Cyclist Jacket Product Development
Preview • • • • • • • • • •
Cycling Trend Target Market Theme Sketch of Collec7on Fabric Color Spec Sheet Cost Sheet Compe7tors Marke7ng
Trend-‐Environmental Concern
Source: h>p://co2now.org/Current-‐CO2/CO2-‐Trend/
Trend
Source: h>p://sf.streetsblog.org/category/issues-‐campaigns/walking/
Trend
Source: h>p://sf.streetsblog.org/category/issues-‐campaigns/walking/
Trend
source: Â h>p://livininthebikelane.blogspot.com/2011_05_01_archive.html
Trend The National Bicycling and Walking Study: 15–Year Status Report May 2010
1
Source: h>p://sf.streetsblog.org/category/issues-‐campaigns/walking/
Target Market Demographic •Male •25-‐35 years old •High school / College / Graduate •Student / Work part Pme •Live in downtown San Francisco •Income $25,000-‐$50,000
Target Market Psychographic •Style: Hipster / Minimal •AcPvity: Riding bicycle / Listen indie music Watching drama movies / Jogging •Concern: “how to make his life simple” / Portable
Theme -‐ Minimal
Theme -‐ Rainy
Sketch of CollecPon Rain Jacket
Front
Back
Sketch of CollecPon Reversible Jacket
Front
Back
Sketch of CollecPon Rain Jacket
Front
Back
Fabric -‐ Nylon Material: 100% Nylon Feature: Waterproof, Windproof Used for: Sportswear,tent, home texPle Width: 57/58" Yarn count: 70D*70D Pa>ern: Coated Style: Plain Woven
Fabric -‐ Nylon
Lining mesh fabric Black lining
YKK waterproof zipper
Color
SPEC SHEET STYLE
#03317143
DESCRIPTION
RAIN JACKET
PATTERN
COATED
SEASON
FALL 2012
DIVISION
CYCLIST JACKET #1
FABRIC DESCRIPTION
SHELL: 100% NYLON LINING: 100%POLYESTER
FABRIC DESCRIPTION SHELL
CONTENT
SUPPLIER
USAGE
COLOR
100% NYLON
Xiamen Juxiang Textile Trading Co., Ltd.
BODY
BLUE
100% NYLON
Xiamen Juxiang Textile Trading Co., Ltd.
VISIBILITY DETAIL
YELLOW
100% Polyester
Shaoxing County Huaxing Dyeing & Printing Co., Ltd.
LINING
BLACK
QTY
SUPPLIER
PLACEMENT
FEATURE: WATERPROOF, WINDPROOF USED FOT: SPORTSWEAR, TENT, HOME TEXTILE WIDTH: 57/58" YARN COUNT: 70D*70D PATTERN: Coated STYLE PLAIN: Woven FEATURE: WATERPROOF, WINDPROOF USED FOT: SPORTSWEAR, TENT, HOME TEXTILE WIDTH: 57/58" YARN COUNT: 70D*70D PATTERN: Coated STYLE PLAIN: Woven FEATURE: FABRIC RETARDANT, ANTI-STATIC USED FOT: SPORTSWEAR LINING FABRIC
LINING
WIDTH: 57/58" YARN COUNT: 75D*75D PATTERN: DYED STYLE PLAIN: KNITTED TRIM ZIPPER/ FROUNT ZIPPER/ LENGTHEN ZIPPER/ POCKET POCKET LINING RUBBER BAND/ HOODIE RUBBER BAND/ WRIST
COLOR BLACK BLACK BLACK BLACK BLUE BLUE
10” 24” 1.18” 0.25YD 26” 9”
Dongguan Honghui FRONT Zipper & Garment Accessory Co., Ltd. Dongguan Honghui LENGTHEN Zipper & Garment Accessory Co., Ltd. Dongguan Honghui POCKET Zipper & Garment Accessory Co., Ltd. POCKET LINING Qingdao Laoxiu Fabrics Co., Ltd. HOODIE Yongjiaxin Gifts&Craft Factory WRIST Yongjiaxin Gifts&Craft Factory
COST SHEET DESCRIPTION SEASON STYLE COLOR DATE RELEASE DATE
RAIN JACKET 2012 FALL 3317143 BLUE
FABRIC BODY VISIBILITY DETAIL LINING POCKET LINING TOTAL
DESCRIPTION 228T TASION WITH PU 228T TASION WITH PU 75D*75D 75D*75D
YARD 3 1 4 0.25
PRICE/YARD $2.15 $2.15 $0.70 $0.83
AMOUNT $6.45 $2.15 $2.80 $0.21 $11.61
TRIM ZIPPER/ FROUNT ZIPPER/ LENGTHEN ZIPPER/ POCKET RUBBER BAND/HOODIE RUBBER BAND/WRIST TOTAL
DESCRIPTION YKK WATERPROOF ZIPPER #5 YKK WATERPROOF ZIPPER #5 YKK WATERPROOF ZIPPER #5
WIDTH” 10 24 1.18 26 9
PRICE $0.75 $1.50 $0.25 $0.05 $0.02
AMOUNT $0.75 $1.50 $0.25 $0.05 $0.02 $2.57
MAKING FEE FOR/ EACH
DESCRIPTION PRICE DMRESOURCE MANUFACTORY $15
FIBER CONTENT SIZE RANGE
100% COTTON 100% POLYESTER S,M,L
AMOUNT $15
SKETCH FABRIC TRIM MAKING FEE TOTAL FREIGH INSURANCE AGENT COMMISSION SUB TOTAL DUTY RATE TOTAL MARK UP 60% RETAIL PRICE
$11.61 $2.57 $15 $29.17 2.4 0.15 1.23 3.78 2.21 35 55 90
MarkePng/ Annual SF Bike Expo