A LOGO GUIDELINE P RO P O S A L F O R
SF BRAND LOGO
SF BRAND LOGO BLACK AND WHITE
SF BRAND TYPEFACE
Primary Headline Font
GillSans ABCDEFGHJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890
SF BRAND COLOUR PALLETE Primary Color Palette - CMYK - RGB - HEX
: : :
97 , 79 , 43 , 38 19 , 51 , 80 #133350
Secondary Color Palette - CMYK - RGB - HEX
: : :
0 , 70 , 85 , 0 243 , 112 , 58 #F3703A
SF BRAND LOGO SIZE
x
SF BRAND LOGO SIZE X :1 X :1
X :1 X :1
X :1 X :1
X :1 X :1
SF BRAND LOGO SIZE
X : 0.5
X : 0.5
X : 0.5
X : 0.5
X : 0.5
X : 0.5
SF BRAND LOGO USAGE
X :2
X : 2.5
X :2
X : 2.5
SF BRAND LOGO USAGE
X : 3.5
X :2
X : 3.5
X :2
SF BRAND LOGO USAGE