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Take a look inside on what a design student life is like

Who is Jubedha Akther

Who is Jubedha Akther? Get to know the creator of this magazine, who Jubedha Akther.

Impression Studio

What is the Impression? What do they do? What do they make? Find out what it’s all about inside.

About The Module

Do you want to know what Creative Industry Pratice is? Turn to page 5 to learn more.

Thought of the Week

Get to know what the creator of this magazine thinks about current designers that are working in the Design world.

CCS Case Study

An in depth look about what screen printing is all about.

Creative Industry Practice Take a look on what projects are made within the world of Creative Industry Practice.

ABOUT

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y name is Jubedha Akther and at the time I’ve made this, I’m a second year Graphic Design student. At the age of 16, I’ve had an interested in Graphic Design after picking the subject as an A level course. During my time as an A level student, I’ve put more effort in the subject then other subjects that I’ve done that one of my teachers from a different course noticed and told me to do Graphics in her lesson whilst the school system transfer me to do GSCE retake classes. After a year, I managed to get a grade C and it was then that I realized that I could be good at this subject. I’ve left the sixth form and went to a college to do a level 2 in creative media and level 3 in animation and game design. At this time I’ve realized that graphic design is what I’d rather be doing that I’ve applied to London Met for their graphic design degree however my work wasn’t enough to take me on. I did however managed to be placed on the foundation degree.

Jubedha Akther Creator & Editor

Jubedha Akther at work in the letterpress room. Photo

by Jubedha Akther

Ricardo teaching a class. Photo by Jubedha Akther

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A B OUT T HE M ODULE What is Creative Industry Practice? What is it all about?

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reative Industry Practice is a module that is intended to help students to gain and understand the working practice within the creative industries. Students are working on projects that are set to reflect situations that would happen in the real world, which solidified both disciplinary, and creative skills. This can also develop professional confidence, navigate individual and collaborative approaches to working. Projects are to provide the opportunity for students to explore profession ways of work with an in-depth look and encourage them to foster creative imagination and critical judgement. Individual and team working skills are important in these projects because students will develop these skills for real world problems and opportunities. The module is driven by workplace goals, objectives and constraints in order to develop, test and extend knowledge and understanding of professional practice and employability.

Professional ethics, social enterprise and entrepreneurial strategies will explored, debated and applied to produce creative solutions. This module will help students gather work related experience through live projects. The skills gathered from this module will be employment transferable skills. Students will also have the ability to develop and present creative ideas to a professional client

relevant to the overall employment intentions. The aim for students in this module is to develop social and professional skills and confidence for collaboration, negotiation and decision making in individual and team working contexts. Students must acquire knowledge of professional ways of working and standards required in your field, recognition or relevant ethical concerns. Embed in the students practice professional methods or projects management, recording, communication and presentation.

Employ creativity and enterprise in problem solving through effective industry techniques for analysis and evaluation, setting goals and targets in relation to the opportunities and constraints of the brief. The outcomes for this module is to be able to discover, acquire and apply professional ways of working in regard of research. Being able to discover and apply professional approaches to problem analysis, evaluation and personal strategies for personal and professional creative solutions.

Exercise effective interpersonal, negotiating and decision making skill, having regard to the relevant personal and professional ethical standards of the field. Employ contemporary design models for practice and professional thinking in order to generate new design concepts.

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IMPRESS I O N S TUD I O The Impression studio is a student led studio that focuses on all things publishing.

Impression Studio at work. Photo by Jubedha Akther

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mpression studio explores publishing within design practice, with an emphasis on original thinking and innovation. Taking analogue methods as our launch pad, we'll branch out into future publishing models and the exciting possibilities offered by the integration of print and digital tools and media.

Our investigation into the act of publishing, through workshops, research, discussion, visits and talks will form content for a series of exciting projects that question and redefine traditional publishing materials and systems.

We will make work using a mix of traditional, analogue methods such as We'll be immersed in the culture of silkscreen printing, letterpress printing, publishing and design and explore formats paper folding and binding, and combine (both print and digital) as conduits for the these with new media platforms including relationship between designer and audience. web, social media and publishing apps.

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Impression Studio creating typographic poster. Photo by Jubedha Akther

Working in teams that reflect the real We will work collaboratively to working structures of the design publishing generate content, re-invent formats, world, you will take on roles including editor, inspire new ways of working and make art director, publisher, designer and writer. print and digital projects that establish Studio projects will approach publishing and publishing at the heart of design practice. design from a strong conceptual stance, as well as establishing the skills and knowledge to create high-quality work in a range of media.

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Research into the subject before creating the article. Image taken from Little

Development of Jubedha Akther's poster zine. Photo taken by Jubedha Akther.

White Lies Shop.

Publishing Unbound

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ublishing Unbound is the first brief for the studio. The studio members were tasked to create a contemporary design publishing from our perspective in London.

The project asks us to research innovation in the current design publishing scene and respond to it with our own publication in the form of a folded poster­zine. We became roving reporters in this project. We had to find the most interesting stories by getting out and about in London looking for things. We had to research the work of cutting ­edge design­ conscious publishers in London and refine this to develop and design our own folded poster­ zine. We needed to print as an edition of 25.

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Our poster­zine will become part of a collected publication made up of all the poster ­zines made by studio members. Using research conducted on group visits, independent visits, by reading and investigating, The studio members needed to edit my findings down to an article and a typographic poster, featuring inspiration and knowledge about design publishing in London. Studio members had to devise a binding system to create a unique binding for your own edition of the collected publication.

My poster zine is about the publication, Little White Lies. I've looked into them because how fascinating their covers for every issue looks.

The outcome of Publishing Unbound. Photo taken by jubedha Akther.

The packaging that hold things together. Photo taken by Jubedha Akther

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Development of the Art piece

Development of the anthology cover. Photo taken by Jubedha Akther

Anthology

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or our second project, the studio got a brief called Anthology. Impression Studio had to work alongside the English Literature and Creative Writing Department at London Met to redesign its bi-annual literary anthology of student writing. The anthology is a selection of the most outstanding work by English Literature and Creative Writing students in the last academic year (2014-15). Impression students had to also work individually with a specific text given from the anthology to create a stand-alone piece; and work as a group on the overall design of the Anthology. The studio member’s individual response can use any visual medium of our choosing eg video, animation, print, book, web-based as long as we can explain the significance of the medium

in relation to the content. To create our piece, it must make use of design or print technology, whether digital/ screen-based (eg Indesign, photography, film), analogue (letterpress, screenprint, collage), or a combination of the two. Printed outcomes must be produced in an edition of at least five and for screen-based outcomes, it must be at least one-minute. As a group, we had to analyse the format of the literary anthology, assess its function and form, understand the requirements of this particular collection of writing and come up with your own proposal for the design of a modern literary anthology. We needed to research print and production methods and cost our project within the given budget.

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Outcome of my results for my print series

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Plan of which order the pages will come together.

Designs on the wall.

Riso Show

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he third and final brief for the year for the Impression students is called Riso Show. The studio will have to design and print the Summer Show publication for Visual Communication 2016/17. You will also make a series of printed products to sell at the show.

The publication will use an unbound format of A3 sheets, folded to A4. The book will contain an account of each studio’s work from the year and will unfold to create signage and wall visuals for each studio. This project aims to develop your editorial and print production skills; to bring together your layout and editing skills, and put into practice your ability to think about designing with a print process in mind. The project will also encourage you to understand 12

and engage with the way a commercial print project is costed and produced to a budget.

You will work with a limited palette of type and colour to create an identity for the editorial and signage graphics for each studio. Riso print, collate, fold and bind an edition of 200 show books ready for 22 June. Print / make a set of related products for sale at the show.

I was assigned to create the signage for the Dialgogue Studio. From my understanding is that Dialogue Studio is a digital/ screen based studio and my idea for their signage was to create a signage that was have their name displayed in a way that appeared in a static screen but printed out on paper.

Jubedha Akther

Results created by Jubedha Akther for the Dialogue Studio. Photos Take by

Photos Take by Jubedha Akther

Results created by Jubedha Akther for the Dialogue Studio.

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TH OU GHT O F THE WEEK Thoughts of the week are my weekly thoughts on designers and here are my thoughts on Jessica Walsh, Kate Moross and Paula Scher.

Jessica Walsh. Photo sourced by sagmeisterwalsh.com

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essica Walsh is art director based in New York. Looking at her work for the first time, I’ve noticed how some of her work are very much manipulated by computer software and other work looks like it could be computer effects, so looking her up, she learnt how to code at young age and she figured out she could do the graphics out it. Working at Sagmeister & Walsh, creative agency that she runs with partner Stefan Sagmeister, the company view their work as coming up with smart ideas and allowing enough time for

them to experiment, play and fail as much as they can whilst on the other hand having less time on a projects or having projects coming close to their deadline, you often end up falling back on existing styles and techniques while you're not reinventing your own style which I agree with because I’ve noticed that when there is less time for a project and deadline is approaching, it’s much easier to recreate someone else's style of work because it’s there and done, recreating it doesn’t take any effort at all however coming up with my style, it

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Work created by Jessica Walsh. Photo sourced by sagmeisterwalsh.com/about/

does take time and effort because exploration is something that needs to be experienced and can’t be rushed with otherwise it

doesn’t seem like you learnt anything, it seems like you don’t care at all for the craft.

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I found out who Paula Scher was after creating work in my studio based on her husband, Cheswast Seymour. My thoughts on her is that I think her work is something I see myself doing. What I mean is that most of her work I’ve seen has type and type is very important to the work she produce and I see myself working with type a lot. After working in a studio that deals with print, type and publication, it has made me see how type can be worked in art and researching into her work is really shows it. I was watching a presentation where she has said that designers should work outside their comfort zone and explore differently and I feel this is true, mostly applies to me a lot because I tend work in one form and never try things outside of my usually norms.

Work by Paula Scher. Photo sourced by designboom.com.

Work by Paula Scher. Photo sourced by designboom.com.

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Paula Scher. Photo sourced by adcglobal.org.

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ate Moross is an art director, illustrator and designer that I thought is appealing to me because everytime I look at her work, all I see is her energy in the squiggles and life through the colours. Her work is very particular and as you view her work you do get a sense of how her imagination works. It just seems like she has created a conversion between brands she works with to the intended audiences with a youthful look. Kate Moross's work is amazing because it shows her personality and you can see who she really she is in her work. Her work is why I have chosen to focus on for the Pashine 1520 brief.

Kate Moross work.

Kate Moross work. Taken from Kate Moross website.

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Kate Moross. Sourced by Alchetron.com

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PAS TICHE 1520 Pastiche is a an artistic work in a style that imitates that of another work, artist, or period. I foucused on creating a video all about the designer Kate Moross.

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astiche 1520 is a project that students need to create a 15-60 second video clip that demonstrates our critical thinking about someone of major personal creative importance and/or influence.

This could be an iconic individual associated with the arts/creativeindustries or a current creative practitioner. the project is using video format, the brief wants us to develop a primary level of understanding about social media content delivery that highlights a professional skill level of negotiation, project management, recording, communication and presentation. This brief is asking us to think about the narrative behind the video. We need to think about what it is that the video is trying to say about this person. Is there video commenting on their style, personality, career etc.

does. She is someone who works with shapes and colours. The development work for this brief started with me using photoshop and edited her work to create a short digital animation.

What I didn’t understand was that we weren’t meant to use any of their work in our video but to recreate their style as a way of responding to their work. So I’ve made another video but this time creating a spot motion animation. I’ve did this because I’ve noticed that creating an animation on the computer takes a while to make whereas using a stop motion app and physically making the video was much better because I found that I got a lot of control.

The research that I did for this brief were mainly looking at her work on her websites, watching videos about her and talks that she has led. I have read articles about her. Those are just what I did. I’ve only done this because I wanted get an idea of who she is, how she works and understand what she Process of making my pastiche video. Photo taken by Jubedha Akther.

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Kate Moross is the subject of my Pastiche video. Photo taken by Fuse Magazine.

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MARK E T REA DY Market Ready is a brief that gives the students a chance of what it is like to create and run a business from all the way to the concept idea to running a stall.

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arket Ready is a project where all the students had to get into groups and create a proposal for the London Met’s Christmas Market that was taking place on 4th December at Brick Lane’s UpMarket. As a group, we need to work to develop a collective brand, design and create products; develop a promotional plan and propose a display for the market which we’ll then pitch to the Student Enterprise team at Accelerator. The teams/ products that are selected will go on to sell at the market. This project aim is to give us insights through working on projects that reflect real-world situations, we will need to consolidate both disciplinary and creative skills, develop professional confidence and navigate individual and collaborative approaches to working.

on prints for the impression student that it made sense to continue the journey here. As all the student had different taste of music and view of pop culture that we decide to create a humourise take of the musical artist we listen to everyday.

The group I was in was called Mash Up. Mash Up considered of six students and the idea behind the brand was we were to create musical prints. The research behind the idea was that all the students that made the group came from the Impression studio. As the students were already focusing Design created by Jubedha Akther.

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The Mash Up logo created by Danni Jordan, a member of the group.

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KI CKSTA R TE R Kickstarter is a brief that required the groups from fromed in the Market Ready brief to create a kickstarter page.

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ickstarter is the last project that I got for creative industry practice. For this project, we had to develop a project plan and page on the crowdfunding platform Kickstarter.com. Everyone will work in groups to create a project page from within Kickstarter including a promotional video. This group is the same group from the market ready brief. As a group, we will also propose a marketing/social media plan.

We’ll present the project in a pitch to the Student Enterprise team at Accelerator. This project aims to give to us the insights through working on projects that reflect real-world situations, we will need consolidate both disciplinary and creative skills, develop professional confidence and navigate individual and collaborative approaches to working.

My role in the was to work out the calculation of the production and get to know what the funding was needed to kick start this brand.

The process of creating the kickstarter. Photo taken by Jubedha Akther.

The group I was in was called Mash Up. The group had to think about the cost of the production, funding, rewards and what will be the items to sell. The designs and logo had to be changed to meet the new expectation. Update is much needed for a brand that last seen it's better days since christmas.

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Finn Kid working working in the mash up kcikstarter

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CCS C A SE STUDY An indepth look into what screen printing has done for the art and design industry.

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creen Printing has a long history in the design industry where it is seen as a way to create an artwork. Screen Printing has been around for years, but it is lead to believe that this technique can be tracked back in the Song Dynasty in China, Circa 960-1279 CE. The method was adopted and refined by Japan and many other Asian countries however it would be introduced to Europe until the late 1700’s. It took some time to fully accept it. In 1907 an Englishman by the name of Samuel Simon officially patented the screenprinting technique. Originally Simon’s method was used to print high quality custom wall paper or to print on silk or linen material, it was for the rich folks.

electronics, Smart fabrics, Printed textiles, Optical discs, Printed antennae, Special effects graphics printing, Sports-wear decoration, Glucose sensors for people with diabetes, Many other biomedical sensors, Flat screen televisions.

Has screen printing changed the way we use product? Yes, it has changed the way we use product and not only did it changed it but it also shaped the way we use product. As technologies and science has certainly developed over the years, it has also taken screen printing along and definitely changed it in a way that benefits the cause.

How has screen printing enabled the products I have list? Screen printing is used as a tool to reproduce work and during the 30’s to 60’s it was used for artist to produced art however during the latter part of the 20th century and into the 21th century, as science and technologies developed, these two fields has managed to take screen printing and use it to print products that we depend on heavily. Science and technologies have developed the technique of screen printing by changing the elements of this process such as the stencil and the type of ink used so that once they have an outcome, it reacts in a certain way when they bring other components that make up the product such as mobile phone.

The 21st century has produced another step change. This process has helped changed the way we live our lives because over the years, screen printing has become an engineering process that help make all these things happen. Even though screen printing machine is mostly used for printing tee shirts and posters, it has evolved enough for this technique to be used for a different reason. If it wasn’t for screen printing, then we wouldn’t have many technologies. Some of the technologies that would not be possible without screen printing are: Mobile phones, Solar cells, Lithium batteries, Circuit boards, Printed

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me at the screen printing room. Photo taken by @Angharadhari

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Exhibitions, Talks and Visits

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his past year, I have gotten the opportunity to attend a lot of exhibitions, talks and visit. These opportunity has taught me alot about the course I am taking. There were a lot of places I went to and and talks I listened to, so here is a few of the best that I thought were worth reading about.

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EXHIBITIONS An exhibtion created and run to showcase all things publication.

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hen it comes to exhibition the first idea that comes in mind is attending to a museum like the V&A or the Tate however for this wasn't one of them. The exhibtion I got to go to with the impression studio is called the Small Publisher Fair.

guess the topic that their publication weren't as interesting however I do feel that this is such an amazing exhibtion to attend because I got to see independ publishers trying to put out their works and as I am someone who is very interested in publications and was working on a brief that dealt I wasn't aware of this but it was with publishing, I would like to suban eye opening moment for me mit my work here because it would because firstly I have never heard as least give me an opportunity to of this so getting to attend to this show a publication that I've made. is the most interesting moments.

Small Publisher Fair is a event where small publishers come together and show their books to the public and able to sell some. I was the first person to show up, arriving at 10am even though the event didn't start at 11:00. am. As people slowly made their to the location. We talked about what time we needed to be back to the studios.

The hall is pretty small then what I expected it to be. Looking into what publishers was coming on the website, I was expecting the hall to be really large. The task for this trip was to meet with an interesting publisher in the event and interview them So will I ever attend to this exhibtion again? After how the day went adn What I saw I would say I would not only because as a viewer I didn't find any publication that I could relate to and all the publisers were not in the age range of the studio and I

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Pictures taken by Jubedha Akther

Pictures taken by Jubedha Akther

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TA L KS Sofia Clausse has given up her time to come to London Met to talk about her work.

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oday in hothouse talks, we have Sofia Clausse presenting to the us. Sofia Clausse was born in Argentina, moved to Portugal, studied in the UK and the US, and now currently living in London. she is a graphic designer and illustrator who works at google for their creative app. after she left university, she began working for nike for their creative brand for one year. she was interested in typography as a young age that when she went into university she begin experimented with it in her work. her fascination with type started when she was in portugal where she noticed that the signs that were hung on houses had different hand painted lettering.

She got to work with major brands and her work was noticed by a someone who works in the industry and told her to send him an email to start working together.

As she was talking to the studio, I couldn't help to notice how stunning her work is. Her type is what I love out of the presentation she has created. Her typography has so much life and shows who she is.

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Photo taken by Jubedha Akther

Photo taken by Jubedha Akther

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VISITS An indepth look into what screen printing has done for the art and design industry.

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or studio culture week, The impression studio got the chance to go to three different places in one day. I was in the Impression studio and got to find out that the studio were off to see three publishing studios across London.

The three sites we got to see were, Hato Press, MagCulture and Fedrigoni.

first time I got to know that there is such a thing called a riso studio.

I was not aware that there was a studio that dealt solely with riso and I am glad to find this out because riso is a process I am very much obsessed with and I would love to have a studio that deals with the riso process and prints.

The overall experience was informative and fascinating to see.

Hato Press and Fedrigoni were actual studios that deals with publishing and MagCulture was a store dedicated to Magazines, which surprised me because I usually never do deep research into the places I go to, just so I relay on the experience itself, so going into it just surprised me that it was a store then an studio for magazines.

My expectation for Hato Press and Fedrigoni, I thought the studio would look some what the same. Small, designs on the wall, machines in the centre and paper everywhere. That's not the case at all.

I have thought that this day was an interesting time because not only did we find time to actually get to know the members in the studio but I got to know what the Impression studio is going to be about.

The places that we got to see, I am glad to have visited these places and get to see their work. It was the 34

A photo of the work done at the Hato Press. Photo taken by Jubedha Akther.

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A little message of what design is all about.