Hello, I am Jules
and i hope that this will be a pleasant trip to my galaxy!
READY, STEADY, GO!
thinker
believer
maker
creativity
agility
resourceful
We need to get prepared before
team spirit
empathy
we dive into exploring the unknown ,
Desig
n Strat Busin
ess
Sy
Inn
ti a v o
egy
m ste
s
on
we can visit any planet that you
J
Te
R
ar ese
ol chn
ch
ua s i V
Bran
Exper
ogy
ience
u want and we can rest at mine ,
l
d
Service
and from there we can observe a conste
ellation that I was given to take care of.
WORKSHOP DIRECTION
Domus Academy, 2012-2014
» Project Management
» Brief Creation
» Tutoring
As an assistant of the master in Business Design, workshop direction was a primary task. It included from the development of the project brief to the coaching of the students throughout the workshop period. In order to support project development and team work the workshop was based on the learn by design approach which consisted of various meetings with the students’ group in order to support the project development and the teamwork. The meetings can be divided to: 3 company sessions, everyday short group meetings with the tutor, weekly meetings with all groups working together, weekly group meetings with the project leader and the tutor and presentation direction with tutor.
Research
Literature review and desk research on the theme of the workshop and the company in collaboration. The themes of the workshop were: systemic design, innovation, design research, brand design, entrepreneurship. Open Session
Discussion of the project proposal with the company and the Master's staff for readjustments.
Brief Creation
Revised with Company & Project Leader
The brief included the objective, theoretical framework, tool-kit and planning of the workshop. The tool-kit refers to the methodological framework proposed, which was being developed according to the workshop theme, the company’s identity and intent and the time frame given to the students to complete the process.
Launch
Launch of workshop with the company and presentation of methodologies and tools to be practised.
Revisions
Meetings with the student groups for updates and direction. Readjustment of methodology according to project needs and group dynamics.
CONVERGENCE HOTEL
Group Competition, 2013
» Scenarios
» Mock-ups
» Presentation Design
A project regarding the hospitality sector and in specific a new hotel proposal for travellers' and locals’ with leisure and business needs that can experience hospitality through connectivity. As I was involved at the last stage of the project my contribution was to develop the social experience inside the hotel through one of the touch points which was the hotel application and to create the visual output and narration of the presentation for the competition.
Research
Update from the team on the project and the missing parts of it. Creation of video reel to understand the guests profiles and the hotel aspiration.
Scenarios
Analysis of the hotel design and the guests' behaviour through scenarios. The scenarios were created upon the segmentation of the hotel in '' meeting points " in order to understand how to facilitate social togetherness and easy way finding for potential human interaction.
Mock ups
Based on the hotel brand, guest profiles, architecture and scenarios the main guidelines were set to build the wire frames that later on led to the creation of basic mock ups.
Presentation
The presentation flow was discussed with the team and the visual output was evolving throughout the process, matching the hotel brand and conveying its proposition. The presentation was segmented in two parts a video reel and a pdf document.
BOOKING EXPERIENCES
Company Presentation, 2012
Âť Concept
Âť System Design
Âť Service
It started as a project during my MA studies and later on evolved to be part of an airline service proposition for a new booking experience. The service would act as a seat management system for the airline by exploiting the availability of the flights. For the travellers it would be an alternative to low cost travel with a particular service experience. The project proposed a booking system of hours of travel, that would be a prepaid amount valid for specific routes and dates of inbound flights
Research
The research was conducted in two levels the macro and the micro. In the macro level there were investigated, the common practices and tendencies of the travel industry and the categories of trips. In the micro level there were investigated, the Greek travel industry, the brand of the Aegean airlines and the travellers profiles.
Concept
For the concept to be defined it was used the value curve to demonstrate the main points of the future strategy and mood-boards.
System
A system map that represents the main modules of the service in order to understand the complexity.
Mock-up
In the end a low-fi mock-up of the online channel was developed to showcase how it could be intergrated to the main service of the airline.
ENHANCED LEARNING
MA Final Project, 2011
Âť Research
Âť Brand
Âť Experience
Enhanced Learning is the final master project in business design. It explores the possibility of Domus Academy, as a practical design school to launch online master courses. The project investigated the potential brand expansion and its feasibility.
Research
Observation of different Domus academy activities, interviews with students, case studies on educational institutions and trends.
Analysis
To analyse the findings of the research phase tools such as benchmarking, students profiles, brand analysis and value curve.
Brand
Brand startegy, such as the vision and the positioning; and brand systems, such as the verbal and the visual.
System
A system diagram and an experience map to explain the proposition of the online courses and to communicate the process, the insights and the engagement.
DROPS WATER COLLECTION MA Group Project, 2011
Âť Business Modelling
Âť Systems Design
Âť Visual Design
The project was developed in conjunction with the students group from the Master of Urban Vision and Architecture. The role of my group from the Master in Business Design was to generate a business model and action plan for the new water installations proposed for the EXPO 2015.
Research
In the research phase the two masters worked closely together in order to deliver a territorial analysis, to understand water attributes and engineering aspects and to create the visitors profiles.
Analysis
The analysis incorporated the creation of a system map, stakeholders analysis and the first drafts of business modelling divided in 3 stages pre, during and post EXPO 2015.
Coordination
As soon as the base for the strategy was set we had to coordinate the individual water projects in order to advance to the financial analysis of the project.
Business Model
The business model was being developed in parallel with business plan and the action plan, which gave a coherent view of the project and the risks that may arise.
Feasibility
The feasibility was checked by developing a business plan and a road map of the strategy. For the post phase there were proposed two different outputs depending on the risk assessment regarding the stakeholders.
I hope you enjoyed the trip! I would be happy to talk to you and show you more of my projects
Jules Spanou Business & Experience Designer
gr.linkedin.com/in/julesspanou julesspanu@email.com