIONS PARTNER LOGOS
4 5
6
SPEC LABEL PRODUCED BY FACTORY
Pa cka gi ng / 53
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
M-SERIES HDTV CARTON OVERVIEW 1
1
VIZIO LOGO & NAME MOCKUP
6
MODELS BELOW 50” ARE PRINTED WITH THE JD POWER AWARD TROPHIES
Pa cka gi ng / 55
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
M-SERIES HDTV CARTON OVERVIEW
1
TECH ICONS WITH SHORT DESCRIPTIONS
2
VIZIO LOGO
3
SIZE AND CLASS LOCK UP
4
V.I.A. PLUS DESCRIPTION
5
APPROVED V.I.A. PLUS APP PARTERNERS
1
2
3
4
5
Pa cka gi ng / 57
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
1
E-SERIES HDTV CARTON OVERVIEW
2
3
1
LOGO LOOK UP WITH PARTNERS
2
VIZIO LOGO
3
SERIES WITH CLASS LOCK UP
4
TECHNOLOGY WITH ICON LOCK UP
5
JD POWER LOCKUP
6
TV WITH 2D BACKGROUND
34
5
6
3D E-SERIES SCREEN IMAGE
2D M-SERIES SCREEN IMAGE
Pa cka gi ng / 59
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
E-SERIES HDTV CARTON OVERVIEW
1
WHITE VIZIO LOGO
2
SERIES WITH CLASS LOCK UP
3
VIDEO AND AUDIO INPUTS AND OUTPUTS
THIN + LIGHT
TABLET PC
1
2
3
4
PACKAGE CONTENTS
5
PRODUCT DIMENSIONS
6
PARTNER LOGOS
4 5
6
SPEC LABEL PRODUCED BY FACTORY
Pa cka gi ng / 61
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
E-SERIES HDTV CARTON OVERVIEW
1
SERIES WITH CLASS LOCK UP 1
2
WHITE VIZIO LOGO
2
Pa cka gi ng / 63
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
E-SERIES HDTV CARTON OVERVIEW
1
TECH ICONS WITH SHORT DESCRIPTIONS
2
VIZIO LOGO
3
SIZE AND CLASS LOCK UP
4
V.I.A. PLUS DESCRIPTION
5
APPROVED V.I.A. PLUS APP PARTERNERS
1
2
3
4
5
Pa cka gi ng / 65
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
5.1/2.1 SOUND BAR CARTON OVERVIEW
1
RED GRADIENT VIZIO LOGO
2
PRODUCT NAME LOCK UP
3
TECH ICONS WITH SHORT DESCRIPTIONS
4
SUBWOOFER, SATELLITE SPEAKERS, & REMOTE SHOT
5
APPROVED V.I.A. PLUS APP PARTERNERS
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
PRIMARY FACING PANEL
FPO
1
2 3
4
5
SOUND BAR CARTON SCREEN IMAGE
Pa cka gi ng / 67
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
SECONDARY FACING PANEL
5.1/2.1 SOUND BAR CARTON OVERVIEW
1
TABLET PC
ANGLED TV SHOT WITH SOUND BAR
2
SUBWOOFER, SATELLITE SPEAKERS, & REMOTE SHOT
3
TECH ICONS WITH SHORT DESCRIPTIONS
4
PRODUCT NAME LOCK UP
5
RED GRADIENT VIZIO LOGO
1
FPO 2
3 4 5
Pa cka gi ng / 69
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
5.1/2.1 SOUND BAR CARTON OVERVIEW
1
WHITE VIZIO LOGO
2
PRODUCT NAME LOCK UP
3
QR CODE POINTS TO PRODUCT WEBPAGE
4
PARTNER LOGOS
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
1
2
3
4
ON-SCREEN IMAGE IS REPEATED ON BOTH SIDES OF THE CARTON
Pa cka gi ng / 71
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
INFORMATION PANEL
5.1/2.1 SOUND BAR CARTON OVERVIEW
3 1
1
RED GRADIENT VIZIO LOGO
2
PRODUCT NAME LOCK UP
4
2
5
3
TECH ICONS WITH SHORT DESCRIPTIONS
6 9
4
COMPLETE PRODUCT SHOT
5
PRODUCT DIMENSIONS
6
PRODUCT SPECIFICATIONS
10 7
11
7
INPUTS
8
PACKAGE CONTENTS 4
9
EASY INSTALLATIONS CALLOUT
10
WIRELESS SUBWOOFER CALLOUT
11
REMOTE SPOTLIGHT
Pa cka gi ng / 73
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
2.0 SOUND BAR CARTON OVERVIEW
1
VIZIO LOGO
2
ANGLED PRODUCT IMAGE WITH REMOTE
3
TECH ICONS WITH SHORT DESCRIPTIONS
4
PRODUCT NAME LOCKUP
1
4
3 2
Pa cka gi ng / 75
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
2.0 SOUND BAR CARTON OVERVIEW
1
WHITE VIZIO LOGO
2
PRODUCT NAME LOCK UP
3
PRODUCT LABEL AREA 1
2
3
Pa cka gi ng / 77
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
2.0 SOUND BAR CARTON OVERVIEW
1
2
WHITE VIZIO LOGO PRODUCT NAME LOCK UP
1
2
Pa cka gi ng / 79
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
5.1/2.1 SOUND BAR CARTON OVERVIEW
1
1
TECH ICONS WITH SHORT DESCRIPTIONS
6
PORTS / CONNECTORS
2
STRAIGHT-ON PRODUCT IMAGE
7
PACKAGE CONTENTS
3
BLUETOOTH CALLOUT
8
PACKAGE NAME LOCKUPS
4
DIMENSIONS
5
SPECS
2
3
4
5
6
7
8
Pa cka gi ng / 81
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE OVERVIEW
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
1
2
1
VIZIO LOGO
2
PRODUCT NAME LOCK UP
3
TECH ICONS AND SHORT DESCRIPTIONS
3
ON-SCREEN IMAGE IS REPEATED ON BOTH SIDES OF THE CARTON
Pa cka gi ng / 83
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE OVERVIEW
1
BACKGROUND IMAGE
2
PRODUCT NAME LOCK UP
3
TECH ICONS WITH SHORT DESCRIPTIONS
4
VIZIO LOGO
5
FEATURE BULLETS
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
1
2
4 5
3
Pa cka gi ng / 85
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
3
STREAM PLAYER OVERVIEW
4
5
1
1
PRODUCT NAME LOCK UP
2
SPECIAL OFFERE CALLOUT
3
PARTNER LOGOS
4
BLACK VIZIO LOGO
5
PRODUCT NAME LOCK UP
6
7
6
TECH ICONS WITH SHORT DESCRIPTIONS
7
PRODUCT IMAGE
8
V.I.A. PLUS LOGO
2
8
Packagi ng / 87
M-SERIES HDTV
E-SERIES HDTV
STREAM PLAYER OVERVIEW
1
PRODUCT NAME LOCK UP
2
WHITE VIZIO LOGO
3
PACKAGE CONTENTS
4
PORTS / CONNECTORS
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
1
2
3
4
Pa cka gi ng / 89
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
2
ALL-IN-ONE CARTON OVERVIEW
3
1
1
VIZIO LOGO WITH PRODUCT NAME
2
SILVER FOIL V LOGO
3
BLACK VIZIO LOGO WITH PRODUCT NAME
4
TECH ICONS WITH SHORT DESCRIPTIONS
5
PRODUCT IMAGE
4
5
Pa cka gi ng / 91
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
4
ALL-IN-ONE CARTON OVERVIEW
5
1
1
VIZIO LOGO WITH PRODUCT NAME
2
PACKAGE CONTENTS
3
PARTNER AND TECH LOGOS
4
SILVER FOIL V LOGO
5
BLACK VIZIO LOGO WITH PRODUCT NAME
6
TECH ICONS WITH SHORT DESCRIPTIONS
7
PRODUCT IMAGE
6
2
7
3
Pa cka gi ng / 93
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
STREAM PLAYER
ALL-IN-ONE
THIN + LIGHT
TABLET PC
2
THIN + LIGHT CARTON OVERVIEW
1
BLACK VIZIO LOGO WITH PRODUCT NAME
2
SILVER FOIL V LOGO
1
4
3
WHITE VIZIO LOGO WITH PRODUCT NAME
4
PRODUCT IMAGE
3
Pa cka gi ng / 95
M-SERIES HDTV
E-SERIES HDTV
SOUND BAR
HDMI CABLE
1
2
SILVER FOIL V LOGO
3
BLACK VIZIO LOGO WITH PRODUCT NAME
4
PRODUCT IMAGE
ALL-IN-ONE
THIN + LIGHT
TABLET PC
2
TABLET PC CARTON OVERVIEW
STREAM PLAYER
1
BLACK VIZIO LOGO WITH PRODUCT NAME
4
3
Pa cka gi ng / 97
FOR QUESTIONS REGUARDING BRAND GUIDELINES, PLEASE CONTACT VIZIO AT 949.428.2525.