JUAN FRANCISCO FRUCI
Strategic Designer “My aim is to provide creative and structured solutions to design dilemmas using a wide set of design tools and a strategic mindset�.
portfolio
JUAN FRANCISCO FRUCI - WHO I AM - OVERVIEW
Personal network of professionals in Latin America and Europe with diverse backgrounds.
What I do
How I help
How I interact
Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services. UJQPMPHJB@
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Master of Strategic Design (Politecnico di Milano) +7 years experience as freelance designer, entrepreneur in a design-oriented company and teacher.
Working either on field or via web, in teams or individually.
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What I gave
What I got Shared knowledge through teaching and writing some design articles. Making workshops and involving many different actors like craftsman, associations and students.
Several appearances in the press of the Qoonas heartmade toys project. Different prizes during university studies.
Who I help
Companies that want to develop a typological innovation in their portfolio of products. Design consultancy firms and Design studios that need to improve their design processes.
Who helps me
Work Experience Personal network of professionals in Latin America and Europe with diverse backgrounds.
asdesign entrepreneur
What I do
How I help
Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services. Giving creative and structured solutions to design dilemmas using a wide set of design tools and a strategic mindset.
Hardware and software tools.
What I have
Participating in several fairs and events, acting as a useful link for the client to other actors and sharing knowledge and experience.
How I deliver Working either on field or via web, in teams or individually.
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Master of Strategic Design (Politecnico di Milano) +7 years experience as freelance designer, HAPE TOYS in a design-oriented (Saronno, Italy) company and teacher. re
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Concept and product development of new lines of toys for the 2016 collection. Visual development of the internal communication strategy. Learning
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• 2014 - 2015 Company
How I interact
build the experience together
Store events
Expansion by Fidelity
What I gave• 2008 - 2013 Company
NUNA. - Creative Cultural Lab Shared knowledge through teaching (located in Quito, Ecuador)
What I got
Several appearances in the press of the Qoonas heartmade toys project. Different prizes during university studies.
and writing some design articles. Making workshops and involving Thedifferent Lab is actors a catalyzer of opportunities and acts as many like craftsman, a connector between different actors to explore associations and students.
new solutions and generate innovative projects.
Who I help
Companies that want to develop a typological innovation in their portfolio of products. Design consultancy firms and Design studios that need to improve their design processes.
Experience in the Hape International Design Studio
Hape Toys is one of the world’s largest producers of toys made from sustainable materials. Hape toys are both creatively designed and eco-friendly. There are many design studios of the company, one is located in Saronno, Italy. I worked there between 2014 and 2015.
www.hapetoys.com
My role was the conceptualization and product development of new lines of toys for the 2016 collection. Visual development of the internal communication strategy. Assistance in design management issues inside the studio. Development of visualization tools for improving innovation (that was the theme of the thesis of the Master in Strategic Design at the Politecnico di Milano).
Baby line
new packaging line
Quadrilla new collection
Experience in the Hape International Design Studio
Little Prince movie - merchandising
Analysis of the competition (infographics)
Bamboo games
Founder of Nuna Lab
One of the first projects of Nuna was “QOONAS heartmade toys”, the first Ecuadorian ART TOYS inspired in the popular culture and produced by a sustainable and design-driven approach.
The Qoonas are limited collections of characters inspired in the popular culture of Ecuador. 250 qoonas were made joining the “hand” of the artisans and the “mind” of the designers.
serial production
Lab consumer
Toy
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consumer
Lord Tigua code: DU21
Madera de cedro. Decorado con bambu, tela y lana. Manage the uniqueness Inspirado en las mascaras de Tigua y reinterpretado superheroe. of each piececomo with some
variables designed to help the handcraft
40%
DU 21
20%
DU 25
40%
DU 24
producci贸n piezas madera
Austin toyV producci贸n adornos varios materiales
code: KU25
Madera de nogal y pino. Cuero y tela. Inspirado en un grupo musical mexicano.
pintura y barniz
perforaci贸n y ensamblaje
packaging distribuci贸n
Vacarena
code: VA07
Madera de nogal y pino. Decorado con bisuteria, plumas, cadenas, tela, cuero, etc.
Every Qoonas is different but uses the same set of pieces.
Florecita del Jazz
code: DU20
Madera de cedro. Decorado con yute, lana, cuero y tela. Un personaje urbano musical.
Who helps me
Education and Training Personal network of professionals in Latin America and Europe with diverse backgrounds.
What I do
How I help
How I interact
Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services. Giving creative and structured solutions 2013 to - 2015 design dilemmas using a wide set of design tools and a strategic mindset. 2005 - 2007
Hardware and software tools.
Who I help
Participating in several fairs and events, acting as a useful link for the client to other actors and sharing knowledge and experience.
Companies that want to develop a typological innovation in their portfolio of products. MASTER IN STRATEGIC DESIGN – Design for the Value Offering Politecnico di Milano – Milan, Italy.
Design consultancy firms and Design studios that to Specialistica) improve their SPECIALIZATION IN “SYSTEM DESIGN”need (Laurea design processes. I.S.I.A. (Istituto Superiore per le Industrie Artistiche) - Rome, Italy.
How I deliver
Master of Strategic Design (Politecnico di Milano) +7 years experience as freelance designer, entrepreneur in a design-oriented company and teacher.
Working either on field or via web, inINteams or BACHELOR INDUSTRIAL DESIGN (Laurea Triennale) individually. I.S.I.A. (Istituto Superiore per le Industrie Artistiche) - Rome, Italy.
2001 - 2005
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What I gave
What I got Shared knowledge through teaching and writing some design articles. Making workshops and involving many different actors like craftsman, associations and students.
Several appearances in the press of the Qoonas heartmade toys project. Different prizes during university studies.
Currently enrolled in the Master of Strategic Design of Politecnico di Milano 2013 2015 The Master aims to produce experts and consultants capable of carrying out a design and management role in the innovation process of the product-system.
Innovation Eye Workshop
For the first edition of the Innovation Eye the theme choosen is Food, sector that is strongly related to the Expo 2015 that will be placed in Milan next year. The students from the master of Strategic Design were divided in 5 groups to develop new innovative ideas for the Food sector. Each group recieved a sub-theme to start the project. Food Preparation and Presentation - Food Preservation - Eating Habits - Eating Experience - Nutrition and Health
The infographics result of the Research phase of the workshop
Methodologies and Tools Data Visualization tools Customer Journey Personas System Map Storyboards Scenarios Innovation Landscape Service Blueprint Narrative Structure Business Model Canvas Project for PONTI - Innovation Eye
Project for FLUID-O-TECH - Innovation Eye
Diagram for innovating the recycling process of GREENTIRE consortium
AIRBnB analysis through storyboard
STORE AS “HOME” Home Sweet Home
Second Home
Birthday package Advertisement
Kit delivery oriented to CUSTOMER EXPLORATION
oriented to CUSTOMER EXPLOITATION Welcoming Community / Open Community
Master’s Fair
web WPN shipping
“evangelization”
Service selling
contract
Menaging event
event activities feedback
STORE AS “CROSSROAD”
Project for HASBRO - Wizards of the Coast
Innovation Landscape
Project for FOOD- Innovation Eye
web WIZARDS
User engaging
After event
Project for HASBRO - Wizards of the Coast
Tribe (users)
Store
WOTC
LEGO analysis through Innovation Landscape
magic rewards
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I.S.I.A. (Istituto Superiore per le Industrie Artistiche) Rome, Italy.
Thesis work - A sustainable design lab as catalyzer for social improvement
ISIA Roma was founded on 1973 and has more than 40 years of experience in instruction and research in the field of design. Hot chocolate pot-maker
Other design experiences Personal network of professionals in Latin America and Europe with diverse backgrounds.
What I do
How I help
How I interact
Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services. UJQPMPHJB@
Who helps me
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Hardware and software tools.
Giving creative and structured solutions to design dilemmas using a wide set of design tools and a strategic mindset.
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Master of Strategic Design (Politecnico di Milano) +7 years experience as freelance designer, • 2006 - 2008 entrepreneur in a Sector design-oriented company and teacher. • 2009 - 2010 University
Working either on field or via web, in teams or individually.
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FREELANCE DESIGNER Visual Design (Advertising and Editorial)
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Learning
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TEACHER Universidad del Mar – Campus Santo Tomås, Quito, Ecuador Design of the Habitat. What I got
Shared knowledge through teaching and writing some design articles. Making workshops and involving many different actors like craftsman, associations and students.
Several appearances in the press of the Qoonas heartmade toys project. Different prizes during university studies.
Who I help
Companies that want to develop a typological innovation in their portfolio of products. Design consultancy firms and Design studios that need to improve their design processes.
Visual and Editorial Design Brochures Adverstising Comics Banners Communication Campaigns Corporate Identity Logos
Comic using wood toys for the Airport of Quito (Internal Safety Campaign)
tecnologías para la gestión sanitaria
tecnologías para la gestión sanitaria
tecnologías para la gestión sanitaria
tecnologías para la gestión sanitaria
tecnologías para la gestión sanitaria
tecnologías para la gestión sanitaria
Who helps me
What I do
Personal Achievements
How I interact
Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services. UJQPMPHJB@
Personal network of professionals in Latin America and Europe with diverse backgrounds.
How I help
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Hardware and software tools.
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Giving creative and structured solutions to design dilemmas using a wide set of design tools “DISEĂ‘Oâ€? Magazine, and a strategic mindset.Ecuador, November, 2012
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What I gave
What I got Shared knowledge through teaching and writing some design articles. Making workshops and involving many different actors like craftsman, associations and students.
Companies that want to develop a typological innovation in their portfolio of products. Design consultancy firms and Design studios that need to improve their design processes.
“PaciďŹ Cardâ€? Magazine, Ecuador, September. 2011 How I deli ver 2009. “INâ€? Magazine, AerolĂnea LAN, Chile, December, “BG magazineâ€? Magazine, N°Working 46, Ecuador, October, 2009. either on field or “Los Art Toys son Ăşnicos en elviaplanetaâ€? - Qoonas, JĂłvenes web, in teams or – “EL COMERCIOâ€? Newspaper,individually. Ecuador, September, 2009. “Ecuador InďŹ nitoâ€? Magazine, Ecuador, July, 2009.
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Who I help
Several appearances in the press of the Qoonas heartmade toys project. Different prizes during university studies.
diciembre
Anaconda
Press appereances and Exhibitions septiembre
Quito en Zaragoza
julio
IN-LAN
diciembre
Muestra Arte Iberoamericano
diciembre
octubre
BG Magazine
J贸venes - El Comercio
julio
Ecuador Infinito
mayo
SI - El HOY
abril
FAMILIA - El Comercio
2009 2010
Revista Ecuador Infinito julio 2009
Revista Anaconda diciembre 2010
RESEARCH PROJECTS AND PUBLISHED WORKS
PRESS APPEREANCES, EXHIBITIONS AND CONTESTS
SPECIALIZATION THESIS: “Designing Design - The creation of a sustainable design lab in Ecuador” (then executed in the NUNA Lab.)
“DISEÑO” Magazine, Ecuador, November, 2012 “PacifiCard” Magazine, Ecuador, September. 2011 “IN” Magazine, Aerolínea LAN, Chile, December, 2009. “BG magazine” Magazine, N° 46, Ecuador, October, 2009. “Los Art Toys son únicos en el planeta” - Qoonas, Jóvenes – “EL COMERCIO” Newspaper, Ecuador, September, 2009. “Ecuador Infinito” Magazine, Ecuador, July, 2009.
PAPERS: “Storia del concetto di design - Design&design”, monograph for ISIA Roma. (History of the design concept - Design&design). PRESS ARTICLE: “¿Art o Toys? El mundo de los art toys ahora también es Made in Ecuador”, ANACONDA magazine, Ecuador, December 2010.
SUMMARY I have a solid training in conceptualizing new products and services, focusing in their semanthic identity and typological innovation. I see a strategic designer as a catalyst of hidden potentialities, a connector of abstract ideas with the real world, an interpreter of the dynamic mechanisms of society.
Nominated at ADI Design INDEX 2008 in Italy, with the thesis project (“Designing Design - The creation of a sustainable design lab in Ecuador). Exhibition of the first level thesis project “MP - Design of an Orbital Sander for Modellists”, selected for the event “ROMA design+”, organized by the city of Rome and the Design faculties of the area. 2006. First prize in the contest “Nuove Luci per Latina” Latina city, Italy, with the project “NumeroTRE”- new urban illumination system. Roma, 2005.
JUAN FRANCISCO FRUCI
Nueva Ventura Aguilera N58-29 y Leonardo Murialdo Quito, Ecuador juanfruci@gmail.com 098 4788 137
thank you for your consideration