WHAT KIND OF BOOK DO YOU WANT TO PUBLISH? PRINT. EBOOK. BOTH.
Begin with the end product in-mind.
A book or ebook is a product. A product that requires planning, design, manufacturing, marketing and promotion. Your answer to the question above will help guide you to make decisions throughout the process.
The next question is... Why? Three core reasons why we want to publish our own books:
■ Personal: This is my life’s work, my story to tell.
■ Professional: Typically non-fiction, thought-leadership, self-marketing.
■ Profitable: To make money.
Self-publishing our own book is becoming more acceptable and accessible, however, the industry is changing rapidly. The tools and resources to publish your own book are plentiful and can be overwhelming if you’re not clear about the kind of book you want to publish.
This ebook is an overview of resources and tools available (as of December 2013) to help you navigate the options available.
