DRIES VAN NOTEN
Over view The Belgian Fashion Designer
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Creating distinctive fabrics and prints. Intricacy and colorful patterns. Ready to wear and available at retail. In 1991 he formally launched menswear with a show in Paris.
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In 1993 he formally launched womenswear with a show in Paris.
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He sells straight off the runway.
Promotion Strategy for DRIES VAN NOTEN
Promotion Strategy
Designer
Trade Promotion
Retailers
Designer making activities
Push Strategy Pull Strategy
Advertising, Sales Promotion
Consumers
Point-‐of-‐Purchase Promotions
Interactive  Media
Premiums
Sample-ﾂｭ窶色abrics