This project aims to create a new corporate branding package for a Commercial & Real Estate company.
For this rebrand, keeping the same layout for the logotype was essential, so I updated the font to give it that modernized feel and incorporated one additional color. In addition to the new logo redesign, the company also requested templated one-sheets agents to highlight real estate properties without using the presence of the company logo.
CLIENT:
Commercial & Residential Real Estate Solutions
APPLIED SKILLS
Branding, Design Prinicples, Typography, Photography, Color Theory, User Research
MADE WITH Adobe Illustrator, Adobe Indesign
Sammary
Season Subscription Brochure Booklet
Project Goal
Design a visually appealing and informative season subscription brochure/mailer to promote the performing arts center and its various events and performances.
Summary
This project needed to stand out each year from the previous subscription series collateral and provide introductory information to patrons on everything the performing arts center offers. The piece needed to be attractive, cost-effective for mailing, and be a vital brochure for the center for an entire season. The booklet had to represent the performing arts center’s brand, but each touring performance’s branding guidelines had to be in place.
NOTE: I do not own the rights to the featured Broadway Performances “Bring It On.”
CLIENT: APPLIED SKILLS
Branding, Design Prinicples,
Typography, Photography, Color
Theory, User Research MADE WITH Adobe Photoshop, Adobe Illustrator, Adobe Indesign
Southern Kentucky
Performing Arts Center
Concert Collateral
Create visually appealing print and digital collateral for a community concert. The organization wanted a vintage rock ‘n roll feel for their event, Keeping the Lights On.
Sammary
A local non-profit group called BGForward hosted a fundraising concert called “Keeping the Lights On” to raise money for community members needing assistance with their utility bills. The concert title inspired the imagery for the printed and digital assets. The organization requested the pieces be in black and white so they could easily print 1-color copies in-house.
CLIENT:
BGForward
APPLIED SKILLS
Branding, Design Prinicples, Typography, User Research
MADE WITH Adobe Illustrator, Adobe Indesign, Adobe Photoshop
Facility Rental Brochure
Project Goal
Design a visually appealing and informative brochure to promote the facility rentals at a performing arts center.
The Southern Kentucky Performing Arts Center (SKyPAC) was looking for an attractive yet straightforward brochure that could be used year after year, showcasing each rental space. The brochure needed images and text that captured the facility’s unique features and provided easy-to-understand information about the various rental options available.
APPLIED SKILLS
Branding, Design Prinicples, Typography, Photography, Color Theory, User Research MADE WITH Adobe Photoshop, Adobe Illustrator, Adobe Indesign
CLIENT:
Southern Kentucky Performing Arts Center
Sammary
Billboard
Project Goal
Using approved Broadway Performance marketing guidelines produce a simple billboard.
Sammary
This touring Broadway production had rigorous brand and layout guidelines for this billboard project. Using their approved marketing collateral from their EPK was essential. The challenge with this project was satisfying all logo parties while meticulously adhering to the Broadway production’s branding requirements. NOTE: I do not own the rights to the featured Broadway Performance “Beauty and The Beast.”
CLIENT:
Southern Kentucky Performing Arts Center, Pepsi, Broadway Musical: Beauty and the
APPLIED SKILLS
Branding, Design Prinicples, Typography, Color Theory, User Research
MADE WITH Adobe, InDesign, Adobe Photoshop, Adobe Illustrator
NOTE: I do not own the rights to the featured Broadway Performance “Beauty and The Beast.”
Logo Redesign
Project Goal
The goal for this logo design was to create a fresh logo design that incorporates dual entities of the organization with a vibrant, more attractive style for full color and grayscale usage.
CLIENT:
Baker Arboretum & Downing Museum, WKU
APPLIED SKILLS
Design Principles, Vector Drawing, Color Theory, Typography, User Research
For this project, the client wanted a logo that utilized the Baker Arboretum and the Downing Museum in the same colorful logo. The new logo will be used on all branding collateral, from print and digital to textile staff apparel. It was also crucial to the organization that the color palette artist Joe Downing used to incorporated into the logo to carry on his legacy.
MADE WITH Adobe Illustrator, Adobe Indesign
Sammary
Visitors Guide
Project Goal
Create a visually appealing and informative roll-fold brochure to promote the Baker Arboretum and Downing Museum.
The Baker Arboretum and the Downing Museum were looking to create one printed piece to provide visitors with necessary information on both entities while incorporating the visitor’s map for the grounds. The brochure needed to include images and text that captured the unique features and culture of the museum along with the arboretum with easy-to-understand information about the various attractions and services available.
CLIENT:
Baker Arboretum & Downing Museum, WKU
APPLIED SKILLS
Branding, Design Principles, Typography, User Research
Create a series of visually engaging Instagram ads for jewelry store’s Black Friday sales to encourage customers to shop.
Sammary
Morris Jewelry wanted to create a series of short instagram reels for their Black Friday sales that could be easily changed out with instore merchandise on the fly. This project required product photography on most of the merchandise so I created these story designs to quickly add and change out deals according to sales offerings. These stories were finally created in Canva utilizing a few gold sparkle animations.
CLIENT:
Morris Jewelry
APPLIED SKILLS
Product Photography, Photo Retouching, Branding, Design Prinicples, Typography, Color Theory
MADE WITH Adobe Illustrator, Adobe Photoshop, Canva
Digitial Marketing | 20
Instagram Story
Project Goal
A monthly series of instagram story and posts for each months offical birthstone.
For this project I wanted to incorporate not only each month’s birthstone, but also highlight the color of each gemstone while also introducting a featured stock item from the jewelry store. These monthly graphics also include a detailed blog covering the history, symbolisim, folklore and care for each month’s birthstone. A sample of the blog can be read here: https://bit.ly/birthstoneopal
CLIENT:
Morris Jewelry
APPLIED SKILLS
Product Photography, Design Prinicples, Typography, Color Theory
MADE WITH Adobe Illustrator, Adobe Photoshop, Canva
Digitial Marketing | 24
Sammary
Digitial Marketing | 24
Instagram Post
Project Goal
Continuing the monthlhy birthstone instagram reels with 5 Facts about each gemstone in a series of posts.
Sammary
A series of 5 facts for These monthly graphics also include a detailed blog covering the history, symbolisim, folklore and care for each month’s birthstone. A sample of the blog can be read here: https://bit.ly/birthstoneopal
Morris Jewelry
CLIENT: APPLIED SKILLS
Product Photography, Design Prinicples,
Typography, Color Theory
MADE WITH
Adobe Illustrator, Adobe Photoshop, Canva
7 Hot Jewelry Trends 2023
Are you looking for hot jewelry trends for 2023? Look no further! We scouted the fashion mags and scrolled the runway feeds to nd the most sought-out styles for the new year. Keep your eye out for purposeful bold layered looks from chunky precious metal cu s and layered chains, to standout oversized earrings, and even tiny yet mighty ear stacks. From big statement styles to classic investment pieces we’ve pulled together hot runway looks you can shop for at Morris Jewelry to curate your individual style. What’s that saying “the bigger the JEWELRY the closer to God"? It’s something like that right?
Supporting Graphics for Blog
Project Goal
Design supporting graphics for jewelry blog that reflect the blog’s content and style, while also drawing in readers.
Sammary
Morris Jewelry wanted to feature new trending jewelry from their store. I sourced their regular vendors for products that the top fashion magazines predicted to be trending this year based on leading fashion designers’ spring 2023 runway shows. Morris Jewelry wanted attractive graphics that would pique its customers’ interest.
