Juan Francisco Fruci - Portfolio 2015

JUAN FRANCISCO FRUCI

Strategic Designer “My aim is to provide creative and structured solutions to design dilemmas using a wide set of design tools and a strategic mindset�.

portfolio

JUAN FRANCISCO FRUCI - WHO I AM - OVERVIEW

Personal network of professionals in Latin America and Europe with diverse backgrounds.

What I do

How I help

How I interact

Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services.

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Giving creative and structured solutions to design dilemmas using a wide set of design tools and a strategic mindset.

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Master of Strategic Design (Politecnico di Milano) +7 years experience as freelance designer, entrepreneur in a design-oriented company and teacher.

Working either on field or via web, in teams or individually.

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What I gave

What I got Shared knowledge through teaching and writing some design articles.

Making workshops and involving many different actors like craftsman, associations and students.

Several appearances in the press of the Qoonas heartmade toys project.

Different prizes during university studies.

Who I help

Companies that want to develop a typological innovation in their portfolio of products.

Design consultancy firms and Design studios that need to improve their design processes.

Who helps me

Work Experience Personal network of professionals in Latin America and Europe with diverse backgrounds.

asdesign entrepreneur

What I do

How I help

Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services.

Giving creative and structured solutions to design dilemmas using a wide set of design tools and a strategic mindset.

Hardware and software tools.

What I have

Participating in several fairs and events, acting as a useful link for the client to other actors and sharing knowledge and experience.

How I deliver Working either on field or via web, in teams or individually.

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Master of Strategic Design (Politecnico di Milano) +7 years experience as freelance designer, HAPE TOYS in a design-oriented (Saronno, Italy) company and teacher. re

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Concept and product development of new lines of toys for the 2016 collection. Visual development of the internal communication strategy.

Learning

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• 2014 - 2015 Company

How I interact

build the experience together

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Expansion

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What I gave• 2008 - 2013 Company

NUNA. - Creative Cultural Lab Shared knowledge through teaching (located in Quito, Ecuador)

What I got

Several appearances in the press of the Qoonas heartmade toys project.

Different prizes during university studies.

and writing some design articles.

Making workshops and involving Thedifferent Lab is actors a catalyzer of opportunities and acts as many like craftsman, a connector between different actors to explore associations and students.

new solutions and generate innovative projects.

Who I help

Companies that want to develop a typological innovation in their portfolio of products.

Design consultancy firms and Design studios that need to improve their design processes.

Experience in the Hape International Design Studio

Hape Toys is one of the world’s largest producers of toys made from sustainable materials. Hape toys are both creatively designed and eco-friendly.

There are many design studios of the company, one is located in Saronno, Italy. I worked there between 2014 and 2015.

www.hapetoys.com

My role was the conceptualization and product development of new lines of toys for the 2016 collection. Visual development of the internal communication strategy. Assistance in design management issues inside the studio. Development of visualization tools for improving innovation (that was the theme of the thesis of the Master in Strategic Design at the Politecnico di Milano).

Baby line

new packaging line

Quadrilla new collection

Experience in the Hape International Design Studio

Little Prince movie - merchandising

Analysis of the competition (infographics)

Bamboo games

Founder of Nuna Lab

One of the first projects of Nuna was “QOONAS heartmade toys”, the first Ecuadorian ART TOYS inspired in the popular culture and produced by a sustainable and design-driven approach.

The Qoonas are limited collections of characters inspired in the popular culture of Ecuador. 250 qoonas were made joining the “hand” of the artisans and the “mind” of the designers.

serial production

Lab consumer

Toy

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Lord Tigua code: DU21

Madera de cedro.

Decorado con bambu, tela y lana.

Manage the uniqueness Inspirado en las mascaras de Tigua y reinterpretado superheroe. of each piececomo with some

variables designed to help the handcraft

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DU 21

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DU 25

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DU 24

producci贸n piezas madera

Austin toyV producci贸n adornos varios materiales

code: KU25

Madera de nogal y pino.

Cuero y tela. Inspirado en un grupo musical mexicano.

pintura y barniz

perforaci贸n y ensamblaje

packaging distribuci贸n

Vacarena

code: VA07

Madera de nogal y pino.

Decorado con bisuteria, plumas, cadenas, tela, cuero, etc.

Every Qoonas is different but uses the same set of pieces.

Florecita del Jazz

code: DU20

Madera de cedro.

Decorado con yute, lana, cuero y tela.

Un personaje urbano musical.

Who helps me

Education and Training Personal network of professionals in Latin America and Europe with diverse backgrounds.

What I do

How I help

How I interact

Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services.

Giving creative and structured solutions 2013 to - 2015 design dilemmas using a wide set of design tools and a strategic mindset.

2005 - 2007

Hardware and software tools.

Who I help

Participating in several fairs and events, acting as a useful link for the client to other actors and sharing knowledge and experience.

Companies that want to develop a typological innovation in their portfolio of products.

MASTER IN STRATEGIC DESIGN – Design for the Value Offering Politecnico di Milano – Milan, Italy.

Design consultancy firms and Design studios that to Specialistica) improve their SPECIALIZATION IN “SYSTEM DESIGN”need (Laurea design processes.

I.S.I.A. (Istituto Superiore per le Industrie Artistiche) - Rome, Italy.

How I deliver

Master of Strategic Design (Politecnico di Milano) +7 years experience as freelance designer, entrepreneur in a design-oriented company and teacher.

Working either on field or via web, inINteams or BACHELOR INDUSTRIAL DESIGN (Laurea Triennale) individually.

I.S.I.A. (Istituto Superiore per le Industrie Artistiche) - Rome, Italy.

2001 - 2005

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build the experience together

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Expansion

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What I gave

What I got Shared knowledge through teaching and writing some design articles.

Making workshops and involving many different actors like craftsman, associations and students.

Several appearances in the press of the Qoonas heartmade toys project.

Different prizes during university studies.

Currently enrolled in the Master of Strategic Design of Politecnico di Milano 2013 2015 The Master aims to produce experts and consultants capable of carrying out a design and management role in the innovation process of the product-system.

Innovation Eye Workshop

For the first edition of the Innovation Eye the theme choosen is Food, sector that is strongly related to the Expo 2015 that will be placed in Milan next year. The students from the master of Strategic Design were divided in 5 groups to develop new innovative ideas for the Food sector. Each group recieved a sub-theme to start the project.

Food Preparation and Presentation - Food Preservation - Eating Habits - Eating Experience - Nutrition and Health

The infographics result of the Research phase of the workshop

Methodologies and Tools Data Visualization tools Customer Journey Personas System Map Storyboards Scenarios Innovation Landscape Service Blueprint Narrative Structure Business Model Canvas Project for PONTI - Innovation Eye

Project for FLUID-O-TECH - Innovation Eye

Diagram for innovating the recycling process of GREENTIRE consortium

AIRBnB analysis through storyboard

STORE AS “HOME” Home Sweet Home

Second Home

Birthday package Advertisement

Kit delivery oriented to CUSTOMER EXPLORATION

oriented to CUSTOMER EXPLOITATION Welcoming Community / Open Community

Master’s Fair

web WPN shipping

“evangelization”

Service selling

contract

Menaging event

event activities feedback

STORE AS “CROSSROAD”

Project for HASBRO - Wizards of the Coast

Innovation Landscape

Project for FOOD- Innovation Eye

web WIZARDS

User engaging

After event

Project for HASBRO - Wizards of the Coast

Tribe (users)

Store

WOTC

LEGO analysis through Innovation Landscape

magic rewards

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I.S.I.A. (Istituto Superiore per le Industrie Artistiche) Rome, Italy.

Thesis work - A sustainable design lab as catalyzer for social improvement

ISIA Roma was founded on 1973 and has more than 40 years of experience in instruction and research in the field of design.

Hot chocolate pot-maker

Other design experiences Personal network of professionals in Latin America and Europe with diverse backgrounds.

What I do

How I help

How I interact

Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services.

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Who helps me

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Master of Strategic Design (Politecnico di Milano) +7 years experience as freelance designer, • 2006 - 2008 entrepreneur in a Sector design-oriented company and teacher. • 2009 - 2010 University

Working either on field or via web, in teams or individually.

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FREELANCE DESIGNER Visual Design (Advertising and Editorial)

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Learning

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TEACHER Universidad del Mar – Campus Santo Tomås, Quito, Ecuador Design of the Habitat.

What I got

Shared knowledge through teaching and writing some design articles.

Making workshops and involving many different actors like craftsman, associations and students.

Several appearances in the press of the Qoonas heartmade toys project.

Different prizes during university studies.

Who I help

Companies that want to develop a typological innovation in their portfolio of products.

Design consultancy firms and Design studios that need to improve their design processes.

Visual and Editorial Design Brochures Adverstising Comics Banners Communication Campaigns Corporate Identity Logos

Comic using wood toys for the Airport of Quito (Internal Safety Campaign)

tecnologías para la gestión sanitaria

tecnologías para la gestión sanitaria

tecnologías para la gestión sanitaria

tecnologías para la gestión sanitaria

tecnologías para la gestión sanitaria

tecnologías para la gestión sanitaria

Who helps me

What I do

Personal Achievements

How I interact

Systemic analysis of the field of research, aimed to conceptualize and develop new systems of products and services.

UJQPMPHJB@

Personal network of professionals in Latin America and Europe with diverse backgrounds.

How I help

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Master of Strategic Design (Politecnico di Milano) +7 years experience as freelance designer, entrepreneur in a design-oriented company and teacher.

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Giving creative and structured solutions to design dilemmas using a wide set of design tools “DISEĂ‘Oâ€?

Magazine, and a strategic mindset.Ecuador, November, 2012

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What I gave

What I got Shared knowledge through teaching and writing some design articles.

Making workshops and involving many different actors like craftsman, associations and students.

Companies that want to develop a typological innovation in their portfolio of products.

Design consultancy firms and Design studios that need to improve their design processes.

“PaciďŹ Cardâ€? Magazine, Ecuador, September. 2011 How I deli ver 2009. “INâ€? Magazine, AerolĂ­nea LAN, Chile, December, “BG magazineâ€? Magazine, N°Working 46, Ecuador, October, 2009. either on field or “Los Art Toys son Ăşnicos en elviaplanetaâ€?

- Qoonas, JĂłvenes web, in teams or – “EL COMERCIOâ€? Newspaper,individually.

Ecuador, September, 2009. “Ecuador InďŹ nitoâ€? Magazine, Ecuador, July, 2009.

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Who I help

Several appearances in the press of the Qoonas heartmade toys project.

Different prizes during university studies.

diciembre

Anaconda

Press appereances and Exhibitions septiembre

Quito en Zaragoza

julio

IN-LAN

diciembre

Muestra Arte Iberoamericano

diciembre

octubre

BG Magazine

J贸venes - El Comercio

julio

Ecuador Infinito

mayo

SI - El HOY

abril

FAMILIA - El Comercio

2009 2010

Revista Ecuador Infinito julio 2009

Revista Anaconda diciembre 2010

RESEARCH PROJECTS AND PUBLISHED WORKS

PRESS APPEREANCES, EXHIBITIONS AND CONTESTS

SPECIALIZATION THESIS: “Designing Design - The creation of a sustainable design lab in Ecuador” (then executed in the NUNA Lab.)

“DISEÑO” Magazine, Ecuador, November, 2012 “PacifiCard” Magazine, Ecuador, September. 2011 “IN” Magazine, Aerolínea LAN, Chile, December, 2009.

“BG magazine” Magazine, N° 46, Ecuador, October, 2009.

“Los Art Toys son únicos en el planeta” - Qoonas, Jóvenes – “EL COMERCIO” Newspaper, Ecuador, September, 2009.

“Ecuador Infinito” Magazine, Ecuador, July, 2009.

PAPERS: “Storia del concetto di design - Design&design”, monograph for ISIA Roma.

(History of the design concept - Design&design).

PRESS ARTICLE: “¿Art o Toys? El mundo de los art toys ahora también es Made in Ecuador”, ANACONDA magazine, Ecuador, December 2010.

SUMMARY I have a solid training in conceptualizing new products and services, focusing in their semanthic identity and typological innovation.

I see a strategic designer as a catalyst of hidden potentialities, a connector of abstract ideas with the real world, an interpreter of the dynamic mechanisms of society.

Nominated at ADI Design INDEX 2008 in Italy, with the thesis project (“Designing Design - The creation of a sustainable design lab in Ecuador).

Exhibition of the first level thesis project “MP - Design of an Orbital Sander for Modellists”, selected for the event “ROMA design+”, organized by the city of Rome and the Design faculties of the area. 2006.

First prize in the contest “Nuove Luci per Latina” Latina city, Italy, with the project “NumeroTRE”- new urban illumination system. Roma, 2005.

JUAN FRANCISCO FRUCI

Nueva Ventura Aguilera N58-29 y Leonardo Murialdo Quito, Ecuador juanfruci@gmail.com 098 4788 137

thank you for your consideration