Portfolio Jonathan Sol Serejo MA corporate communication BA International Communication and multimedia
Table of Contents Info EDUCATION Experience
Name
Jonathan Sol Serejo 28 years
Nationality
Brazilian/Danish
Contact
Lollandsgade 37 st 8000 Aarhus, Denmark +45 51 51 41 77 jsolserejo@me.com www.jetlagsociety.com linkedin.com/in/jsolserejo
Qualifications
Keynote PowerPoint Adobe Creative Suite Wordpress & Squarespace Facebook Ads
Languages
Danish English Brazilian Portugese
Education BA INTERNATIONAL COMMUNICATION & MULTIMEDIA AARHUS UNIVERSITY 2010-2013
1st Semester
4th Semester
Academic Writing Media Production I Methodology Principles of Communication Project Management
Corporate Communication International Business Environment Organisational Behavior Competitor Analysis Media Production IIII
2nd Semester
5th Semester
Intercultural Studies Fundamentals of Marketing Innovation Week Organisational Communication Media Production II
Internship at Headhoods in Brooklyn, New York
3rd Semester
6th Semester
Global Marketing Interculural Communications Media Production III Philosophy of Science Public Relations
Branding (Bachelor Project) Visual Design & Print Production
MA CORPORATE COMMUNICATION AARHUS UNIVERSITY 2013-
1st Semester Scientific Methods Corporate Communication
2nd Semester Corporate Communication in Change & Crisis Situations Social Media CSR Cognition & Consumer Choice
3rd Semester Internship at Convince in Aarhus, Denmark
EXPERIENCE 2009
Started Jet Lag Society. A personal photography and video portfolio.
2012
Internship at HeadHoods. Brooklyn, USA
2014
Internship as Assisting Project Manager at Convince. Aarhus, Denmark Communication, web and video at Shoe Chapter. Aarhus, Denmark
2015
Branding and strategy for Malgodt.dk. Aarhus, Denmark Internship as Junior Creative Planner at Trigger. Oslo, Norway Co-founded HeiHej a collaborative showroom in Oslo, Norway
2016
Architecture Competition: Kristiansand Kunstmuseum Photo, video and online marketing strategy for mmw arkiteker. Oslo, Norway Junior Consultant at Creuna. Aarhus, Denmark
2017
Co-founded MadChillCrew, an unbiased content hub Event videos for WoodWood Aarhus & Shoe Chapter Potential Pool at Dentsu Aegis Network Communication, branding, marketing and strategy for APEX Drone Racing Strategy and content for Kaufmann Journal at Kaufmann Carat Case Competition
I have gained experience working within many different fields such as market research and insights, strategy, creative writing, strategic direction and positioning, brand activation, concept development and ideation. As a hobby I enjoy photography, video, creating mixtapes and graphic design. The experience that I am most excited about, is my internship at Trigger in Oslo. I worked on insights, strategy, direction and positioning, creative writing, concept development and brand activation for global brands like Rottefella, Mazda and Fanta along with major norwegian brands like Mills, Salma and Selvaag Bolig. The experiences gained, changed my perception on how to communicate your message, by focusing on how to positively impact and engage with the audience. Currently I am working at Kaufmann, where we are in a rejuvenating process, to attract a younger and more modern audience. We have created a platform called Kaufmann Journal. That is going to consist of various different concepts such as guides, insights and lessons about the finer things in life. Something we want Kaufmann to be associated with, to better position ourselves in the minds of the future customers. In this process, I am currently producing content and helping with the strategy for Instagram. Throughout and across all my work and experience, I have always enjoyed the process of finding the right strategic direction and positioning, generating exciting ideas and concepts, while always looking to find a way to appeal and reach the heart of the audience. I find the most joy, energy and motivation, working on creative and insightful ways to activate brands by engaging the audience, to achieve long lasting positive associations. I strive in a high-energy enviroment, surrounded by visual and creative people. On the following pages I will describe and showcase my experience and work. I hope you find it interesting. - Jonathan
EXPERIENCE
trigger
2015
Internship as Junior Creative Planner at Trigger in Oslo, Norway In my 4 month at Trigger, a creative PR agency, I worked with insights, strategic direction and positioning, creative writing and storytelling, brainstorming, ideation and concept development on cases such as Rottefella, Mazda, Fanta, Mills Melange, Salma and Selvaag Bolig. I was involved in the creative process; gathering insights from marked research to form the basis of the creative brainstorming and ideation process, to strategic direction and positioning and finally developing concepts and strategy. I really enjoy working on finding the right idea, concept and strategy that will have an impact on the target audience by giving back to the community by appealing to their heart and mind.
Experience • • • • • • •
Research and Insights Creative Writing and Storytelling Strategic Direction and Positioning Concept Development Pitching and Presenting Creative Brainstorming and Ideation Strategy Across Touch Points
Cases • • • • • • •
Rottefella Mazda Fanta Mills Melange Salma Opera Browser Selvaag Bolig
Creuna
2016
Junior Consultant at Creuna. Aarhus, Denmark In my 4 month at Creuna, I have gained experience with market research, insights, strategy and positioning. I was involved in the research and ideation process; gathering insights and researching the marked to find opportunities and possibilities by analysing data from statistics and trends and gained experience in presenting the material to the creatives and project managers. One of my favourite experiences was being involved in the process of making an animation video. The purpose of the video was to showcase and explain a new online platform and to explain it very precisely yet as simple as possible. I had the responsibility of writing the script, finding the right images. I also had to write, describe and explain all the transitions to the production team. In the process I gained experience in storytelling, creative writing and project management. Experience • • • • • •
Research and Insights Storytelling Creative Writing Project Management Brainstorming and Ideation Field interviews / Vox Pop
Kaufmann
2017
Video and content for Kaufmann Journal at Kaufmann. I have been a part of establishing the new platform, Kaufmann Journal. Kaufmann Journal is a new platform for guides, interviews, editorials, what-to-wear, insights and lessons about the finer things in life. Such as art, coffee, wine, cars, watches and so on. We visit exciting and interesting people with a burning passion for their craft. The goal is to be even more associated with the terms “quality, passion and craftmanship”. We want to create a universe that encompasses all of that and be the supplier of clothes and inspiration for that segment. We want to visit exciting people and create compelling stories.
Experience • • • • • • • •
Research and Insights Storytelling Video Concept Development Brand Association Strategy Creative Brainstorming and Ideation Strategy Across Touch Points
Concepts: • What To Wear • Visits • ... and more to come
APEX
2017
Project Manager at APEX Drone Racing. APEX is a drone racing organization founded in 2017 with the aim to inspire, educate and challenge the drone racing pilots of the future. Consisting of three strategic units: Academy, Team and Show. APEX wants to nurture and guide young people into the sport and help them build their carrer in a exciting upcoming industry. I was part of establishing the organisation. I came up with the name, APEX is the term for the racing line in a corner. I created a visual identity and various material to be pitched and presented to potential sponsors and partners. I also worked on ideas on how to natively integrate sponsors in future events.
Experience • • • • • • •
Market Research and Competitor Analysis Name, Visual Identity and Logo Design Material aimed at sponsors and partners Pitching and presenting Community Management Storytelling Strategy
Maling og tilbehør leveret i hele Danmark
malgodt.dk
2015
Strategic Communication at Malgodt.dk in Aarhus, Denmark My job was to develop and streamline their visual identity and communication. I conducted marked research and competitor analysis in order to develop a concept with a strategic plan to differentiate and reach their target audience. My plan was to draw up two scenarios to influence and facilitate the decision making process. They also wanted to be associated with “highquality paint” and “excellent customer service”, so I encouraged them to simplify their core competences to help the target audience recognise and understand their position on the market.
Experience • • • • • • • • •
Visual identity: Logo design Brand Strategy Concept Development and Ideation Positioning and Differentiation Brand Association Strategic Planning Market Research Competitor Analysis Designing the new office facade
heihej
2015
Co-founder of HeiHej, a creative collaborative space on Oslo, Norway. HeiHej is a collaboration of three friends created with the aim of giving other creatives a small outlet to test and showcase their creativity. Our mission was to establish an affortable and attractive platform to generate attention to the neighbourhood by organisng events that would attract people from the local area and let them connect and inspire eachother to improve the creative spirit of the community.
Experience • • • • • • •
Event Planning Co-Creation Pitching and Presenting Brainstorming and Ideation Concept Development Research and Analysis Creating a website and blog
MadChillCrew
2017
Co-founder of MadChillCrew, an unbiased content hub MadChillCrew is a collaboration between three friends, created as a result of our common interest in creating a share space, to gather news, ideas The aim is to write about the things we like and care about, and to learn how to spread the news to our friends and their friends. Our mission was to establish a blog, with a recognisable and relatable tone of voice, to capture the young audience. www.madchillcrew.com
Experience • • • • •
Creative Writing Blogging Tone of Voice Producing content Creating a website and blog
Convince
2014
Internship as Assisting Project Manager at Convince in Aarhus, Denmark. As part of my masters education I did a 5 month internship at a marketing agency in Aarhus. I worked as an assisting manager on a large project, where I gained experience with strategy, cross-channel marketing and content marketing. I was part of the planning and development of a new campaign strategy across touch points, the purpose was to utilise the joint-force of Facebook, a printed magasine and a new website to culminate in a unity and raise awareness.
Experience • • • • • • • • •
Strategic Planning Brainstorming and Ideation Concept Development Research and Analysis Writing for the web User Experience Design Facebook Ads, conversions, reach, targeting Content Marketing Strategy Across Touch Points Du har flair for proces og detaljer, og du har også et skarpt blik for ”Mening og Mål”. Det gør dig til en stærk og kompetent medspiller i den kreative brainstorm og strategiske proces. Johnny Willum, Bureaudirektør i Convince
Headhoods
2012
Internship at Headhoods in Brooklyn, NY He wanted to improve the awareness in the community. So the suggestion was to make videos that would show a behind the scenes view of the company and how he operates. I also suggested that he should attend some of the several events around Williamsburg, where he could expose the new videoes and encourage collaborations with other creatives.
Experience • • • • •
Photography and video Market Research Strategy Community Marketing Co-Creation Process I had to analyse and understand the market and competitors before I made a strategic approach on how to improve the awareness using videos and how to implement them on his website and social media. The videos show a more artistic and personal aspect of him as a person, but also show him working to give a glimpse into his world to better understand the work it requires. The images and videos where taken in the neighborhood, with Clinton, the owner, to show his appreciation for Williamsburg and Brooklyn.
Jet Lag society
2009
Jet Lag Society, a personal creativity portfolio In 2009 I started my personal portfolio to showcase my work of photographs and videos. The purpose is to have a creative space where I can experiment with different aesthetics and keep developing and perfecting my own sense of style. Maintaining Jet Lag Society has helped prioritising and curating what fits well together. It has been a creative sanctuary that I embrace and cherish. www.jetlagsociety.com Acknowledgments • Image used for promotion of MOMU by Henning Larsen Architects.
Thank you