Judy Yang Portfolio by Judy Yang

2017—2020 / J U D Y YA N G

DESIGNER

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PORTFOLIO

SELECTED WORKS

GRAPHIC DESIGN

ACA D E M Y

ART

UNIVERSITY

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2017—2020 / J U D Y YA N G

DESIGNER

→

PORTFOLIO

SELECTED WORKS

GRAPHIC DESIGN

ACA D E M Y

ART

UNIVERSITY

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P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

â&#x2020;&#x2019;

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means physical or electronic, including photocopy or on any storage and retrieval system, without prior written permission.

D E D I C AT I O N

01 02 03 04 05 06 07 08 09 10

This book is dedicated to those who have supported and encouraged me throughout my time at the Academy. You helped me realized my dreams and become a designer.

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TA B L E O F C O N T E N T S

0 4

0 1 / LIVE IN

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p. 06—21

G E S TA LT

0 2 / TREE OF

p. 22—35

LIFE

0 3 / LIFE ABOVE

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p. 36—553

GROUND

0 4 / TA S T E T H E

p. 54—63

M YST I Q U E

0 5 / BEST SERVED COLD

p. 64—73

01 02 03 04 05 06 07 08 09 10

TA B L E O F C O N T E N T S

0 5

0 6 / LOST IN

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p. 74—85

S PAC E

0 7 / p. 86—95

BOLD PA L E T T E

0 8 / IS IT HERE

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p. 96—105

YET?

0 9 / CLEAN

p. 106—115

M AC H I N E

1 0 / COLOPHON

p. 118

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TERM

2019

FA L L

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6 TYPOGRAPHY

COURSE

INSTRUC-

GREY

ARIEL

TOR

K E Y-

CONNECTION

WORDS

DY N A M I C

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EXPRESSION QUIETNESS

DELIVER-

BOOK

ABLES

POSTER

MOTION

TYPEFAC E

AC U M I N P R O

MOBILE APP

EVENT TICKET

BOOKLET

BANNER

METRONIC SLAB

P R O J E C T/ L I V E I N G E S TA LT

01 02 03 04 05 06 07 08 09

L I V E I N G E S TA LT

OBJECTIVE

Design a system for an art exhibition that focuses on issues that matter most to the world and its inhabitants. The exhibition will take place at an art venue. The exhibition will create experiences that provoke dialogue and that inspire creativity and collective action. The inspiration comes from the seemingly endless amount of creativity, utilized within visual, performing and literary arts, as tools for individual collective resistance.

A P P R OAC H

This exhibition will raise awareness of the psychological impact of the environment on humans. By using gestalt principles and the visual language of blueprints, we reveal how our living environment affects the brain and overall mental health. The exhibition invites visitors to immerse themselves in architectural and artistic design with the use of light and space to trigger responses, these dynamic constructions actively encourage viewers to become adventurous participants.

P O R T F O L I O O F J U D Y YA N G

1 0

SELECTED WORKS

P R O J E C T/ L I V E I N G E S TA LT

01 02 03 04 05 06 07 08 09

1 1

P O R T F O L I O O F J U D Y YA N G

1 2

SELECTED WORKS

P R O J E C T/ L I V E I N G E S TA LT

01 02 03 04 05 06 07 08 09

1 3

P R O J E C T/ L I V E I N G E S TA LT

01 02 03 04 05 06 07 08 09

1 7

P O R T F O L I O O F J U D Y YA N G

1 8

SELECTED WORKS

P R O J E C T/ L I V E I N G E S TA LT

01 02 03 04 05 06 07 08 09

1 9

P O R T F O L I O O F J U D Y YA N G

2 0

SELECTED WORKS

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TERM

2019

SUMMER

→

2 PAC K AG E

COURSE

INSTRUC-

THOMAS

DESIGN

M C N U LT Y

TOR

K E Y-

TRADITIONAL

WORDS

MODERN

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ORGANIC N AT U R A L

DELIVER-

LABEL

ABLES

DESIGN

PAC K AG I N G

WINE

TYPE-

ADOBE

UNIVERS

FAC E

GARAMOND

M R E AV E S

01 02 03 04 05 06 07 08 09

P R O J E C T/ T R E E O F L I F E

T R E E O F L I F E

OBJECTIVE

Create a packaging system for an existing brand of wine by researching and evaluating the marketplace and target audience. By examining the marketing and branding of a product line, the concept and graphic style elevates a brandâ&#x20AC;&#x2122;s product through packaging. The process includes market research, product analysis, brand development, interviews, photography and illustration.

A P P R OAC H

The concept is to maintain the heritage of Silver Oak Cellars and build a new modern look of limited wine packaging. My strategy to make this packaging desirable was to incorporate storytelling into my designs. Silver Oak is known for their water tower and American White Oak; therefore, I used an illustration of a water tower and tree rings on the front label. On the back label, I added the history of Silver Oak to help people understand the importance of their heritage and culture.

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

2 4

A ST

BLISH ED

1 9 7 2

SILVER OAK FOUN DED R AYMOND

DUN CAN



JUSTIN

M EYER

Cabernet Sauvignon N A PA

VAL L EY

A ST

BLISH ED

1 9 7 2

SILVER OAK F ROM SE E D TO STAVE Many of the world’s finest wines and spirits are crafted in American white oak. American oak barrels are known for their rich, complex flavors, elevating the beverages which they contain. One of the signatures of our wine style at Silver Oak — goes from forest to barrel to glass. G R O W N , P R O D U C E D A N D B O T T L E D B Y S I LV E R O A K W I N E R Y, N A PA , C A L I F O R N I A GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. CONTAINS SULFITES

2 0 1 4 750 ML

L   .  

A ST

B Y

BLISH ED

1 9 7 2

SILVER OAK FOUN DED R AYMOND

S I LV E R O A K . C O M

A L

DUN CAN



JUSTIN

MEYER

Chardonnay N APA

VA L L EY

A ST

BLISH ED

1 9 7 2

2 0 1 7 O

A L

750 ML

  .  

B Y

S I LV E R O A K . C O M

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

2 6

SILVER OAK FROM SE E D TO STAV E M   ’      A  . A       ,  ,      . O         S O —       .

GROWN, PRODUCED AND BOTTLED B Y S I LV E R O A K W I N E R Y, N A PA , C A GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. CONTAINS SULFITES 750ML ALCOHOL BY VOLUME 13.5%

P O R T F O L I O O F J U D Y YA N G

2 8

SELECTED WORKS

P R O J E C T/ T R E E O F L I F E

01 02 03 04 05 06 07 08 09

2 9

P O R T F O L I O O F J U D Y YA N G

0 4

SELECTED WORKS

P R O J E C T/ T R E E O F L I F E

01 02 03 04 05 06 07 08 09

3 1

P O R T F O L I O O F J U D Y YA N G

0 4

SELECTED WORKS

P R O J E C T/ T R E E O F L I F E

01 02 03 04 05 06 07 08 09

3 3

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

E R OA

R O

P R O J E C T/ T R E E O F L I F E

01 02 03 04 05 06 07 08 09

0 5

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TERM

2019

SUMMER

→

6 S T R AT E -

COURSE

BRANDING

GIES

INSTRUC-

M C N U LT Y

THOMAS

TOR

K E Y-

VIBRANT

WORDS

HIGH-QUALIT Y

→

VA L U A B L E A P P R OAC H A B L E

DELIVER-

BRANDING

ABLES

BOOK

MOBILE APP

LOGO

TYPEFAC E

BASIC

GOTHIC

01 02 03 04 05 06 07 08 09

P R O J E C T/ L I F E A B O V E G R O U N D

/ LIFE

A B O V E

OBJECTIVE

GROUND

Design a comprehensive identity guideline and standards manual, including graphic standards for the entire system, resulting in applications across a variety of traditional and digital media. Conduct research to uncover core values of the chosen brand, which can be leveraged to create branding solutions that fit into the current competitive landscape and cultural trends, attracting a wider audience.

A P P R OAC H

The new visual system creates a rich experience for global travelers to enjoy the high-tech service of Aloft Hotels. The solution uses a vibrant color system to enhance the guest experiences. Also, it provides a high-quality, purposeful environment for a vibrant social scene that brings all people.

P O R T F O L I O O F J U D Y YA N G

3 8

SELECTED WORKS

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

P R O J E C T/ L I F E A B O V E G R O U N D

01 02 03 04 05 06 07 08 09

4 3

P O R T F O L I O O F J U D Y YA N G

4 6

SELECTED WORKS

P R O J E C T/ L I F E A B O V E G R O U N D

01 02 03 04 05 06 07 08 09

4 7

P R O J E C T/ L I F E A B O V E G R O U N D

01 02 03 04 05 06 07 08 09

4 9

P O R T F O L I O O F J U D Y YA N G

5 2

SELECTED WORKS

P R O J E C T/ L I F E A B O V E G R O U N D

01 02 03 04 05 06 07 08 09

5 3

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TERM

2019

SPRING

→

4 TYPOGRAPHY

COURSE

INSTRUC-

GREY

ARIEL

TOR

K E Y-

YO U T H F U L

WORDS

P L AY F U L

→

F L AW L E S S

DELIVER-

BOOK

ABLES

POSTER

WEBSITE

BOOKMARK

EVENT TICKET

TYPEFAC E

TISO PRO

AV E N I R

01 02 03 04 05 06 07 08 09

P R O J E C T/ TA S T E T H E M Y S T I Q U E

/ TA S T E

T H E

OBJECTIVE

M YST I Q U E

Design a conceptual cookbook around a chosen topic. Research the topic and structure of the concept, including recipes, a bookmark, website, poster and event tickets. It is also important to create various chapters with descriptions.

A P P R OAC H

The Flourish cookbook is focused on women who want to have a youthful appearance and be healthy. The food and drink choices a woman makes everyday affect her health now and later in her life. A balanced diet is a cornerstone of all of this. Women have special nutritional needs during each stage of their life, and these needs change. This cookbook helps women prevent illness and the effects of aging, and take care of their body inside and out.

P R O J E C T/ TA S T E T H E M Y S T I Q U E

01 02 03 04 05 06 07 08 09

5 9

P O R T F O L I O O F J U D Y YA N G

6 0

SELECTED WORKS

P R O J E C T/ TA S T E T H E M Y S T I Q U E

01 02 03 04 05 06 07 08 09

6 1

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TERM

2018

FA L L

→

4 PAC K AG E

COURSE

INSTRUC-

THOMAS

DESIGN

M C N U LT Y

TOR

K E Y-

UNIQUE

WORDS

HISTORICAL

→

DELIVER-

B OX

ABLES

DESIGN

WHISKEY

TYPEFAC E

ARLINGTON

S TA B I L I T Y

E XQ U I S I T E

HIGH-END

FLUENT

PAC K AG I N G

ADOBE GARAMOND

01 02 03 04 05 06 07 08 09

P R O J E C T/ B E S T S E R V E D C O L D

/ BEST

S E R V E D

OBJECTIVE

COLD

Create a new product line for an existing brand of glassware by researching and evaluating the marketplace and target audience. The concept and graphic style should present the personality of the chosen brand. The process includes market research, product analysis, brand development, photography and illustration.

A P P R OAC H

Libbey is a trusted manufacturer of food-service glass and tableware for over 200 years. My goal is to help them maintain their current market share while growing at a faster rate than their competitors. To approach this goal, my solution is to build a unique brand experience for consumers. Also, the new branding will set a new standard for stability, strength and growth opportunities. An example of this is the design for the box. The engraved wooden box adds value and longevity to the packaging and reminds customers of Libbeyâ&#x20AC;&#x2122;s long history.

P O R T F O L I O O F J U D Y YA N G

6 6

SELECTED WORKS

P R O J E C T/ B E S T S E R V E D C O L D

01 02 03 04 05 06 07 08 09

6 7

E S TA B L I S H 1 8 1 8

essions imprr k oc glasses 4 piece glass set

12 oz/ 355 ml

P O R T F O L I O O F J U D Y YA N G

6 8

SELECTED WORKS

P R O J E C T/ B E S T S E R V E D C O L D

01 02 03 04 05 06 07 08 09

6 9

P O R T F O L I O O F J U D Y YA N G

7 0

SELECTED WORKS

P R O J E C T/ B E S T S E R V E D C O L D

01 02 03 04 05 06 07 08 09

7 1

P O R T F O L I O O F J U D Y YA N G

7 2

SELECTED WORKS

P R O J E C T/ B E S T S E R V E D C O L D

01 02 03 04 05 06 07 08 09

7 3

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TERM

2018

SPRING

→

4 GRAPHIC

COURSE

INSTRUC-

DESIGN

HAKE

D AV I D

TOR

K E Y-

SENSORIAL

WORDS

DIVERSE

→

ILLUSORY C H AOT I C

DELIVER-

BOOK

ABLES

POSTER

POSTCARD

S TAT I O N E R Y

I N V I TAT I O N

LOGOTYPE

WEBSITE

TYPE-

H E LV E T I C A

COURIER

FAC E

NOW

NEW

01 02 03 04 05 06 07 08 09

P R O J E C T/ L O S T I N S PA C E

/ LOST

I N

OBJECTIVE

S PAC E

Design a visual system around the chosen topic of a natural phenomenon. Visualize the phenomena, creating logotype, a book, poster, invitation, stationery, and postcards. The visual system must catch peopleâ&#x20AC;&#x2122;s attention for as long as possible and be easily remembered.

A P P R OAC H

The visual system of optical illusions use color, light and pattern, attract images that can deceptive to our brains and attract visual interest. It also reveals how the human brain normally organizes visual language. The purpose of this project is to use design techniques to evoke a physical and mental experience in each viewer.

P O R T F O L I O O F J U D Y YA N G

0 4

SELECTED WORKS

P R O J E C T/ L O S T I N S PA C E

01 02 03 04 05 06 07 08 09

0 5

P O R T F O L I O O F J U D Y YA N G

7 8

SELECTED WORKS

P R O J E C T/ L O S T I N S PA C E

01 02 03 04 05 06 07 08 09

0 5

P O R T F O L I O O F J U D Y YA N G

8 0

SELECTED WORKS

P R O J E C T/ L O S T I N S PA C E

01 02 03 04 05 06 07 08 09

8 1

P O R T F O L I O O F J U D Y YA N G

8 2

SELECTED WORKS

P R O J E C T/ L O S T I N S PA C E

01 02 03 04 05 06 07 08 09

8 3

P O R T F O L I O O F J U D Y YA N G

0 4

SELECTED WORKS

P R O J E C T/ L O S T I N S PA C E

01 02 03 04 05 06 07 08 09

0 5

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TERM

2018

FA L L

→

6 PAC K AG E

COURSE

INSTRUC-

THOMAS

DESIGN

M C N U LT Y

TOR

K E Y-

I N N O VAT I V E

WORDS

COLORFUL

→

A F FO R DA B L E C R E AT I V E

DELIVER-

PAC K AG I N G

ABLES

DESIGN

TYPE-

L E AG U E

FAC E

S P A R TA N

GILL SANS

01 02 03 04 05 06 07 08 09

P R O J E C T/ B O L D PA L E T T E

/ BOLD

8 7

PA L E T T E

OBJECTIVE

Develop a sustainable line of powder paint that addresses green design issues, pricing, materials, and availability and carrying capacity. Refine the brandâ&#x20AC;&#x2122;s logo design and develop a visual language that extends through the entire product family. The project needs to be in an attractive, creative, user-friendly, and completed form. The paints come in various sizes along with a brush.

A P P R OAC H

Create a brand of high-quality powder paint products inspired by a pop-street artist Mr. Brainwash ,and his unique passion for bold colors, street art, and splatter paintings. The whole series of packaging is designed to pour out the powder paint easily using eco-friendly materials.

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

8 8

MR. BRAINWASH CREATOR • NON TOXIC

• FULL COVERAGE

• ECO-FRIENDLY

• 100% NATURAL

• FAST DRYING

• BIODEGRADABLE

Mr. Brainwash explores the intersection of pop art and graffiti art to make social commentary. Colorful, fun, and meaningful, the works are an excellent addition to any collection. Mr. Brainwash, the pseudonym for Thierry Guetta, is a Pop artist and videographer whose graffiti and Contemporary pieces are highly valued by art collectors. Guetta owned a vintage clothing store in LA and occupied himself as an amateur videographer. He was constantly filming his life and those around him, amassing hours of footage. While visiting Paris, he came upon the secret identity of his cousin–street artist Space Invader. During the remainder of the visit, Guetta followed Invader around and filmed him creating his street art. He quickly became fascinated with the clandestine art process and sought another subject when he returned to the states. Mr. Brainwash’s art is a combination of pop imagery and contemporary cultural icons, and it is leading to a pop graffiti street art.

Mr. Brainwash

DIRECTION

This signature is our promise.

• Open the bottle cap on the top and pour into a tray. • Mix the powder paint with 8 cups of water. • Stir settled powder to make it fluffy. If the paint appears powdery and dry, you are ready to use.

MR. BRAINWASH

MR. BRAINWASH CREATOR EXTERIOR POWDERED MIX HOUSE PAINT 100% Natural with No VOCs

Sun Valley P370-7

1 Gallon NET WT 24oz.

P R O J E C T/ B O L D PA L E T T E

01 02 03 04 05 06 07 08 09

0 5

P O R T F O L I O O F J U D Y YA N G

9 0

SELECTED WORKS

P R O J E C T/ B O L D PA L E T T E

01 02 03 04 05 06 07 08 09

9 1

P O R T F O L I O O F J U D Y YA N G

0 4

SELECTED WORKS

P R O J E C T/ B O L D PA L E T T E

01 02 03 04 05 06 07 08 09

0 5

P O R T F O L I O O F J U D Y YA N G

9 4

SELECTED WORKS

P R O J E C T/ B O L D PA L E T T E

01 02 03 04 05 06 07 08 09

9 5

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TERM

2019

SPRING

→

6 GRAPHIC

COURSE

INSTRUC-

JOOHYE

DESIGN

JUBILO

TOR

K E Y-

H A N DY

WORDS

EFFICIENT

→

T R A N S PA R ENT

DELIVER-

MOBILE APP

ABLES

ICON

TYPEFAC E

M O N T S E R R AT

01 02 03 04 05 06 07 08 09

P R O J E C T/ I S I T H E R E Y E T ?

/ IS IT

H E R E

OBJECTIVE

YET?

Conduct research and create an interactive app that can enhance a userâ&#x20AC;&#x2122;s experience with a brand. Design strategies that align with the brand in a series of visual communication solutions. Create multimedia deliverables and enhance usability for the target users.

A P P R OAC H

Keeping track of all the stuff you buy and when it will arrive becomes a chore. Many people have multiple tracking numbers and different logistic providers. This can really make it difficult to remember which packages you have already received or which ones are still on the way. The solution is to create an application designed to use simplicity and clarity to get rid of the complexity of tracking the shipments across different carriers. In order to do that, the visual design uses basic smooth shapes and a limited color palette. The app creates something thatâ&#x20AC;&#x2122;s very simple yet memorable and user-friendly.

P O R T F O L I O O F J U D Y YA N G

9 8

SELECTED WORKS

P R O J E C T/ I S I T H E R E Y E T ?

01 02 03 04 05 06 07 08 09

9 9

P O R T F O L I O O F J U D Y YA N G

10 04 0

SELECTED WORKS

P R O J E C T/ I S I T H E R E Y E T ?

01 02 03 04 05 06 07 08 09

1 0 1

P O R T F O L I O O F J U D Y YA N G

1 0 2

SELECTED WORKS

P R O J E C T/ I S I T H E R E Y E T ?

01 02 03 04 05 06 07 08 09

1 0 3

P O R T F O L I O O F J U D Y YA N G

1 0 4

SELECTED WORKS

P R O J E C T/ I S I T H E R E Y E T ?

01 02 03 04 05 06 07 08 09

1 0 5

P O R T F O L I O O F J U D Y YA N G

SELECTED WORKS

TERM

2018

FA L L

→

0 GRAPHIC

COURSE

DESIGN

INSTRUC-

HAKE

D AV I D

TOR

K E Y-

DISTINCT

WORDS

LUMINOUS

→

T I DY RAPID

DELIVER-

LOGO

ABLES

B I L L B OA R D

TYPEFAC E

WEBSITE

EVENT TICKET

SOCIAL MEDIA

ID BADGE

M O N T S E R R AT

SAFE

P R O J E C T/ C L E A N M A C H I N E

01 02 03 04 05 06 07 08 09 10

/ CLEAN

M AC H I N E 7

OBJECTIVE

Create a memorable boutique brand by conducting research that identifies specific opportunities that can be used in multiple design platforms. The visual system needs to reflect conceptual expertise, display a strong sensitivity to typography, and demonstrate knowledge of visual language that will produce a well-crafted and professional body of work. The concept must show the ability of design to make an impact on a diverse audiences.

A P P R OAC H

Electronic devices and small accessories are usually dirtier than a public restroom. So, I wanted to create a brand to sanitize those devices while saving time. It was important to create a positive and credible brand that provides innovative features. The brand image used simple visuals to convey professionalism to the audience. Using consistent graphic elements and a warm color palette were ways to visually communicate credibility with the target audience.

P O R T F O L I O O F J U D Y YA N G

1 0 8

SELECTED WORKS

P R O J E C T/ C L E A N M A C H I N E

01 02 03 04 05 06 07 08 09 10

1 0 9

P O R T F O L I O O F J U D Y YA N G

1 1 0

SELECTED WORKS

P R O J E C T/ C L E A N M A C H I N E

01 02 03 04 05 06 07 08 09 10

1 1 1

P O R T F O L I O O F J U D Y YA N G

1 1 2

SELECTED WORKS

P R O J E C T/ C L E A N M A C H I N E

01 02 03 04 05 06 07 08 09 10

1 1 3

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Thanks to everyone who has supported me and we learned from each other and made progress.

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ACKNOWLEDGMENTS

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THANK

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F A M I LY &

My dear parents, siblings, Evonne Hsiao, Presil-

FRIENDS

lia Chen, Jason Liaw, Samantha Huang, Serena Hsiao, Chole Ho, Qing Qing Yue, Kelly Le, Eric Shui, Sue Chen, Joe Chen, Chris Pi, Amber Lee, and all my friends in Taiwan

INSTRUC-

Mary Scott, Phil Hamlett, Thomas McNulty, David

TORS

Hake, Ariel Grey, John Nettleton, Joohye Jubilo, Tom Sieu, Jacques Rossouw, Joseph Szymanski, Andrew Cambouries, Aries Nunez, Teylor Feliz, Scot Crisp, Tom Matano, Antonio Borja, Claudia Dallendoerfer

CITROËN

Everyone in the Citroën sponsored project and

PROJECT

my teammates, Iris Hsieh, Sodium Na, Yomar Gonzalez, Megan Wu

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