COLOR SCHEME
DEFINITIONS:
HOUSE (AVENUE) a symbol to implies “avenue” or “coffee house” BRAND NAME combination with 2 hidden alphabet “B” & “A” to represent the brand name
COFFEE BEAN iconic symbol to represent the coffee industry
COLORS:
VERSIONS:
MOCHA BROWN a natural color to implies modernism & relaxation images
DOWNTOWN GREY timeless color to represent professional & formality images
EXTENDED VERSIONS:
COLOR PALETTE:
PRIMARY TYPEFACE:
FUTURA LIGHT CONDENSED
FUTURA BOOK BT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
SAMPLE MOCKUP: