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•Electric Car Charger •Green Energy Management System with Light Harvesting •Plenty of Bike Parking
•Largest Selection of Natural Foods at the Lowest Prices •Largest Vegan & Gluten-Free Selection •Café with Fresh Juice & Smoothie Bar
Now you can carbon neutralize your shopping trip to Staff of Life with our new Carbon Reduction Program: Cut Ur CO2!.
S ta f f
of
Life
C ut ur CO2! A Carbon Reduction Program
• For $.25 per mile you can carbon offset your CO2 emission to and from Staff. • The funds raised will fund Ecology Action’s Boltage Program. • The Boltage program encourages children to bike or walk to and from school. Plus, this program tracks their trips per mile thus calculating their CO2 reduction into our environment. • Ask a cashier how to carbon neutralize today.
www.staffoflifemarket.com
1266 Soquel Ave • Santa Cruz • 831-423-8632
TLF DIRECTORY INDEX 18 ARTS, EDUCATION & ENTERTAINMENT Artists Media Outlets Museums & Galleries Music & Theater Photography Tourism & Attractions
22 DINING, SPIRITS & HOSPITALITY Accommodations Bakeries Breweries Catering Coffee Ice Cream & Yogurt Pubs Restaurants Wineries
35 HEALTH & WELLNESS Acupuncture Chiropractic Day Spas Dental Fitness Health & Wellness Retail Medical Optical Pharmacy Senior Services Veterinary Services
42 OTHER
Community & Social Services Nonprofits
45 PROFESSIONAL & FINANCIAL SERVICES
Banks & Credit Unions Business Services Communications Computers Consulting Contractors, Construction & Design Graphic Design Home Insurance Landscaping Marketing Pets Services Printers Real Estate Restaurant Supply Transportation Travel Website Services Wholesale
74 RETAIL
Adult Apparel Auto Books Farm Supply Footwear Gifts Grocers & Specialty Foods Home & Garden Jewelry Liquor Stores Lumber & Building Materials Office Supply Sporting Goods
94 COMMUNITY SUPPORTERS
Accounting & Bookkeeping Attorneys Automotive Services & Repair
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WELCOME! Dear Friends, Welcome to the sixth edition of the Think Local First Member Directory. Inside this directory you will find a robust list of locally owned independent businesses offering products and services for you, your household and your business. • Your Purchasing Power Reserve a portion of your monthly personal or business budget to make purchases from Think Local First (TLF) businesses. Our 650-plus member businesses offer cost-effective options, diversity and depth of choices and exceptional customer service. Browse through the businesses listed in this directory and look for opportunities to make purchases at these local, independent businesses. • Support the Community that You Call Home As consumers we make purchasing choices for our businesses, our families and ourselves, and these choices have important consequences. Even the choices of a single family or business have a significant impact on the diversity and sustainability of our local economy. When you spend your dollars at Think Local First member businesses, the money you spend will stay here to compensate employees who live in our neighborhoods, to pay suppliers who are part of Santa Cruz County’s business environment and even to support our schools and firefighters through tax revenue. Please let this directory be your guide! Shop the logo and live the philosophy of Think Local First County of Santa Cruz.
Locally Yours, Stephanie Wilks Board Member Physicians Medical Group (Charter Member)
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Woodies on Wharf,
photo by Rick Pucke
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TABLE OF CONTENTS
Local Business Directory Index Welcome The Board A Brief History of Think Local First The Big Picture 10 Reasons to Shop Local How Can I Help? Local Business Directory TLF Mobile App Acknowledgments
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Editor: Kimberly Parrish - Parrish Creative Contributors: Peter Beckmann, Karl Heiman, Stephanie Wilks, Julie Beckmann, Lesley MacDonald Cover Photography: Nick Borelli Surfer: Matt Myers Art Director - Graphic Designer: Judi Oyama Maximum Impact Design Production: Angelina Reed Photography: Nick Borelli, Rick Puckett, Neil Simmons, Sabine Dukes, Rebecca Stark Printing: Mpress Digital c/o Paradise Printers Published by: Think Local First Santa Cruz County 6 Oak Road, Santa Cruz, CA, 95060 info@ThinkLocalSantaCruz.org thinklocalsantacruz.org thinklocalsantacruz.org
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TLF BOARD
The Hook, Photo: Sabine Dukes
John Benedetti,
Sante Arcangeli Family Wines Director
Peter Beckmann,
Beckmann’s Bakery Co-Chair & Co-Founder
Karl Heiman,
Caffe Pergolesi & Mr. Toots Coffee House Co-Chair & Co-Founder
Michael Olson,
KSCO Radio Director & Spokesperson
Judi Oyama,
Maximum Impact Design Director & Social Media Coordinator
Kimberly Parrish,
Parrish Creative Director & Ad Designer
Andy VanValer,
Geyer Group Business Consulting Director & Steering Committee Member
Stephanie Wilks,
Physicians Medical Group Director & Marketing Committee Chairperson
Amanda Brandt,
TLF Marketing & Business Development
Tracy Korpela,
The Lotus Collaborative
Jill Sollitto, Modern Life
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HISTORY A Brief History of Think Local First In the spring of 2007, a handful of Santa Cruz business owners came together around a common concern: the threat to local businesses posed by proliferating chain stores and easy online shopping. In an era when downtown shopping districts increasingly fall victim to homogenous chains and franchises, they collectively recognized the need to promote and strengthen our independent and local business community. Over the course of 2007, Think Local First – County of Santa Cruz formed around the shared desire to “promote and sustain economic vitality while preserving the unique character of Santa Cruz County.” The logic was that if the community rallied around independent and locallyowned businesses, everyone would benefit: a ‘local’ economy would prosper and circulate money throughout the community, in turn promoting local spending and, ultimately, contributing to the vibrancy and health of Santa Cruz County. In the early stages of TLF, folks volunteered their time and efforts without any guarantee of affecting much change. Inspiration fueled the TLF movement, found in stories of community support for independent businesses such as Kepler’s Books in nearby Menlo Park. In 2005, Kepler’s Books, a beloved and renown bookseller located only 50 miles from Santa Cruz, had abruptly shut its doors, having succumbed to competing chains and online book retailers. In an unexpected outpouring of support, the Menlo Park community came forth with donations, a viable business strategy, and a new board of directors. Within six weeks Kepler’s Books re-opened and remains today a vibrant hub of Peninsula cultural life. Think Local First – County of Santa Cruz has seen a comparable surge in community awareness and support. Its first public meeting, hosted by a half-dozen members, took place at Bookshop Santa Cruz in October 2007. Now the TLF Steering Committee meets bi-monthly at Caffe Pergolesi to share ideas and discuss the movement. This year’s Think Local First directory marks the organization’s growth to 450-plus members, all of whom understand the link between a unique, thriving local economy and a unique, thriving town. It’s a simple concept, really: what goes around comes around. It’s about creating our community – together.
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www.dellwilliams.com
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THE BIG PICTURE By Peter Beckmann, Beckmann’s Bakery and Board member Last time I went shopping for my favorite hand lotion, I had an interesting experience. First, the lotions were hard to find, and lacking a helpful store clerk, I wandered through half the store before realizing that my lotion had been replaced by lower quality but equally expensive lotions. And secondly, in order to take advantage of the advertised “special” price, I needed to join the “club” first. Although benign on the surface, this little story sheds light on some important changes we encounter in the national chain stores: • The modern chain store layout makes us to walk by all those items we did NOT plan on buying, before we get to the section with the everyday staples (bread, milk, eggs). • Chain stores are staffed to a minimum. And since employee pay is kept to a minimum, turnover is high, and knowledgeable employees are harder to find. • There is increasing pressure from national chains on their suppliers to deliver their wares at rock bottom prices. Many of these vendors, committed to paying their employees livable wages and benefits, refuse to reduce their prices, and their products eventually are replaced by lower cost, lower quality, and higher margin products. The alternative lies in the ever stronger movement towards local commerce, where shopkeepers choose their products based on their own and their customers’ preferences and not solely for profit reasons. The Think Local movement, promoted by umbrella organizations like BALLE (Business Alliance for Local Living Economies) and AMIBA (American Independent Business Alliance) currently comprises some 41,000 independent and locally owned businesses nationwide. It continues to grow thanks to discriminating personal consumption choices by all of us. By shopping “locally owned” we are creating our communities together.
Please join us!
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Bank Local, Finance Local. Bay Federal offers great rates on home and auto loans. Whether you are ready to refinance or purchase, keep your money working locally by financing with us!
Visit one of our 7 branches or learn more at www.bayfed.com.
Federally Insured by NCUA. Equal Housing Lender.
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Santa Cruz Lighthouse Point, Photo: Neil Simmons
The Hook, Photo: Sabine Dukes
Santa Cruz Boardwalk, Photo: Neil Simmons
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10 REASONS TO SHOP LOCAL Why shop at a locally owned business first? The following 10 reasons show how money spent at local businesses is reinvested in your community creating economic vitality and helping the community maintain its unique appeal. 1. More Money Recirculates in the Local Economy When you purchase at locally owned businesses rather than national chains, more money is kept in the community because local businesses frequently purchase from other local businesses. Purchasing local goods and services helps grow area businesses as well as the local tax base. 2. Unique Businesses Create Character and Prosperity The unique character of Santa Cruz County is what brought us here and keeps us here. Independent and Locally-owned businesses are an intricate part of the uniqueness of our area. 3. Environmental Impact is Reduced Local businesses make more local purchases and require less transportation. They are usually located in the town or city center rather than the outskirts. This reduces urban sprawl, congestion, habitat loss and pollution. 4. Most New Jobs are Provided by Locally Owned Businesses Small, locally owned businesses are the largest employers in the United States. 5. Nonprofits Receive Greater Support Local business owners donate more to local charities than national chains. 6. Customer Service is Better Local businesses often hire people with more specific product or service expertise. Local business owners and employees live in our local neighborhoods and create a more personal shopping experience. 7. Local Business Owners Invest in Community Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the city’s future. 8. Public Benefits Far Outweigh Public Costs Local businesses require comparatively little infrastructure and more efficiently utilize public services relative to chain stores. 9. Competition and Diversity Leads to More and Better Choices A marketplace of several small businesses is the best way to ensure innovation and low prices over the long-term. 10. Local-ized Economies Attract Entrepreneurism and a Skilled Workforce A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character. thinklocalsantacruz.org
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HOW CAN I HELP? As a community member:
Although we can’t do all of our shopping at locally owned businesses, we encourage you to think FIRST of your local choices when going shopping, looking for services, or selecting your bank or investment provider. Need more information? Visit us at www.ThinkLocalSantaCruz.org or follow us on Facebook, Twitter and Pinterest.
As a locally owned business in Santa Cruz County:
If you haven’t already signed up as a member we urge you to do so! If you are already a member, please spread the word and encourage the locally owned businesses you use to join. “Strength in numbers” applies especially to this campaign; the stronger we are, the stronger our message and the greater the results will be. And please post the TLF decal in your business window and use the TLF logo in your own advertising.
Go the extra mile: If you feel even more inspired, we invite you to get involved and join a fun group of movers and shakers who have made a lot of things happen since the official launch of Think Local First in October 2007. Attend our semi-monthly 8 AM steering committee meetings, enjoy coffee and muffins, and find out which of the numerous volunteer opportunities would fit your time and skills. You can find the next meeting at our home page at:
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When You Think Local, Think Lloyd's! Lloyd's Tire Service in Santa Cruz, locally owned since 1940, beats club, big box and chain store prices everyday. So SHOP LOCAL and SAVE MONEY at Lloyd's today.
Our One Stop Auto Care includes Brakes, Oil Changes & now Hybrid & EV Care New technology from The Hybrid Shop saves you money while helping to save our planet. Ask for details.
SINCE 1940
426-4363
303 River St.,Santa Cruz
lloydstireservice.com M-F 7:30-5:00PM SAT 8AM-12PM ALL MAJOR CREDIT CARDS BWP_ThinkLocal_Ad.pdf 10/25/2013 1:01:50 PM
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ARTS, EDUCATION & ENTERTAINMENT Artists
Tenacious Eye Tattoos Bronze Member
9175 Glen Arbor Road Ben Lomond, CA 95005 (831) 336-9222 tenaciouseye.com Area: Ben Lomond
Media Outlets
Connection Magazine Gold Member
7960 Soquel Drive B355 Aptos, CA 95003 (831) 459-0522 ConnectionMagazineOnline.com Area: Aptos
Mid-County Post
Gold Member • Charter Member 831 Bay Avenue Capitola, CA 95010 (831) 476-0777 themidcountypost.com Area: Capitola
Good Times
Gold Member
1205 Pacific Avenue Santa Cruz, CA 95060 831-458-1100 goodtimessantacruz.com Area: Santa Cruz
Mid-County Post
Gold Member • Charter Member 831 Bay Avenue Capitola, CA 95010 (831) 476-0777 themidcountypost.com Area: Capitola
Santa Cruz Weekly Gold Member
877 Cedar St, Suite 147 Santa Crux, CA 95060 (831) 457-9000 santacruzweekly.com Area: Santa Cruz
Museums and Galleries
Santa Cruz Mountain Art Center NonProfit Member
93141 Mill Street Ben Lomond, CA 95005 (831) 336-3513 mountainartcenter.org Area: Ben Lomond
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ARTS, EDUCATION & ENTERTAINMENT Museums and Galleries, continued Santa Cruz Museum of Natural History Bronze Member
1305 East Cliff Drive Santa Cruz, CA 95062 (831) 420-6115 santacruzmuseums.org Area: Santa Cruz
Seymour Marine Discovery Center NonProfit Member
Mailing: 100 Shaffer Road Santa Cruz, CA 95060 Location: End of Delaware Avenue (831) 459-3800 seymourcenter.ucsc.edu Area: Santa Cruz
Music & Theater
Cabrillo Stage Professional Musical Theater NonProfit Member
6500 Soquel Drive, Building #4000 Aptos, CA 95003 (831) 479-6154 cabrillostage.com Area: Aptos
Nickelodeon Del Mar & Aptos Theatres Bronze Member
210 Lincoln Street Santa Cruz, CA 95060 (831) 426-7500 thenick.com Area: Santa Cruz
Santa Cruz Baroque Festival Bronze Member
P.O. Box 482 Santa Cruz, CA 95061 (831) 457-9693 scbaroque.org Area: Santa Cruz
Streetlight Records Bronze Member
939 Pacific Avenue Santa Cruz, CA 95060 (831) 421-9200 streetlightrecords.com Area: Santa Cruz
The Catalyst
Silver Member
1011 Pacific Avenue Santa Cruz, CA 95060 (831) 426-7474 catalystclub.com Area: Santa Cruz
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ARTS, EDUCATION & ENTERTAINMENT Photography
Larry’s Photography Bronze Member
1612 Mission Street Santa Crux, CA 95060 (831) 423-2815 larrysphoto.com Area: Santa Cruz
Neil Simmons Photography Bronze Member
747 41st Avenue, Suite F Santa Cruz, CA 95062 (831) 429-5512 neilsimmonsphotography.com Area: Santa Cruz
Nick Borelli Photography Silver Member
Fine Art Photographer (831) 325-9291 borelliphotography.com Area: Santa Cruz
Rebecca Stark Photography Bronze Member
627 Center Street Santa Cruz, CA 95060 (831) 325-4183 rebeccastarkphotography.com Area: Santa Cruz
r.r jones Photography Bronze Member
303 Potrero Street Santa Cruz, CA 95060 (831) 429-5926 rrjones.com Area: Santa Cruz
Sabine Dukes Photography and Printing Bronze Member
(831) 236-1978 littlegreensurfshack.com Area: Santa Cruz
Tourism and Attractions Adventure Out LLC Bronze Member
P.O. Box 7040 Santa Cruz, CA 95061 (800) 509-3954 adventureout.com Area: Santa Cruz
California Traveler Bronze Member
422 Ewell Avenue Aptos, CA 95003 (800) 336-9830 Area: Aptos
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ARTS, EDUCATION & ENTERTAINMENT Tourism and Attractions, continued Kayak Connection Bronze Member
413 Lake Avenue, #101 Santa Cruz, CA 95062 (831) 479-1121 kayakconnection.com Area: Santa Cruz
Level Up Video Games Silver Member
113 Locust Street Santa Cruz, CA 95060 (520) 544-8800 levelupvideogames.com Area: Santa Cruz
Santa Cruz Seaside Company
Gold Member • Charter Member 400 Beach Street Santa Cruz, CA 95060 (831) 423-5590 beachboardwalk.com Area: Santa Cruz
Art materials. Framing.
142 River Street, Santa Cruz 423-1935 • LenzArts.com Family owned & operated since 1968
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DINING, SPIRITS & HOSPITALITY Accommodations Beach Street Inn Bronze Member
125 Beach Street Santa Cruz, CA 95060 (831) 423-3031 beachstreetinn.com Area: Santa Cruz
Bed & Breakfast Innkeepers of Santa Cruz County Bronze Member
245 Fairview Avenue Ben Lomond, CA 95005 (831) 336-3355 santacruzbnb.com Area: Ben Lomond
Darling House - Bed & Breakfast Bronze Member
314 West Cliff Drive Santa Cruz, CA 95060 (831) 458-1958 darlinghouse.com Area: Santa Cruz
Ocean Echo Inn & Beach Cottages Bronze Member
401 Johans Beach Drive Santa Cruz, CA 95062 (831) 462-4192 oceanecho.com Area: Santa Cruz
Bakeries
Beckmann’s Bakery
Gold Member • Charter Member 104 Bronson Street, #6 Santa Cruz, CA 95062 (831) 426-3610 Area: Santa Cruz
Gayle’s Bakery Bronze Member
504 Bay Avenue Capitola, CA 95010 (831) 462-1200 gaylesbakery.com Area: Capitola
Kerri Kreations Bronze Member
216 B Fern Street Santa Cruz, CA 95060 (831) 429-5129 Area: Santa Cruz
The Buttery Bakery Bronze Member
702 Soquel Avenue Santa Cruz, CA 95062 (831) 458-3020 butterybakery.com Area: Santa Cruz
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DINING, SPIRITS & HOSPITALITY Breweries
Santa Cruz Ale Works Silver Member
150 Dubois Street, Suite E Santa Cruz, CA 95060 (831) 425-1182 santacruzaleworks.com Area: Santa Cruz
Sante Adairius Rustic Ales Bronze Member
103 Kennedy Drive Capitola, CA 95010 (831) 462-1227 rusticales.com Area: Capitola
Uncommon Brewers Bronze Member
303 Potrero Street, Suite 40-H Santa Cruz, CA 95060 (831) 621-6270 uncommonbrewers.com Area: Santa Cruz
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DINING, SPIRITS & HOSPITALITY Catering
Coastal Culinary Personal Chef Service Bronze Member
1190 7th Avenue, #37 Santa Cruz, CA 95062 (831) 600-8781 coastalculinarypersonalchefservice.com Area: Santa Cruz
Five Star Catering Bronze Member
121 Martinelli Street Watsonville, CA 95076 (831) 728-3090 fivestarcatering.us Area: Watsonville
Coffee
Caffe Pergolesi
Bronze Member • Charter Member
418 Cedar Street Santa Cruz, CA 95060 (831) 426-1775 theperg.com Area: Santa Cruz
Coffeetopia
Silver Member
3701 Portola Drive Santa Cruz, CA 95062 (831) 477-1940 coffeetopia.com Area: Santa Cruz
Fins Coffee
Bronze Member
1104 Ocean Street Santa Cruz, CA 95060 (831) 423-6131 finscoffee.com Area: Santa Cruz
Java Bob’s Coffee Roasting Bronze Member
429 Ingalls Street, Suite A Santa Cruz, CA 95060 (831) 425-7143 Area: Santa Cruz
Mr. Toots Coffeehouse Bronze Member
221 Esplanade, Suite 100 Capitola, CA 95010 (831) 475-3679 tootscoffee.com Area: Capitola
Pacific Coffee Roasting Silver Member
7554 Soquel Drive Aptos, CA 95003 (831) 685-2520 Area: Aptos
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DINING, SPIRITS & HOSPITALITY Ice Cream & Yogurt
Marianne’s Ice Cream Gold Member
1020 Ocean Street Santa Cruz, CA 95060 (831) 458-1447 lovemariannes.com Area: Santa Cruz
Mission Hill Creamery Gold Member
1101-B Pacific Avenue Santa Cruz, CA 95060 (831) 239-4812 missionhillcreamery.com Area: Santa Cruz
The Penny Ice Creamery Silver Member
913 Cedar Street Santa Cruz, CA 95060 (831) 204-2523 thepennyicecreamery.com Area: Santa Cruz
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OPEN LATE every night!
celebrating 40 years in santa cruz Midtown Santa Cruz - 1134 Soquel Ave. - 831.429.6994 www.thecrepeplace.com
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DINING, SPIRITS & HOSPITALITY Pubs
Seabright Brewery
Silver Member • Charter Member
519 Seabright Avenue Santa Cruz, CA 95062 (831) 426-2734 seabrightbrewery.com Area: Santa Cruz
Restaurants
Aldo’s Harbor Restaurant Bronze Member
616 Atlantic Avenue Santa Cruz, CA 95062 (831) 426-3736 aldos-cruz.com Area: Santa Cruz
Aloha Island Grille Bronze Member
1700 Portola Drive Santa Cruz, CA 95062 (831) 479-3299 alohaislandgrille.com Area: Santa Cruz
Asti - Est. 1937 Bronze Member
715 Pacific Avenue Santa Cruz, CA 95060 (831) 423-7337
Bruno’s BBQ
Silver Member
230 Mt. Hermon Road #G Scotts Valley , CA 95066 (831) 438-2227 brunosbbq.com Area: Scotts Valley
Casablanca Bistro Gold Member
101 Main Street Santa Cruz, CA 95060 (831) 426-9063 casablanca-santacruz.com Area: Santa Cruz
Charlie Hong Kong Bronze Member
1141 Soquel Ave Santa Cruz, CA 95062 (831) 426-5664 charliehongkong.com Area: Santa Cruz
Erik’s Delicafe Inc. Bronze Member
365 Coral Street Santa Cruz, CA 95060 (831) 458-1818 eriksdelicafe.com Area: Santa Cruz
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DINING, SPIRITS & HOSPITALITY Restaurants, continued Golden City Chinese Bronze Member
1230 Mission Street Santa Cruz, CA 95060 (831) 423-0688 goldencityfood.com Area: Santa Cruz
Hoffman’s Bistro Bronze Member
1102 Pacific Avenue Santa Cruz, CA 95060 (831) 420-0135 hoffmanssantacruz.com Area: Santa Cruz
Hula’s Island Grill Gold Member
221 Cathcart Street Santa Cruz, CA 95060 (831) 426-4852 hulastiki.com Area: Santa Cruz
India Joze
Gold Member
418 Front Street Santa Cruz, CA 95060 (831) 332-0255 indiajoze.com Area: Santa Cruz
Kauboi
Silver Member
8017 Soquel Dr Aptos, CA 95003 (831) 661-0449 kauboigrillandsushi.com Area: Aptos
La Perla del Pacifico Silver Member
458 Main Street Watsonville, CA 95076 (831) 724-0993 Area: Watsonville
Laili Restaurant Silver Member
101B Cooper Street Santa Cruz, CA 95060 (831) 423-4545 lailirestaurant.com Area: Santa Cruz
Linda’s Seabreeze Cafe
Bronze Member • Charter Member
542 Seabright Avenue Santa Cruz, CA 95062 (831) 427-9713 seabreezecafe.com Area: Santa Cruz
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GRILL and SUSHI BAR at kauboi we use produce, meat, and seafood that is farmed or harvested in a sustainable manner.
831.661.0449 Open 5pm to late everyday Now serving weekend brunch
8017 Soquel Drive, Aptos California 95073 http://kauboigrillandsushi.com/ thinklocalsantacruz.org
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DINING, SPIRITS & HOSPITALITY Restaurants, continued Pacific Thai Santa Cruz Bronze Member
1319 Pacific Avenue Santa Cruz, CA 95060 (831) 420-1700 Pacificthaisantacruz.net Area: Santa Cruz
Pleasure Pizza East Side Eatery Silver Member
800 41st Avenue Santa Cruz, CA 95062 (831) 431-6058 www.pleasurepizzasc.com Area: Santa Cruz
Saturn Cafe
Silver Member
145 Laurel Street Santa Cruz, CA 95060 (831) 332-2230 saturncafe.com Area: Santa Cruz
The Bagelry
Silver Member
320A Cedar Street Santa Cruz, CA 95060 (831) 429-8049 Area: Santa Cruz
The Crepe Place Gold Member
1134 Soquel Avenue Santa Cruz, CA 95062 (831) 429-6103 thecrepeplace.com Area: Santa Cruz
The Picnic Basket Bronze Member
125 Beach Street Santa Cruz, CA 95060 (831) 427-9946 thepicnicbasketsc.com Area: Santa Cruz
Walnut Avenue Cafe Bronze Member
106 Walnut Avenue Santa Cruz, CA 95060 (831) 457-2804 walnutavenuecafe.com Area: Santa Cruz
Zachary’s Restaurant Bronze Member
819 Pacific Avenue Santa Cruz, CA 95060 (831) 427-0646 Area: Santa Cruz
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DINING, SPIRITS & HOSPITALITY Wineries
Alfaro Family Vineyards & Winery Bronze Member
420 Hames Road Corralitos, CA 95076 (831) 728-5172 alfarowine.com Area: Corralitos
Beauregard Vineyards Bronze Member
10 Pine Flat Road Bonny Doon, CA 95060 (831) 425-7777 beauregardvineyards.com Area: Bonny Doon
Hunter Hill Vineyard and Winery Inc. Gold Member
7099 Glen Haven Road Soquel, CA 95073 (831) 465-9294 hunterhillwines.com Area: Soquel
Nicholson Vineyards & Winery Bronze Member
2800 Pleasant Valley Road Aptos, CA 95003 (831) 724-7071 nicholsonvineyards.com Area: Aptos
Roudon-Smith Winery Bronze Member
18 Hangar Way, Suite C Watsonville, CA 95076 (831) 438-1244 roudonsmith.com Area: Watsonville
Santa Cruz Mountain Vineyard Bronze Member
334 A Ingalls Street Santa Cruz, CA 95060 (831) 426-6209 santacruzmountainvineyard.com Area: Santa Cruz
Sante Arcangeli Family Wines Silver Member
23 Blake Avenue Corralitos, CA 95076 (831) 406-1262 santewinery.com Area: Corralitos
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DINING, SPIRITS & HOSPITALITY Acupuncture
Cally Haber - Licensed Acupuncturist and Herbalist Bronze Member
709 Frederick Street Santa Cruz, CA 95062 (831) 458-0809 Area: Santa Cruz
Jasmine Berke, DAOM LAc Bronze Member
2425 Porter Street, Suite 7 Soquel, CA 95073 (831) 479-1036 jasmineberke.com Area: Soquel
Sally Sherriff LAc, CTOM, MTCM Licensed Acupuncturist, Herbalist and Doctoral Candidate Bronze Member
320 River Street Santa Cruz, CA 95060 (831) 818-5445 healthydragon.org Area: Santa Cruz
Chiropractic
Aine Sweeney DC - Non-Force Chiropractic Bronze Member
549 Frederick Street Santa Cruz, CA 95062 (831) 458-1218 nonforcechiropractic.com Area: Santa Cruz
Elizabeth Quinn MS, DC Low-force ACTIVATOR Chiropractor Bronze Member
200 7th Avenue, Suite 170 Santa Cruz, CA 95062 (831) 476-2168 DrElizabethQuinn.com Area: Santa Cruz
The Lotus Collaborative Eating Disorder Recovery Center
www.thelotuscollaborative.com 831.600.7103 34
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HEALTH & WELLNESS Counseling
The Lotus Collaborative Bronze Member
701 Mission Street Santa Cruz, CA 95060 (831) 600-7103 www.thelotuscollaborative.com Area: Santa Cruz
Day Spa
Montgomery’s Barber Shop Bronze Member
1047 Water Street Santa Cruz, CA 95062 (831) 431 7704 Area: Santa Cruz
Surecuts
Bronze Member
1628 Seabright Avenue Santa Cruz, CA 95062 (831) 458-2887 surecuts.com Area: Santa Cruz
Well Within Spa
Bronze Member • Charter Member
417 Cedar Street Santa Cruz, CA 95060 (831) 458-9355 wellwithinspa.com Area: Santa Cruz
Dental
Dientes Community Dental Care Bronze Member
1830 Commercial Way Santa Cruz, CA 95065 (831) 464-5410 dientes.org Area: Santa Cruz
Guy W Peabody DDS Sedation Dentistry Restorative and Cosmetic Silver Member
620 Frederick Street Santa Cruz, CA 95062 (831) 457-0343 drpeabody.com Area: Santa Cruz
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HEALTH & WELLNESS Fitness
Laird’s Academy Martial Arts Silver Member
175 Walnut Avenue, Suite C Santa Cruz CA 95060 (831) 459-8901 lairdsacademy.com Area: Santa Cruz
MINORSAN Self-Defense & Fitness Silver Member
1320 Mission Street, Suite 1 Santa Cruz, CA 95060 (831) 458-0900 minorsan.com Area: Santa Cruz
NOURISH
Bronze Member
130 Walnut Avenue Santa Cruz, CA 95060 (831) 429-9355 nourishsantacruz.com Area: Santa Cruz
Pacific Edge Climbing Gym Silver Member
104 Bronson Street, #12 Santa Cruz, CA 95062 (831) 454-9254 pacificedgeclimbinggym.com Area: Santa Cruz
Santa Cruz Core Fitness & Rehab Silver Member
317 Potrero Street, Suite C Santa Cruz, CA 95060 (831) 425-9500 santacruzcore.com Area: Santa Cruz
Santa Cruz Gymnastics Center Inc. Bronze Member
2750 B Soquel Avenue Santa Cruz, CA 95062 (831) 462-0655 scgym.com Area: Santa Cruz
Santa Cruz SoccerCamp Bronze Member
P.O. Box 2784 Santa Cruz, CA 95063 (831) 246-1517 santacruzsoccercamp.com Area: Santa Cruz
Village Yoga - Bikram Method Bronze Member
1106 Pacific Avenue Santa Cruz, CA 95060 (831) 479-4535 bikramyogasantacruz.com Area: Santa Cruz
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HEALTH & WELLNESS Health & Wellness Retail Agape LaVie ORGANICS Bronze Member
577 Meadow Road Aptos, CA 95003 (831) 684-1871 agapelavieorganics.com Area: Aptos
Hospice of Santa Cruz County NonProfit Member
940 Disc Drive Scotts Valley, CA 95066 (831) 430-3000 hospicesantacruz.org Area: Scotts Valley
NSO Vitamin Company Silver Member
109 Younger Way Santa Cruz, CA 95060 (831) 430-2676 nsovitamins.com Area: Santa Cruz
Traditional Korean Martial Arts All Ages/Levels
1 Month Free
with a 6 Month Membership www.LairdsAcademy.com 459-8901 175 Walnut Ave. Downtown Santa Cruz thinklocalsantacruz.org
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HEALTH & WELLNESS Health & Wellness Retail, continued Seascape Soap Company Bronze Member
P.O. Box 507 Capitola, CA 95010 (831) 840-4831 seascapesoap.com Area: Santa Cruz
Way of Life
Silver Member
1220 41st Avenue, Suite A Capitola, CA 95010 (831) 464-4113 wayoflife.net Area: Capitola
Medical
Above Bar CPR Bronze Member
3121 Park Avenue, Suite E Soquel, CA 95073 (831) 462-4376 abovebarcpr.com Area: Soquel
G H Specialties Bronze Member
P.O. Box 2969 Santa Cruz, CA 95062 (831) 661-5158 Area: Santa Cruz
Physicians Medical Group of Santa Cruz County Gold Member • Charter Member
5200 Soquel Avenue, Suite 203 Santa Cruz, CA 95062 (831) 465-7800 pmgscc.com Area: Santa Cruz
Radiology Medical Group of Santa Cruz County Inc. Gold Member
1661 Soquel Drive, Building G Santa Cruz, CA 95065 (831) 476-7711 rmgscc.com Area: Santa Cruz
Scotts Valley Medical Clinic Silver Member
2980 El Rancho Drive Santa Cruz, CA 95060 (831) 438-1430 svclinic.com Area: Santa Cruz
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HEALTH & WELLNESS Optical
eyeQ Optometry Silver Member
1101 Pacific Avenue, Suite E Santa Cruz, CA 95060 (831) 466-3937 eyeqsantacruz.com Area: Santa Cruz
North Coast Vision Optometry Bronze Member
804 41st Avenue Santa Cruz, CA 95062 (831) 462-5945 northcoastvision.com Area: Santa Cruz
Plaza Lane Optometry
Bronze Member • Charter Member
1537 Pacific Avenue, #100 Santa Cruz, CA 95060 (831) 429-2020 plazalaneoptometry.com Area: Santa Cruz
Pharmacy
Bruce’s Medical Plaza Pharmacy Bronze Member
550 Water Street, Suite H Santa Cruz, CA 95060 (831) 423-4363 Area: Santa Cruz
Horsnyder’s Pharmacy Silver Member
1226A Soquel Avenue Santa Cruz, CA 95062 (831) 423-2315 horsnyder.com Area: Santa Cruz
Tom’s Medical Clinic Pharmacy Gold Member
2025 Soquel Avenue Santa Cruz, CA 95062 (831) 426-0200 tomsmedicalpharmacy.com Area: Santa Cruz
Senior Services
Lifespan Care Management Agency Gold Member
600 Frederick Street Santa Cruz, CA 95062 (831) 469-4900 lifespancare.com Area: Santa Cruz
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HEALTH & WELLNESS Safe At Home Senior Care Silver Member
820 Bay Avenue, #146 Capitola, CA 95010 (831) 462-3500 safeathomeseniorcare.com Area: Capitola
Touched By Angels Inc Bronze Member
P.O. Box 2500 Aptos, CA 95003 (831) 687-0444 tbacaregivers.com Area: Aptos
Veterinarian Services
Capitola Veterinary Hospital Bronze Member
1220-H 41st Avenue Capitola, CA 95010 (831) 476-7387 capitolavet.com Area: Capitola
Companion Animal Hospital Brone Member
2301 Mission Street, Suite F Santa Cruz, CA 95060 (831) 425-1970 santacruzveterinarian.com Area: Santa Cruz
Hannah M. Good DVM/Community Mobile Vet Bronze Member
P.O. Box 411 Davenport, CA 95060 (831) 427-2077 drhmgood.com Area: Davenport
Harbor Veterinary Hospital Bronze Member
2202 Soquel Avenue Santa Cruz, CA 95062 (831) 476-2202 Area: Santa Cruz
Santa Cruz Veterinary Hospital Bronze Member
2585 Soquel Drive Santa Cruz, CA 95065 (831) 475-5400 santacruzveterinaryhospital.com Area: Santa Cruz
Westside Animal Hospital, David Shuman, DVM Gold Member
411 Laurel Street Santa Cruz, CA 95060 (831) 427-2239 scwestsideanimalhospital.com Area: Santa Cruz
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OTHER Community & Social Services Ecology Action
NonProfit Member
877 Cedar Street, Suite 240 Santa Cruz, CA 95060 (831) 426-5925 ecoact.org Area: Santa Cruz
Encompass Community Services Bronze Member
195 Harvey West Boulevard Santa Cruz, Ca 95060 (831) 469-1700 EncompassCS.org Area: Santa Cruz
Land Trust of Santa Cruz County NonProfit Member
617 Water Street Santa Cruz, CA 95060 (831) 429-6116 landtrustsantacruz.org Area: Santa Cruz
R.K. Rebele, Consultant Inc. Bronze Member
323 Kingsbury Drive Aptos, CA 95003 (831) 688-0733 Area: Aptos Woodies on the Wharf, Photo: Photo: Rick Puckett
42
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OTHER Community & Social Services, continued Second Harvest Food Bank NonProfit Member
800 Ohlone Parkway Watsonville, CA 95076 (831) 722-7110 thefoodbank.org Area: Watsonville
NonProfits
Above the Line
NonProfit Member
9081 Soquel Drive Aptos, CA 95003 (831) 662-9081 abovetheline.org Area: Aptos
The Diversity Center NonProfit Member
Mailing: PO Box 8280 Santa Cruz, CA 95061 Location: 1117 Soquel Avenue (831) 425-5422 diversitycenter.org Area: Santa Cruz
Gold Member
7807 Soquel Drive Aptos, CA 95003 (831) 662-2000 cfscc.org Area: Aptos
Ecological Farming Association Gold Member
2901 Park Avenue, Suite D2 Soquel, CA 95073 (831) 763-2111 eco-farm.org Area: Soquel
Friends of Santa Cruz State Parks Bronze Member
144 School Street (next to the Santa Cruz Mission State Historic Park) Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz
Goodwill
NonProfit Member
350 Encinal Street Santa Cruz, CA 95062 (831) 423-8611 scgoodwill.org Area: Santa Cruz
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OTHER NonProfits, continued Human Care Alliance NonProfit Member
PO Box 7376 Santa Cruz, CA 95061 humancarealliance.org Area: Santa Cruz
Santa Cruz County Animal Services Bronze Member
2200 7th Avenue Santa Cruz, CA 95062 (831) 454-7203 scanimalshelter.org Area: Santa Cruz
Santa Cruz County SCORE NonProfit Member
716 Capitola Ave. Ste G Capitola, CA 95010 (831) 621-3735 www.santacruzcounty.score.org Area: Capitola
Santa Cruz Volunteer Center NonProfit Member
1740 17th Ave Santa Cruz, CA 95062 (831) 427-5070 scvolunteercenter.org Area: Santa Cruz
The Tannery Arts Center NonProfit Member
1050 River Street, #118 Santa Cruz, CA 95060 (831) 419-9047 tanneryartscenter.org Area: Santa Cruz
Westside Community Church NonProfit Member
Mailing: PO Box 8445 Santa Cruz, CA 95061 Location: Bay View Elementary School (831) 419-8273 wscommunity.wordpress.com Area: Santa Cruz
Women’s International League for Peace & Freedom NonProfit Member
1755 Chanticleer Avenue Santa Cruz, CA 95062 (831) 465-8272 wilpf.org Area: Santa Cruz
Your Future Is Our Business NonProfit Member
c/o Cabrillo College 6500 Soquel Drive, Building 2100B Aptos, CA 95003 (831) 234-8511 yfiob.org Area: Aptos
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PROFESSIONAL & FINANCIAL SERVICES Accounting and Bookkeeping Account By Design Bronze Member
PO Box 1202 Capitola, CA 95010 (831) 477-7009 accountbydesign.com Area: Capitola
Coast Financial Services Inc. Gold Member
655 Capitola Road, Suite 101 Santa Cruz, CA 95062 (831) 462-0330 coastfinancialservices.com Area: Santa Cruz
EZTax Service Bronze Member
4245 Capitola Road, Suite 200 Capitola, CA 95010 (831) 479-9292 Area: Capitola
Hein Bookkeeping Bronze Member
P.O. Box 4097 Santa Cruz, CA 95063 (831) 423-8077 Area: Santa Cruz
Lester Pedrazzini, CPA Bronze Member
720D Capitola Avenue Capitola, CA 95010 (831) 476-0306 Area: Capitola
Surf City Tax
Bronze Member
920 41st Avenue, Suite D Santa Cruz, CA 95062 (831) 476-6267 Area: Santa Cruz
Attorneys
Angel L. Hess LDA Bronze Member
340 Soquel Avenue, #114 Santa Cruz, CA 95062 (831) 426-8536 SantaCruzLegal.net Area: Santa Cruz
BaskinGrant Law Firm Gold Member
730 Mission Street Santa Cruz, CA 95060 331 Soquel Avenue Santa Cruz, CA 95062 (831) 425-8999 baskingrant.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Attorneys, continued
Bosso Williams, A Professional Corporation Bronze Member
P.0. Box 1822 Santa Cruz, CA 95060 (831) 426-8484 bossowilliams.com Area: Santa Cruz
Law Office of Kathryn Britton Silver Member
Vienna Drive Aptos, CA 95003 (831) 688-7724 www.kbrittonlaw.com Area: Aptos
Law Offices of Mary-Margaret Bierbaum Bronze Member
PO Box 3744 Santa Cruz, CA 95063 (831) 462-6099 santacruzlaw.com Area: Santa Cruz
Patrick Reilly Esq. - Patent/IP Attorney Silver Member
101 Cooper Street Santa Cruz, CA 95060 (831) 332-7127 ipsociety.net Area: Santa Cruz
The Law Office of Michael Rehm Bronze Member
101 Cooper Street Santa Cruz, CA 95060 (831) 431-0986 santacruzduiattorney.net Area: Santa Cruz
Timothy J. Morgan Law Offices Bronze Member
121 Jewell Street Santa Cruz, CA 95060 (831) 429-9841 timothyjmorgan.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Attorneys, continued
Witzig, Hannah, Sanders & Reagan, LLP Bronze Member
600 Ocean Street Santa Cruz, CA 95060 (831) 425-2835 www.whsllp.com Area: Santa Cruz
Automotive Services & Repair Absolute Auto Glass Inc. Bronze Member
1709 Soquel Avenue Santa Cruz, CA 95062 (831) 469-3000 absoluteautoglass.net Area: Santa Cruz
Andy’s Auto Supply Bronze Member
901 Pacific Avenue Santa Cruz, CA 95060 (831) 423-8400 Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Automotive Services & Repair, continued Doc Auto LLC
Bronze Member
908 Ocean Street Santa Cruz, CA 95060 (831) 600-7732 docauto.biz Area: Santa Cruz
Integrity Automotive Service and Quick Lube Silver Member
107-A Whispering Pines Drive Scotts Valley, CA 95066 (831) 439-9631 Area: Scotts Valley
Lloyd’s Tire Service Silver Member
303 River Street Santa Cruz, CA 95060 (831) 426-4363 lloydstire.com Area: Santa Cruz
Phil’s Auto Body Bronze Member
2750 Soquel Avenue, Suite F Santa Cruz, CA 95062 (831) 462-1593 philsautobodysc.com Area: Santa Cruz
Rusty’s Honda & Mazda Repair Bronze Member
318 River Street Santa Cruz, CA 95060 (831) 458-9445 rustyshondamazdarepair.com Area: Santa Cruz
Santa Cruz Tire and Auto Care Bronze Member
2840 Soquel Avenue Santa Cruz, CA 95062 (831) 462-6140 santacruztire.com Area: Santa Cruz
Banks & Credit Unions
Bay Federal Credit Union Gold Member
3333 Clares Street Capitola, CA 95010 (831) 479-6000 bayfed.com Area: Capitola
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PROFESSIONAL & FINANCIAL SERVICES Banks & Credit Unions, continued Lighthouse Bank
Silver Member
111 Mission Street Santa Cruz, CA 95060 (831) 600-4000 lighthousebank.net Area: Santa Cruz
Santa Cruz Community Credit Union Silver Member
324 Front Street Santa Cruz, CA 95060 (831) 460-2364 scccu.org Area: Santa Cruz
Santa Cruz County Bank
Bronze Member • Charter Member
720 Front Street Santa Cruz, CA 95060 (831) 457-5000 sccountybank.com Area: Santa Cruz
Santa Cruz County Employees Credit Union Bronze Member
8030 Soquel Avenue, Suite 201 Santa Cruz, CA 95060 (831) 479-7600 sccecu.org Area: Santa Cruz
Business Services
360 Payment Solutions Bronze Member
1330 S. Bascom Avenue, Suite B 1245 S. Winchester Boulevard, Suite 216 San Jose, CA 95128 360paymentsolutions.com Area: San Jose
Central Coast Small Business Development Center NonProfit Member
6500 Soquel Drive Aptos, CA 95003 (831) 479-6136 centralcoastsbdc.org Area: Aptos
MJ Transcription Bronze Member
P.O. Box 1996 Aptos, CA 95003 (831) 531-7250 MJ-Transcription.com Area: Aptos
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Proud to be locally owned and operated 1515 Pacific Avenue (831) 429-6
1517 Pacific Ave. Santa Cruz, CA 95060
831-429-1940
santacruzlegs.com
From basics to better! Bras, underwear, pa 50
thinklocalsantacruz.org
d in downtown Santa Cruz for 25 years! 6101 sockshopandshoeco.com
ajamas, leggings, tights, and hosiery galore! thinklocalsantacruz.org
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PROFESSIONAL & FINANCIAL SERVICES Business Services, continued Nite and Day Power Bronze Member
215 Woodston Avenue Ben Lomond, CA 95005 (831) 477-7077 niteanddaypower.com Area: Ben Lomond
Paul B Drescher Financial Planning & Investment Bronze Member
2805 Porter Street Soquel, CA 95073 (831) 462-3200 pauldrescher.com Area: Soquel
Pedalers Express Bronze Member
P.O. Box 427 Santa Cruz, CA 95061 (831) 426-2453 pedalexpress.com/santacruz Area: Santa Cruz
Santa Cruz Answering Service Bronze Member
311 Soquel Avenue Santa Cruz, CA 95062 (831) 423-5560 santacruzanswering.com Area: Santa Cruz
Santa Cruz Newspaper Taxi Bronze Member
523 Assembly Way Santa Cruz, CA 95062 (831) 234-9927 santacruznewspapertaxi.com/ Area: Santa Cruz
Santa Cruz Records Management Bronze Member
2520 South Rodeo Gulch Road Soquel, CA 95073 (831) 479-8100 screcordsmgmt.com Area: Soquel
Santa Cruz Staffing Bronze Member
312 Locust Street Santa Cruz, CA 95076 (831) 423-8888 santacruzstaffing.com Area: Santa Cruz
TellerEXPRESS Silver Member
343 Soquel Avenue, Suite #111 Santa Cruz, CA 95062 (831) 740-8470 TellerEXPRESS.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Communications KUSP-FM
Gold Member
203 8th Avenue Santa Cruz, CA 95062 (831) 476-2800 kusp.org Area: Santa Cruz
Santa Cruz Tech Beat Bronze Member
c/o Sara Isenberg, 101 Cooper Street Santa Cruz, CA 95060 (831) 334-0701 santacruztechbeat.com Area: Santa Cruz
Surfnet Communications Gold Member
P.O. Box 66831 Scotts Valley, CA 95067 (831) 439-7873 SurfnetUSA.com Area: Scotts Valley
ToTel Communications Gold Member
877 Cedar Street, Suite 150-E Santa Cruz, CA 95060 (831) 441-4444 totel.co Area: Santa Cruz
Computers
Beckett PC Solutions Bronze Member
323 Los Altos Drive Aptos, CA 95003 (831) 688-8669 beckettpcsolutions.com Area: Aptos
Cooper Technologies Bronze Member
303 Potrero Street, #4 Santa Cruz, CA 95060 (831) 818-1703 coopertechnologies.net Area: Santa Cruz
Roger’s Computer Service Bronze Member
16655 Charles Schell Lane Watsonville, CA 95076 (831) 588-9687 Area: Watsonville
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PROFESSIONAL & FINANCIAL SERVICES Computers, continued
User-Friendly Computing
Bronze Member • Charter Member
505 River Street Santa Cruz, CA 95060 (831) 423-9653 friendlycomputing.com Area: Santa Cruz
Consulting
Chamberlain Financial Planning and Wealth Management Gold Member
303 Water Street, Suite 120 Santa Cruz, CA 95060 (831) 420-1340 chamberlainfp.com Area: Santa Cruz
Pacific Mountain Advisors
Silver Member • Charter Member
5619 Scotts Valley Drive, Suite 260 Scotts Valley, CA 95066 (831) 438-9583 pacificmountainadvisors.com Area: Scotts Valley
Rain Dragon
Bronze Member
P.O. Box 1452 Santa Cruz, CA 95061 (831) 234 9086 Area: Santa Cruz
Contractors, Construction & Design A D Construction Bronze Member
1105 Rodriguez Street Santa Cruz, CA 95062 (831) 477-9474 adconstruction.com Area: Santa Cruz
Affordable Heating & Air Service Corp Silver Member
4055 Reposa Avenue Santa Cruz, CA 95062 (831) 477-9276 477warm.com Area: Santa Cruz
Allterra Solar Silver Member
207 McPherson Street, Suite B Santa Cruz, CA 95060 (831) 425-2608 allterrasolar.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Angle Construction Inc. Bronze Member
54 Old El Pueblo Road #A Scotts Valley, CA 95843 (831) 438-3622 angleconst.com Area: Scotts Valley
APPI Pools Spas Solar Gold Member
1527 Commercial Way Santa Cruz, CA 95065 (831) 476-6363 appipool.com Area: Santa Cruz
Barry Swenson Builder
Bronze Member • Charter Member
2400 Chanticleer Avenue, Suite H Santa Cruz, CA 95062 (831) 475-7100 barryswensonbuilder.com Area: Santa Cruz
Bogard Construction Inc. Bronze Member
350A Coral Street Santa Cruz, CA 95060 (831) 426-8191 bogardconst.com Area: Santa Cruz
Bogner Sheet Metal Bronze Member
142 Benito Avenue Santa Cruz, CA 95062 (831) 423-4322 bognersheetmetal.com Area: Santa Cruz
Bogner’s All Air Inc. Bronze Member
5310C Scotts Valley Drive Scotts Valley, CA 95066 (831) 438-5254 bognersallair.com Area: Scotts Valley
Bowman & Williams, Corp. Bronze Member
1011 Cedar Street Santa Cruz, CA 95060 (831) 426-3560 bowmanandwilliams.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Brunetti’s Interiors Bronze Member
12 Country Lane Scotts Valley, CA 95066 (831) 438-1910 Area: Scotts Valley
Built Rite Construction Bronze Member
209 Hames Road Corralitos, CA 95076 (831) 763-0327 builtrite.biz Area: Corralitos
Charles Doty Painting & Wallcovering Services Bronze Member
P.O. Box 2816 Santa Cruz, CA 95063 (831) 427-3322 Area: Santa Cruz
CLEAN-TEC Restoration & Cleaning Silver Member
111Dubois Street, Suite #C Santa Cruz, CA 95060 (831) 457-8666 cleantec.org Area: Santa Cruz
Cypress Coast Fence Silver Member
P.O. Box 1175 (831) 320-8102 Santa Cruz, CA 95062 CypressCoastFence.com Area: Santa Cruz
Dale K Rutledge Construction Bronze Member
789 Green Valley Road, #109 Watsonville, CA 95076 (831) 227-0817 FIXITDALE.com Area: Watsonville
Douglas Fossum Construction Bronze Member
156 Delaveaga Park Drive Santa Cruz, CA 95065 (831) 818-5084 douglasfossumconstruction.com Area: Santa Cruz
E.T. Easter, Inc. Bronze Member
303 Potrero Street, Suite 29-202 Santa Cruz, CA 95060 P.O. Box 7629 Santa Cruz, CA 95061 (831) 425-7651 easter-eng.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Edmundson & Assoc. Land Surveying Bronze Member
1512 Seabright Avenue, Suite A Santa Cruz, CA 95062 (831) 425-1796 edmundsonsurveys.com Area: Santa Cruz
Geo. H. Wilson, Inc
Gold Member • Charter Member 250 Harvey West Boulevard Santa Cruz, CA 95060 (831) 423-9522 geohwilson.com Area: Santa Cruz
Green Lantern Electric Inc Bronze Member
2825 S Rodeo Gulch Road, Suite 9 Soquel, CA 95073 (831) 713-5225 green-lantern-electric.com Area: Soquel
Greg Foy Construction Bronze Member
240 Danube Drive Aptos, CA 95003 (831) 239-8780 foyconstruction.com
Las Animas Concrete Bronze Member
P.O. Box 507 Santa Cruz, CA 95060 (831) 426-7280 lasanimasconcrete.com Area: Santa Cruz
Lighthouse Windows Bronze Member
317 Potrero Street Santa Cruz, CA 95060 (831) 426-2601 lighthouse-windows.com Area: Santa Cruz
Man With Tools Bronze Member
P.O. Box 5396 Santa Cruz, CA 95063 (831) 427-9878 manwtools.com Area: Santa Cruz
Peter Spellman Architecture Bronze Member
102 Green Street Santa Cruz, CA 95060 (831) 419-4170 peterspellmanarchitecture.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, con’t. Santa Cruz Construction Guild Bronze Member
P.O. Box 2335 Santa Cruz, CA 95063 (831) 461-1836 SantaCruzConstructionGuild.com Area: Santa Cruz
Seascape Design, Bert Lemke, Architect Bronze Member
258 Farallon Court Aptos, CA 95003 (831) 252-5060 seascape-design.com Area: Aptos
Showcase Shower Door Company Bronze Member
1970 17th Avenue, Unit C Santa Cruz, CA 95062 (831) 234-1983 showcaseshowerdoor.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, con’t. Slatter Construction, Inc. Gold Member
126 Fern Street Santa Cruz, CA 95060 (831) 425-5425 slattcon.com Area: Santa Cruz
Solar Technologies Gold Member
705 North Branciforte Avenue Santa Cruz, CA 95062 (831) 421-0440 solartechnologies.com Area: Santa Cruz
Suns Up Solar Silver Member
719 Swift Street, #13 Santa Cruz, CA 95060 (831) 425-1717 sunsupsolar.com Area: Santa Cruz
Suns Up Solar a Division of Putt Construction Bronze Member
719 Swift Street, Suite 13 Santa Cruz, CA 95060 (831) 425-1717 sunsupsolar.com Area: Santa Cruz
Surf City Plumbing
Gold Member • Charter Member 1231 River Street Santa Cruz, CA 95060 (831) 423-0117 surfcityplumbing.com Area: Santa Cruz
Wallis Wood Works Bronze Member
2608 Mission Street Santa Cruz, CA 95060 (831) 460-9183 walliswoodworks.com Area: Santa Cruz
Walls Painting Inc. Bronze Member
48 Firethorn Way Watsonville, CA 95076 (831) 425-3622 WallsPainting.com Area: Watsonville
Whitlow Concrete, Inc. Silver Member
4148 Clares Street Capitola, CA 95010 (831) 475-4499 whitlowconcrete.com Area: Capitola
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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, con’t. Wright Wagner Interior Design Bronze Member
1777 Muir Drive Soquel, CA 95073 (831) 246-0793 wrightwagner.com Area: Soquel
Graphic Design & Illustration Janet Allinger Graphic Design Silver Member
610 Fair Avenue Santa Cruz, CA 95060 (831) 325-9567 janetallinger.com Area: Santa Cruz
Mandala
Gold Member
849 Almar Avenue, Suite C P.O. Box 422 Santa Cruz, CA 95060 (831) 471-0603 mandalanetdesign.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Graphic Design & Illustration, continued Maximum Impact Design Gold Member
240 Danube Drive Aptos, CA 95003 (831) 688-2972 maximumimpactdesign.com Area: Aptos
Parrish Creative
Gold Member • Charter Member
Home
997 Hidden Valley Road Soquel, CA 95073 (831) 421-1177 parrishcreative.com Area: Soquel
AA Safe & Security Co. Bronze Member
712 Soquel Avenue Santa Cruz, CA 95062 (831) 423-5415 Area: Santa Cruz
All American Stone Tile & Grout Restoration & Maintenance Bronze Member
P.O. Box 7892 Santa Cruz, CA 95061 (831) 471-9816 allamericanca.com Area: Santa Cruz
LaundryCare Express Bronze Member
P.O. Box 174 Capitola, CA 95010 (831) 475-7690 LaundryCareExpress.com Area: Capitola
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PROFESSIONAL & FINANCIAL SERVICES Home, continued The Grout Expert Bronze Member
218 Highland Court Santa Cruz, CA 95060 (831) 854-7688 thegroutexperts.com Area: Santa Cruz
Insurance
Aver-Neuwald-Berryessa Insurance LLC DBA: ANB Insurance Services Silver Member
931 Mission Street Santa Cruz, CA 95060 (831) 423-4304 anbins.com Area: Santa Cruz
Barbara Hanson - Specializing in Long-Term Care Insurance Silver Member
Secure P.O. Box 1595 Felton, CA 95018 (831) 335-4949 BarbaraLTC.com Area: Felton
DCD Financial & Insurance Services Bronze Member
1123 Soquel Avenue Santa Cruz, CA 95062 (831) 423-8542 dcdis.com Area: Santa Cruz
James J. Kelly - Certified Insurance Counselor Bronze Member
P.O. Box 2221 Santa Cruz, CA 95063 (831) 247-2003 jkellyhealth.com Area: Santa Cruz
King Insurance & Financial Gold Member
7397 Soquel Drive Aptos, CA 95003 (831) 688-1434 www.santacruzinsurance.com Area: Aptos
Nelson Insurance Services Bronze Member
730 Mission Street, Suite 201 Santa Cruz, CA 95060 (831) 426-9900 bayareainsured.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Insurance, continued
Suess Insurance Agency Inc. Bronze Member
331 Capitola Avenue, Suite D Capitola, CA 95010 (831) 464-7330 SuessInsurance.com Area: Capitola
Vokos Insurance Gold Member
6990 Soquel Drive Aptos, CA 95003 (831) 477-0916 farmersagent.com/dvokos Area: Aptos
Landscaping
Far West Design And Landscaping, Inc. Bronze Member
P.O. Box 1417 Soquel, CA 95073 (831) 476-8867 farwestlandscaping.com Area: Soquel
The Landscape Company Silver Member
1840 41st Avenue, Suite 102 Capitola, CA 95010 (831) 476-7070 thelandscapecompany.com Area: Capitola
Wild Rose Landscape Design Bronze Member
313 Los Altos Drive Aptos, CA 95003 (831) 685-1154 wildroselandscape.com Area: Aptos
Marketing
A Sign ASAP
Bronze Member
75F Mount Hermon Road Scotts Valley, CA 95066 (831) 438-7446 asignasap.com Area: Scotts Valley
Bond Marketing Communications Bronze Member
129 Wesley Street Capitola, CA 95010 (831) 464-7748 bondmarcom.com Area: Capitola
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PROFESSIONAL & FINANCIAL SERVICES Marketing, continued Digital Signage Factory BRONZE MEMBER
digitalsignagefactory.com Phone: 831.427.1785 Area: Santa Cruz
Mainstreets
Bronze Member
328 B Ingalls Street Santa Cruz, CA 95060 (831) 345-8316 Area: Santa Cruz
Miller Maxfield Inc. Bronze Member
877 Cedar Street, Suite 101 Santa Cruz, CA 95060 (831) 227-6469 millermaxfield.com Area: Santa Cruz
Maximum Impact Design Gold Member
240 Danube Drive Aptos, CA 95003 (831) 688-2972 maximumimpactdesign.com Area: Aptos
Stokes Signs
Bronze Member
303 Potrero Street, #9 Santa Cruz, CA 95060 (831) 426-1570 stokessigns.com Area: Santa Cruz
Pets Services
Paradise Pet Salon Bronze Member
21501 East Cliff Drive Santa Cruz, CA 95062 (831) 462-0269 Area: Santa Cruz
Printers
Blueprint Express of Santa Cruz Bronze Member
820 Soquel Avenue Santa Cruz, CA 95062 (831) 426-5299 bpxsantacruz.com Area: Santa Cruz
Business With Pleasure Gold Member
1 Victor Square Scotts Valley, CA 95066 (831) 430-9711 businesswithpleasure.com Area: Scotts Valley
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PROFESSIONAL & FINANCIAL SERVICES Printers, continued
Catto’s Graphics Inc. Gold Member
111 DuBois Street Santa Cruz, CA 95060 (831) 454-9742 cattosgraphics.com Area: Santa Cruz
Complete Mailing Service Inc. Gold Member
108 Du Bois Street Santa Cruz, CA 95060 (831) 425-5556 completemail.com Area: Santa Cruz
Dynamic Press Bronze Member
1334 Brommer Street, Suite B1 Santa Cruz, CA 95062 (831) 479-7920 dynamicpress.com Area: Santa Cruz
Mpress Digital Printing Bronze Member
252 Potrero Street Santa Cruz, CA 95060 (831) 420-1999 mpressdigital.com Area: Santa Cruz
Print Smith, Inc. Bronze Member
8047 Soquel Drive Aptos, CA 95003 (831) 688-1538 aptosprint.com Area: Aptos
Sentinel Printers Bronze Member
912 Cedar Street Santa Cruz, CA 95060 (831) 423-2198 Area: Santa Cruz
Sports Design Bronze Member
716 Soquel Avenue Santa Cruz, CA 95062 (831) 427-3771 sportsdesign.biz Area: Santa Cruz
The Print Gallery Gold Member
250 Potrero Street Santa Cruz, CA 95060 (831) 425-1828 theprintgallery.net Area: Santa Cruz
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Print Smith Your Local Print & Copy Shop
Now of feriNg: Banners/Large Format Printing Full Color Envelopes Mailing Services Secure Shredding
831.688.1538 • graphics@aptosprint.com
8047 Soquel Drive • Aptos, California 95003
Custom Screen Printing and Embroidery
Since 1968
ON-LINE CATALOG!
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PROFESSIONAL & FINANCIAL SERVICES Real Estate
American Dream Realty Bronze Member
1041 41st Avenue Santa Cruz, CA 95062 (831) 429-5700 adrhomes.com Area: Santa Cruz
California Dreaming Real Estate Silver Member
6237 A Highway 9 Felton, CA 95018 (831) 335-3900 californiadreamingrealestate.com Area: Felton
Commercial Investment Services Bronze Member
1001 Center Street, Suite 5 Santa Cruz, CA 95060 (831) 425-1419 lslaff.com Area: Santa Cruz
Indigo Beach Properties, Inc. Silver Member
21500 East Cliff Drive Santa Cruz, CA 95062 (831) 566-7468 www.indigobp.com Area: Felton
Lighthouse Realty & Property Management Bronze Member
402 Ingalls Street Suite, #5A Santa Cruz, CA 95060 (831) 425-7355 lighthouserealty.net Area: Santa Cruz
Michael Bloch, Realtor Bronze Member
2407 Porter Street, #150 Soquel, CA 95073 (831) 588-1588 MikeBloch.com Area: Soquel
Michael Lavigne Real Estate Services Bronze Member
331 Capitola Avenue, Suite B Capitola, CA 95010 (831) 689-9784 finemontereybayhomes.com Area: Capitola
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PROFESSIONAL & FINANCIAL SERVICES Real Estate, continued Network Mortgage Gold Member
317 Soquel Avenue Santa Cruz, CA 95062 (831) 471-1977 rpm-mtg.com/santacruz Area: Santa Cruz
Ow Properties Gold Member
2857 Mission Street Santa Cruz, CA 95060 (831) 423-8463 owproperties.com Area: Santa Cruz
Pete Cullen Realtor / Bailey Properties, Inc. Bronze Member
9119 Soquel Drive Aptos, CA 95003 (831) 818-1662 zbestsantacruzrealestate.com Area: Aptos
GO MOBILE. STAY LOCAL. 路 路 路 路
Buy or sell a home. Search for properties. Find trusted vendors. Schedule a showing and more!
Download the free Real Estate Eight Three One mobile app from the Apple Store today.
DRE# 01526597
R E A L E S TAT E E I G H T T H R E E O N E SALES
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831. 475.5695 // 4 510 CA PI T OL A ROA D, CA PI T OL A , CA 95010
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Therese Cliff, Sales Associate therese@californiadreamingrealestate.com 831 335-7469 • DRE# 00269389 Lee Clark, Sales Associate leeclark88@att.net 408 202-0124 • DRE#01441389
Patty Tate, Sales Associate patty.cadre@comcast.net 831 512-2461 • DRE# 01802110
Emma Burgess Dean • 408 999-0676 • DRE# 01855216 Georgie Burgess • 408 400-0777 • DRE# 01496287 Susan Vallderuten • 831 345-4658 • DRE# 01256186
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PROFESSIONAL & FINANCIAL SERVICES Real Estate, continued
Portola Property Management, Inc. Bronze Member
1210 Brommer Street Santa Cruz, CA 95062 (831) 475-1355 PortolaRentals.com Area: Santa Cruz
Real Estate Eight Three One Gold Member
4510 Capitola Road Capitola, CA 95010 (831) 475-5695 re831.com Area: Capitola
Santa Cruz Properties Bronze Member
100 Doyle Street, Suite H Santa Cruz, CA 95062 (831) 588-8855 santacruzproperties.com Area: Santa Cruz
Vanguard Realtors Bronze Member
1142 Soquel Avenue Santa Cruz, CA 95062 (831) 462-3110 vanguardrealtors.com Area: Santa Cruz
Restaurant Supply
Coast Paper & Supply Inc. Bronze Member
151 Josephine Street Santa Cruz, CA 95060 (831) 423-3350 coastpapersupplyinc.com Area: Santa Cruz
Transportation
Leibbrandt Transport Moving and Storage Bronze Member
223 Surfside Avenue Santa Cruz, CA 95060 (831) 457-9520 santacruzmovers.com Area: Santa Cruz
Pacific Yachting & Sailing Bronze Member
790 Mariner Park Way Santa Cruz, CA 95062 (831) 423-7245 pacificsail.com Area: Santa Cruz
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PROFESSIONAL & FINANCIAL SERVICES Travel
Santa Cruz Travel Bronze Member
1519 Pacific Avenue Santa Cruz, CA 95060 (831) 426-4900 santacruztravel.com Area: Santa Cruz
Website Services Creative Fuel
Bronze Member
175 Walnut Avenue Santa Cruz, CA 95060 (831) 566-4434 creativefuelweb.com Area: Santa Cruz
Cruzio Internet Gold Member
877 Cedar Street, Suite 150 Santa Cruz, CA 95060 (831) 459-6301 cruzio.com Area: Santa Cruz
Iluminada Design
Gold Member • Charter Member 180 7th Avenue, Suite 201 Santa Cruz, CA 95062 (831) 464-7914 iluminada.com Area: Santa Cruz
Lienhard Web Design and Development Bronze Member
2455 Daniva Court Santa Cruz, CA 95062 (831) 239-1618 santacruzweb.net Area: Santa Cruz
Mandala Net Design Bronze Member
849 Almar Avenue, Suite C P.O. Box 422 Santa Cruz, CA 95060 (831) 471-0603 mandalanetdesign.com Area: Santa Cruz
Maximum Impact Design Gold Member
240 Danube Drive Aptos, CA 95003 (831) 688-2972 maximumimpactdesign.com Area: Aptos
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PROFESSIONAL & FINANCIAL SERVICES Website Services, continued Parrish Creative
Gold Member • Charter Member 997 Hidden Valley Road Soquel, CA 95073 (831) 421-1177 parrishcreative.com Area: Soquel
Wholesale
Creative Cultures Bronze Member
8647 Empire Grade Santa Cruz, CA 95060 (831) 706-2333 creativeculturesdrinks.com Area: Santa Cruz
Socksmith Design Inc. Bronze Member
1003 D River Street Santa Cruz, CA 95060 (831) 426-6416 socksmithdesign.com Area: Santa Cruz
Watsonville Coast Produce Inc. Gold Member
275 Kearney Street Watsonville, CA 95076 (831) 722-3851 Area: Watsonville
photo: rrjones
www.parrishcreative.com 421-1177
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RETAIL Adult
Pure Pleasure
Bronze Member
204 Church Street Santa Cruz, CA 95060 (831) 466-9870 purepleasureshop.com Area: Santa Cruz
Apparel
Cognito Clothing Bronze Member
821 Pacific Avenue Santa Cruz, CA 95060 (831) 426-5414 cognitoclothing.com Area: Santa Cruz
Dash Hemp Santa Cruz Bronze Member
303 Potrero Street, Unit 47-101 Santa Cruz, CA 95060 (831) 426-1824 dashhemp.com Area: Santa Cruz
Eco Goods
Bronze Member
1130 Pacific Avenue Santa Cruz, CA 95060 (831) 429-5758 ecogoods.com Area: Santa Cruz
LEGS
Bronze Member
1517 Pacific Avenue Santa Cruz, CA 95060 (831) 429-1940 santacruzlegs.com Area: Santa Cruz
Pacific Trading Co. Bronze Member
1224 Pacific Avenue Santa Cruz, CA 95060 (831) 423-3349 Area: Santa Cruz
Santa Cruz Apparel Silver Member
Capitola Mall 1855 41st Avenue Capitola, CA 95010 (831) 475-8360 santacruzapparel.com Area: Capitola
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RETAIL Apparel , continued
Synergy Organic Clothing Gold Member
1229 Pacific Avenue Santa Cruz, CA 95060 (831) 331-4014 synergyclothing.com Area: Santa Cruz
Synergy Organic Clothing Outlet Gold Member
Auto
1126 Soquel Avenue Santa Cruz, CA 95062 (831) 427-9121 synergyclothing.com Area: Santa Cruz
Lotts Auto Stereo Auto Upholstery Silver Member
600 Pacific Avenue Santa Cruz, CA 95060 (831) 423-1100 lotts.com Area: Santa Cruz
Napa Carr Parts Bronze Member
1822 Soquel Avenue Santa Cruz, CA 95062 (831) 426-6700 Area: Santa Cruz
Santa Cruz Motorsports Inc. Bronze Member
211 Cedar Street Santa Cruz, CA 95060 (831) 458-1155 Area: Santa Cruz
Water Star Motors Bronze Member
318-A River Street Santa Cruz, CA 95060 (831) 457-0996 waterstarmotors.com Area: Santa Cruz
Watsonville Cadillac Buick GMC Bronze Member
500 Auto Center Drive Watsonville, CA 95076 (831) 722-3522 watsonvillegm.com Area: Watsonville
Winchester Auto Parts Bronze Member
3545 Soquel Drive Soquel, CA 95073 (831) 475-2222 winchesterauto.com Area: Soquel
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RETAIL Books
Bookshop Santa Cruz
Gold Member • Charter Member 1520 Pacific Avenue Santa Cruz, CA 95060 (831) 423-0900 bookshopsantacruz.com Area: Santa Cruz
Friends of Santa Cruz State Parks Parkstore at Santa Cruz Mission State Historic Park NonProfit Member
144 School Street Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz
Friends of Santa Cruz State Parks Parkstore at Natural Bridges State Beach NonProfit Member
2531 West Cliff Drive Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz
Friends of Santa Cruz State Parks Parkstore at New Brighton State Beach NonProfit Member
1500 Park Avenue Capitola, CA 95010 (831) 429-1840 ThatsMyPark.org Area: Capitola
Friends of Santa Cruz State Parks Parkstore at Seacliff State Beach NonProfit Member
201 State Park Drive Aptos, CA 95003 (831) 429-1840 ThatsMyPark.org Area: Aptos
Friends of Santa Cruz State Parks Parkstore at Wilder Ranch State Park NonProfit Member
1401 Coast Road Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz
Logos Books & Records Bronze Member
1117 Pacific Avenue Santa Cruz, CA 95060 (831) 427-5100 logosbooksrecords.com Area: Santa Cruz
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RETAIL Books, continued
The Literary Guillotine Bronze Member
204 Locust Street Santa Cruz, CA 95060 (831) 457-1195 literaryguillotine.com Area: Santa Cruz
Farm Supply
Webb’s Farm Supplies & Organic Farm Bronze Member
5381 Old San Jose Road Soquel, CA 95073 (831) 475-1020 webbsfarmsupplies.com Area: Soquel
Farmers Market
Monterey Bay Certified Farmers Market Gold Member
P.O. Box 955 Freedom, CA 95019 (831) 728-5060 montereybayfarmers.org Area: Freedom
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RETAIL Footwear
Aptos Shoes & Apparel
Silver Member • Charter Member
20 Rancho Del Mar Aptos, CA 95003 (831) 688-8007 Area: Aptos
Old School Shoes Bronze Member
1017 Pacific Avenue Santa Cruz, CA 95060 (831) 423-2700 oldschool-shoes.com Area: Santa Cruz
Sockshop & Shoe Company
Gold Member • Charter Member
Gifts
1515 Pacific Avenue Santa Cruz, CA 95060 (831) 429-6101 sockshopandshoeco.com Area: Santa Cruz
Annieglass - Watsonville Bronze Member
310 Harvest Drive Watsonville, CA 95076 (831) 761-2041 annieglass.com Area: Watsonville
Artisans Gallery Bronze Member
1368 Pacific Avenue Santa Cruz, CA 95060 (831) 423-8183 artisanssantacruz.com Area: Santa Cruz
Craft Gallery
Silver Member
209 Capitola Avenue Capitola, CA 95010 (831) 475-4466 craftgallery.net Area: Capitola
Jay’s Classic Art and Signs Bronze Member
225 1/2 Navarra Drive Scotts Valley, CA 95066 (831) 461-1060 jaytoppingart.com Area: Scotts Valley
Made in Santa Cruz Bronze Member
P.O. Box 1317 Santa Cruz, CA 95061 (831) 426-2257 madeinsantacruz.com Area: Santa Cruz
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Come in for your classic kicks, accessories, and so much more!
1017 Pacific Avenue, Santa Cruz, CA 95060
831.423.2700 oldschool-shoes.com
Celebrating 45 Years in Capitola Village featuring handmade Jewelry, Pottery, Art Glass, Windchimes, Home Decor and Cards 209 Capitola Avenue 831. 475.4466
one block from the beach, featuring handmade Jewelry, Candles, Wood Jewelry Boxes, Whimsical Sculpture, Pit & Pendulums and Seaglass 207 Capitola Avenue 831. 475.3788
Capitola Village • www.craftgallery.net thinklocalsantacruz.org
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RETAIL Gifts, continued
Many Hands Gallery Silver Member
510 Bay Avenue Capitola, CA 95010 (831) 475-2500 manyhands-capitola.com Area: Capitola
Paper Vision
Bronze Member
1345 Pacific Avenue Santa Cruz, CA 95060 (831) 458-1345 Area: Santa Cruz
Zen Island Trading Bronze Member
825 41st Avenue Santa Cruz, CA 95062 (831) 477-1220 zenislandco.com Area: Santa Cruz
Grocers & Specialty Foods American Abalone Farms Bronze Member
245 Davenport Landing Road Davenport, CA 95017 (831) 457-2794 AmericanAbalone.net Area: Davenport
Aptos Natural Foods Bronze Member
7506 Soquel Drive Aptos, CA 95062 (831) 685-3334 Area: Aptos
Ben Lomond and Scotts Valley Markets Gold Member
9440 Mill Street Ben Lomond, CA 95005 14 Victor Square Scotts Valley, Ca 95066 (831) 336-3900 mylocalgrocer.com Area: Santa Cruz
Cardamom Tuesday Gold Member
849 Almar Street, Suite C-201 Santa Cruz, CA 95060 (831) 331-3395 cardamomtuesday.com Area: Santa Cruz
Greensward / New Natives LLC Bronze Member
1255 Hames Road Aptos, CA 95003 (831) 728-4136 Area: Aptos
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RETAIL Grocers & Specialty Foods, continued Ken’s Wholesale Produce Co. Silver Member
1035 17th Avenue Santa Cruz, CA 95062 (831) 588-6159 kenswholesaleproduce.com Area: Santa Cruz
Pacific Cookie Co. Bronze Member
303 Potrero Street, #40A/B Santa Cruz, CA 95060 (831) 429-9709 pacificcookie.com Area: Santa Cruz
Saucy Wench Barbecue Sauce Bronze Member
P.O. Box 958 Aptos, CA 95001 (831) 595-3794 saucywenchbbq.com Area: Aptos
Shoppers Corner
Bronze Member • Charter Member
622 Soquel Avenue Santa Cruz, CA 95062 (831) 429-1494 shopperscorner.com Area: Santa Cruz
Staff of Life
Gold Member • Charter Member 1305 Water Street Santa Cruz, CA 95062 (831) 423-8632 staffoflifemarket.com Area: Santa Cruz
The Great Christmas Tree / Pumpkin Patch Bronze Member
P.O. Box 932 Soquel, CA 95073 (831) 475-1940 kenspatch.com Area: Soquel
The True Olive Connection Sliver Member
106 Lincoln Street Santa Cruz, CA 95065 (831) 458-6457 TrueOliveConnection.com Area: Santa Cruz
Zena’s SASS
Bronze Member
8 Berkeley Court Santa Cruz, CA 95062 (831) 247-7733 Area: Santa Cruz
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RETAIL Home & Garden
A.P.E.D. Appliance Parts and Equipment Dist Bronze Member
2315 Soquel Drive Santa Cruz, CA 95065 (831) 462-3456 Area: Santa Cruz
A.P.E.D. Appliance Parts and Equipment Dist Watsonville Location Bronze Member
8 Laurel Street Watsonville, CA 95076 Area: Watsonville
Ace’s Flowers
Bronze Member
7520 Soquel Drive Aptos, CA 95003 (831) 688-2237 acesflowers.com Area: Aptos
Action Carpet & Upholstery Cleaning Bronze Member
P.O. Box 1802 Soquel, CA 95073 (831) 818-2448 actioncarpetupholsterycleaning.com Area: Soquel
Advanced Blind & Shade Bronze Member
2605 41st Avenue Soquel, CA 95073 (831) 479-1109 advancedblind.com Area: Soquel
Aptos Landscape Supply Bronze Member
5035 Freedom Boulevard Aptos, CA 95003 (831) 688-6211 aptoslandscapesupply.com Area: Aptos
B & B Small Engine Repair Bronze Member
1700 B Commercial Way Santa Cruz, CA 95065 (831) 476-6306 bandbsmallenginerepair.com Area: Santa Cruz
Bamboo Giant Nursery Silver Member
5601 Freedom Boulevard Aptos, CA 95003 (831) 216-3300 bamboogiant.com Area: Aptos
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RETAIL Home & Garden, continued Bay Bed & Mattress Bronze Member
1378 Soquel Avenue Santa Cruz, CA 95062 (831) 457-1201 baybed.com Area: Santa Cruz
Bay Plumbing Supply & Showroom, Inc. Bronze Member
2776 Soquel Avenue Santa Cruz, CA 95062 (831) 475-2900 bayplumbingsupply.com Area: Santa Cruz
Bettencourt Interiors Bronze Member
536 Soquel Avenue Santa Cruz, CA 95062 (831) 464-7306 Area: Santa Cruz
Capitola Carpets and More Bronze Member
2557 Soquel Drive, #D Santa Cruz, CA 95065 (831) 476-9117 Area: Santa Cruz
Cardiff Pest Control Bronze Member
2701 Soquel Avenue Santa Cruz, CA 95062 (831) 475-4214 Area: Santa Cruz
Chefworks
Bronze Member • Charter Member
1527 Pacific Avenue Santa Cruz, CA 95060 (831) 426-1351 chefworks-santacruz.com Area: Santa Cruz
Ferrari Florist & Gifts Bronze Member
514A Front Street Santa Cruz, CA 95060 (831) 460-7000 FerrariFlorist.com Area: Santa Cruz
Gallery of Tile & Stone Bronze Member
730 Soquel Avenue Santa Cruz, CA 95062 (831) 425-8543 tile-stone-gallery.com Area: Santa Cruz
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RETAIL Home & Garden, continued Gophers Limited Bronze Member
1500 Lakeside Drive Felton, CA 95018 (831) 335-2400 gopherslimited.com Area: Felton
Greening Associates Bronze Member
Serving the entire Monterey Bay Area Monterey Bay Area, CA 95005 (831) 336-1745 greeningassociates.com Area: Monterey Bay Area
Greenspace
Bronze Member • Charter Member
719 Swift Street, 56-A Santa Cruz, CA 95060 (831) 423-7200 greenspacecompany.com Area: Santa Cruz
Island Home & Garden
Bronze Member • Charter Member
844 17th Avenue Santa Cruz, CA 95062 (831) 476-6460 islandhomegarden.com Area: Santa Cruz
Mission Tile
Silver Member
2751 Chanticleer Avenue Santa Cruz, CA 95062 (831) 689-9458 missiontileinc.com Area: Santa Cruz
Modern Life Home Furnishings Silver Member
925 41st Avenue Santa Cruz, CA 95062 (831) 475-6802 shopmodernlife.com Area: Santa Cruz
Native Revival Nursery Bronze Member
2600 Mar Vista Drive Aptos, CA 95003 (831) 684-1811 nativerevival.com Area: Aptos
Olive Springs Quarry Inc. Gold Member
1299 Olive Springs Road Soquel, CA 95073 (831) 475-1610 Area: Soquel
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RETAIL Home & Garden, continued Palace Office Interiors Gold Member
2606 Chanticleer Avenue Santa Cruz, CA 95065 (831) 476-3815 www.gopalace.com Area: Soquel
Rainbow Carpet One Silver Member
1923 Freedom Boulevard Freedom, CA 95019 (831) 728-3131 rainbowcarpetonesantacruz.com Area: Freedom
Redo Consign & Redesign Bronze Member
1523 Commercial Way Santa Cruz, CA 95065 (831) 439-9210 redoconsign.com Area: Santa Cruz
Riverside Lighting & Electric Gold Member
300 Soquel Avenue Santa Cruz, CA 95062 (831) 423-7411 Area: Santa Cruz
Saffron and Genevieve Bronze Member
910B Soquel Avenue Santa Cruz, CA 95062 (831) 462-4506 saffronandgenevieve.com Area: Santa Cruz
Santa Cruz Kitchen & Bath, Inc. Silver Member
1824 Soquel Avenue Santa Cruz, CA 95062 (831) 426-9600 sckb.com Area: Santa Cruz
SC41 Furniture Bronze Member
2647 41st Avenue Soquel, CA 95073 (831) 464-2228 sc41.com
Stewart’s Floral Bronze Member
1658 Soquel Drive, Suite A Santa Cruz, CA 95065 (831) 479-0999 stewartsfloral.com Area: Santa Cruz
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RETAIL Home & Garden, continued
The Garden Company Nursery & Gift Shop Bronze Member
2218 Mission Street Santa Cruz, CA 95060 (831) 429-8424 thegardenco.com Area: Santa Cruz
The Wholesale House Bronze Member
232 Santa Cruz Avenue Aptos, CA 95003 (831) 688-6485 thewholesalehouseaptosca.com Area: Aptos
Woodstove and Sun Silver Member
510 Soquel Avenue Santa Cruz, CA 95062 (831) 425-5123 woodstoveandsun.com Area: Santa Cruz
Jewelry
Dell Williams Jewelers Bronze Member
1320 Pacific Avenue Santa Cruz, CA 95060 (831) 423-4100 dellwilliams.com Area: Santa Cruz
Santa Cruz Coin Exchange Bronze Member
555 Soquel Avenue, #270 Santa Cruz, CA 95062 (831) 426-1903 santacruzgold.biz Area: Santa Cruz
Stephans Fine Jewelry Bronze Member
102 Walnut Ave. Santa Cruz, CA 95060 831-458-9950 stephansjewelry.com Area: Santa Cruz
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RETAIL Liquor Stores
41st Avenue Liquor
Gold Member • Charter Member 2155 41st Avenue Capitola, CA 95010 (831) 475-5117 Area: Capitola
U-Save Liquors Bronze Member
930 Almar Avenue (831) 425-0577 usaveliquors.com Area: Santa Cruz
Lumber & Building Materials Big Creek Lumber Co. Silver Member
3564 Highway 1 Davenport, CA 95017 (831) 457-5029 www.big-creek.com Area: Davenport
Monument Lumber Company Bronze Member
2111 Freedom Boulevard Freedom, CA 95019 (831) 724-7537 monumentlumber.com Area: Freedom
Somerset Door & Window Bronze Member
4005 Cory Street Soquel, CA 95073 (831) 476-4693 SomersetSupply.com Area: Soquel
Office Supply
Darco Printing & Paper Store Bronze Member
130 Doyle Street Santa Cruz, CA 95062 (831) 426-5616 Area: Santa Cruz
Lenz Arts
Bronze Member
142 River Street Santa Cruz, CA 95060 (831) 423-1935 lenzarts.com Area: Santa Cruz
Palace Art & Office Supply - Capitola Gold Member
1501-K 41st Avenue Capitola, CA 95010 (831) 464-2700 gopalace.com Area: Capitola
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RETAIL Office Supply, continued
Palace Art & Office Supply - Santa Cruz Gold Member • Charter Member 1407 Pacific Avenue Santa Cruz, CA 95060 (831) 427-1550 www.gopalace.com Area: Santa Cruz
Palace Office Supply Gold Member
2606 Chanticleer Avenue Santa Cruz, CA 95065 (831) 476-3815 gopalace.com Area: Capitola
Taylor’s Office City Bronze Member
440 Main Street Watsonville, CA 95076 (831) 724-5681 taylorsofc.com Area: Watsonville
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RETAIL Sporting Goods
Buell Wetsuits Inc. Silver Member
1815 King Street Santa Cruz, CA 95060 (831) 600-8063 buellwetsuits.com Area: Santa Cruz
Covewater Paddle Surf Bronze Member
726 Water Street Santa Cruz, CA 95060 (831) 600-7230 Covewater.com Area: Santa Cruz
Helm of Sun Valley Bronze Member
1408 41st Avenue Capitola, CA 95010 (831) 462-6800 helmofsunvalley.com Area: Capitola
Outdoor World Bronze Member
1440 41st Avenue Capitola, CA 95010 (831) 479-1501 theoutdoorworld.com Area: Capitola
Santa Cruz Boardroom Bronze Member
825 41st Avenue Santa Cruz, CA 95062 (831) 568-9865 santacruzboardroom.com Area: Santa Cruz
Soccer Central LLC Bronze Member
P.O. Box 1200 Watsonville, CA 95077 (831) 768-8961 soccercentralindoor.com Area: Watsonville
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Santa Cruz BoardrOOm 825 41st. Avenue Santa Cruz, CA 95062
831-464-2500
SANTACRUZBOARDROOM.COM Santa Cruz APParel 1855 41st. Avenue Capitola, CA 95010
831-475-8360
SANTACRUZAPPAREL.COM
BWP_ThinkLocal_Ad.pdf 10/25/2013 1:01:50 PM
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Capitola Wharf: Photo: Neil Simmons
Pleasure Point, Photo: Sabine Dukes
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TLF Mobile App TLF Mobile App for iPhone Think Local First is embracing the fast-growing mobile shopping trend to help savvy Santa Cruz County shoppers tap into their smartphones for products and services and special offers. The TLF mobile app allows shoppers to browse for local businesses by name or by category, and then tap for contact information or directions. Or you can call on Siri for extra help! Bargain hunters can shop the coupons for a wide variety of year-round savings. Now available for the iPhone, download the beta version of the TLF mobile app today from the iTunes store. Search for “Think Local First Santa Cruz� and begin your smart shopping experience.
QR code to Apple Free App download thinklocalsantacruz.org
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COMMUNITY SUPPORTERS Nancy Abbey Pacific Crest Apiaries rr jones Annie K. Rowland Photography Capitola Hair & Nail Designs Daniel Burja Construction Gail Page Glimmer & Glow Tanning And Beauty Lounge Healthy Soltuions 101 Ifland Survey Kat’s Natural Balance Law Offices of Terry LaPorte Muzzio Property Management My Personal Best Health Nitless Noggins Patricia Waldron Rochelle Noroyan Steven Hendrickson Sue Thomas Erica Schafer DC Chris Tuosto Insurance Services Cynthia Mathews Don Lane Sol Surfer Chuck Tremper Granite Rock Company J’s Designs Brommer Street Storage Denise Vivar Linda Johnson Marketing and Sales Consultant Foxxr Grendel Design Sara Isenberg Web Consulting & Project Management Greetings With Heart
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CHARTER MEMBERS 41st Avenue Liquor Aptos Shoes & Apparel Barry Swenson Builder Beckmann’s Bakery Bookshop Santa Cruz Bro Prints Caffe Pergolesi Charlie Hong Kong Chefworks City on a Hill Press Dunbar Productions Inc Geo. H. Wilson Inc Greenspace Iluminada Design Island Home & Garden Jabico Enterprises KSCO AM 1080 Linda’s Seabreeze Cafe Mid-County Post New Leaf Community Markets - Downtown SC Pacific Mountain Advisors Pacific Sun Properties Palace Art & Office Supply - Santa Cruz Parrish Art and Design Physicians Medical Group of Santa Cruz County Plaza Lane Optometry Santa Cruz County Bank Santa Cruz Seaside Company Santa Cruz Weekly Sasquatch Computer Seabright Brewery Shoppers Corner Sockshop & Shoe Company Staff of Life Surf City Plumbing Times Publishing Group User-Friendly Computing Well Within Spa
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TLF Events
Eat Local First Santa Cruz County is endowed with rich farmland and top notch eateries, giving residents a host of delicious edible options. That’s why Think Local First decided to host its first ever Eat Local event on October 12 at the Aptos Farmer’s Market on the Cabrillo College campus. This inaugural event drew a large crowd which enjoyed treats from over 20 local restaurants, confectionaries and ice creameries while mingling with local farmers and market regulars. Check the Events tab for upcoming TLF events.
www.thinklocalsantacruz.org/category/events/
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Ad or photos
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ACKNOWLEDGMENTS At the risk of omitting some of the many dedicated volunteers and paid professionals who have enabled the rapid growth of our campaign, here are some outstanding milestones, people, and businesses we would like to thank:
Sue Thomas for taking TLF’s treasury under her wings.
Friends of Santa Cruz State Parks, Catherine Barr and Monterey Bay Certified Farmers Markets, and KSCO for hosting this year’s outstanding business mixers. Dave Ray from Darco Printing & Paper Store with our fabulous “house band” Island Breeze for providing great music at our mixers.
Our fabulous locally owned ice cream businesses, Marianne’s Ice Cream, Mission Hill Creamery and The Penny Ice Creamery, for their generous support at TLF’s annual Ice Cream Social and Eat Local First event. Dave Ray from Darco Printing & Paper Store with our fabulous “house band” Island Breeze for providing great music at the Think Local First mixers. Karl Heiman of Caffe Pergolesi for hosting the bimonthly Steering Committee meetings.
Kimberly Parrish from Parrish Creative for putting endless paid and unpaid hours into the creation of TLF visuals.
Judi Oyama from Maximum Impact Design for graciously “policing” Think Local First’s design standards. John Benedetti from Sante Arcangeli Family Wines for his generous support at our mixers and Board meetings.
Bob Mason from Coast Financial Services for many years of help in keeping us in good standing with the IRS.
Kelly Bayer for many hours of help with TLF’s promotional campaigns.
Michael Olson, Michael and Kay Zwerling, Rosemary Chalmers and the whole crew of KSCO 1080AM for their generous on-air support.
All our generous media supporters: Jondi Gumz of the Santa Cruz Sentinel, Jeannie Howard of the SC Weekly, Ron Slack of Santa Cruz Good Times, and Patrice Edwards of Times Publishing Group who help make Think Local First publications possible. The dedicated volunteers who attended the many meetings, executed numerous tasks, and graciously donated their time and energy that keeps Think Local First moving forward. 98
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fast, a ffordable, top Quality priNtiNg Business Printing Signs & Banners Postcards & Brochures Flyers & Graphics, and much, much more
Now of feriNg Full Color Envelopes Mailing Services 252 Potrero Street, Santa Cruz, CA 95060
www.mpressdigital.com
831-420-1999