JT Press Report 2020/2021

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Taking Our Business Forward

A Perspective Of The Evolution Of Strategy In JT.

One of the clear lessons to be drawn from our experiences over the last twelve months has been that organisations which continually ‘scan the horizon’ and prepare thoroughly for what they see there, are more stable, resilient and ultimately successful. Sonal Kapasi Strategy Director, JT Channel Islands

Sonal joined JT as a Strategy Director in November 2019. With 25 years of rich work experience behind her; she brings strong cross border, cross culture experience of working in one of the largest Global telcos, Bharti Airtel across India, South Asia and Africa. She took the lead in the companies business performance; strategy; governance & controls; planning, forecasting & reviews; corporate finance; investor relations and stakeholder communications. Sonal has extensive understanding of telecom operations; technology; customer, market and regulatory environments; and played a key role across areas of leadership; process transformation and institutionalisation; financial & operations management and people and cultural integration. Prior to joining JT, she was CEO of Bharti Global, Jersey and brings a knowledge and experience of running the assets portfolio of a large sized family office. She’s also held various board positions; member of audit and compensation committee. Sonal is a qualified Chartered Accountant from the Institute of Chartered Accountants of India.

That ‘always looking forward’ perspective is particularly relevant in the telecoms sector, both because of the rapid speed of change, and because of how important technology – and specifically, connectivity - is becoming to the way we live, every day. Jersey’s full-fibre broadband network is a prime example of that. When JT started work on it in 2012, some questioned the need; but in 2020, with the majority of the population working from home, the capacity and resilience of that network was clear to all.

Our business is one in which if you only focus on the requirements of today, then you will swiftly be left behind – the key is doing today what you actually need to do tomorrow. Of course, as we go forward, the demands on JT’s network is only going to increase, and that’s why we need a clear strategy on how we are going to protect and develop it, in the future. Increasingly, our lives are becoming ever more connected, and JT must be ready to deliver what our customers require.


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