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a bit about me ellie burns
ellieg.burns@hotmail.co.uk 07531083050 @elliesft
About Me I Have a Blog Culottes, The Style Staple Hair Care for Juicebox Magazine WRITING//CREATIVE AND GRAPHICS WORK
#BRIDGETHEGAP Campaign The London Fashion Guide Footwear Editorial Graphics For Fatface Promoting Diorissimo
about me. Four years as an opinion former collaborating with the likes of ASOS, Urban Outfitters and Dr Martens for WWW.ELLIESFAVOURITETHINGS.COM with a following of over 1.6 thousand. Combined with experience and internships all over the industry, I want to work creatively and generate content on a larger scale to a larger audience.
@ElliesFT // elliesfavouritethings.com // ellieg.burns@hotmail.co.uk
WWW.ELLIESFAVOURITETHINGS.COM (2011-Present) -An insight into personal fashion, trends, music and lifestyle -Collaborated with ASOS, Urban Outfitters, Dr Martens, New Look, River Island -Reporting on London Fashion Week, press days, new season collections -Creating content for UniDays, Rokit Vintage, Sales Gossip
EDUCATION
SKILLS
September 2014-2017 BA Hons Fashion Promotion Ravensbourne
Blogging, fashion, social media, writing, promotion, graphic layouts, visual merchandising, creativity
2012-2014 Art, English, French A/AS Levels Bilborough College, Nottingham
SOFTWARE
2007-2012 GCSE’s Fernwood School, Nottingham
Wordpress, Blogger, Adobe Photoshop, Illustrator, InDesign ,Gorkana Media Monitoring, Basic HTML and SEO
WORK/INTERNSHIPS
main editorial shoot -Steaming and organising clothes -Dressing the model SOCIAL MEDIA AND PR INTERN, -Returning garments
THE WHITEPEPPER NOVEMBER-DECEMBER 2015
-Update social media platforms -Assist in developing new social media strategies. -Write blog posts with awareness of brand style and SEO -Research new PR opportunities, such as collaborations with new bloggers and celebrities. -Assist in shoot production including location scouting. -Keep databases updated with blogger and press info.
LFW RUNNER, MY BEAUTIFUL CITY SEPTEMBER 2015 (VERSUS VERSACE SS16 SHOW) -Organising back of house Giving accreditation to photographers, press and staff -Putting away garments and taking down the event
PR INTERN, HPR LONDON AUGUST 2015 -Showroom maintenance (visual merchandising, maintaining standards) -Issuing, chasing up, returning press loans -Liaising with press and clients
COVER/EDITORIAL SHOOT INTERN, BRICKS MAGAZINE JULY 2015 -2 days assisting the AW15 cover and
PRESS INTERN, BEYOND RETRO APRIL-JUNE 2015 -Content creating for the Beyond Retro blog -Issuing and returning press loans -Pulling clothes to fit briefs and mood boards -Print and online coverage using Gorkana -Assisting with events for bloggers and trend launches -Drafting and scheduling social media
SALES ASSISTANT, LUSH FRESH HANDMADE COSMETICS 2012-PRESENT -Maintaining high quality service in a fast faced environment -Tailoring service to customer’s needs -Visual merchandising (shop standards and displays) -Increasing business drivers to reach targets -Organising events for bloggers/ Instagrammers and using social media to build footfall
@elliesft / 07531083050
www.elliesfavouritethings.com
I HAVE A BLOG
WWW.ELLIESFAVOURITETHINGS.COM @ElliesFT
1.4k followers
@ElliesFT
@ElliesFT
2.2k followers
Blog Lovin’
1k followers 1.6k followers
I’ve blogged at Ellie’s Favourite Things for 4 years. Showcasing my love for fashion, music and culture, my blog enabled me to have a platform to express my views to a large audience. Having been given many opportunities, I’ve been able to work with some of my favourite brands from ASOS and their student campaign to Urban Outfitters and their new store openings and press days. Furthermore, I have attended London Fashion Week and written content for MyUniDays, Rokit, StyleGossip and a variety of different platforms.
@elliesft / 07531083050
A Guest Post for Sales Gossip
WITH CULOTTES AROUND, LET THE SKIRT STRESS BE GONE! A quick Google, and it turns out that culottes first became popular during the 1500s. Royalty loved the convenience and freedom that Culottes gave them whilst still allowing them to look feminine. . Oh, so this oh-so-on-trend item has a past (well they do say fashion goes full circle, don’t they?). Either way, having the ability to wear something that looks like a skirt without the constant worry of flashing your pants is a right bonus.
FEELING FANCY OR WANT TO KEEP THINGS CASUAL...CULOTTES COVER IT ALL… Splashed over all the Spring ’15 catwalks, culottes are well-and-truly in for summer. Perfect for solving all our transitional weather woes, culottes are a safe,yet stylish in-between. Not blessed with long Taylor Swift-esque legs? Then a flattering high-waisted style is perfect for you. Pair with a button-up shirt, strappy sandals and your favourite bag for a chic, sophisticated look. Fancy keeping things a little more casual? Simply team your culottes with a light spring knit or a denim jacket to tone the statement trend down. .
CULOTTES, WHY THEY’LL ALWAYS BE A CLASSIC PIECE With culottes available in literally every colour, print and style under the sun, you really are spoilt for choice. Paisley, polka-dot, denim, we say start investing. Mix and match with all your favourite wardrobe staples to really get stuck into the trend – it’s going to be here for a while…
CULOTTES, THE STYLE STAPLE YOUR SUMMER WARDROBE NEEDS
[Ellie Burns is a fashion/lifestyle/bit-of-everything blogger living in London and currently studying Fashion Promotion]
@elliesft / 07531083050
Features Writer for Juicebox Magazine AW15 Well-being (OUT DECEMBER)
#HairCare Hair straighteners, dryers, bleach, backcombing - our has seen it ALL. It’s time to take a couple of steps back and, you know, give your hair a little TLC. Put that random hair serum down and instead open your fridge. We’re going back to basics. With some kitchen staples combined with some homegrown bits, your hair will SO thank you for this. 1 raw egg.
How do you like yours in the morning? On your hair! Rich in fats, protein, naturally moisturising but perfect for oilier hair types
1 cup of dairy.
We’re not fussy. Greek yoghurt or sour cream is all good. Full of good bacteria, these creamy products will help to reverse the damage of all those styling products
3 tablespoons of olive oil.
deep clean. Attracting and locking in moisture, the honey is super soothing and softening (and smells really good too).
1 tablespoon of lemon.
For shiny hair! Aswell as absorbing any excess oil thanks to its acidic and enzymic properties, for a good summer glow a couple of drops will do the trick.
1 avocado.
We SWEAR by it at Juicebox. For weak, tired and dry hair, olive oil is amazing for improving the tensile strength. Itchy scalp? That will be sorted too!
For frizzy hair, an avocado will sort it right out. We’re using them for everything at the moment. Full of natural fats and proteins, nothing beat the moisturising power of those green beauties.
3 tablespoons of honey.
1 Banana.
This ain’t no breakfast smoothie. Amazing to have on your toast, Super rich and super moisturising, amazing on your hair! Honey is a natural antibacterial so perfect for a mashed together this is absolute heaven for your hair.
@elliesft / 07531083050
The London Fashion Guide 2015
There’s no denying it, if you’re looking for the freshest, most creative and talented designers - there’s no need to look any further than London. Neatly placed inbetween the fellow fashion capitals, Milan, New York and Paris - with it’s reputation of breaking the mould and nurturing its young creatives, there’s a reason why London stands out from the rest. The London Fashion Guide 2015 is here to give you all the latest info so you can sail around the ol’ fashion week this season and be at the forefront of new trends and talent. Have your coconut water at the ready!
(all photos Dazed Online)
@elliesft / 07531083050
Footwear Editorial Inspired By Edward Steichen
@elliesft / 07531083050
International High Street Campaign - Gap
From researching the brand and the current issues, I created a campaign to reach a new audience, promote the core brand and revitalise brand image. Titled #BRIDGETHEGAP, I collaborated with a grassroot charity where customers could donate their clothes to the refugee crisis in Europe. After sharing on social media their contribution, they would then be given an exclusive free experience as a reward. From free gig tickets, vouchers, events and city breaks, the new younger target customer will be rewarded. Creating exclusivity, a two way relationship is formed with the charity and the brand creating a positive experience for all. Touch points include an app in-store making it easy for the customer to share on social media, a postcard with details for the till point, transit advertising, shope front and bridge advertising.
#B
G D I R
E H ET
P A G
@elliesft / 07531083050
Graphic Communication for Fashion Industries - Fat Face AW16 - MARKET RESEARCH
In a project set to look at graphic communication for the fashion industry,I explored the British lifestylae brand Fat Face. Embracing the brands heritage, I researched their stores, market place and customer in order to fully understand the brand. Combined with looking at their current competitors and future trends from LSN Global and WGSN,I combined this with Fat Face’s signature style to create a number of graphics. To accompany the release of my graphics for AW16, I put together a press release and an advertorial designed for The Sunday Times Style supplement.
@elliesft / 07531083050 WOODLAND
Graphic Communication for Fashion Industries - Fat Face AW16 - FINAL GRAPHICS SPORTS D’HIVER
@elliesft / 07531083050
Rebranding and Promoting Diorissimo
Diorissimo for Dior SS15
Taking the dated perfume from Dior originally released in 1953 , our task was to reinvent the fragrance to a new customer. Embracing the heritage of the fashion house, the lily fragrance and the consumer and fashion trends for SS15 (using WGSN and LSn), I created 4 touch points to rebrand and promote the perfume. From a pop-up store in Covent Garden made up from the different floral elements, to an exclusive window to Selfridges. I summarised my points of promotion with a fashion film consisting of building the fragrance from a flower market to an invite/leaflet filled with seeds and the fragrance.
ELLIE BURNS BA HONS FASHION PROMOTION RAVENSBOURNE ellieg.burns@hotmail.co.uk www.elliesfavouritethings.com @ElliesFT 07531083050