Bold Experimenting - Graphic Design Portfolio

Graphic Design Portfolio

Jui-Chi Tseng

BOLD EXPERIMENTING Spring, 2018

Printed in Taipei, Taiwan

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Bold Experimenting

Jui-Chi Tseng

2018 spring

graphic design portfolio

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I’m a big believer in the emotion of design, and the message that’s sent before somebody begins to read, before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting whatever it is.

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David Carson

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https://listseng.myportfolio.com/work

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Language Ability

Ch En Es De

A freelance graphic designer born in the winter of 1995, can be catagorized as a dog person without a doubt. Excited to meet with people from different backgrounds and cooperate with them.

She is a magazine fan of all kinds, who is attracted by whomever has the most a ppealing cover; has designed posters related to from education to creativity. Now she works in Taipei, Taiwan and is looking forward to working abroad a nd/or remotely.

Software Skills

Ai

Ps Pr Au Ae

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Professional Profile Has been in graphic design freelance for almost 3 years from complete design process to the output of graphics in printing formats. Experts in combining advertising strategies into designs and coming up with best solutions for clients. Has rich experiences in information and presentation design.

Education Bachelor’s Degree in Advertising, Communication Design Major, National Chengchi University, Taipei, Taiwan.

2017 BFA Exchange Program in University of Connecticut, CT, United States.

Professional Experience

+886 911271451 listseng@gmail.com Jui-Chi Tseng https://listseng.myportfolio.com/work

2016/01 2016/03 2016/03 2016/04 2016/05 2017/12 2018/02 2018/03

Graphic Designer - Broken Wheels Band Visual Group Member - NCCU Music Festival Graphic Designer - Soobi Project Visual Group Member - Campus Collection Graphic Designer - NCCU RTV Graduate project Visual Coordinator, Graphic Designer - B-Tower Ice Shop Graphic Designer - Eternal Interior Design Graphic Designer - ATCC attending group

2018 spring

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貢寮海洋音樂祭 Gong Liao Rock Festival

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簡報設計 Presentation Design

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印刷創作 Printmaking

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街友自立專刊 Homeless Independence Special Issue

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幹細胞創作展 Stem Cell Exhibition: Program Schedule

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動畫設計 Motion Graphics

2018 spring

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貢寮海洋音樂祭

Gong Liao Rock Festival

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Using negative space to portrait the image of a fish

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Event Concept The festival is held every summer in the northen beach of New Taipei City, Taiwan. In 2015, a tragedy striked the music festival and had resulted in the infinte postponing. Fortunately, the authorities concernced resumed it from the next year on. Consequently, the 2018 concept derives from that, extracting the idea that people are like fishes, which only gather in places filled with music with the ability to comfort each other with strength, courage, and love.

Typography Contrast Since the topic of the festival is Tenderness Rock n Roll, in order to emphasize the contrast between the two, I made use of the characteristics in typography and created sections that are in great difference yet still reflective mutaually.

sharp edges

2018 Music Fest

Gill Sans bold

round edges

國際海洋音樂祭 DFNYuanMX Bold

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Spirit Gears

Ticket Layout Combining the visual graphic and the typography, I tried to bring out the flow of the sea and its tenerness. The picture shown above is for two persons ticket with similar layout but in a different identity outlook. Furthermore, the QR Code will guide visitors to the music festival website for latest info.

Based on the scale of the festival last year, I design gears from T-shirts, plastic bracelets to paper bags for murchandise needs. Another design worth mentioning will be the variation in them for people purchasing different type of tickets(single-day, two-day, three-day), applied to tickets and bracelets.

Campaign Strategy Using flags in department stores or public places to expose the information of the festival. Also, poeple who are impressed with the design can access the activity through scanning the QR Code provided to explore more.

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簡報設計

Presentation Design

2018 spring

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Statistics of social marketing

Proposal for remediation in XiMen Shopping Area

Brief of a special issue

Wig: Research and Observation Concept Proposal for an Art Festival

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Presentation Design has been part of my learning cycle when it comes to school learning. It is indeed a way to have deeper extent in participation and class involvement.

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Sergei Mikhailovich Eisenstein and Montage

Movie Script Analysis - Dead Poet Society Design Process Content is king. Therefore, only after knowing the topic and the complete discussion with the team of contents to be told during future presentation will I start designing: First, I will be searching for the keywords, as a reminder for the speaker, and place them on the slides. Afterwards, digging into the core subject and the overall layout, I shall consider how to combine all elements so as to deliver ideas to the sudience without requiring reading texts.

Take the above presentation of introducing Russian director Sergei Eisenstein for example, since I was informed that the main topic would be most related to his method called Montage, the design is thus presented with repetitive squares with colliding, saturated colors.

News Analysis

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印刷創作

Printmaking

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Printmaking Process The work is mainly produced with the method of etching.

From sketching still objects to developing further compositions, I made use of the acid and aquataint to darken partial image so as to create ceratin atmopshere as well as light and value. This is more of an experimental art making than planned one.

The series of work, Universe, is aimed to express restricted body owned by women in modern society. The body here is not physically but mentally abducted by sterotypes and traditions. That is, women are often passively receiving opinions through the eyes of others instead of theirs, which not only can been seen in Asian countries but also those of Western. However, the power within women cannot be ignored anymore, and there is no coming back as well.

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The crowned, decorated horse and scattering toy-like, women organs are to create chaos feelings.

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Displayed in University of Connecticut, 2017

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To experiment saturation and various color combination onto two types of paper: BFK and Japanese paper.

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1. Light red(high transparency) with yellow and blue on BFK (3/5) 2. Deeper blue mixing pink on BFK (5/5) 3. Red, yellow, and blue on Japanese paper (4/5)

Woodcut in three colors To print in colors, one has to make several pieces of woodcuts, and each would be responsible to one color. During the process, the part when I had to eye-balling the second and third woodcuts onto the paper with previous print, would be the most difficult yet surprising.

The name of this series is Moon Festival, an idea came out of my head when I was really homesick during the time. Moon Festival, in Taiwan, is an reunion occasion for families and friends, as a result, using bright colors to present the concept of delightful gathering was emphasized. Of all the elements, the moon color, which should be yellow for common sense, was transformed into reflective one according to the surroundings in the image.

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街友自立專刊

Homeless Independence Special Issue

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Issue Backgrounds It is undoubtedly common for citizens to find people curling up in piles of dirty clothes and possibly garbage bags outside the plaza of main stations. From the perspective of a resident who is able to meet both ends meet, these people should be evacuated lest they jeopardize a country’s image. Sadly to say, however, when it comes to the responsibilities of the authorities concerned, often that topics of how it is going to be dealt with will be unsolved and ignored.

Our team believed that the homeless deserves the public’s attention and should not be judged without understanding. As a consequence, in order to dig in the issue, we interviewed related organizations, which can be catagorized into three: the government, non-profits, and social enterprises. Each chosen representative is interviewed and has revealed methods of how the issue is processed, as well as their observation towards homeless people.

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We often heard from social workers receiving calls and being asked from citizens to “get rid of” homeless people, as if they are some kind of giant garbage or extremely hazardous chemicals needed to be removed immediately.

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Interviewed by: Yi-Yao Lee, Chien-Ju-Wong, Jui-Chi Tseng Text organizer: Yi-Yao Lee, Chien-Ju Wong Graphic designer: Jui-Chi Tseng Instructor: Xiao-Mei Wu

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Often times when poeple claimed that they don’t know HOW to help the homeless, yet they are familiar with assisting fell-downs and people losing their wallets. As a result, it is not really the HOW but the fear of approaching them, which is our main goal in all ongoing projects

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幹細胞創作展

Stem Cell Exhibition: Program Schedule

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About the exhibition HeId at National Chengchi University, Taipei, Taiwan, the exhibition was actually a collection from students in a class called creative thinking, where all the magic happened. Stem cell is medically proved to be regeneratable. Extracing the idea, the curation group compared it to the endless potential of students’ works.

Program Info Handouts

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X 驗 驗

實 驗 展

Design Process behind the Layout Pink is considered a power of tenderness and the color of mother image; consequently, after deciding to making it the main background color, I then started to think of the concept of regeneration.

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Regeneration is ought to be a group of cells duplicating, thus the fracture-looking characters were made. The repetitive Chinese characters of the exhibition subtitle which scatter around is to create movement and lifevitality, which is of course my attempt and ultimate approach throughout the whole process.

超

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動畫設計

Motion Graphics

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Storyboard Sketch

Armin Hofmann Tribute The project is inspired by Swiss graphic designer Armin Hofmann.

What I really like about his work is by playing with figure/ground, he created a dynamic picture, which especially is well-knownly concentrated on typography. To explore his design process and better understand the relationship between the elements in his design, I am thinking of adding motion graphic into some of his brilliant design with modern atmosphere, hoping people who have never heard of him could at least noticed him by watching this video.

The primary thought is to create fun narrative of a circle (or a pie-like object, which is one of his best styles), and use the character to spell ARMIN HOFMANN in an Armin Hofmann way.

Sketches of each individual alphebet

2018 spring

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2018 Graduation Motion Graphic It is always hard to begin something, and harder to say goodbye.�

For me, the meaning of my graduation is far more than just an end of my college life. It represents being in comfort zones and stepping out of them; it indicates experiencing the dullest and most disappointing moments but also the craziest and the warmest.

College is such a combination of every little something, which is why it is hard to say goodbye to those precious and memorable fractures.

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An attempt to gently farewell college life.

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What Kind of Times Are These The main goal of the project is to interpret the poetry in a different way to perform in front of a group of audience, and this video was designed to be the background of enhancing live performance.

Based on that, the suspicous, spooky, mysterious atmosphere overflows the poem is included in the video.

Glitching effect along with flickering, misplaced texts is designed in no particular order as an attempt to deliver the concept.

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There’s a place between two stands of trees where the grass grows uphill and the old revolutionary road breaks off into shadows near a meeting-house abandoned by the persecuted who disappeared into those shadows.

I’ve walked there picking mushrooms at the edge of dread, but don’t be fooled this isn’t a Russian poem, this is not somewhere else but here, our country moving closer to its own truth and dread, its own ways of making people disappear.

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I won’t tell you where the place is, the dark mesh of the woods meeting the unmarked strip of light— ghost-ridden crossroads, leafmold paradise: I know already who wants to buy it, sell it, make it disappear.

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And I won’t tell you where it is, so why do I tell you anything? Because you still listen, because in times like these to have you listen at all, it’s necessary to talk about trees.

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Graphic Design Portfolio

Jui-Chi Tseng

Spring, 2018

Festival Design Presentation Design Printmaking Editorial Design Exhibition Motion Graphics

Bold Experimenting