Section 3. Corporate colors

3. Corporate colors

The WYVERN Advisory project, being a brand that will work in digital formats, has a selection of colors that would only work in digital applications. Colors that at the same time will MAIN PALETTE Mark application Monochromatic application MAIN PALETTE Application in colors #E1D2AA RGB 255 210 170 help to differentiate the common content that coexists in social networks. However, in an elegant way and without taking unnecessary prominence. This epigraph proposes a palette of 5 main colours, of which only grey and white will serve as key backgrounds for text backgrounds, and the other colours will be a palette that

interacts with each other to #FFFFFF RGB 255 255 255

#EBEBEB RGB 235 235 235 #3DBEA7 RGB 61 190 167 #000000 RGB 0 0 0 #0D9992

RGB 13 153 146 #BAE2D0 RGB 186 226 208

MAIN PALETTE Mark application Monochromatic application MAIN PALETTE Application in colors Gold Foil The corporate colors to be used in printing applications are presented. The symbol, logotype, main brand and secondary brand will always be printed in black or in white silk-screen printing (if is possible). As we can see, the printed colours will be defined by a standard, Pantone, in this case to foresee that the colours will be fixed in different future prints. PMS Black 3C PMS CoolgrayU PMS 4635U The following colors are proposed for the project. PMS 7919 uncoated, PMS 4635 uncoatted, PMS Coolgray uncoatted, and PMS Black 3C uncoatted. In addition to the special gold foiling that will work only for the symbol and in the configurations that will be shown in the next

chapter. CMYK 0 0 0 100

PMS 7919U PMS WHITE

When the symbol or the secondary mark is used independently (without being part of the corporate brand), it can be reproduced in any of the color alternatives that are standardized below.

As in the previous epigraph, when the symbol or the secondary mark is used independently (without being part of the corporate brand) in printed applications, it can be reproduced in any of the color alternatives that are standardized below.

When the main mark in vertical or horizontal is used, it can be reproduced in any of the color alternatives that are standardized below.

When the main mark in vertical or horizontal, it can be reproduced in any of the color alternatives that are standardized below.

On clear non-corporate colored backgrounds, illustrations or black and white photographs, whose saturation is less than 40%, the main brand in corporate positive (black) will be used.

If the degree of saturation of the background is higher than 40%, the main mark should be used in negative by the white. On quadrinomial backgrounds it is recommended to use the mark in negative. Only in some cases it will be possible to adjust the symbol to the colors within the palette of the intervened photograph.

INCORRECT INCORRECT INCORRECT INCORRECT This page shows some examples of misuse in the application of institutional

colors.