PORTFOLIO

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SEMESTER I



SUMMARY FOREWORD PRESENTATION PAGES 2-3

CHAPTER 1 FIRST PROJECT -COMPOSITION & TIPOGRAPHY PAGES 4-33 CHAPTER 2 SECOND PROJECT-LIGHT & COLOR PAGES 34-57 CHAPTER 3 THIRD PROJECT-SCALE & PATTERN PROJECT PAGES 58-90


FOREWORD

RESENTATIO

First of all, I think I should introduce me, I’m Juanma Fernåndez, a simple design lover who is currently studying design at the University of Navarra.You will be asking what is this? The following portfolio is a summary of the work I have done in the first semester of the first year of the degree and I wanted to translate it in an aesthetic and conceptual way. During these four months my work has been divided into three projects, and within each one I have developed 5 different subjects in which I have learned and experienced different areas. These have been art & culture, anthropology, comprehensive lab, form & image and design studio


ART CULTURE OF THE LAST CENTURY. This course will survey the history of art from the beginning of the 20th century to the present. More specifically, it offers a critical approach of the conception, production, reception and uses of contemporary works of art, placing them in their political, economical and ideological context. The course won’t be limited to “fine arts”, but from a wider perspective, we will explore the relations of this “art” objects with other artefacts proceeding from the history of fashion, industrial or graphic design. INSTRUCTOR: Javier Ortiz-Echagüe ANTHROPOLOGY This is an anthropology course, from a philosophical perspective. Throughout the year there will be different activities that will try to bring anthropology to design and provoke the students’ thinking. INSTRUCTOR:Raquel Cascales COMPREHENSIVE LAB I The subjects of Form and Matter Laboratories offer the students the required resources to complete their formation by means of practice and experimentation, and, as a consequence, to reach a better understanding of the possibilities offered by the existent relationship between Form and Matter. Students are to acquire a thorough and direct knowledge of the materials, their physical characteristics and geometry, as well as of the most adequate resources to transform and reshape each of them. Being clearly experimental subjects, the students, learning by doing, manage to develop fundamental skills and abilities for them as futures designers. INSTRUCTOR:Cristina Sanz FORM & IMAGE This course provides the students with the necessary knowledge and skills to graphically reproduce an existing design and with the ability to translate ideas into sketches, preliminary outlines and technical documents of a particular design. The practical, physical, geometrical and drawing evidences are all approached with a clear thorough character and addressed as conditioning factors of the representation of reality. The subject approaches the issue of the form through three main aspects: perception, representation and coding of the image. in its graphic components (visual and vector) and geometric components (analytical and metric). INSTRUCTOR:Juan L. Roquette DESIGN STUDIO This subject is based on an integrated and coordinated mechanism of creative experiences. It fosters a spontaneous learning experience under the guidance and stimuli of the faculty in the Studio space. Design theory and design practice are blended in a coherent way by means of mixing diverse references. (References coming from different fields such as art history, graphic design, composition, form analysis, 2D and 3D representation, among others). INSTRUCTOR:Javier Antón Sancho

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POGRAPHY PROJECT 1

In this first project we are faced with our first challenge in the university, we enter in the world of typography and design composition. We are surrounded by design and everywhere we find typography, that is why the importance of this project. to analyze the different types of sources and forms, the importance of design in written language and what can influence the reader one type of letter or another, all this with the invited professor Marta Bernstein.

THE IMPORTANCE OF LETTERS. The nature of written language and its learning are directly related to the human capacity for acquiring knowledge and teaching it, both complementary. Written language is the first agent that determines the efficiency to recognize ideas behind graphic symbols. Written words also allow using graphic symbols to express ideas, recognizable by others. That is why we usually talk about alphabetization to express the degree of culture in any society. Written language refers to a system for representing oral statements by means of permanent and visible marks. It distinguishes clearly from other graphic marks, such as drawings or other pictorial representations that cannot be interpreted as words, because they are not coded as such. Reading is a question of extracting ‘pronunciation & meaning’ from equivalent graphic representations. It is spoken of ‘word recognition’ because words are only known & recognized when presented on a different medium than the auditory. Conversely, writing attempts to retrieve items stored in memory, relate them through intellective combinations, and translate them into appropriate graphic transcripts. We could thus define typography as the first key that opens the good understanding of written texts to the human being, what is the key to thinking, culture & progress. PROJECT DESCRIPTION. The exercise consists in the design of a typeface SPECIMEN, a 12 pages-leaflet that presents a particular typeface with all its features, applications, and formal identity. The SPECIMEN will be designed in a 17x24 cm vertical format.Each student will choose a font from a given list and he/she will study, understand and analyse it, in order to present it afterwards in a designed booklet. The main goal is to get the character of the chosen typeface and to be able to express it through the aforementioned explanatory booklet. This must contain the necessary information to explain the history,formal basis and aesthetical potential of the selected font. The design will be just black and white, no colours, no shades of grey and no pictures/illustrations. It will only be admissible the use of some original sketches if desired. The students shall focus on typography based on the message itself and the hierarchy of the content.There should be used enough elements to formally express the given typeface: numbers, uppercase and lowercase letters, glyph palette, and even complete sentences. This will help to display the formal relationships between words and letters in that particular typeface. 5


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CYANOTYPE WORKSHOP BY JON CAZENAVE.

“Cyanotype is a photographic printing process that produces a cyan-blue print. Engineers used the process well into the 20th century as a simple and low-cost process to produce copies of drawings, referred to as blueprints.” Jon came to show us the process and give us the workshop, this process reminds us of the old technique used with tampons to ink seals and stamp them on a surface, creating a typography or a specific drawing. The cyanotype process resembles this, with a product chemical, we applied to a surface, I chose some papers, then several objects were stamped on the paper forming a drawing or a figure, at the time it was exposed to the sun’s rays and the product on the paper without covering changes color , taking the shadows of the objects. Finally we created a creation with several shades of blue.

I enjoyed and liked this workshop, it was the first one in the subject of art culture and I think I will always remember it as a good and creative experience. On the left are two of the creations I made in the workshop with the cyanotype technique. Both creations are the result of superimposing objects that were in the university itself on a paper soaked with a chemical product formed by potassium ferricyanide and ferric ammonium, exposed to the sun’s rays. As a consequence, some illustrations with the color cyan were formed. In the first image I tried to play with the geometrical shapes and shadows that they create and in the second one I related the cyan blue color with the sea and the surf, creating the shape of a wave when it breaks and a surfboard on top. ARTCULTUREARTCULTUREARTCULTUREARTCULTUREARTCULTUREARTCULTUREART

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KNOWING

ABOUT THE MASTER Jon Cazenave is an intense and emotional author, austere, spiritual, ascetic, silent and synthetic. His approach to photography starts from an intimate anthropological perspective and develops into a language that incorporates the ancestral sign and symbol to contemporary creation. He works in the field of introspective questioning and the apprehension of knowledge through doubt and inner investigation, taking place in the universe that surrounds him; which in his case is a universe with clear Basque roots and connotations. An attempt of a better understanding of the world but created through the internal study of oneself. Cazenave´s work has been exhibited at international Art Institutions including Canal de Isabel ll Foundation (Spain), CCCB (Spain), Museum Belvédère (The Netherlands), Foto Museum Antwerp (Belgium), Guangdong Museum of Art (China) or CaixaForum (Spain). He has also participated in several international photography festivals, such as: Les Rencontres de la Photographie d´Arles (France), Noorderlicht (The Netherlands), Photoespaña (Spain) or Tokyo International Photography Festival (Japan). In 2016 he was selected to participate in the 18th edition of “European Eyes on Japan” program as a representative of the European Capital of Culture San Sebastian 2016. ARTCULTUREARTCULTUREARTCULTUREARTCULTUREARTCULTUREARTCULTUREART

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ANTHROPOLOGYANTHROPOLOGYANTHROPOLOGYANTHROPOLOGYANTHROPOLOGY

uring this project in this subject we tried to find the relationship between the human and typography, humans are social and therefore needs a tool to be able to communicate among us,so we created a set of conventional elements that everyone can understand. Typography allows this but in an aesthetic way, we learned that like people each typeface has a certain personality and a certain aesthetics. That is why it is so important that type of letter choose for each text, each typeface has a specific purpose or objective, it may already be highlight, transmit elegance, antiquity, sophistication etc. In addition, we study the human behavior, the main characteristics that make us be it, in order to make a good design I think it is totally necessary to know what is needed, wanted and sought by a person.We analyze the relationship between design and identity, the need for design within our lives, everything that surrounds us is design, each one of us designs our own life, in one way or another.

“PEOPLE IGNORE DESIGN THAT IGNORES PEOPLE” FRANK CHIMERO In relation to this we are asked to do an evaluated activity that consisted of doing a creative illustration in which represent one of the human´s manifestations.I have chosen the communication,to me one of the most important and necessary in the current society.I considerate it essential,so I did a drawing with the shapes of the countor of two lateral faces,one in front of the other, they were followed by a row of faces that were moving away one after the other. With this I wanted to represent that a person is what he says and that is what he transmits to the rest of the world, so with the contours I wanted to simulate sound waves that go back and forth. ANTHROPOLOGYANTHROPOLOGYANTHROPOLOGYANTHROPOLOGYANTHROPOLOGY

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EYE-CAT 12


TCHING FRANKLIN GOTHIC HEAVY REGULAR

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ANALIZING DESIGN

FRANKLIN GOTHIC HEAVY REGULAR 18 PT

In this subject we take charge of the most technical part, in this case, of the typography. We learned on the anatomical part of the typography, the characteristics of the letters and his features, in addition we investigated on the different fonts that exist, to be able to differentiate them for his form and parts, as the difference between font, typeface and typography.

We talked about sizes, thicknesses, spaces, height, width, alignments and in conclusion good design. We reviewed some of the most important brands with the most characteristic and famous logos and we analyzed the use of typography in them, I realized the importance that has a good use of typography in the design, which is more attractive. For a few days we centralized as object of study the typeface garamond, a very famous typeface and used in multiple design objects. We were asked to do a work on it, trying to draw a handwriting in garamond, explaining its anatomy and collecting some logo in the which is the typeface.Also we have analysed the ampersand,for it we have used Autocad, we gave some theoretical classes, about the basic use of the program and then we had to be able to demonstrate our skills by doing an ampersand and showing their steps.

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Above you can see a work that we also did in terms of typography, in this case by groups. The delivery consisted in joining typography and illustration, in an expressive way, that is, with a single word we were able to express the action of the word itself Each group had to choose an area, in our group, we chose the theme of gardening.

Apart from this, during the whole project at the same time of the practical classes, we had theoretical classes with the data and necessary information to develop the project. All this knowledge was asked and it was summarized in an exam that was done at the end of the project , demonstrating the skills learned throughout the month.I considered this issue essential to be a good designer, it is impossible to start with the last step without having previously gone through the others.

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TIME TO DRAW

Now we take the rule, the square and the bevel and we go to practice. We learned to understand typography from a manual and technical point of view.We saw some techniques such as hometech, similarity, symmetry, tangencies etc.I made some evaluated exercises involucribg this techniques. Apart from this we have also been doing several sketches throughout the semester that we have been collecting in a book, thus exercising the handmade drawings of design elements.

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In this subject as in all, is also alluded to the aesthetic theme, so another proposed exercise in this subject was to make a diptych in which a composition was made with a typography, making an orderly and attractive design.The job was to talk about a famous designer, capturing his spirit and character in the design. The designer that I chose was Cristobal Balenciaga(exposed in next pages)

In order to guarantee the technique of hand drawing quickly, one day a test was carried out in which screenwriting design compositions were displayed on a screen projected a few minutes, we had to be able to represent with only a few tracings the image and what I was trying to convey so that the relationship between one and the other was seen. There were 60 drawings in about one hour.At this way we are able to improve the hand-made draws,but doing in quickly,not focused on details,but in important an essential things.

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BALENCIAGA CRISTOBAL BALENCIAGA EIZAGUIRRE

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Meet the Master

where in 1917 he established his first fashion house, named Eisa – a shortening of his mother’s maiden name. Balenciaga opened fashion houses in Barcelona and Madrid before moving to Paris in 1937. The house on Avenue Georges V quickly became the city’s most expensive and exclusive couturier. His early training set him apart from other couturiers of the time. He knew his craft inside out and was adept at every stage of the making process, from pattern drafting to cutting, assembling and finishing a garment. For him, the design process started with the fabric rather than with a sketch, “it’s the fabric that decides” he stated, proving that he knew how to exploit materials to the very best effect.

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Born in 1895 in Getaria, a small fishing village in the Basque region of northern Spain, Cristóbal Balenciaga Eizaguirre was introduced to fashion by his mother, who was a seamstress. Her clients included the most fashionable and glamorous women in the village. Aged just twelve, he began an apprenticeship at a tailor’s in the neighbouring fashionable resort of San Sebastian,

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Shaping fashion

“A COUTURIER MUST BE AN ARCHITECT FOR DESIGN“

In the 1950s, the later phase of his career, Balenciaga pioneered new shapes never before seen in women’s fashion. These radical designs evolved gradually as he refined and reworked the same ideas from season to season. Volume filled the ‘balloon hems’ of his early 1950s dresses, and was then used at the back of his ‘semi-fit’ lines in the mid50s – dresses and jackets fitted at the front but with loose voluminous backs. In 1957 he shocked the fashion world with the introduction of the ‘sack dress’, a straight up and down shift dress which completely eliminated the waist. At a time when Christian Dior’s hour-glass shaped New Look was still dominant, the ‘sack’ was initially met with hostility from both clients and press. “It’s hard to be sexy in a sack!” cried the Daily Mirror. Like many of Balenciaga’s most radical designs, this look eventually filtered into the mainstream. The sack dress was the forerunner of the ubiquitous mini-dress of the 1960s – and remains a fashion staple today.

Balenciaga¨s Runway 17 Balenciaga´s sac typical dress 21


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PROCESSING DESIGN

All design has a process and in this subject is precisely what is evaluated. Everything starts from a search and an exploration of the object that we want to deal with, then with that search we get the inspiration and start to analyze and develop our ideas, be through moodboards, sketches or other means, then comes the experience and when we have the optimal idea and we really look for, the perfection and the rerouting of all our ideas, centralize it in a single one, finally we need to put it into practice.

EXPLORATION PHASE:CREATE A MOODBOARD A crucial part in the design is the phase of the exploration, in this case, the research on the chosen typeface, which for me was Franklin Gothic, I personally look for the characteristics of my typeface, for what it is used and what purpose they usually have and in which sources it is used, based on this information I was able to create my moodboard, in which I reflected all my inspiration related to the information I found about it. In my moodboard iI wanted to reflect the concept of the typeface in ot there are some logos with the Franklin Gothic typeface and the purpose that for me it is to highlight and be easy-recognisable for the public. DEVELOPMENT PHASE:TRIALS AND REVIEWS The designer has the idea of the design,but it is not developed or taken form yet,we name it the concept,for have a clear and good concept in the design world´s trials are essentials,a designer can do hundreds of trials before have the final result,to realize that we had severals review with the proffesor of the subjets,they advised and say us what are wrong in order to improve and learn how to get a better work,they tried to let us know that we have to be conscious and realistic in terms of designs projects,so,to sum up,the reviews help us to make sense and get the best result of our practical skills. When the concept of the project is developed,taking into account all requirements,it must have to be functional and in what ways it could be aesthetically pleasing.To be honest,if I looking back three months I could say that I have improved my knowledge and skills about the subjet and this phase has played a very important role on this.

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PRESENTATION PHASE:JURY With the final design,that in this case it was a booklet,the conclusion of the design itself,it comes the final step,presentation,a phase in which the design is shown,displaying aspects such as its uses,what problem it solves,to whom it is directed etc.To make the project´s presentation we organised a Jury,we had to explain our project a jury that are the teachers of the subjects, in this case in design studio the professors and the invited Marta Bernstein, after them they will make a small evaluation about the work exercised by the student throughout the project. In the next pages you find my final leaflet and the statement of the project,in wich I explain in detail my project.In conclusion I could say that I am satisfied with my first project,I probably change now some small details but I always remeber it as a good and enriching experience,debuting my first project of the degree.

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FRANKLI When I see a typography the first thing I think unconsciously is if it is nice or not, but we do not stop to think what exists behind, in this Project what I have tried to form is what really means typography and what it represents in a visual way, in special that I have chosen The typeface which refers whole booklet is Franklin Gothic; it was created in America by the dwesigner Morris Fuller Benton in 1902 who was working with the company American Type Founder. Morris puts Franklin Gothic’s name in honour to a politician, inventor and American printer Benjamin Franklin. In fact he inspires in other typefaces of the previous century. In general the beginning of the XX century mark a difference relation to revolutionaries ideas, in parallel to the successful art noveau that is completely opposite to the spirit of Franklin Gothic . In the case of typography it started to see san serif and simple typefaces but his real summit was at the end of the century. Even though it has happened more than a century since the creation of it, it has managed to support in use the typeface, so maybe we can say that it is contemporary, somehow, I tried to fix this characteristic in my specimen, I leave excessive decoration and I done it adaptable in different times. Franklin Gothic has been used during all those years for a lot of logos (Moma, New York University, Bank of America…) beside some publicity adverts or magazine´s headlines such us NY Times, Which is the reason why I imitated a logo in the cover of my specimen and also I created some magazines and posters typical structures along all the pages, for instance I did a headline structure of a magazine whit the phrase “the high profile typeface that never gets old “mixing different styles of the font .

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NGOTHIC

MEETING T YPOGRAPHYS

Along the whole booklet I have treated with different sizes to stand out the contrast and to make an eye-catching black and white effect, I chose 12 points font size for secondary information in paragraphs and 100-150 points for Basic information and titles, at this way I got an aesthetic effect, and I highlight the extra-bold and strong character differencing heaviness and lightness. I define the form of my typeface such as linear and regular with simple and grotesque strokes, it is true that the thickness depends on the font family that you write, for instance it is not the same franklin gothic book than franklin gothic heavy and it depends the space too, it exists a big difference in space between franklin gothic cond and the franklin gothic medium and I reflected this on my booklet. We could not forget to speak about some peculiar letters of this font, which have form and shapes quite specific and exclusive of the font, it make difference to any other ones. It is the case of the letter g, while maintaining the integrity of the heavy stroke, the way it is also light creates a feeling of something whimsical with its differently shaped thick and thin ovals, joined with a swift curving line and short curved and pointed stroke at the top right making for release yet it also maintains a perfect balance. Due to the importance of this letter I have devoted the major part of one page for it. Respect the control of color and white spaces I mixed black and white colours, especially on the spread of history to centre the importance and to give him a serious touch, another reason that I had in account is that the black spread is the middle of the booklet. This set of reasons and of inspiration has been the result of the following booklet. 875 words

BIBLIOGRAPHY INFO SOURCES http://www.planet-typography.com https://es.wikipedia.org/wiki/Franklin_Gothic https://es.slideshare.net/danielkfilho/revista-tipografica-franklin-gothic DESIGN INSPIRATION https://www.moma.org/ https://www.pinterest.es/

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HT&COLOR PROJECT 2

In this second project, we leave the typography aside and we enter a world of color. The color is something essential in our lives and obviously, in the design. Color expresses a feeling, a state of mind, it is able to completely change an object, place or thing, this is the main purpose of this project, in which, as in the previous one, all the subjects are involved and they allow us to learn from different perspective.

THE IMPORTANCE OF COLOR. This project aims to focus on a very relevant field within design, as it is the use of COLOR. The students will develop a project whose main goal is the specific application of color in order to transform an existing space. To be able to master this tool is something essential — unavoidable— for any designer, no matter the field. The students will approach this specific skill by means of color analysis, iteration, compositions, contrast,continuous testing and reflection. The idea is to delve into the infinite possibilities of creative transformation that involves the applied use of color and light on design. It is also intended through this project that the students learn the basis of color theory and psychology and the multiple composition possibilities, which allows a proper handling of this design feature. PROJECT DESCRIPTION. This project will be developed individually. The exercise consists in the transformation of a space selected by the student, and departing from a particular given color. This graphic manipulation of the space should enhance the properties, character and possibilities of the specific color. At the same time –driven by an intended purpose– it should essentially and intentionally change the atmosphere of the chosen piece of space,which can be an exterior or an interior one.In other words, each student will be assigned a precise color and will study, understand and analyse it, in order to come up with a personal interpretation. The next step would be to find the photograph of a space in which that interpretation could be applied to transform it. The student can use for sure other colors, but the protagonist should be the one assigned35


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GUGGENHEIM VISIT BILBAO

Just a few days after Nacho presented us the second project, we took the bus to Bilbao to visit the famous Guggenheim Museum in Bilbao, a place full of color, art and inspiration. We had the oppotunity of not only,visiting an amazing city that had currently so many importantance in the design world but we could appreciate personally certains paintings and pieces of art that we had seen in the art culture lessons of some of the most influenciable designers or painter of the history of art. I constantly saw color during my visit and it was impossible to me not fail fascinated about the art of the museum and to found a lot of inspiration . I apprecciated design in all parts of the museum.I put some photographs that I captured during the visit.Unfortunately I did not be able to took many because of the ban of taking photos in some of the areas of the museum.

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After the visit of the museum,with the purpose to show the knowledge of the trio,we are asked from the subjets of Art Culture and Form & Image to develop a creative activity in groups. We chose the painting “nine speeches about comfort” by CY TWOMBLY ,We inspired on the eight one and we did a painterly red heart.

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ANTHROPOLOGYANTHROPOLOGYANTHROPOLOGYANTHROPOLOGYANTHROPOLOGY

oving to the anthropology part, we studied the sensation that colors can create in people, their personality and how our perception can change according to colors.During the classes I have learned the theory but we have also done some practical work in which we lead to the dynamic and creative part the anthropological ideas. I learned how something can play with the sensations of a person, colors have a psychology and I have learned about it.

“COLORS TALK ABOUT YOU”

PHILIPPE STARCK

The following exercise sent by this subject was the collage of the personality, this exercise consisted in making a collage in which the personality of each one was captured, with photos, colors, drawings etc.I made a collage with cutouts of magazines and images of the Internet capturing some aspects of my personality and many of my tastes and hobbies. In the collage you can see how there is a kind of frame, this resprests in a symbolic way my way of being since I believe that I am a person that I find difficult to open up to others, and many times I do not show what I have inside.The images represents some of my hobbies such us travelling,design,fashion,sports,this collages have a set of colors that generate an idea and make the collage convey a sensation to the viewers.It helps me to know me better and thinking.

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Juanma Fernández

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COLOR´S APPLICATION Following the line of colors, in the subject of Comprehensive lab I learned by means of the classes the application of colors according to certain objets andd places, how and why.In the laboratory I practiced the technique of applying colors in computer programs such as Photoshop or InDesign, with the help of theoretical classes.We did severals practical works along the project.

First of all, we started to work with color based on a book “the psychology of colors”, this book associated color palettes with words (actions, adjectives ...), this philosophical part we take it to the practical part with the following work. We had to make a box with a color palette of the book of free choice and in turn make a statement justifying the choice and the relationship between the colors and what I wanted to process. The work was divided and evaluated in two parts, the technical part of development of the cube with the use of programs such as autocad to make a perfect impression of the pieces that form the wooden cube and the ability to paste the color palette in the cube and the realization of a good design of the statement, coupled with the symbolic technique, the choice and the justification of the color palette. Each student had to choose a palette of colors from the book and make the statement, then we had to get together in groups and expose all the works of each one, choosing one for all and finally making the cube among all the intregrants of the group.

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I chose the color palette that represented the word amusement, the reasons are in the explicit statemenet that is in the next page, however we say choose to make the cube of the group the word fantasy.We chose that mainly for the composition of colors but also,for what it respresent for us.This help me to the development of my final project that has very common things with that work.

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FANTASY

Linked to the theme of color palettes, our second work was related to this. We learned that all color are associated with a numer pantone,there are millions of tones of colors.Our invorenment it is full of differennts colors,so,in the second exercise we had to create an pantone panel chosing a general issue that include sevrals pieces of photographs with differents pantones colors. We had to simulate the typical pantone format with the color in the square and the number code of pantone .Later we had to joined all in a panel making contrast between one to anothers. In summary we had to simulate a commercial advertising that were attractive. COMPREHENSIVELABCOMPREHENSIVELABCOMPREHENSIVELABCOMPREHENSIVELAB

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enerally the first time we see a color we create an aesthetic sensation but we are not conscious of what exists behind, all the colors and the combination of them are associated to a state of mind or a sensation and we inmediately associate it with colors.Colors change everything,we can apreciate it whit two same objects whit differents colors.

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hen I hear the word color my head unconsciously thinks about amusement and creativity,It is possible that I have chosen the palette of colors associated with this word for this motive, it can be that they are not the nicest colors and not even the most attractive combination, but for me the real meaning goes further than a simple image or a visual effect. Orange,yelow,red,blue and green are asociated to amusement,all of them are colors plenty of live,fun and positive connotation.They lead us to play and stand out our child mind.To get at this conclusion is quite important to analyze the whole palette with all these colors. The yelow color is symbolized with the sun,(the yellow radiates), smiles, is the principal color of the amiability. The smile-buttons are, naturally, yellow.It is entertained, is radiant as a wide smile. However,in order that yellow one turns out to be nice, he needs always orange and the red one to his side, yellow-orange and red is the typical triad of entertaining things and of everything what associates him; is it the chromatic of the pleasure of living,of funny actvities,of f the energy and of the high voice. Likewise the green color represents the immaturity, the youth, the hope and the renovation,also green provides tranquility and harmony. The blue is a fresh and tranquilizing color and he is associated with the mind, to the most intellectual part of the mind. To be honest I could asociate every powerfull color at this topic, except dark colors such as grey,brown,white,black etc that make us remind negative aspects,in other words,we avoid to think of tedious colors and use fun and happy ones.In fact this type of colors are used in so many plays like Twister,Parchis and others that suggesamusement,also this palette is related to party themes(balloms,confeti,piĂąatas ...).This leads me to thinking about the powders of the holi festival, abundances of vitralidad and amusement. In fashion colors play a huge role,this palette specifically makes me think in the big and well-known brand Agatha Ruiz de la Prada with a lot of designs whit this color palette,this brand is commonly known to trasmit a good vibe and positive energy full of hapiness and amusement.

Twister game board

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Party confeti

Ball pit

ARDLP´s dress


L

ife is, in occasions, too boring ‌ truth? Under this premise Volkswagen it decided in the middle of the 90s to throw a special, very special edition, of the Volkswagen Polo of third generation. The Pole Harlequin was born like that, one of the cars of series with the most curious decoration that they could have seen in our roads. Really the sales were a success and this allowed to the persons in charge of the brand of Wolfsburgo to dare to propose the comercialitation of a limited edition called Pole Harlequin, inspired by the classic personage of the Italian comedy that it was dressing in suit of irregular remnants. Applied these characteristics to a car, a car was discovered by parts of the auto body painted in several colors, generating an unpublished appearance up to the moment for a car of street. The visual impact was enormous and rapidly the Pole Harlequin turned into one of the most special cars of the decade of the 90.

LIFE IS TOO BORING

TO WEAR

BLACK

ORANGE-YOUTH,THE HOPE AND THE NEW LIFE YELLOW-TRANQUILITY, FRESHNESS AND INTELLIGENCE RED-STIMULATION AND REVOLUTION BLUE-HAPINESS,POWER,STRENGHT AND ENERGY GREEN-STIMULATION AND REVOLUTION

To conclude, I will say that I have chosen this palette of colors for what it represents,for me amusement is the base of life, everything is better if you make it enterteining and the colors have a great and important function here.Amusement is an undoubtedly motivation in live,I could not imagine myself without amusement. So in this project I wanted to reflect it trought design and in this case,with colors.I have done a wide research and I worked on colors in a different way that I have not done until now,it helps me to see colors with other perspective and why not to learn and know more about something that surrounds us and we are constantly seeing it in our daily routine,colors.

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DRAWING

LIGHTS , SHADOWS & COLORS We continue with the technique of drawing, during this color and light project,we managed to capture the role of colors in a technical form, the reality of shadows and lights,natural effects that make that colors can vary completely in a surface.

In this exercise, we will carry out the lights from three-dimensional geometric objects. With three geometrical figures: sphere, cone and cylinder, we should be able to capture in the paper the dihedral system, the different color tones of each figure according to the light projected in a direction to them and at the same time the shadow formed. With the result obtained, it seems as if I had made a photograph of the 3 geometric bodies, you can see a kind of gradient formed by light. Another exercise related to color and geometric shapes was as follows, we are asked to make a creation as if it were a painting, inspired by the creations of the Russian painter Vasili Kandinsky but with two restrictions, the use of only three colors and of three geometric shapes.

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We also do an exercise based on perspective, we have to make the drawing of a pawn in perspective, forming it from circumferences and ellipses that thanks to the technique of technical drawing of affinity we manage to realize the complete form of the pawn.

During this project, we also continued to increase the drawings of our sketchbook, in this case, taking advantage of the visit to the Guggemheim, we made several sketches inspired by the museum, we could also choose some piece of design from any other museum or works of art.

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THINKING WORKSHOP BY ROD JUNSKINS.

The ability to generate ideas is fundamental to the process of art and essential to the success of artists. This workshop aims to introduce us to methods that will help us generate ideas. On this one day workshop I learned the secrets of how artists generate ideas. Working quickly,I learned practical methods to create ideas and focus on experimenting with different approaches.We encouraged to think in a creative way and to experiment with methods for generating themes and concepts. This is a workshop, an art creative thinking workshop, in which Rod first gave us a talk about his vision in design, how artists come to their final works. We talk about ideas, about the process of thinking about project, to let the imagination fly, Rod taught us that from an idea can develop musichismas more, the mind of the designer is continuously processing and thinking, is never restless.From the first moment, in the conference, Rod made us think, testing our imagination and creativity from a notebook in which he proposed several exercises to develop, asking us to represent an object but without it appearing. In the second part of the workshop, Rod put into practice what was learned in the previous conference and we got down to work, we made several groups of two and three people and we had to take two papers at random. These two small papers describe a physical space and a adjective qualifying, from those two words we had to put our brain to think and represent in a folio a space that to see it transmit the sensation of the adjective of paper. This reminded me of the part we worked on in the subject of design studio, the creative process that we carried out to arrive at the final project, starting from an element in order to be able to completely change his idea, what it seems and transmits, this was what in summary they asked us in the project of this subject, to get to change a space by means of colors, transforming comletly the atmosphere and the sensation that is wanted to transmit to the spectator. My two words was balcony and heroic,so I inmediatly I related the color red to the heroim, I wanted to make a balcony with a long roha carpet with lights to the sides, in which at the back there would be a large altar in which you could see all the views of the city from above, as if you were flying,changing the ordanry idea of a common balcony.

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KNOWING

ABOUT THE MASTER Rod Judkins is an artist and writer who lectures at the worlds most important creative hub, Central St Martins College of Art. He lectures in creative methods and processes. He is a figurative artist who trained at the Royal College of Art in London. He is known for his draws and creative paintings ,his ambiguous images are metaphorical explorations of modern life, principally from the view of the city dweller. He portrays contemporary men and women in allegorical situations that evoke the absurd nature of urban life. The paintings content determine their visual forms, techniques and subject matter. Rod Judkin’s work features in public collections including the Contemporary Arts Society, Worcester Museum and Art Gallery, Arts Council of Great Britian, Royal College of Art, South East Arts, and City of Wesminster Arts Council.His most famous books are “The art of creative thinking,”ideas are your only currency” and “change your mind”. DESIGNSTUDIODESIGNSTUDIODESIGNSTUDIODESIGNSTUDIODESIGNSTUDIODESIGN

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EXPLORATION ACTIVITY

COLORS

At the beginning of the project, in the design studio course, as a first contact with the project we made a case study.

WHAT IS A CASE STUDY? It is a study on a specific topic, explaining its characteristics, purpose etc. In this project we made case studies related to color, the teacher proposed a list of artistic works related to color, in this case, these could be paintings, designs product or fashion, architectural places or even movies.A case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions, The resulting body of ‘case study research’ has long had a prominent place in many disciplines and professions,in this situation,we made a design case study based on colors. WHAT CASE STUDY I DID? First of all, we had to do this work in groups, we had to choose a topic from the list that I have told you before and develop it in the right way.Of the proposed topics the most interesting topic seemed to us the movie “hero”, a movie inspired by the Chinese culture that plays with the colors and feelings throughout the film. Each sequence and space had a certain color, with the purpose of causing a certain sensation to the spectator, all this is explained in the case study that I leave in the next page.We had to do obviously the case study but also we presented it in class. WHY WE DID IT? Of course, everything we do has a reason or an objective, this in particular is essential for the development of the project, it allows us to understand the project comparing it with the work of a professional, we put ourselves in the place of an authentic designer and even we can inspire in part of their work. They are always issues related to the projects and not only can we be inspired by our case study, but also by our classmates, so it is also important to present it for the whole class and a good explanation for show that we have not just done a search but that it has helped us to learn something new and to acquire more culture that can serve us at some point in our professional career.

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Differents pics of the film actions which represents the 5 principal colors of the film.

2002

CASE STUDY:HERO

China

Zhang Yimou

Hero is a Chinese film directed by Zhang Yimou and released in 2002. It is based around a nameless main character and the assassination attempt on the king. One of the reasons it is widely known in the world of design is its prominent use of color in order to represent emotions and the general theme of specific segments of the movie. In the movie Hero, there are five colors as the main narrative elements: Grey, White, Red, Green and Blue. Different colors represent different characters, their inner worlds and situations. At the same

time, colors are also regarded as the most important logical cues in the movie. JUANMA FERNANDEZ, JESUS MUSITU AND EMILIO ARGENZIO

PANTONE COLORS 10250C 2130C 2271CP 141U 166C

Potograph of a moment of the film

The film Hero is the product of an unlikely collaboration between two dazzling visual stylists: the Chinese director Zhang Yimou and the Australian cinematographer Christopher Doyle. A former cameraman, is known for the quiet beauty of his carefully Wcomposed shots; Mr. Doyle,he is known for pushing film to its limits in order to produce extraordinary hues, and Mr. Zhang’s plan was to divide ‘’Hero’’ into five sections, each dominated by a single color The outcome of the collaboration is a spectacular film that tells and retells one story three times: how an anonymous assassin in ancient China overcomes three rivals. Two of the versions are false, one true. And they seem to come from different worlds: a red one, a blue one and a white one. The GREY theme is used to depict the scenes occurring in the present and being completely true to the storyline. These scenes gain a sense of ominousness from the use of dark tones, fitting the castle perfectly.The RED theme is used in a segment of the film characterized by emotions such as love, passion and violence; all very intense concepts, just like the tone of red. This very accurately fits the scenes it is used in because red symbolizes strong emotions such as the ones mentioned before.The third theme, BLUE , is used in a calming yet melancholic portion of the movie. It works well in these scenes because blue is related to cold and sadness, but also to tranquility.The GREEN theme is used in scenes that reminisce of the past. It fits them very well because green is associated with peace and nature, qualities which represent those nostalgic memories accurately while also fitting the change of mind that one of the assassins experiences, sparing the king’s life. The final color theme use din the film is WHITE, a color associated to death and afterlife in China. It suits this portion of the movie perfectly because of the death of most of the main characters.

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PROCESSING COLOR In this project,we have experimented with,starting with the color pantones,each student had a pantone color and with it we had to create and trasform a space through color,my pantone color was P 183-3C and the space I chose The Simeonita Villa. EXPLORATION PHASE:CREATE A MOODBOARD The first step as always was the exploration phase,in this color project we started with the case is study that is explain in the previous pages,later we passed to do the moodboard,my moodboard was based on my color and the complementary one,in it I put several images of places or objets that that contains my color,I wanted to reflect the atmosphere and the personality of my colors.I could describe my moodboard as soothing,sweet and magical.The moodboard was essential to me to choose a space and of course to trasform it.You can see my moodboard on the first page of this chapter. DEVELOPMENT PHASE:TRIALS AND REVIEWS When the moodboard is made I started to develop my ideas,looking for the ideal space to transform,to me,the most difficult part of the project,it should not be a hundrum space,it should be a space with a clear atmosphere but that we could introduce our color in it changing drastically the atmosphere,we proposed severals trial to Nacho,the guest teacher and the rest of the masters,they said us some ideas and correct us,it toke me somes days but finally I get the perfect space.When the space was chosen I began to introduce colors,I did with the informatic program InDesign. PRESENTATION PHASE:JURY When the work is already done we just need to present it, in the jury I explained to the teachers and the whole class my project and especially directed to this subject, my development until the final result,I showed them an A1 pannel with my final trasformation and

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I spoke about it in a brief presentation in order to they coul valorated and evaluated my design piece.I got a good valoration of the jury and I was really pleased.In order to you can apreciate my progress in the next page there is a comparaison between the original photograph and the trasformed one also there is my statement in which I explain in detail all my work,inspiration,philosophy,technique and development of this proyect.

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Do you want to come on a trip with me? If so, get ready and let’s go, let’s go on a trip to a world of color, to a fantastic world, that will make us dream and believe that we are children again. A place where everything is sweet, pleasant, delicate and chic. Calmness is an indispensable requirement, everything is soft, the key is to have fun, where you can be someone out of the ordinary and the conventional. In this place the artificial and subrealistic It is not strange and all its inhabitants love this. This world symbolizes my space, its spirit and what it is for me. I have tried to take out the atmosphere by coherently connecting space and color. This image is a photograph of the San Simeonita villa located in Palm Springs, California, was designed by Harry Morrill and James McNaughton in 1962 but was later restored by designer Anthony Cochran, this villa was a landmark of glamor in the 60s until now that It is still in use. I have chosen this space for the environment in which it is located and for the magic that this house has. The villa has a paladin style but with a modern touch, which contrasted in a logical way, the house is full of sculptures that one makes alike to a pantheon or to the Greek architecture. With my intervention I have tried to give it a more risky character, since the predominant color in the house is white and I have dyed all of the soft and sweet colors. My references for the edition have been the pop art movement ,maybe because of their techniques that reminds me some that I have used in my creation for example the use of a culture picture and recreate throught color giving to it an aesthetic effect and sometimes using the repetition. So it suggest me the characteristic images “tumblr”, these colors directly direct for me a page of instagram with pastel tones but fashion, that are attractive and that catch the viewer´s attention trasmitting a sensation of tranquility. Undoubtedly I would associate the used colors to sweet food as candyfloss, lolipops etc, to the bombs of bath and finally to things related to the fantasy like unicorns, in short everything the unnatural and artificially aesthetic and glam. Speaking about the place, which more calls the attention of the viewer are the lights and shades, the impor

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tance of the columns, the water and the sights of the desert of california. It has a clear perspective, of major dimension to minor, having the point of escape in the way of the image and creating this way a perfect symmetry. Comparing the original photo to edited in photoshop I have tried to reduce importance to everything exterior of the house and to the water of the interior emphasizing hereby the trasformation he hospitalizes of the house. I have obtained an environment more sophisticated and relaxed with the pink light and the columns of blue color. The color of my pantone is the blue number P 1833C and his complementary one is the pink number P 500-5C.Both are soft colors that they complement in a monocromatic and simple way. I have put them creating an agreement between them so them together change completely what was the initial space.These two colors in addition this one combined with other two colors that are the white and purple. The purple is present in the detail of the sofa of the right that balances to the sofa of the left side that follows the blue palette of colors. Another great color that prevails in my new image like I have already said is the white, that it helps to the idea of light and tranquility of the environment.I also combinated diffrents tones of the colors to give the impression of shades and lights. Another present color in my space is the color I pray, that provides a sensation of power, wealth and sophisticated, this color is in small details of objects as in the lamps. For what it concerns to the light, which has an important role in the image, I have inspired by the designer James Turell, who of an empty and boring space, does a super ar tificial space with the game of lights and colors.Another example of light and color is the designer Guillermo charlin, for this reason I have put an area with a blue light in I her roof. In this project I have had the opportunity to experiment and study the colors, learning that they can change totally a space and create an atmosphere, the colors allow us to dream and to make free our creativity of an enterteining way, this is what I have tried to form in this work.

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SCALE& E : 1/1

E : 1/2

Juan Manuel Fernรกndez Cordรณn/ Scale and Pattern project Design Degree University of Navarra

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&PATTERN PROJECT 3

In this third and last project of the semester we entered the world of pattern making, we had to be able to make a good pattern with a tight scale applied to a fabric and a wallpaper, during this project we developed several skills involved for all the subjects presented in the grade evaluatting technique,process,improvement,development,symbolism and others skills.

RELATIONSHIP BETWEEN SCALE AND PATTERNS. The student will design two coordinated patterns of very different scale (a textile pattern for a determined garment and a related wallpaper) both inspired by the same concept, as belonging to a collection, learning how to handle the tools of repetition, multiplication and transformation of elements such as the formal unit in a pattern, the rapport.This exercise requires understanding the importance of both, the design of the rapport –whether inspired in artificial objects of natural forms- and the design of the pattern, by the repetition of the rapport according to certain laws. The designer, while observing any pattern, must be able to understand those laws as well as the elements operatingbehind them. Moreover, he must be able, too, to apply all these strategies to his own designs or creative processes.The difference of the scales to work with is an important issue to analyze and to put into practice in the exercise too. PROJECT DESCRIPTION. Each student will design two patterns: one for a garment and another for wallpaper, conceiving the wallpaper as the perfect background for the textile pattern. First, the student will have to choose a textile fabric (knitted cotton or cambric) and design the pattern for the garment. Then, design a second pattern for the wallpaper, inspired in the former one.

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ARTCULTUREARTCULTUREARTCULTUREARTCULTUREARTCULTUREARTCULTUREART

ART AS INSPO On this project we continue working and learning about art,we spoke about the most famous paintings and pieces of art of the 19th century,the differents art movements and the historical context of them.We also analyze this art,and learn how to compare them,in order to recognize and catch references on them.

During the first semester we had to read a book “what are you looking at” written by Will Gompertz,it talks about what is modern art,why do either love it or loathe it from Monet´s water lilies to Van Gogh´s sunflowers,from Warhol´s soup cans to Hirst´s pickled shark.It is a very helpful book to understand the theorical classes and to pass the exams.Related with it we did also a practical exercise”the impossible comversation”,this activity consist of compare two similar pieces of arts,developping a essay,it is a dynamic form of asecurate that we had understand the course contents and create a creative essay with the topics making references to design and artistic aspects of both.

The topics had to be two of a long list of proposed comparaison,all related to a given section during the classes.I chose as a comparative object,the work of the graphic designer Barbara Kruger and the skate brand Supreme,the essay is the next that you can see in the next pages. Although this subject speaks of art and design culture, the design is very broad and can serve as a reference for many areas, in this project, this subject can be of great help for the creation of the pattern, since we can be inspired by artistic movements, styles, colors, shapes, etc.A especially I was helped by the history of fashion, meet great designers who have excelled in the fashion design industry and discover more about them. I have to make reference to the kind of workshop that we received from Josh Williams in this subject.I was inspired by some fashions brands such us Versace,Moschino,Gucci,Dolce & Gabbana,gucci and others and also by some artistic movements like pop art,the same that I have talk in my essay of the impossible conversation.

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This is

NOT an advertising

CAMPAIGN

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IMPOSSIBLE CONVERSATION

SUMMARY

PAGE 63

INTRODUCTION & BASIC INFORMATION PAGE 64-45

COMPARISION BARBARA KRUGER VS SUPREME BRAND PAGE 66-67

TECHNICAL INFO AND ANALYSIS PAGE 67

BIBLIOGRAPHY

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In the following text I will try to face two famous types of design that at first glance seem very similar but have many differences, so in this essay I will try to create a comparison between the creative works of the designer Barbara Kruger and the design of the clothing and skates Supreme brand. First of all I'm going to talk about Barbara Kruger, an American graphic designer, known for her conceptual works of art or contradictory collages, in which she uses black and white photographs generally used in advertising with a fairly clear concept, in which she prints a slogan with the famous bold future oblique or future heavy typography in white on a bright red background to give a new meaning to the image and create a criticism on some controversial issue at present, which is usually consumerism and male chauvinism , Barabara was a transgressive woman and a faithful defender of injustices and her political and social ideas, so, I can not think of a better way to gather her passions, art and philosophy, since art is an aesthetic and beautiful form of expression. Barbara's goal was to highlight and attract the attention of the public and above all make society reflect and try to improve their behavior, that is why it chooses a typography and a red color so striking, like the use of pronouns like me, you and us in their aggressive slogans trying to criticize the influence that creates advertising and consumerism among us, on the other hand the messages are clear and concise and makes them reach the whole world, even if they are not interested or agree.In addition, the artist does not sign her works, criticizing and distancing herself from the misogyny or abuse of power in our society, as she says we all belong to a market, they are constantly trying to buy us, for which she enters the same game, creating a market that fights against what has been said.Together with consumerism and the imposition of society, Barbara's struggle against male chauvinism is united, in many of her works she tries to criticize this behavior that society inevitably implanted in us since our childhood.

On the other hand, we analyze the second element to be compared, the famous American brand of urban clothing and skateboards, created by the designer James Jebbia which aimed to create groundbreaking and easily recognizable garments with its huge and easily visible logo, very limited editions with very few stores in which to acquire the products and which will exceed the demand to supply, today we can say that its purpose has been achieved outright. The brand has been able to deceive many current celebrities such as Justin BIeber, Kate Moss or David Beckham and even luxury brands such as Luis Vuitton who has managed to make a collaboration with the brand, the influence on young people in society is clear, if your idol loves a brand undoubtedly you too, is the mechanics that criticized Barbara in the previous paragraph.Supreme right now is an exclusive brand with really expensive products available to very few people but representing a world of rebellion, skat e and fashion.No matter if you practice skate or not, nowadays if you go down the street with a Supreme garment you are cool and nobody can deny it.

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Going into the comparison between both elements, we can say several similarities and differences. A clear similarity is the typography that both use, future bold, in fact it is something that the brand Supreme is accused of plagiarizing Barbara Kruger, another obviousness that is attached to the typography is the characteristic red color in that is used in the two analasised objects that is summarized in attracting attention and you immediately associate them both.Contextualizing the two designs, it can be said that Barbara Kruger began the boom of his compositions in the late 60s , an era in which feminism gained strength and the political situation was tense due to the fatigue of the cold war that also affected the behavior of society. From the 80s onwards, it began its criticism towards consumerism, which although not currently continue to make new works They are still in use and remains iconic in the art world

BARBARA KRUGER

V

Compared to Supreme, we are talking about two completely different eras, since that the Supreme brand had started in 1994 and had its great success in the last decade, even nowadays. Although these are different years and situations, both share a characteristic, the two brands are aimed at people who want change, the issues Barbara’s treatment as consumerism continues to affect us now, so it helps that her art is still present in our day to day, although there is a difference between the two, which is the audience she intends to reach, Barbara had no limits as to her public, against more people saw their works better, however the brand is clearly aimed at a specific sector of society, which are young people. On the other hand there is a contradiction, Supreme copy the aesthetic of Kruger but the cause and purpose is completely opposite, Supreme is pure consumerism and marke-

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S

SUPREME

ting, just what criticized Barbara in his time, while the egocentrism of the brand, with its striking and large logo planted in the middle of the garments or sometimes we find clothes and accessories lined with the logo, Barbara uses the same technique but her slogans full of meaning prevail to her signature and Supreme is just the opposite. Something that characterized the works of Barbara was feminism, because Supreme also has something similar, starting from the point that it is a brand of skateboarders and the world of skate has always been associated with the guys, the designer James has only one line unisex and he has no intention of changing it, he does not distinguish sex, his clothes have no gender, the only style he understands is urban, maybe it is a marketing strategy but the supreme brand can not be labeled as sexist, if it is true that in its collections it does not have any feminine garment but like all the marks it has a style and characteristics. Linked to the theme of style, it is clear that the two elements studied share a style that is pop art, Barbara used photographs of everyday life and gave a total change and Supreme uses that technique in many of his ads giving a touch of rebellion, freshness and color, as in pop art, both stand out for being different, innovative and transcending. The art of Barbara is an abstract expressionism typical of pop art, aims to unite art and politics trying to process emotions using irony, sarcasm and parody to counter the personal symbolism of abstract expressionism complaining of worldly and impersonal reality. In this case differs from the brand that praises and enhances luxury but still maintains the aesthetics of the artistic movement, for many aesthetic characteristics.

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Focusing on the technical part and the analysis of the two pieces of art, from the normal point of view, the style is mainly linear in both, either by the supreme logo or by the Kruger slogans, they are realistic compositions with easily recognizable images as photographs that are placed in the background with the so-called slogans, as far as the form is quite closed, both the collages of barbara and the garments or the announcements of Supreme are quite clear and concise, in the design it collects all the content and does not give cavity to aesthetic assumptions beyond or a continuity in the design as for example it could be in a painting or in a landscape, that's why we come to the conclusion that it is quite clear,although in the case of Kruger as we had already mentioned there is a contradiction between the photographs and the phrases of their slogans. As for the unity of the two pieces, one could say that there is a multiplicity in Barbara's collages because the combination of photography, typography and color, three totally different elements that she combines perfectly, thus creating her characteristic art, in Supreme garments, on the other hand, it is generally seen as a unity, although it depends on her designs, the greater part of them represent a clear unity. Speaking of purpose of both works is clear, impact the public and create a feeling that does not leave anyone. For example in Supreme's clothes or you love or hate their designs, with Barbara the same thing, attached to the purpose is the objective of the designer, if it is something symbolic or functional, well, in this case, expressionism is directed with a great burden to Barbara Kruger, her works are pure expression, you can analyze all her works full of message and meaning, it is an art that wants to transmit and give a message to the world, to create feeling and to reflect, is not something functional that has a physical utility, in the case of supreme the purpose is not so obvious, it is functional because it is clothing that serves to dress to the people and has a totally practical purpose for day to day, but at the same time it is something aesthetic and the aesthetic is linked to the symbolic, it represents a time, a way of seeing things, an attitude ... this is a little spirit of the brand, not all or the world dresses the supreme brand, either by likes, by social position or by age. Therefore, in the case of supreme you could say that it is functional and symbolic but that functionalism prevails over symbolism.

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Having already analyzed and compared the two objects of art, the question is, why can they be considered art? Well, this is what I am going to try to answer, the word art is an abstract word, there is no specific object that can be defined as art, that's why these two areas of design so different are art and have things in common, starting with the art of Barabara Kruger say that it is considered aesthetic art obviously but more for the connection established between aesthetics and the message and the meaning that you want to transmit, on the other hand, the supreme brand as all fashion design brands can be considered art, and like Barbara's case not only for the fact of sewing and creating clothes, but for the world and what the brand represents in our society. To conclude this essay we can say that visually share a similar style, probably one inspired by another (Supreme in Barbara Kruger) but that conceptually differ enough from each other, both have a linear, realistic and closed design and unitary, multiple or symbolic, functionaldepending of the case, unitary and functional for the Supreme brand and multiple and symbolic for Barbara’s pieces of art.

BIBLIOGRAPHY Aleja Cisneros-22 November 2017-Yaconic https://www.yaconic.com/barbara-kruger/ Begoña Gómez Urdaiz-20 may 2014-El pais Icon https://elpais.com/elpais/2014/05/26/icon/1401123432_134625.html Paloma Herce-31 January 2017-Harpers Bazaar https://www.harpersbazaar.com/es/moda/noticias-moda/g296694/por-que-todo-el-mundohabla-de-supreme/ Rafa Rodriguez-6 mars 2018-GQ magazine https://www.revistagq.com/tags/supreme/5877 Robert Sullivan-10 august 2017-Vogue https://www.vogue.com/article/history-of-supreme-skate-clothing-brand Official web site Supreme https://www.supremenewyork.com/ Website tribute to Barbara Kruger http://www.barbarakruger.com/

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he identity of a person is the composition that he-she tries to create and look for along his-her life,in this project we talked about the relationship about fashion and people. Many people say that the most important thing of a human being is the interior of people and it is true but we all try to reflect our identity in a superficial way, we all try to externalize what we feel or think continuously, with the way we dress, the way we talk or even our gestures. People often resort to fashion to express themselves freely, fashion allows designers to express themselves graphically.The activity proposed in this asigntura during this project by Professor Raquel was to make a pattern, which will represent our family, I designed the pattern that you see on the right.

“CLOTHES MEAN NOTHING UNTIL SOMEONE LIVE IN THEM� MARC JACOBS

With this pattern I wanted to symbolically represent my family. I have based on geometry, more specifically on an equilateral triangle, because of the meaning it implies, beyond its shape and aesthetics, the equilateral triangles symbolize harmony and balance , a triangle is formed by three sides and being an equilateral, three equal sides, these three sides would represent my two sisters and I that remain united and although each one meets in a different position and direction, they come together in the same point.On the other hand in the representation are two equally equal lines that traverse the triangle,they simbolyze my parents, somehow hugging and wrapping, so everything remains together although there are different figures and different positions, everything is connected and if something is separated the harmony and the uniformity break. ANTHROPOLOGYANTHROPOLOGYANTHROPOLOGYANTHROPOLOGYANTHROPOLOGY

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HANDPRINT WORKSHOP BY MONICA MUÑOZ.

At the beginning of the project, after having presented the Monica Muñoz project, she offered us a workshop, which would be of great help to the project,it was a important source of inspiration to me,not only in the creavity part but in the technical part too,it is the reason why this workshop belong to the subject of Comprehensive Lab .This workshop consisted of designing a pattern, so Monica divided the process into two parts. The first part was to create a motif and a design with which we could then make the patterns. For this I took several leaves and some watercolors and began to paint and externalize all my ideas, I made several tests, two of them are in the two photos below. I made the use of color in both taking advantage of the technique of watercolor making shadows and simulation of spots.When I got the motifs,I had to chose one of them,(I decided to decant for the first one for the use of colors and the contrast.The next step was to scan it to be able later of work with it in a digital way to get the rapport.

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The second phase, once I scanned the motif, it was to enter it on my computer to work with Photoshop with the goal of getting the rapport, having to eliminate errors, edit or change things, perfect shapes or even change colors. When I had the final rapport, Monica He showed us how to make the pattern easily and how to obtain a good sacle of the pattern, apart from this, he gave us several tips for the use of photoshop in the project.It was quite usueful to me because it was the process that I did later with my final pattern.Nothing better than the help of a professional.

KNOWING

ABOUT THE MASTER Mónica Muñoz, Moniquilla in the web environment, studied “Bellas Artes” at the University of Salamanca. Now she is a graphic and fashion designer,she makeshand-made prints for textil and packaging produts.She has collaborated with prestigious international firms such as Zara, also for renowned magazines such as Telva or Harper's Bazar. She defines herself as an autodidact of fashion since she comes from the world of art. He founded his blog first as a portfolio, before the success he decided to sell his designs to all his followers. Before dedicating himself to his true passion, he worked in advertising and designing objects for museum stores.

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DESIGNING A FABRIC A crucial part of the project was to create the fabric, a work with a technique in charge of the subject Comprehemsive Lab, not only for the work of the pattern but for the choice of the fabric, the chosen garment and the application of it in the photomontage model.

The laboratory facilitated us the choice between three different types of fabric, they were, plain knit fabric, satin fabric and pima or batist fabric .I chose the satin fabric since the bright colors I had used would stand out more in this type of fabric.The eletion of the fabric was obviously related to the choose of the piece of the garment and the scale of the pattern,the piece of garment that I wore in my model was a jumpsuit to stand out the scale of my pattern,at this way all parts of my pattern was visible to the spectator. In this subject the technical development, the elaboration and evidently the final development were valued. The requirements to obtain a good final design were, on the one hand, to create a well-elaborated pattern in which the rapport, the fabric and its scale would not be noticed, like the color and the similarity between the digital pattern and the textile, the photomontage with the model, that the model was incorporated in the space and finally the wallpaper had a good technique and had a coherence with the set, without forgetting that this had to be from the same collection as the pattern And you ask how we can get all this requirements,so,the answer is,the theorical classes, As in the other two previous projects, the subject imparts a theoretical part with some bases that will help and facilitate the information to carry out the project, this theory is not only applied in the project but also asks in a small test at the end of the project to demonstrate the knowledge acquired during this. Professor Cristina also gave us a talk during the project, about the practical work of some fashion designers in order to catch inspiration.

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There are some of the final fabrics that were exposed at the jury of the project. Each of us showed the textil fabric to the jury and made a valuation based on it. With the fabrics we saw the result of the work on behalf of the project. It seems to me that this is a very good idea since it resembles reality in the design, so in this way we face a real design that is currently in the industry. In this way I have lived in a small dimension what is the work of a fashion designer.

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MORE DRAWINGS AND SKETCHES In this project we continue using the pencil technique, drawing and creating design objects in order to strengthen the technique of making sketches.

The goal now is to represent a wooden human model by hand sketching. The figure should be stand up,straight with arms down and legs together. Proportions must be measured from the model and noted down in a fast sketch. Once noted the vertical/horizontal proportions, I should draw a front view of the model not less than 30cm height. Model’s proportions must be bounded & noted by dimension lines. Own shadows of a supposed 45º diagonal sunlight coming from the left corner are expected to be represented, as well as the projected ones in a hypothetical vertical plane behind the figure at the distance of one head.

The main objective of this exercise is to introduce the fundamentals and basic strategies of scale, measuring and representation. A good knowledge of scale is considered essential for the designer. The concept of scale requires practice, to use it as a design-tool rather than a mere illustration skill. This exercise aims to show how this tool can be used, through the graphical depiction of a domestic object. FORM&IMAGEFORM&IMAGEFORM&IMAGEFORM&IMAGEFORM&IMAGEFORM&IMAGE

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As a reason for visiting the winery otazu we are asked to do several sketches about design objects that we find at the warehouse.

I should be able to represent it paying attention to its dimensions and proportions.I should represent Mies van der Rohe’s ‘Barcelona Chair’ designed in 1929 for the GermanPavillion at the International Exhibition, by means of 4 dihedral views scaled at 1 / 4 ( Four timessmaller than the real chair). The views should be: a frontal view; a lateral view; a floor plan (upper view); and a transversal section (parallel to the lateral view). A real model of the Barcelona chair will be provided. FORM&IMAGEFORM&IMAGEFORM&IMAGEFORM&IMAGEFORM&IMAGEFORM&IMAGE

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OTAZU WAREHOUSE VISIT LABELLING ACTIVITY

During the last project we took the bus again, this time, to visit the wonderful otazu wineries, the reason was that the owners put their trust in us to propose a challenge to the school, to design a label for one of their Wine bottles, that sounds interesting.We visited the warehouse in order to catch inspiration and see the spirit and the concept of the winery,we could probe the process of the wine and taste it.

In the SeĂąorĂ­o de Otazu, history is lived, art survives, nature is loved. And as a compendium of all this, avant-garde wines are produced that reflect a faithful idea.That same idea with which an architectural heritage of great value has been preserved, today also enriched with a modern winery with exquisite lines; the one that has turned its gaze to culture in the form of a delicate collection of contemporary art with the need to share it; the one that has returned to earth to express itself freely.A dream environment. A natural habitat for emotions. An idea in the heart. History, art, nature, wine. Past, present, future without established order. In the winery we could see the museum, full of art and pieces that served as inspiration for the label, in addition to understanding the essence and ideology of the winery.I based on this to create my label that is in the next page.I wanted to do something that represent the warehouse and the pace where it is located,Navarra,I have done an original design creating a bunch of grapes mixing the tipography and shapes with color that represent the spirit of Otazu.I have involucrate all the knowledge that I learnt on the semester.

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In our daily lives we find ourselves invaded by images capable of transmitting something more than their own meaning. Iconic design is everywhere, in the soda-cans we drink, in the phones we use, in the clothes we wear, in the vehicle we drive or the one we would like to. We could say that most of what we see -what we consume- is measured and designed by someone. The term ‘Graphic Project’ addresses the development of product images. This is one of the main fields of the work of graphic designers and tremendously attractive for what they consist of: the synthesis, the capacity for formal transmission of an idea, as well as the type-graphic innovation and the commitment to color (or not-color). Each student must design a bottle ‘Front-Label’ & ‘Back-Label’ proposal for the wine ‘PAGO DE OTAZU 2010’ (D.O.P. Pago de Otazu). The pedagogical interest of this activity is linked to its deep interest as a real design exercise for an important winery with many years of successful experience in the market: design of labels for Pago de Otazu. It is intended that the new labelling of this wine be able to successfully transmit the personality of this wine. Also, there is the specific purpose of contributing to reinforce its identity, supporting the unique experience of the customer even before opening the bottle. On the other hand, the goal is about achieving a label that shows the deep relationship between BODEGA OTAZU with the oldest tradition in the production of wine in the Kingdom of Navarre and its link with Art collecting.

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EXPLORATION ACTIVITY

PATTERNS

At the beginning of the project, in the design studio course, as a first contact with the project we made a case study.

WHAT IS A CASE STUDY? It is a study on a specific topic, explaining its characteristics, purpose etc. In this project we made case studies related to pattern, the teacher proposed a list of artistic works related to pattern design, in this case,fashion stuff,magazines,architectonical places and more.A case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions, The resulting body of ‘case study research’ has long had a prominent place in many disciplines and professions,in this situation,we made a design case study based on patterns. WHAT CASE STUDY I DID? First of all, we had to do this work in groups, we had to asigned a topic from the list that I have told you before and develop it in the right way.Of the proposed topics we had to do the case study of the designer Ilonka Karasz, a well-known graphic designer for her work on the New yorker magazine´s covers, all this is explained in the case study that I leave in the next page.We had to do obviously the case study but also we presented it in class. WHY WE DID IT? Of course, everything we do has a reason or an objective, this in particular is essential for the development of the project, it allows us to understand the project comparing it with the work of a professional, we put ourselves in the place of an authentic designer and even we can inspire in part of their work. They are always issues related to the projects and not only can we be inspired by our case study, but also by our classmates, so it is also important to present it for the whole class and a good explanation for show that we have not just done a search but that it has helped us to learn something new and to acquire more culture that can serve us at some point in our professional career.

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30 20 Some Ilonka Karasz ilustrations.

CASE STUDY: NEW YORKER COVER / ILONKA KARASZ/ PATTERNS

Cover´s magazine measures.

$$20 1956

Juan Manuel Fernández,Emilio Argenzio,Jesus Musitu.

PANTONE COLORS P 5295 C/ P 367 C/P 586 C/P 7578 C Ilonka Karasz (July 13, 1896 – May 26, 1981), was an American designer and illustrator known for avant-garde industrial design and for her many New Yorker magazine covers,her designs span across multiple media: textiles, industrial design, and illustration, including several New Yorker covers, all with a keen sense of the prevailing zeitgeist. Her covers for the New Yorker began in 1924, and the last one was published in 1973. There were 186 published covers, including many New York scenes. In particular we are going to talk about this cover, the cover of the 9th of June of 1956, which illustrates a horse race on a sunny day in which we can appreciate the public, the trees and horses as a repetitive sequence but represented with some different colors, the colors used are soft and relaxed colors,thus creating a pattern. Her style reflects the influences of her education at the Royal School of Arts & Crafts in Budapest where she was one of the first females to be admitted. In terms of both time and geography, her studies were perfectly positioned between the ultra-avant-garde Wiener Moderne and the state supported preservation of Hungarian peasant art. BIBLIOGRAPHY https://hyperallergic.com/437801/the-remarkable-and-polyglot-design-legacy-of-ilonka-karasz/

New Yorker magazine´s cover of the 9th of June of 1956.

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PROCESSING PATTERNS Research, development, concept and a formal universe of design will be key points for this project,this last project was free-choice,that means that we did not have requirements,the only one was have a good development.

EXPLORATION PHASE:CREATE A MOODBOARD The first step as always was the exploration phase,in this color project we started with the case is study that is explain in the previous pages,later we passed to do the moodboard,that it is at the beginnig of this chapter,in it I wanted to trasmit the formal universe,I have inspired on the Alhambra´s tile forms but I drastically cahnge the concept introduicing the 80´s style.

DEVELOPMENT PHASE:TRIALS AND REVIEWS When the moodboard is made I started to develop my ideas,traslating the concept to pattern design,the first step was to do severals options with rapport that Kate and the current professor reviews us,later we made the pattern with the rapport,also with somes reviews,the model and the garment was also valorated,when the pattern and the model was ready,we passed to the creation of the wallpaer that was the last element.In orden to join all we had to do a photomontage introducing all elements:model,piece of garment with the pattern and the wallpaper placed on the space.

PRESENTATION PHASE:JURY When the work is already done we just need to present it, in the jury I explained to the teachers and the whole class my project and especially directed to this subject, my development until the final result,I showed them an A1 pannel with my final result:the photomontage,the rapport and the pattern of the fabric and the wallpaper.We also show the fabric that I said before.I have received a valoration base on my work and my presentation.

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Juan Manuel Fernรกndez Cordรณn/ Scale and Pattern project Design Degree University of Navarra

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Let's say that we are at the beginning of November, when Mónica Muñoz came and presented the project which consisted of making a pattern for a garment and a wallpaper, she showed us some of her patterns with floral designs and full of joy , from that moment my imagination began to work. From the first moment I knew I wanted to do something different, original and groundbreaking. Immediately after I took my computer and I looked for inspiration, looking for I came across the world of tiles and I immediately fell in love with its shapes and colors. In fact It had always called my attention, I chose as an object to study the Alhambra located in Granada, inspired by its design that with a single element such as a line is able to form multiple figures like triangles, rhombus, stars etc. , I knew I had to do something similar in my project, I wanted to start from something historical and known but giving it a total turn by changing its essence completely, so the next step would be to look for a style. Throughout history there have been very outstanding times with characteristic styles and very opposed, not only by the way of dressing but by the way of seeing things and thinking, I have always been crazy about the style of the 80s, a quite highligth time, transgressor and daring. It was a time that marked fashion, music and cinema, the world began to look at life from another perspective, more crazy and without fears, that’s why I like it, not only for its aesthetic, but for what it represents , color came into the lives of the famous and those who were not so. Breaker garments, extra large accessories, neon colors and variety of prints, as well as denim garments. A garment that represents this time is undoubtedly the sports suit, a garment that favors the silhouette of women, I have chosen a model because it is a time that had a lot of strength for them and for feminism.As I said, it’s a time when music was very important, that’s why I’ve been inspired by the style of artists like Madonna, Queen, David Bowie and The Spice Girls, which represent success, risk and madness, all this artistic world I wanted to represent with the stars formed with the shapes of the alhambra´s tiles. Another area that was very important in the 80s was evidently fashion, I was inspired by multiple designers for the creation of the pattern, I tried to find current designers that were related to my concept, since despite having an old idea I wanted to do something Currently, to my surprise I found many designers who had the essence of my concept in some way. The two main designers in which I have focused my inspiration have been Versase and Moschino, creating a connection between both of color and art, doing something groundbreaking and risky but at the same time sexy and attractive. In addition to these two large firms I have also been inspired by small details in other ways such as Kenzo, in the composition of animal prints with the mix of colors, as well as Balenciaga with the overlay of different prints, in Dolce & Gabbana for its collection inspired by tiles and finally Gucci for its way of doing the most current old. I have chosen the satin fabric for its texture and for the colors it keeps.

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Another important detail in my patterns are the chains that play an essential role, not only for the aesthetic and that is associated with the Versace brand undoubtedly, but for the philosophical part, what I want to represent with them is the taboos and the rules that we sometimes imposes society, so they are entangled among animal print strips, however they are colorful, with this I want to convey that you can see everything in a positive way and be yourself in a completely heterogeneous society, be different sometimes is OK, the chains are linked to some stars that symbolically would be our personality and our way of being. Speaking of the space I have chosen a room with a giant open doorway in which the model comes out on a carpet in which I applied the wallpaper with a pattern similar to that of clothes but more subtle with gold chains and stars that process strength and security,I put the color of the walls and the black door because I think it is a color that also transmits strength and highlights the personality of my pattern. Speaking of the development of the design, I would say that I have maintained the main concept since the day I made the moodboard, but I managed to centralize it and get all my ideas together in a coherent way. I think that the design of the garment, the space and the fabric chosen for the garment has a clear relationship.

This is a part of what hides behind my patterns and the final work.

BIBLIOGRAPHY

https://www.bezzia.com/paseo-la-moda-los-anos-80/ http://www.alhambra-patronato.es/elblogdelmuseo/index.php/ geometria-matematica-alicatados/ https://www.vogue.es/moda/modapedia/marcas/versace/170 http://blog.bureaubetak.com/tagged/shows

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Juan Manuel Fernรกndez

jfernandez.75@alumni.unav.es


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