BRAND HISTORY Stahlbush Island Farms is a family owned business that features sustainability located at Oregon’s lush Willamette Valley. Starting from 1985, Stahlbush Island Farms committed to sustainable agriculture, exceptional quality and innovative products. By utilizing bright colors in their packaging, one of the owners Karla Chambers, who is an artist, also keeps connecting health and nutrition with art. Stahlbush Island Farms kept innovation by releasing individually quick frozen fruits and vegetables, canned and organic gourmet purees, and Nummy Tum Tum pet food supplements in their 30 years’ development.
BRIEF Create a campaign for Stahlbush Island Farms to raise audience’s awareness about the features of their fresh frozen products.
Target audience Stahlbush Island Farms’s target consumer are restaurant owners, pastry shop owners, and the person who’s taking care of grocery shopping for his or her family with kids. Age from late 20s to early 50s, both male and female. Stahlbush Island Farms targeted at someone who needs to control the budget. This person cares about high quality and freshness of food.
SMIT Fresh frozen products from Stahlbush Island Farm reduce or eliminate waste from food spoiling in stores, en route, or in the refrigerator. Stahlbush Island Farm products are ideal for consumers who need to control their budget.