SolarQuotesÂŽ
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Myth 1# A lead is a lead. All leads are the same. Debunking the myth False: How the lead was generated makes a huge difference in the quality of the lead. Most solar lead generators ask only 5 or 6 questions (because the fewer questions the more people complete the form). SolarQuotesÂŽ asks 14 questions. We want the tyre kickers to give up!. The difference between a sales lead that has completed a 6 questions and someone who has taken the time to answer 14 questions is night and day.
SolarQuotesÂŽ
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Myth 2# The leads don’t care about quality – only price. Debunking the myth If you look at our site you’ll see that our consistent message is that we are not the place to find the cheapest solar system. Here’s the message users see if they click on the option on our quote-form saying they just want a ballpark price:
When someone reads this message, but still chooses ‘get me firm quotes’, we know the person is serious. These are the type of leads SolarQuotes® wants to send you, every day. SolarQuotes®
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Myth 3# I’ll be Competing against 2 other companies. That’s a mug’s game! Debunking the myth Because solar is a big purchase, most customers will shop around and obtain a minimum of two-three quotes before making a decision. In fact the Clean Energy Council, and many government agencies recommend consumers get three quotes for solar. We help save those customers time by providing them with a platform to enter their information once, and once only. You can be confident that they know which three companies will be calling and they will know they are not talking to some dodgy solar company.
SolarQuotes®
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Myth 4# I’ll be competing against shonks at the bottom of the market Debunking the myth We don’t just accept anyone as a client at SolarQuotes® Every company is vetted with a 24 point procedure designed to filter out bad companies. If we do accept a company and then receive repeat complaints about harassment, poor installations, or unsatisfactory customers service, we will terminate our relationship. That behaviour is not in keeping with our values.
SolarQuotes®
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Myth 5# Buying leads is risky. I could hand over thousands of dollars and get only crap leads. Debunking the myth Whilst I can’t promise you a neck massage, cocktails or that our blogger Ronald will fan you with a palm leaf, I do promise that you can reject any lead that you think is not seriously considering solar within 7 days of receiving it and you won’t be invoiced for that lead. We don’t make you prepay, we don’t have a minimum spend and you can stop at any time.
SolarQuotes®
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Myth 6# Buying leads is expensive Yes and no. Lead generation is a significant ongoing expense for many successful solar companies. Most of our clients choose to spend thousands of dollars per month. But they only do this because they are happy with the return on investment. Here’s a real example from a client’s first month with us: Cost of leads: $2700 Resulting sales: 177kW Cost of customer acquisition: 1.5c per Watt
SolarQuotes®
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Myth 7# Lead gen is easy Debunking the myth The solar industry has grown exponentially in the past decade and as a result it’s highly competitive. One of many channels we use is Google Adwords. You can pay a fortune using Google Adwords and manage your own campaigns or your can choose to work with an expert company that manages all this for you. Our Adwords campaigns have been running since 2009. We currently running over 350,000 ad variations along with 600,000 identified negative keywords.... it’s complicated but it’s what we are good at.
SolarQuotes®
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Myth 8# Lead Generation companies make 100% margin. Debunking the myth I wish! Just like all other businesses, we have operating costs. We employ a wide range of experts in copywriting, SEO, analytics, social media experts and developers that ensure the leads you get are the best possible. And we pay a small fortune to companies like Google and Facebook so we appear front and centre when solar buyers search for providers.
SolarQuotesÂŽ
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Myth 9# All you get is leads when you partner with SolarQuotesÂŽ. Debunking the myth
NO!
We publish high ranking, third party proof that you and the products you sell are good. We educate the market about why the cowboys are bad. We counter misinformation and we publicise new products that deserve it. We educate to create a clued up market that insist on quality and therefore, spend wisely.
SolarQuotesÂŽ
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Myth 10# Lead generation companies don’t care about the industry. Debunking the myth For many this is true, but not the case with SolarQuotes®. We work ONLY in the solar industry, it’s where we’ll remain, because renewable energy is all we care about. Lead generation companies come and go - SolarQuotes® have been around since 2009 and we’re here to stay, and stay with solar.
SolarQuotes®
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Why choose us! SolarQuotes® is not just another lead generator company spruiking for your business, we work hard to deliver better qualified, informed, high quality leads so your business can thrive. Our mission is to rid Australia of no-name panels and inverters and the shonky solar companies that sell them. Not only are they taking good peoples money and selling them second grade products, but they are also contributing significantly to landfill. They are not saving the environment as they claim to be and they give good installers a bad name. SolarQuotes® has been helping businesses like yours to grow for the past eight years. Our records tell us that almost one in thirty homes in Australia have requested quotes through our website since we began eight years ago. This equates to more than a billion dollars in solar sales for our clients. Put simply, we are a lead generation company with a huge heart, run by an engineer who understands why quality solar energy matters. But don’t take our word for it, give us a go!
Finn Peacock Founder & Head Honcho. SolarQuotes®
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No contracts, no minimum spend. No risk for you. Contact Rob to get the ball rolling: 08 8182 1241 robert@solarquotes.com.au Or register your interest online: solarquotes.com.au/apply