THE GUIDEBOOK
Corporate Logo Guideline.
BACKGROUND
Bidda MALAYSIA’S BRAND NEW BIDDING PLATFORM. A RELIABLE platform to provide CHEERFUL & FUN bidding experience for users. Key objectives for better user’s experience: MORE VALUABLE, COST SAVING & EFFICIENCY To be the reliable bidding platform to share joy & happiness with every users, a TRENDY brand for every user to keep in mind.
Harabara
Roboto (regular)
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CONCEPT
Connection Now everyone can be connected and bid with each other. Infinity Representing endless possibilities as Bidda will not cease to create more exciting deals & features. Price label
$
Symbolising users being able to get the best value on offer in Bidda.
Alphabet “B” The first letter of the brand name Bidda.
Smiling A fun and cheerful bidding environment leading to big smiles from our users. The main concepts behind the logo design are “Connection & Modernity”. By combining the latest design trends “wordmark” & “semi flat”, the logo is made to look simple but sends a clear message on the values it brings.
Global Implies the global.
CONCEPT
1 Mango Majito (Yellow & Orange)
3
Represents creativity & energy.
Dark Cheddar (Orange) Represents cheerfulness & joy.
2
4
Living Coral (Red) Represents excitement & passion.
Greyish Blue (Gray & Blue) Represents Reliability & loyalty.
The main color concepts applied in the logo are “bright & simple”. The colour combination in the gradient carry different meaning; yellow represents creativity, red embodies passion, orange implies joy and gray blue exemplifies reliability.
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y
x
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PRIMARY VERSION PRIMARY VERSION (VERT ICAL)
PRIMARY VERSION (HORIZONTAL)
SPECIAL EFFECT LINE MARK
WORDMARK
SYMBOL
WAT ERMARK
SIZE MINIMUM PROMOT ION SIZE 50mm
40mm
25mm 20mm
40mm
15mm
7mm
2.5mm
40mm 25mm
20mm 10mm
30mm 61mm
25mm
15mm
PL ACEMENT PRINT FORMAT
DIGITAL FORMAT
APPEARANCE
VISUAL The visuals must contain the below elements Cheerfulness - the feeling when using Bidda. Happiness - from the satisďŹ es users. Youthful - representing the key audience group. Trendy - a fashionable and modern backdrop. Hi-tech - gadgets available for bidding. Cleanliness - clean background with avoidance towards dark colours.
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APPEARANCE
DISPLAY The display of the logo must contain the elements below Clean - background to remain white most of the time. Simple - no distracting images and overlapping with logo. Bright - white and orange for the background and avoiding dark colours.
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Bidda
Malaysia’s bidding marketplace
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