PORTFOLIO 2021, BFA IN INTERIOR DESIGN AT SCAD by Julia Heinsen R

PORTFOLIO

JULIA HEINSEN B . F. A . I N I N T E R I O R D E S I G N MINOR IN FURNITURE & DESIGN FOR SUSTAINABILITY SAVANNAH COLLEGE OF ART & DESIGN 2021 ID PORTFOLIO 2021

ABOUT ME I AM JULIA HEINSEN, A PASSIONATE DESIGNER DRIVEN TO CONTRIBUTE AND GROW PROFESSIONALLY. AS A DESIGNER, MY GOAL IS TO CREATE WITH PURPOSE, FINDING THOSE THINGS THAT ARE ABLE TO CHANGE PEOPLE’S LIVES FOR THE BETTER. MY LEARNING JOURNEY HAS ONLY JUST BEGUN.

DESIGN PHILOSOPHY PASSIONATE ABOUT DESIGN AND INSPIRED BY THE BEAUTY OF IMPERFECTIONS. DRIVEN TO PROPOSE SOLUTIONS TO CREATE SPACES AND PIECES THAT EVOKE EMOTIONS AND EXPERIENCES. MOTIVATED TO LEARN THROUGH WORK PRACTICE, GROWING FROM BOTH SUCCESS AND THE OVERCOMING OF OBSTACLES.

GLORIETA

GENTLE MONSTER

BLOOM

COLLABORATIVE STUDIO COMMERCIAL DESIGN: RETAIL COPENHAGEN, DENMARK 9,000 sqft 10 WEEKS, 2020

INDIVIDUAL STUDIO COMMERCIAL DESIGN: WELLNESS WORKSPACE & RESTAURANT SAVANNAH, GA 16,000 sqft 10 WEEKS, 2020

I N D

CAPSTONE PROJECT COMMERCIAL DESIGN: RETAIL, RESTAURANT & WORKSPACE SANTO DOMINGO, DR 31,608 sqft 20 WEEKS, 2020-2021

MERCATO

MINI LIVING

FURNITURE

INDIVIDUAL STUDIO COMMERCIAL DESIGN: RETAIL, & RESTAURANT SAVANNAH, GA 7,000 sqft 10 WEEKS, 2019

COLLABORATIVE STUDIO ALTERNATIVE LIVING: RESIDENTIAL & RETAIL DESIGN HONG KONG 75 sqft 10 WEEKS, 2019

INDIVIDUAL PROJECTS CAMALETON LOUNGE CHAIR THE LEVER TABLE LAMP WIRE BRAID STOOL MELTING TABLE LAMP CARDBOARD STOOL LA FRECA LOUNGE CHAIR

D E X

CAPSTONE PROJECT COMMERCIAL DESIGN: RETAIL, RESTAURANT & WORKSPACE SANTO DOMINGO, DR 31,608 sqft 20 WEEKS, 2020-2021

PROJECT PROMPT SELECT A CONTEMPORARY ISSUE OF INTEREST, AND PROPOSE A SOLUTION OF AN INNOVATIVE INTERIOR SPACE, USING A RESEARCH-BASED DESIGN APPROACH.

CONNECT, EXPERIENCE & ENJOY

SOFTWARE USED REVIT LUMION ADOBE PHOTOSHOP ADOBE INDESIGN ADOBE ILLUSTRATOR

The Dominican Republic generally conveys an image of sand, sun, and beaches. As an island that primarily relies on tourism, beaches and resorts have traditionally been the main focus of D.R’s marketing. Nonetheless, there is so much more to offer. These are unusual times, where traveling has become more challenging, economies have suffered, and many individuals have lost their daily sources of income. A centralized market that celebrates the D.R. as a whole will create a venue to promote and exhibit its diversity of culture, products, crafts and services while elevating and benefiting the country and its people. Glorieta will fortify the preservation of the history, and celebrate the future of Dominican culture by fostering experiences, appreciation, and consumption of Dominican goods in a vibrant cultural marketplace that invites the locals and tourists to gather, eat, shop, and celebrate this culture.

SITE ACCESS

NEAR

NOISE

GREENERY

CLIENT

BRINGING TOURISM TO THE HEART OF THE CITY BUILDING: AGROARROCERA ADDRESS: CALLE PASEO DE LOS AVIADORES 6, SANTO DOMINGO DOMINICAN REPUBLIC .AGROARROCERA: CURRENTLY IS A HARDWARE STORE THAT SELLS AND DISTRIBUTES HIGH QUALITY AGRICULTURAL MATERIALS .LOCATED IN A SUB-METROPOLITAN AREA AND A 34 MIN DRIVE FROM LAS AMÉRICAS INTERNATIONAL AIRPORT

PROSOLI (PROGRESANDO CON SOLIDARIDAD) PROGRESSING WITH SOLIDARITY “IS A TARGETED SOCIAL PROGRAM THAT WAS BORN WITH THE COMMITMENT TO BREAK THE INTERGENERATIONAL TRANSMISSION OF THE CAUSES THAT PRODUCE POVERTY IN OUR COUNTRY”. THEY HAVE TRAINING CENTERS AROUND THE COUNTRY KNOWN AS CCPP. THESE ARE TECHNICAL TEACHING SPACES THAT ALLOW THEM TO ENTER THE LABOR MARKET OR START THEIR OWN BUSINESS.

RIE B A

USERS

UR A A L

U A L R

INITIALLY IT WILL BE TARGETED FOR LOCALS DOMINICANS BETWEEN THE AGES 25-45 YEARS OF AGE UNTIL THE CURRENT PANDEMIC LESSENS PRIMARY USERS: LOCAL VISITORS, INTERNATIONAL TOURISTS, EMPLOYEES (ARTISANS, COOKS) SECONDARY USERS: DELIVERY, JANITORIAL, GOVERNMENT ORGANIZATIONS

UNLOADING WINDOWS PARKING AREA BACK ALLEY COLUMNS LIFT

99’- 6”

ENTRANCE/EXIT

99’- 6”

STAIRS DOORS UNLOADING PARKING

103’- 6” FALL EQUINOX SEPTEMBER 22

SUMMER SOLSTICE JUNE 21

CONSIDERATIONS .STRICT COLUMN GRID .FEW WINDOW FENESTRATIONS . LIMITING NUMBER OF PARKING SPACES . FIRE SAFETY STAIRS DON’T HAVE ENCASING WALLS & DOORS CONNECTING TO THE OUTSIDE . LIFT IS NOT SECURE & ONLY GOES UP TO LEVEL 2 LEVEL 1 = 10,534 FT² UNLOADING AREA = 1800 FT² LEVEL 2 = 10,534 FT² ROOFTOP = 10,534 (IF USED)

CONCEPT

BUILDING ANALYSIS

103’- 6”

A LUSH LABYRINTH

THIS CONCEPT AIMS TO DEVELOP A SPACE THAT CONNECTS ITS USERS BY CREATING A JOURNEY INTO WHAT THE DOMINICAN REPUBLIC HAS TO OFFER. THIS CULTURE WILL COME TO LIFE THROUGH A SERIES OF PATTERNS OF PATHWAYS THAT WEAVE AROUND THE CORE. THE GUIDED, INTRICATE PATHS WILL INCITE CURIOSITY TO EXPERIENCE THE WONDERS THAT HAVE BEEN HIDDEN. COME AND IMMERSE IN A LUSH JOURNEY, WITH AN UNPREDICTED DESTINATION.

WINTER SOLSTICE DECEMBER 21

9AM

12PM

5PM

DISCOVER

CONNECT

CORE

NAME GLORIETAS ARE A HISTORICAL STRUCTURE AT THE CENTER OF PARKS WHICH WHERE CREATED FOR PEOPLE TO CONNECT, GATHER, HOST EVENTS AND MARKETS. THIS NAME COMPENSATES BOTH THE CULTURAL AND CONCEPTUAL ASPECTS THAT MAKE UP THIS PROJECT. THE MAIN CENTRAL STRUCTURE IN THE PROJECT IS INSPIRED BY THIS ARCHITECTURAL AND TRADITIONAL SPACE. PARKS CIRCULATION, OPENNESS, AND GREENERY, AMONG OTHER THINGS, WHERE SOURCES OF INSPIRATION TO THIS SPACE.

CIRCULATION & SCALE 25’ - 0” 20’ - 0”

TAINOS

10’ - 0”

CULTURE

0’ - 0”

AFRICANS EXIT NORTH FAÇADE

SOUTH FAÇADE

EAST FAÇADE

DOORS TO UNLOADING AREA

ENTRANCE WEST FAÇADE

SPANIARDS

THIS MARKET CELEBRATES THE D.R. AS A WHOLE. THIS SPACE AIMS TO UNDERSTAND, EXPOSE AND CELEBRATE ITS TRADITIONS AND ROOTS. UNDERSTANDING THE COMPONENTS THAT MAKE UP THE DOMINICAN CULTURE WAS A KEY FINDING TO DESIGN A SPACE THAT HONORS THE PAST AND ALL THE PARTS THAT MAKE THE WHOLE. D.R.’S CULTURE IS MADE UP OF THE: INDIGENOUS (TAINOS), AFRICANS, AND SPANIARDS. UNDERSTANDING THAT THERE ARE DIFFERENT COMPONENTS THAT MAKE UP THIS CULTURE BECAME A SOURCE OF INSPIRATION FOR THE SPACE’S MATERIALITY, WHAT THE MARKETS WILL SHOWCASE, AND ARCHITECTURAL FEATURES.

.“TOURISM DEVELOPMENT IS THE BACKBONE OF MANY CARIBBEAN ECONOMIES. FOR THE SMALL ISLAND NATIONS, TOURISM TODAY REPRESENTS WHAT SUGAR WAS A CENTURY

INFORMATION TAKEN FROM SURVEY CONDUCTED TO 30 NON-DOMINICANS BETWEEN THE AGES 20-50

HOW DO YOU KNOW ABOUT DR? V I S I T E D

TOP ANSWERS TO WHAT MAKES PEOPLE FEEL IMMERSED OR NOT IMMERSED IN THE CULTURES WHEN THEY TRAVEL

KNOW SOMEONE

WORD OF MOUTH

SOCIAL

MEDIA

INTERNATIONAL VISITORS ARE MOST INTERESTED TO SEE/DO HOW WILLING ARE NON-DOMINICANS TO INVEST IN LOCALLY PRODUCED GOODS?

WILLING TO GO TO A PLACE FULL OF LOCALS:

PEOPLE WOULD GO TO THE DR TO:

OF THE SURVEY TAKERS WOULD BE WILLING TO GO OUT OF THE RESORTS TO EXPERIENCE THE DR CULTURE

INFORMATION TAKEN FROM SURVEY CONDUCTED TO 43 DOMINICANS BETWEEN THE AGES 20-50

AGO”- CABEZAS .IN 2019 THE DR TOURISM SECTOR DECREASED 5.5% AS A RESULT OF NEGATIVE INTERNATIONAL CAMPAIGNS AGAINST THE SAFETY .BETWEEN JANUARY AUGUST 2020 THE DR EXPERIENCED A REDUCTION OF 64.8% OF VISITORS ENTERING THE COUNTRY AFFECTING THE SECTOR THAT BRINGS THE MOST INCOME & JOBS. .54.8% OF DOMINICANS EARN THEIR LIVING THROUGH THE INFORMAL SECTOR, SO HAVING A CENTRALIZED MARKET AS A VENUE TO PROMOTE & EXHIBIT THE DIVERSITY OF CULTURE, PRODUCTS & SERVICES WILL BENEFIT THE COUNTRY AS A WHOLE. INTERNAL TOURISM MOST MENTIONED RESPONSES:

WILLING TO GO TO A PLACE FULL OF TOURISTS:

REASONING OF THE PROJECT

WHAT A SPACE FOR BOTH NATIONAL AND INTERNATIONAL VISITORS, THAT PROMOTES LOCAL PRODUCTS, GOODS, AND SERVICES, BUILDING RELATIONSHIPS BETWEEN INDIVIDUALS, ECONOMY AND CULTURE, BRINGING THE “EVERYDAY DOMINICAN LIFE” TO THE CITY. INNOVATION: IT IS A PLATFORM THAT BRIDGES THE GAP BETWEEN BOTH THE STRUGGLING PRODUCER AND THE WILLING CONSUMERS FOR THEM TO BENEFIT ECONOMICALLY AND CULTURALLY, GIVING A SPACE FOR SPECIALIST AND AMATEURS TO ENRICH THE VISITORS AND WIDEN THEIR REACH

DESIGN THEORIES TO BE UTILIZED

VISUALIZATION DIAGRAMS

FUNCTIONALISM

AREAS ARE EXAMINED IN TERMS OF THEIR FUNCTION AND PURPOSE

THIRD PLACE THEORY RELATED TO THE SPACES FOR GATHERING PLACE IDENTITY

LABYRINTH*

SENSE OF PLACE CULTURAL IDENTIFICATION

CONNECTION BETWEEN AND AN INDIVIDUAL AND A LARGER IDENTITY

PLAN VIEW

PRIVATE + PUBLIC + GATHERING PLAN VIEW

EXPLORE* DISPLAY IDEAS PLAN VIEW

P/P PUBLIC MARKET IDEA PLAN VIEW

CENT. STAIR WRAPPED MARKET PLAN VIEW

DISPLAYS PATH TO MARKET PLAN VIEW

DISPERSED MARKET PLAN VIEW

OPEN MARKET DISPLAY PLAN VIEW

MARKET GROW INTO DIF. AREAS PLAN VIEW

CONNECT FLOORS W/ STAIR SECTION

RADIAL MARKET PLAN VIEW

MARKET MERGING PLAN VIEW

PERSONAL IDENTIFICATION: HOME, CHILDHOOD MEMORIES

PRIMARY ADJACENCY SECONDARY ADJACENCY ENTRANCE/ EXIT VERTICAL CIRCULATION SUNLIGHT ACCESS ARTIFICIAL LIGHTING PRIVATE PUBLIC ELEVATOR

WHY TO TAKE THE DOMINICAN PRODUCTS AND CULTURE CLOSER TO THE CITY AND PROMOTE A MORE COMPREHENSIVE IMAGE OF THE DOMINICAN REPUBLIC BEYOND THE STANDARD TOURISTIC OFFER.

WHO THE MARKET WILL HAVE A VARIETY OF VENDORS FROM DIFFERENT AREAS OF THE COUNTRY, EACH WITH THEIR REPRESENTATIVE PRODUCTS, FOCUSING ON RURAL PRODUCERS IN AN EFFORT FOR THE URBAN CONSUMERS TO LEARN AND APPRECIATE HOW THINGS ARE CREATED

SELECTION OF AREAS

LEVEL 1

LEVEL 2

ROOFTOP

LEVEL 1

LEVEL 2

ROOFTOP

THIS COULD EVOLVE INTO A PLACE WHERE TOURISTS GO TO ASSURE THAT THEY ARE EXPOSED TO & BE ABLE TO CONSUME THE BEST THAT THE D.R. HAS TO OFFER #DRHASITALL

LEVEL 1

LEVEL 2

ROOFTOP

MARKETS EXPLODED VIEW 2ND FLOOR BAR COLUMNS

ROOFTOP

CENTRAL MARKET RIGHT MARKET LEFT MARKET

LEVEL 2

LEVEL 1

CORE

1 2 3 4 5 6 7 8 9 10 11

RECEPTION AREA LEFT MARKET HALL $ CHANGE PICK UP KITCHEN & COOLER KITCHEN & RESTAURANT CENTRAL MARKET RIGHT MARKET HALL CAFE CENTRAL BAR BAR AND LOUNGE

12 13 14 15 16 17 18 19 20

KITCHEN BAR & LOUNGE LIQUOR STORAGE MARKET STORAGE ELECTRICAL ROOM OFFICES EMPLOYEE LOUNGE ROOFTOP KITCHEN/ STORAGE ROOFTOP BAR LOUNGE ROOFTOP AREA RESTROOM EMERGENCY STAIR

THE GLORIETA EXPERIENCE APP HERE THE USER WILL GET TO KNOW THE MISSION AND GOAL OF THE SPACE

HERE THE USER WILL GET TO KNOW THE LOCAL ARTISANS

USERS CAN EITHER SHOP THROUGH THE APP OR SCAN PHYSICAL ITEMS AT THE LOCALE FACILITATING PAYMENT

HERE, USERS HAVE THE OPTION OF PICKING UP ITEMS OR FOOD ORDERED THROUGH THE APP

THIS IS AN APP DESIGNED TO INFORM, FACILITATE, AND ENHANCE THE USERS’ EXPERIENCE AT GLORIETA

THIS WILL BE A DIRECTORY OF THE SPACES ALONG WITH DESCRIPTIONS OF WHAT EACH AREA OFFERS AND WAY-FINDING FACILITATIONS FOR THEM TO GET AROUND EASILY

RECEPTION WARMLY INVITING, GREETING AND INFORMATION AREA DESIGNED TO INCITE AND HINT THE USERS TO WHAT THEY ARE ABOUT TO EXPERIENCE.

CAFE OPEN CAFE WERE USERS CAN GRAB A BITE, HAVE A WARM FLAVORSOME COFFEE OR CHOCOLATE WHILE CONTEMPLATING THEIR FIRST GLANCE OF THE MARKET.

THE LOCATION WAS THE MAIN SOURCE OF INSPIRATION FOR THE MATERIAL SELECTION. THE MATERIALS PROMOTE CULTURAL IDENTIFICATION, CONNECTING THE INDIVIDUAL WITH A LARGER IDENTITY. THE PROMINENT USE OF NEUTRAL, WARM COLORS WAS PART OF A DESIGN CHOICE THAT WOULD MAKE PEOPLE ADVANCE, INCITE COMFORT AND A FEELING OF HOSPITALITY, WHILE NOT TAKING THE ATTENTION AWAY FROM THE ITEMS DISPLAYED IN THE MARKET. VIBRANT ACCENT COLORS ARE USED TO DRAW THE USER INTO THE SPACE.

RESTAURANT CULTURAL RESTAURANT WHERE LOCAL CUISINE WILL ENTICE USERS TO COME BACK TO THIS MORE PRIVATE SPACE. USERS HAVE A VARIETY OF SEATING OPTIONS MEANT TO ACCOMMODATE EVERYONE’S NEEDS, WHILE ENJOYING THE EXPOSED KITCHEN WHERE THEY CAN SEE THE LOCALS FINALIZING PREPARING THEIR PLATES.

RIGHT MARKET CORRIDOR GUIDED BY THE CEILING AND THE WALLS, USERS ARE INVITED TO WANDER AROUND THE MARKET CORRIDORS WHERE THEY CAN CONTEMPLATE, PURCHASE, AND CONNECT WITH THE LOCALS. RIGHT CORRIDOR MARKET DISPLAY ELEVATION THESE DISPLAYS WERE DESIGNED TO HOST A WIDE VARIETY OF PRODUCTS. THE USE OF NEUTRAL MATERIALS ALLOWS THE PRODUCTS TO STAND OUT WHILE THE DESIGN OF THE NOOKS CREATE FOCAL ATTENTION, EMPHASIZING THE PARTICULARITY AND UNIQUENESS OF EACH ITEM.

LEFT CORRIDOR MARKET DISPLAY ELEVATION THIS ELEVATION IS LOCATED AT THE FAR END OF THIS CORRIDOR MARKET. THE INTENTIONAL USE OF COLORED TILES AND GREENERY CREATE A FOCAL POINT SO USERS ARE ATTRACTED TO DISCOVER THAT AREA. THIS ACCENT FEATURE ALSO PROVIDES A SITTING RESTING AREA INSIDE THE CORRIDOR MARKET.

LEFT MARKET CORRIDOR NOOK AREA AT THE END OF THE LEFT MARKET CORRIDOR WHERE USERS CAN ADMIRE OR PURCHASE THE DISPLAYED ITEMS, SIT AMONG THE GREENERY, AND CONNECT WITH THE LOCALS.

CENTRAL MARKET THE GRAND OPEN CENTRAL MARKET IS GUIDED BY THE CORRIDOR MARKETS. THIS OPEN AND MODULAR SPACE IS MEANT TO BE ADAPTABLE FOR DIFFERENT LOCAL SELLERS. USERS ARE ENCOURAGED TO WANDER AROUND, INTERACT WITH THE LOCALS AND SIT ON THE STAIRS TO STAY LONGER. THIS SPACE FUNCTIONS AS THE CORE OF BOTH THE FIRST AND SECOND FLOOR RELATING TO THE THIRD PLACE THEORY OF GATHERING.

VENDORS TABLE INSIDE MARKET CORRIDORS THESE TABLES WHERE DESIGNED TO HELP THE USERS WHEN TRYING TO LOCATE THE VENDOR OF THE AREA. THE BRONZE ARCH IS VISIBLE FROM AFAR.

MOVABLE PRODUCT DISPLAY

WAY-FINDING COLUMNS

CENTRAL MARKET KIOSK

THE DESIGN OF THIS DISPLAY MOTIVATES THE USERS TO CONNECT WITH THE PRODUCTS, MOVE THINGS AROUND, MAKING THE MARKET EXPERIENCE MORE ENJOYABLE

THESE FOUR COLUMNS ARE EACH UNIQUE IN DESIGN AND COLOR PROVIDING GRAND LANDMARKS THAT WILL FACILITATE GUIDANCE AND MEET-UP SPACES. THEIR DESIGN ALSO ADDS VIBRANCY TO THE INTERIOR WHILE ALSO PROVIDING MORE DISPLAY AREAS.

VERSATILE KIOSK DESIGNED TO HOST A WIDE VARIETY OF PRODUCTS WHILE ALSO ALLOWING THE USERS TO WALK THROUGH THE KIOSK HAVING A MORE IMMERSIVE MARKET EXPERIENCE. THIS DESIGN IS AN EXTRACTION OF A LABYRINTH, TYING IT BACK TO THE CONCEPT.

LEVEL 2 WELCOMING WALL ELEVATION AS USERS WALK UP THE STAIRS LEAVING THE MARKET BEHIND IN THE LEVEL 1, THEY ARE STUMBLED UPON THIS SMALL CELEBRATION DISPLAY OF THE DOMINICAN CULTURE AND THE MARKET THEY HAD JUST EXPERIENCED. IT HAS A NEON SIGN INTEGRATED READING “LA BELLA” COMING FROM THE SAYING “QUISQUEYA LA BELLA”, COMMEMORATING THE BEAUTIFUL ISLAND OF THE DOMINICAN REPUBLIC.

CENTRAL BAR CASUAL DRINKING AND GATHERING AREA WHERE USERS ARE ABLE TO HAVE SOME REFRESHING DRINKS WHILE OBSERVING OVER THE MARKET ACTIVITY HAPPENING BELLOW THEM.

BAR AND LOUNGE A CELEBRATION OF LOCAL GOODS WERE USERS CAN LOUNGE AND ENJOY THE LOCAL CIGAR MAKER AND STILL VIEW THROUGH THE TINTED GLASS WINDOW THE EVENTS HAPPENING OUTSIDE IN A MORE COMFORTABLE SECLUDED ENVIRONMENT.

COLLABORATIVE STUDIO COMMERCIAL DESIGN: RETAIL COPENHAGEN, DENMARK 9,000 sqft 10 WEEKS, 2020

PROJECT PROMPT THIS IS A COLLABORATIVE PROJECT BETWEEN SCAD’S GRADUATE LUXURY FASHION MARKETING DEPARTMENT AND THE UNDERGRADUATE INTERIOR DESIGN DEPARTMENT. THE GRADUATE LUXURY FASHION MARKETING DEPARTMENT CHOSE GENTLE MONSTER, A LUXURY EYEWEAR BRAND, SPECIFICALLY ITS “MY MARS” COLLECTION. STRATEGICALLY, THEY SELECTED COPENHAGEN CITY CENTER FOR THE LOCATION OF ITS NEXT POP-UP SHOP. THE SPACE NEEDED TO INTEGRATE DESIGN/TECH TRENDS & BRAND EXPERIENCE. CREATE YOUR MARS IS A POP-UP SHOP RESPONDING TO THE NEEDS OF OUR CLIENTS AND THE CITY.

SOFTWARE USED REVIT LUMION ADOBE PHOTOSHOP ADOBE INDESIGN HAND SKETCHING RHINO

CREATE YOUR MARS

“MY MARS” COLLECTION

Create Your Mars is an experiential retail proposal. By considering the collection being showcased, the brand identity and location’s cultural identity, this pop-up shop successfully brings to life a combination of these three components, creating a guided, experiential, and interactive experience where the users are invited to create their own version of “Mars”.

SITE LOCATED IN COPENHAGEN CITY CENTER, DENMARK ADDRESS: BUTIKSLOKALE TIL LEJE PÅ CHRISTIAN IX’S GADE 10, 1111 KØBENHAVN K NEIGHBORHOOD: THE CITY CENTER: CULTURAL HUB .THE CITY’S HISTORIC CENTER IS A TREASURE TROVE OF CULTURE, GREAT RESTAURANTS, ATTRACTIONS AND FUN THINGS YOU DON’T WANT TO MISS. . IT’S KNOWN FOR ITS CULTURAL MUSEUMS.

CLIENT

LXFM

GENTLE MONSTER: BRAND IS “FOR ASIANS AND BY ASIANS” LUXURY EYE-WEAR WITH BIG, BOLD, UNIQUE QUALITY. ITS PRODUCT MADE OUT OF METAL AND ACETATE. ITS STORES ARE EXPERIMENTAL, HAVE A STORY LINE, CHANGE EVERY 21 DAYS, PREMIUM EYE-WEAR, SURREALIST VERY CONCEPTUAL, ALL STORES ARE UNIQUE AND VARIED. LUXURY FASHION MARKETING TEAM OF GRADUATE STUDENTS WHO WE HAD TO SELL OUR DESIGN PROPOSAL FOR THEIR MARKETING STRATEGY.

USERS CONCERT 100K FAN ENJOYS FEMALE VACATION POPULAR MUSIC

MARRIED

VALUES FRIENDS

L.A. 30

FASHION GOOD LOVER SAVER

PERSONA 1

GALLERY 250K FAN ENJOYS BIG FEMALE CITIES ELECTRONIC SINGLE MUSIC NY

VALUES CREATIVITY

MALE

500K

SINGLE SOUTH KOREA

MOVIES FAN

ENJOYS TRAVELING K-POP MUSIC VALUES UNIQUENESS

DOG 24 FASHION LOVER PHOTOGRAPHERGOOD INVESTOR

PAINTING 26 LOVER GOOD SINGER & MODEL ENTERTAINER

PERSONA 2

PERSONA 3

THIS BRAND CATERS TO A YOUNG DEMOGRAPHIC WHO HAVE MIDDLE TO HIGH INCOME AND ARE INTO TRENDY FASHION.

A SURREAL ENVIRONMENT WHERE USERS CAN EXPLORE THE WONDERS OF COLOR, MUSIC AND THE PAST. BY ALTERING THE SPACE AROUND THEM, THEY WILL BE IMMERSING INTO THE EXPERIENCES THE SPACE BRINGS TO LIFE.

GENTLE MONSTER COPENHAGEN, DENMARK

MY MARS

COLLECTION BY MATTHEW STONE

EXPLORE GUIDES THE USERS MOVEMENT

BRAND IDENTITY

MERGED

CONNECT WITH THE LOCATION CONNECT WITH THE PEOPLE

CREATE

LISTEN

INSIGHT INTERACTION

SENSORY EXPERIENCE

CREATING A SURREAL WHITE SPACE INSPIRED BY MATTHEW STONE’ FILLED WITH PROMINENT REFERENCES CONNECTION WITH NATURE IN HIS OF HISTORICAL MOMENTS AND PROCESS OF DEVELOPING HIS VISION FEATURES FROM COPENHAGEN. OF MARS ALLOWING HIM TO LOOK THE USERS ARE INVITED TO CREATE WITHIN HIM THEIR OWN VERSION OF “MARS” BY INVITING PEOPLE TO “SLOW DOWN” INTERACTIVELY COLORING THE SPACE. AND EXPLORE. “A REALM OF SPACE VISIBLE TO THOSE WHO ARE UNAFRAID” - MS

MUSIC IN COPENHAGEN DEFINES THE PEOPLE, THE STREETS, THEIR MOST VALUABLE EVENTS AND PRIDES. ITS VARIETY BRINGS SO MANY DIFFERENT PEOPLE TOGETHER MAKING THEM FEEL AND EXPERIENCE THE PLACES IT TAKES YOU.

CONCEPT COMPONENT

MOOD-BOARD

CONCEPT

CREATE YOUR MARS

PRODUCT

CONSUMER

BRAND IDENTITY

“WE ARE NOT REALLY MAKING THE SPACE TO SELL SOMETHING, BUT TO DELIVER OUR SPIRIT” - GENTLE MONSTER

CHARACTERISTIC OF GENTLE MONSTER’S RETAIL SPACES

STORE IDEAS

. SURREALISTIC . CONVEY THE SCARCITY OF THE PRODUCT & ITS UNIQUENESS . BRAND AWARENESS . ARTWORK THAT IS INTEGRATED INTO THE SPACE . CAN INTERACT WITH CUSTOMERS AND PRODUCT . STYLISTIC FEATURES OF THE BRAND AND COLLECTION . MERGE MUTUAL INCORPORATION OF PRODUCT AND ART OPEN BUDGET

. SURREALISTIC . EXPRESS: QUALITY CONSTRUCTION AND UNIQUENESS . INCORPORATE METAL AND ACETATE . HAS TO BE A CONCEPTUAL POP-UP SHOP FOR 6 MONTHS . MAIN PRODUCT DISPLAYED IS THE MARS COLLECTION . SOME PAST COLLECTIONS WILL BE DISPLAYED . IMMERSIVE JOURNEY EXPERIENCE

ANALYSIS OF COPENHAGEN, DENMARK

EXPERIENTIAL RETAIL DESIGN

CONSIDERATIONS

THE AMALIENBORG PALACE, CONSIDERED THE MOST BEAUTIFUL ROCOCO PALACE IN THE WORLD. WHERE THE CHANGING OF GUARD CEREMONY TAKES PLACE

AT LANGELINIE PIER IS THE LITTLE MERMAID STATUE (1913), A FAMOUS DANISH NATIONAL SYMBOL

FAMOUS FOR THEIR CHRISTMAS MARKETS WITH STREETS FILLED WITH HEAVY CHRISTMAS DECORATION, MARKETS

BIKING IS THE MOST CONVENIENT WAY TO MOVE AROUND THE CITY MAKING IT ONE OF THE MAIN ATTRACTIONS FOR VISITORS TO EXPERIENCE

ROUND TOWER 17TH CENTURY TOWER BUILT AS AN ASTRONOMICAL OBSERVATORY WITH AN EQUESTRIAN STAIRCASE

ART & DESIGN CAPITAL OF DESIGN DEEP APPRECIATION FOR HANDMADE CRAFTSMANSHIP .“DESIGN TO IMPROVE LIFE” .THE CITY IS FILLED WITH DESIGN, ART GALLERIES, INSTALLATIONS INCITED BY THE GOVERNMENT AND THE ANNUAL ART AND DESIGN FAIRS .THE SCANDINAVIAN STYLE IS PROMINENT IN THEIR FURNITURE AND INTERIORS, MAKING THEM SIMPLE YET ALLURING .ART HAS BEEN MORE APPRECIATED IN THE RECENT YEARS CREATING THE INTERESTING MIX OF THE HISTORICAL AND THE CONTEMPORARY

ARCHITECTURE DESIGN TO IMPROVE LIFE

INTERIORS AND ARCHITECTURE IN COPENHAGEN FOCUSES ON THE INTEGRATION OF LIGHT, WATER, OPEN SPACES SUSTAINABILITY AND COMFORT TO BLEND WITH THE HISTORICAL FEATURES.

WHEN LOOKING INTO PRECEDENT STUDIES WE NARROWED DOWN RETAIL SPACES LOCATED IN COPENHAGEN, DENMARK WHICH SUCCESSFULLY MERGED THE CITY CULTURE INTO ITS INTERIORS WHILE NOT LOOSING THEIR CORE BRAND VALUES.

CURIOSITY

UNIQUE -INCLUDE QR CODES FOR ADDITIONAL INFORMATION ABOUT THE DISPLAYS -USERS MAR THE SPACE WITH THEIR PICTURES

CONNECT & ATTRACT

-THERE IS A LOOSELY DIRECTIONAL PATH THAT GUIDES THE USER THROUGH THE SPACES, BUT DOESN’T LIMIT WHERE THEY WANDER TO WITHIN THE SPACE; RADIAL LAYOUT (LIKE A MANDALA) -WAY-FINDING IS GUIDED BY THE PARTITIONS

MYSTICAL -INTERACTIVE WINDOW DISPLAY THAT HAS BOTH TOUCH SENSORS AND A CAMERA ENGAGING THOSE WHO PASS THROUGH THE STORE

EXTEND & RETAIN

WINDOW DISPLAY INSPIRED BY ROYAL GUARDS WITH GENTLE MONSTER PRODUCT.

-USE THE ARTWORK AS DISPLAY CASES, THE USERS CAN REMOVE PIECES FROM INSTALLATIONS REVEALING THE COLOR INSIDE THEM. -THERE ARE ALSO INTERACTIVE MIRRORS TO TRY ON THE PRODUCTS MORE EASILY - THESE IS ALSO AN INTERACTIVE WALL SO USERS CONNECT MORE WITH THE COLLECTION

-AFTER-HOURS LIVE PERFORMANCE FROM DIFFERENT MUSICIANS, ALONG WITH AN OPEN LOUNGE BAR ADDITION PROMISING A LIVE EXPERIENCE OF THE SPACE.

BUBBLE DIAGRAMS

PATH CREATED BY ARCHES LEADING TO THE RECEPTION DESK. ALL WHITE WITH PAINT INSPIRED FROM COLLECTION.

INTERACT

IMPRINT

ENTERTAINMENT

CIRCULATION DIAGRAMS

INTERACTION SKETCHES

SPACE IDEATION

ORIENT

ADVOCATE

STAGE INSPIRED BY THE DR KONCERTHUSET (CONCERT HALL) FOR LIVE MUSIC EVENTS.

THIS IS THE RECEPTION DESK DURING THE DAY AND BAR AREA DURING THE NIGHT INSPIRED BY HANDMADE DANISH POTTERY. QR CODE FOR FURTHER INSTALLATION INFO .

SCULPTURAL INSTALLATION THAT PEOPLE CAN WALK AROUND BASED ON AN INTERPRETATION OF THEIR FISHING AND TRADING PORTS

VIRTUAL MIRROR

BLOCK DIAGRAMS SCULPTURAL INSTALLATION BASED ON AN INTERPRETATION OF THE ICONIC NEW HARBOR PICTURESQUE CANAL IN COPENHAGEN.

SCULPTURAL INSTALLATION BASED ON AN INTERPRETATION OF THE TOWER OF THE CHRISTIANBORG PALACE WHICH IS A PROMINENT LANDMARK.

SCULPTURAL INSTALLATION BASED ON AN INTERPRETATION OF CHURCH OF OUR SAVIOR. FACES ARE DISPLAYED WITH GLASSES.

SCULPTURAL INSTALLATION BASED ON AN INTERPRETATION OF THE ICONIC CITY SCULPTURE “THE LITTLE MERMAID”.

FLOOR PLAN

1. WINDOW DISPLAY 2. P.O.S / BAR 3. EMERGENCY EXIT 4. SITTING AREAS 5. LOUNGE 6. STAGE 7. EQUIPMENT/DRINKS STORAGE 8. INSTALLATION 9. SUNGLASS DISPLAY 10. INSTALLATIONS 11. DISPLAY 12. PRODUCT STORAGE 13. INTERACTIVE WALL 14. ADA RESTROOM 15. SITTING AREAS

13 14

10 11

GROUND LEVEL RCP

BASEMENT

1 1

2 3

WOOD

3 2

2 CONCRETE

3 PAINTED CONCRETE

5 1

GROUND LEVEL

BASEMENT

LIMESTONE

CUSTOM-MADE FURNITURE PIECES FOR BOTH DISPLAY OF PRODUCTS AND COMFORT OF THE USERS. THEY ARE DESIGNED TO BE VERSATILE AND MODULAR CEILING & WALL MESH DESIGN WARPING THE SPACE & GUIDING USERS

WINDOW DISPLAY INSPIRED BY ROYAL GUARDS WITH GENTLE MONSTER PRODUCT. THIS IS AN INTERACTIVE DIGITAL MIRROR WINDOW DISPLAY THAT WHEN PEDESTRIANS WALK IN FRONT PUTS GLASSES ON THEM. THIS DESIGN IS MEANT TO INVITE PEOPLE INTO THE STORE AND GIVE THEM A GLIMPSE OF THE EXPERIENCE THEY ARE ABOUT TO ENTER.

ENTRANCE FACADE

NORTH SECTION

SOUTH SECTION

EAST SECTION

WEST SECTION

INSTALLATION

ALL THE INSTALLATIONS ARE INSPIRED BY IMPORTANT LANDMARKS FROM COPENHAGEN, DENMARK IN AN EFFORT TO MERGE THE COLLECTION AESTHETICS, THE PEOPLE AND THE CITY.

INSTALLATION

ENTRANCE VIEW WHEN CUSTOMERS ENTER THE SPACE, THEY HAVE THE OPTION TO EITHER GO TO THE RIGHT, THE LEFT OR STRAIGHT TO THE RECEPTION. THE CRUMBLING FEATURES REFLECT MATTHEW STONE’S “MY MARS” PAINTING COLLECTION AND THE VIBRANT COLORS OF THE GLASSES.

VIEW FROM LOUNGE AREA THIS IS A VIEW FROM THE STAGE. THE RECEPTION’S DESIGN WAS TO GIVE A MORE SURREAL ACCENT TO THE SPACE AND EMPHASIZE THE WONDER THAT’S YET TO BE DISCOVERED.

INSTALLATION

PRODUCT DISPLAY & LOUNGE AREA VIEW THE INSTALLATION ON THE RIGHT REPRESENTS COPENHAGEN’S CITYSCAPE. ON THE LEFT IS THE LOUNGE AND STAGE, WHICH ARE MOSTLY UTILIZED FOR THE AFTER HOURS ENTERTAINMENT.

BASEMENT VIEW ALL THE INSTALLATIONS ARE MOVABLE DISPLAYS MADE OF PLASTER. EACH ONE HAS A REMOVABLE SHELL MADE OF SIMILAR PLASTER AND MAGNETS. THE SHELL CAN BE REMOVED IN CHUNKS AND REVEALS THE INSTILLATION’S COLORFUL INSIDE. THE BOTTOM IMAGES ARE PERSPECTIVE WHICH SHOW THE SPACE WHEN ALL THE INSTILLATIONS ARE PUT AWAY LEAVING A NEW EMPTY CANVAS FOR ANOTHER POP-UP EXPERIENCE.

INTERACTIVE BASEMENT DISPLAY TO THE RIGHT OF THE STAIRS, CUSTOMERS ARE GREETED BY THE TOUCHSCREEN KIOSKS THAT PROVIDE INFORMATION AND PRICES FOR ALL THE EYE-WEAR IN THE COMPANY AND STORE. A LITTLE FURTHER TO THE RIGHT, THE CUSTOMER CAN SEE TWO MORE INSTILLATIONS AND A SIMPLE DISPLAY CASE IN THE BACK. THE FIRST INSTILLATION IS BASED OFF THE TOWER OF CHRISTIANSBORG PALACE, WHILE THE INSTILLATION CLOSEST TO THE DISPLAY CASE, IS BASED OFF THE LITTLE MERMAID STATUE.

INSTALLATION

INTERACTIVE BASEMENT DISPLAY TO THE LEFT, PAST THE MAIN SEATING AREA, ARE THE LAST TWO INSTALLATIONS. THE ONE IN THE BACK IS BASED FROM THE TOP HALF OF THE “OUR SAVIOR’S” CHURCH. THE INSTALLATION IN FRONT IS BASED ON THE WAVES ON THE PORT SIDE OF THE CITY.

CAPSTONE PROJECT COMMERCIAL DESIGN: RETAIL, RESTAURANT & WORKSPACE SANTO DOMINGO, DR 31,608 sqft 20 WEEKS, 2020-2021

PROJECT PROMPT DESIGN A WELLNESS WORKSPACE FOR THE COMPANY WERKLAB THAT OFFERS A SPACE FOR A HOLISTIC WELLNESS AND CO-WORKING COMMUNITY THAT FOCUSES ON PERSONAL AND PROFESSIONAL GROWTH.

BLOOM OFFICES SANCTUARY OF BLOOMING

SOFTWARE USED REVIT LUMION ENSCAPE ADOBE PHOTOSHOP ADOBE INDESIGN

Millennials are at a constant quest for personal and professional wellness, a space where like-minded people can grow, overcome obstacles and be able to restore themselves forcefully. Sanctuary of Blooming is a community whose core relies on enhancing their journey towards success. For this reason, the space morphs alongside the user in an effort to mirror the user’s growth, wellness and success, with the actual facilities the space provides. The overall design goal is to create a sanctuary of productivity

SITE son St.

THIS BUILDING IS LOCATED ON THE LARGEST HISTORIC DISTRICT OF THE US. BUILDING: H&M

Jeff er

ADDRESS: 230-240 WC

ongr

Brou

ghto

ess L

W Broughton St, Savannah, GA 31401

BUILDING: ANTHROPOLOGY THIS BUILDING IS LOCATED ON THE BUSIEST STREET OF THIS DISTRICT WHICH HAS NEARLY STAYED THE SAME SINCE 1966. THIS STREET IS KNOWN FOR ALL ITS COMMERCE, RETAIL & HISTORIC ATTRACTIONS.

n St

Bar

nar

CLIENT WERKLAB IS A HOLISTIC WELLNESS AND CO-WORKING COMMUNITY THAT FOCUSES ON PERSONAL AND PROFESSIONAL GROWTH. THEIR MISSION IS TO SUPPORT THEIR COMMUNITY TO DO THE WORK WITHIN, SO THAT THE RIGHT WORK THEY ARE MEANT TO BE DOING IS PUT OUT.

USERS Wake up

Lunch

> >

Breakfast

Restore

> >

Commute

Exercise

Gather

Commute

> >

Focus Work

Get Home

AS THE LARGEST DEMOGRAPHIC IN THIS AREA ARE MILLENIALS AGES 25 - 44, USERS WILL LIKELY BE START-UPS, FREELANCERS & ENTREPRENEURS LOOKING TO HAVE A COMMUNAL WORKPLACE THAT OFFERS A REFRESHING AND LESS CORPORATE ENVIRONMENT THAT VALUES WELLNESS AS MUCH AS WORK.

STRUCTURAL COLUMNS REMOVABLE RAMP

90’- 7”

STRUCTURAL WALLS FENESTRATIONS BLOCKED WINDOWS

FLOOR 1

FLOOR 2

SUN PATH ANALYSIS

JAN 8 AM

JAN 12 PM

JAN 6 PM

AUG 8 AM

AUG 12 PM

CONCEPT

BUILDING ANALYSIS

91’- 6”

Sanctuary of Blooming is a COMMUNITY whose core relies on ENHANCING their journey towards SUCCESS. For this reason, the space MORPHS alongside the user in an effort to mirror the user’s growth, wellness and success with the actual facilities the space provides.

SANCTUARY OF BLOOMING

ORGANICALLY shaped DYNAMIC SPACES will be DISPERSED through WELLNESS SANCTUARIES that will all lead to a GRAND WELL-BEING AREA. These VERSATILE AREAS will be accompanied by the use of LIGHTING, SUSTAINABLE MATERIALS, SUBTLE AROMAS and ACOUSTICS. There will also be a sense of OPENNESS, CALMNESS, and COMFORT created by the FUSE OF NATURE AND WARMTH. This will provide the user with a venue where they can IMMERSE INTO COMFORT allowing them to openly TRANSFORM into the individuals they aspire to become.

AUG 6 PM

OPENNESS

BLOOM

DRIVING DESIGN GOALS II SUSTAINABILITY

RESTORATION

GROWTH

FLEXIBILITY

METAMORPHOSIS

6 5

4 3

1 3

10 10

O X O O O X O

MANDATORY ADJACENCY

CO-WORKING SPACE

EVENT SPACE

MANDATORY ADJACENCY

X X O X

AROMATHERAPY BAR

SANCTUARIES

WELLNESS SPACE

O O O O O O O O O O X X O X X X O X

O O O O O O O O O O X X O X X X O X O

NO REQUIRED ADJACENCY

SECONDARY ADJACENCY

TERTIARY ADJACENCY

VIRTUAL OFFICE

PRIVATE OFFICES

SANCTUARIES

MECHANICAL ROOM

ESPRESSO/ JUICE BAR

VERTICAL CIRCULATION

X X X X X X X X X X X X

* *X

* *

CONFERENCE ROOMS

LOCKER/ SHOWER AREA

X O X X O X O O X X O X X O X O X X X X O O X O O O O OO O O O O O X O X O X O O X X O O X X O O X X X X O O X O O X O X O O X O O X O X X X X O X X X X X X O X X X X O X X O O X O X O O X O X X X O X O X X O X X X X X X X O X X O O OX O O O O X X X O X O O X O O X X X O O X X X X X X X X X O O O X X O X X X O

SECONDARY ADJACENCY

DAILY OFFICES

SANCTUARIES

STORAGE AREA

O X O X X X O

* *

VERTICAL CIRCULATION

O X O O X X O

X O O X X X O O X O X X O X O X X O O X O X X O O O O O X X O X X O O O OO O X O X O O X O O O X O O X X X X X X X O O OO

MECHANICAL ROOM

O O X X X O O X X O X X

PUBLIC RESTROOM

RECEPTION

MAIL SERVICE

SNACK AREA

ESPRESSO/JUICE BAR

O O X O O X X

BUBBLE DIAGRAM

EVENT SPACE

* * ** ** ** * * * * * * ** *O O* * * * * * * * *** *** X X X * ** X X O

MEETING SPACE/LOUNGE

VIRTUAL OFFICE

CONFERENCE ROOMS

CO-WORKING SPACE

DAILY OFFICES

OFFICE SUITES

PRIVATE OFFICES

SPACE IDEATION

PROGRAM + MATRIX

PUBLIC RESTROOM

VERTICAL CIRCULATION

PUBLIC RESTROOM

SANCTUARIES

LEVEL 1

LEVEL 2

OFFICE SUITES

SNACK AREA

MEETING SPACE/ LOUNGE

LOCKER/ SHOWER AREA SANCTUARIES

AROMA BAR

1. RECEPTION 2. COFFEE SHOP 3. STORAGE 4. MALE RESTROOM 5. FEMALE RESTROOM 6. ADA RESTROOM

7. CO-WORKING SPACE 8. MEETING ROOM 9. GARDEN 10. DAILY OFFICES 11. LOBBY

1. YOGA STUDIO 2. SHOWERS 3. SAUNA 4. ADA RESTROOMS 5. CONFERENCE ROOM

6. PRIVATE OFFICE 7. PRINTING ROOM 8. SANCTUARIES 9. SEMI-OPEN CONFERENCE ROOM 10. OFFICE SUITE

ESPRESSO/ JUICE BAR

STORAGE AREA

WELLNESS SPACE

STORAGE AREA

RECEPTION MAIL

FIRST FLOOR

SECOND FLOOR

BLOCK DIAGRAM SANCTUARIES

SANCTUARIES

DAILY OFFICES DAILY OFFICES

COWORKING SPACE

EVENT SPACE

DAILY OFFICES

PRIVATE OFFICES SANCTUARIES

CONFERENCE ROOMS

SANCTUARIES

PRIVATE OFFICES

DAILY OFFICES

PRIVATE OFFICES

DAILY OFFICES

PRIVATE OFFICES PRIVATE OFFICES

SANCTUARIES

VIRTUAL OFFICE

ESPRESSO/ JUICE BAR

SANCTUARIES

MECHANICAL ROOM

VERTICAL CIRCULATION

SANCTUARIES

MEETING SPACE/ LOUNGE

SANCTUARIES

OFFICE SUITES

PUBLIC RESTROOM

OFFICE SUITES

VERTICAL CIRCULATION

PUBLIC RESTROOM

AROMA BAR

SANCTUARIES

LOCKER/ SHOWER AREA SNACK AREA

ESPRESSO/ JUICE BAR

MAIL RECEPTION

FIRST FLOOR

STORAGE AREA

WELLNESS SPACE

STORAGE AREA

SECOND FLOOR

FF&E

MATERIAL SELECTION

OVERALL, MATERIALITY FOR THIS PROJECT WAS REALLY IMPORTANT SINCE THE GOAL WAS TO CREATE A SPACE THAT REFLECTS CALMNESS AND TRANQUILITY. THE INCLUSION OF SIMILAR TONALITIES IN EXTREMELY DIFFERENT MATERIALS ALLOWED THE SPACES TO FEEL UNIFIED WHILE ALSO ENRICHING IT WITH ALL THE DIFFERENT MATERIALS AND PATTERNS EACH ONE HAS.

FURNITURE SELECTION THE FURNITURE SELECTION FOR THIS PROJECT CONSISTED OF MAINLY GREEN FABRIC UPHOLSTERIES, KNITTED DETAILS, LEATHER AND CONCRETE BASED TABLES. THESE FURNITURES BRING A LAID-BACK FEEL, PERFECT FOR THE CO-WORKING OFFICE.

LIGHTING SELECTION

MATERIALS MOOD BOARD

THE LIGHTING FIXTURES CHOSEN FOR THIS PROJECT WERE MAINLY BASED ON ORGANIC SHAPES, EXTERIOR USE AND ACOUSTICAL FEATURES. ALL THESE QUALITIES CONTRIBUTED TO THE PROJECT’S CONCEPT OF HAVING AN ORGANIC NATURE-BASED INTERIOR, NOT FORGETTING IT IS STILL A WORKSPACE AREA, WERE ACOUSTICS ARE EXTREMELY VALUABLE.

RECEPTION AREA

THE RECEPTION DESK WAS DESIGNED TO BE COHESIVE WITH THE ORGANIC SPACE. IT IS MADE OUT OF A CAST CONCRETE WITH A BEIGE FINISH. IT HAS A THICK PIECE OF GLASS THAT PASSES THROUGH THE CORE CREATING A DELICATE VISUAL TENSION. THIS PIECE ALSO SERVES AS AN ADA ACCESSIBLE SPACE FOR ANYONE WHO NEEDS IT.

DAILY OFFICE AREA

THE PARTITION WALL IN THE RECEPTION IS USED FOR SPACE DIVISION & MATERIAL DISPLAY. THE STONE FINISH EMPATHIZES THE MAIN MATERIALS USED THROUGHOUT THE BUILDING. THE THREE DIFFERENT STONE FINISHES SHOW HOW ONE MATERIAL IS ABLE TO BE TRANSFORMED AND REFINED JUST ALLUDING ON WHAT WILL HAPPEN TO THE PEOPLE ENTERING THIS SPACE.

LIMESTONE

COFFEE BAR OPEN TO ABOVE ELEVATION

CONCRETE

TILE

WOOD

THIS SPACE WAS DESIGNED FOR USERS TO FEEL IN A TERRACE WHILE STILL BEING INSIDE THE ENCLOSED BUILDING. THE MATERIALS UTILIZED IN THIS SPACE WERE CHOSEN TO EMPHASIZE NATURAL MATERIALS. COFFEE SPACE OPEN TO ABOVE IN THE DAY VS. IN THE NIGHT

COFFEE/JUICE BAR AREA

THESE TWO IMAGES ANALYZE WHAT COULD BE CONSIDERED THE MOST OPEN SPACE IN THE PROJECT. THESE IMAGES ANALYZE HOW THE SPACES ARE EXPERIENCES DURING THE DAY AND HOW DIFFERENT THEY ARE AT NIGHT.

LIMESTONE

CANE

COFFEE SHOP ELEVATION

TILE

THIS IS THE COFFEE’S BACK WALL WHICH FEATURES MIRRORS AND CANE PANELS. THESE ARE MEANT TO LIGHTEN UP THE HEAVY STONE WALLS WHILE ALSO AMPLIFYING THE SPACE. TILE WITH A STONE GLOSS FINISH IS UTILIZED FOR THE WET AREAS SO THE SPACE FUNCTIONS BETTER.

LONGITUDINAL SECTION SHOWING SCALED FIGURES

THIS GARDEN SERVES AS AN EXTENSION TO THE DYNAMIC MEETING ROOM. MORE THAN ANYTHING IT ALLOWS THE MEETING ROOM TO SLIDE THEIR DOORS AND BE FACED WITH THIS SITTING SPACE. THE CHOICE OF MATERIALITY HERE CONTINUES TO BE GUIDED TO SHOW VERY NATURAL AND RICH MATERIALS THAT SUGGEST AN EXTERIOR FACADE.

MEETING ROOM AND GARDEN AREA

YOGA ROOM THIS SPACE IS DESIGNED FOR USERS TO UNWIND. IT’S OPENNESS ALLOWS VERSATILITY OF USE AND THE INTEGRATION OF GREENERY, NATURAL LIGHT AND NEUTRAL TONES PROMOTE CALMNESS.

CONFERENCE ROOM ACCENT WALL CONFERENCE ROOM IN THIS CONFERENCE ROOM THE MATERIALITY AND DESIGN IS SIMPLE AND CLEAN. GREEN IS USED ON ALL ACCENT FEATURES REFERENCING NATURE INSIDE THIS ENCLOSED SPACE. WOOD IS ALSO A MAIN FEATURE IN THIS ROOM AS IT IS PRESENT IN THE COLUMN AND IN THE FEATURED WALL AND DROPPED CEILING PARTITION. THIS FEATURES CREATES A MORE INTIMATE FEELING FOR THIS IMPORTANT SPACE.

TILE

VELVET

WOOD

INDIVIDUAL STUDIO COMMERCIAL DESIGN: RETAIL, & RESTAURANT SAVANNAH, GA 7,000 sqft 10 WEEKS, 2019

PROJECT PROMPT SELECT A COOKBOOK AND CREATE A SPACE WITH A BRANDING PACKAGE THAT REFLECTS ALL COMPONENTS THAT MAKE UP THE CHEF. THE SELECTED COOKBOOK IS BY CHRISTIAN PUGLISI, AN INNOVATIVE CHEF FROM MESSINA, ITALY WHO MOVED EARLY ON TO COPENHAGEN, DENMARK, AND LOVES SHARING WHAT HE ENJOYS THE MOST, COOKING TRUTHFUL FOOD.

SOFTWARE USED REVIT ADOBE PHOTOSHOP ADOBE INDESIGN

AFFORDABLE, REAL FOOD.

Mercato is Christian Puglisi’s new space that embodies his culinary passion. His modern, daring and singular concepts are expressed here, along with his implacable creativity coming from the richest, cultivated foods through which he is able to bring the farm to the table. Mercato gives a space for locals to connect and shop directly from farmers’ produce, which is one of Pugisi’s priorities. He is also renowned for the transparency and quality of every component that make his plates. This space celebrates his style of craftsmanship and creativity of food in its truest forms, enjoying interacting with his clients, while preparing his unique dishes which they can enjoy right there. Mercato reflects the Chef’s enjoyment of clean, warmly-inviting spaces that compensate the organic aspect of his food. Mercato is nothing more than a celebration of his humble and unapologetic soul, exalting his love of cooking truthful food.

SITE ACCESS

NEAR

NOISE & SMELL

GREENERY & SUN PATH

THIS BUILDING IS LOCATED ON THE LARGEST HISTORIC DISTRICT OF THE US. BUILDING: ANTHROPOLOGY ADDRESS: 38 MONTGOMERY ST. SAVANNAH, GA 31401 THIS DISTRICT HAS NEARLY STAYED THE SAME SINCE 1966. THE MOST PROMINENT STYLES ARE FROM THE 18TH & 19TH CENTURY. AS ONE OF THE OLDEST CITIES IN THE U.S., IT IS FULL OF CULTURE & HISTORY. GENERAL CLIMATE 42° F TO 91°F SHORT WINTERS & LONG HOT SUMMERS

CLIENT CHRISTIAN PUGLISI AN INNOVATIVE, DEDICATED AND OVERALL BRILLIANT CHEF. BORN IN MESSINA, ITALY 1982 CHRISTIAN HAD TO MOVE EARLY ON TO COPENHAGEN, DENMARK. HIS MODERN, DARING AND SINGULAR CONCEPTS EXPRESS IMPLACABLE CREATIVITY COMING FROM THE RICHEST CULTIVATED FOODS HE IS ABLE TO BRING THE FARM TO THE TABLE. HE IS NOTHING MORE THAN A HUMBLE SOUL WHO IS UNAPOLOGETIC HIMSELF WHILE SHARING WHAT HE ENJOYS THE MOST, COOKING TRUTHFUL FOOD.

USERS

L L E IE

ELLIE WATSON IS THE MUSE OF THIS PROJECT. AS THE FOUNDER OF THE ELSAS WHOLESOMELIFE, HER LIFESTYLE REVOLVES AROUND TASTING AND MAKING ORGANIC FOOD WHILE APPRECIATING AESTHETICS IN EVERYTHING. SHE IS A PERFECT EXAMPLE OF MERCATO’S USERS: PEOPLE WHO VALUE THE QUALITY OF FOOD, TRYING NEW THINGS, BUYING LOCALLY AND ENJOYING A GOOD TIME.

.STRICT COLUMN GRID

CONCEPT

BUILDING ANALYSIS

CONSIDERATIONS

.PRESERVE HISTORICAL FEATURES . IMPLEMENT UNIVERSAL DESIGN

ARCHITECTURAL THEORY JUXTAPOSITION

ETHOS GETAWAY WITH FRIENDS

MUSE ELLIE WATSON

Placing and combining objects or elements that may not naturally occur together in close proximity, in ways that make each other stand out more. This creates a visual dynamic impact.

Feeling joy and comfort. Desire to wander and explore.

She is the founder of the Elsas Wholesomelife. Ellie enjoys traveling, feeling adventurous and cooking vegetarian dishes. She is a very down to earth woman that also likes to be in open spaces connected to nature.

8’8”

9’9”

9’ 4”

7,000 FT²

7’9”

LEVEL 1 = 3,500 FT² LEVEL 2 = 3,500 FT²

FIRST FLOOR

PUBLIC

ENT.&EXIT

PRIVATE

FLOOR

NOT USED

VERT.CIRC. LB COLUMNS

SECOND FLOOR

PUBLIC

FLOOR

PRIVATE

VERT.CIRC.

NOT USED

LB COLUMNS

BRANDING COMPONENT

5’10”

MISSION STATEMENT

STIMULATE HEALTHIER LIFESTYLES BY PROVIDING AFFORDABLE, REAL FOOD.

BRAND INSPIRATION

FLOOR PLANS & RCP PLAN

RESTROOM COMMERCIAL KITCHEN

DINNING AREA

OFFICE

OPEN KITCHEN WASTE

JANITOR CLOSET

OPEN TO BELOW

RESTROOM MARKET

BAR SEATING

FOUNTAIN

BAKERY BAR

MATERIAL& FURNITURE SELECTION

FIRST FLOOR

LOUNGE AREA

SECOND FLOOR

RCP PLAN

THE OVERALL MATERIAL SELECTION REFLECTS PUGLISI’S LOVE OF NATURE, HIS APPRECIATION OF TEXTURES AND DETAIL.

THE FURNITURE SELECTION OF THIS PROJECT CONSIST OF NEUTRAL & RAW PIECES THAT BRING COMFORT AND A FEELING OF OUTDOORS TO THE SPACE.

THE ARCHITECTURAL CONCEPT OF THIS PROJECT IS JUXTAPOSITION. THIS IS INTERPRETED THROUGHOUT THE SPACE, MATERIAL CHOICES AND DESIGNS. THERE IS A JUXTAPOSITION BETWEEN THE MARKET BOOTHS AND THE OPEN KITCHEN COUNTER. THE KITCHEN COUNTER IS VERY LINEAR IN DESIGN AND IS ACCENTUATED WITH A COLORFUL TERRAZZO. WHILE ON THE OTHER HAND, THE MARKET BOOTH IS VERY ORGANIC IN SHAPE AND MONOCHROMATIC IN COLOR.

MARKET

OPEN KITCHEN THIS OPEN KITCHEN WAS DESIGNED TO REFLECT TWO OF THE THINGS CHEF PUGLISI VALUES THE MOST: TRANSPARENCY IN HIS DISHES & INTERACTING WITH CUSTOMERS. THE DESIGN IS MINIMALISTIC, USING SOFT TONALITIES WITH ACCENTS OF NATURAL MATERIALS, GREENERY AND MODERNISM WITH ILLUMINATED SIGNS.

LOUNGE

BAKERY THE BAKERY IS FEATURED IN MONOCHROMATIC TONES OF PINK SHOWCASING THE SOFT AND DELICATE SIDE OF THE CHEF. THERE IS A FEATURED FOUNTAIN TO WASH YOUR HANDS OR ANY PRODUCE BOUGHT AT THE MARKET.

DINNING AREA

BAR & LOUNGE IT WAS VITAL TO INCLUDE A BAR & LOUNGE ON THE SECOND FLOOR WHERE GUESTS COULD RELAX AFTER A FEAST OR TO JUST ENJOY A GLASS OF THE CHEF’S OWN WINE. THE TERRAZZO WAS UTILIZED AGAIN TO DRAW A CONNECTION TO THE FIRST FLOOR OPEN KITCHEN, BUT THIS TIME ADDING MORE LIVELY CORAL COLUMNS TO BRIGHTEN UP THE SPACE.

SECTION THE TWO FLOORS ARE CONNECTED BY BOTH THE OPEN CEILING AND THE FEATURED PENDANT LIGHTS THAT HOST GREENERY, WHILE ALSO BRIGHTENING UP THE MARKET ACCENTUATING FOOD AS THE MAIN EVENT OF THIS SPACE.

COLLABORATIVE STUDIO ALTERNATIVE LIVING: RESIDENTIAL & RETAIL DESIGN HONG KONG 75 sqft 10 WEEKS, 2019

PROJECT PROMPT ALTERNATIVE LIVING PROJECT EXPLORING PEOPLE AND SPACE. THIS PROJECT WAS BASED ON MINI LIVING, FOCUSING ON RESIDENTIAL SMALL SCALE ENVIRONMENTS BASED ON THE RELATIONSHIPS OF INDIVIDUALS.

BiBox

ALTERNATIVE M I N I L IVI N G SOFTWARE USED REVIT ADOBE PHOTOSHOP ADOBE INDESIGN HAND SKETCHING RHINO

BiBox is an alternative, mini-living solution that supplies affordable shelter for the street sleepers who have been affected by Hong Kong’s housing problem, along with a market space that is convenient for them to sell goods. The design will “blossom” during the day and close at night. In an unused space, BiBoxes are able to activate the space for a longer period of time between commercial and residential uses. This project aims to improve the people, the community and the environment by offering a place to live, work and grow.

SITE ACCESS

NEAR

NOISE

NATURAL CONDITIONS

BUILDING: TUNG CHAU STREET PARK ADDRESS: , TUNG CHAU STREET, SHAM SHUI PO, HONG KONG. THIS IS AN URBAN PUBLIC PARK IN SHAM SHUI PO, KOWLOON, HONG KONG, AROUND THE NAM CHEONG ESTATE. IT WAS BUILT AS A JOINT VENTURE BETWEEN THE URBAN COUNCIL AND THE HOUSING DEPARTMENT. THIS SITE IS PREDOMINANTLY POOR. IT IS ONE OF THE DENSEST AND MOST VIBRANT NEIGHBORHOODS IN HONG KONG, HAVING A DIVERSE MIX OF MIGRANTS FROM RURAL CHINA, WORKING-CLASS FAMILIES AND SENIORS, WITH MANY LIVING IN CAGE HOMES, SUBDIVIDED FLATS AND PUBLIC HOUSING ESTATES.

CLIENT 56-YEAR-OLD YEUNG SING YUNG IS A CHINESE IMMIGRANT FROM HUIZHOU, GUANGDONG PROVINCE. MR YEUNG LIVES OFF SELLING ELECTRONIC DEVICES. HE DOES NOT TALK MUCH AND LIKES READING IN HIS SPARE TIME. HE IS QUITE DILIGENT IN HIS DAILY LIFE. GREY IS HIS FAVORITE COLOR.

USERS THE PROJECT’S TARGET USERS ARE POSITIONED AT THE LOW-INCOME LEVEL OF THE POPULATION IN THE AGE RANGE OF 40 TO 60. SEVERAL OBJECTIVE FACTORS INCLUDING HOUSING ISSUES, TURN THEM INTO CITY NOMADS. OUR TEAM NOTICED THAT SOME OF THE STREET SLEEPERS OF THIS KIND ATTEMPT TO SELL THINGS AND TO ESTABLISH RETAIL BUSINESS. THIS GROUP OF PEOPLE ARE MINIMALISTIC IN TERMS OF THEIR POSSESSIONS, WHILE THEY NEED A SPACE TO STORE THE COMMODITY AND SELL GOODS.

CONCEPT

BUILDING ANALYSIS

BLOSSOM OF A RECIPROCAL TOMORROW The BiBox concept is designed to create communities. Each community comes with two types of structures, the private and the communal. The private structure includes a bedroom and a market display, while the communal structure offers a shared bathroom, shared kitchen and shared dining area. Each box consists of a Core and a Sleeve. The Core structure is the static section of the design; it includes the bedroom, bathroom, and kitchen. In contrast, the sleeve structure, which includes the display area and diner, moves through, activating the surrounding. The action of moving the sleeve away from we call it The Bloom.

NATURAL LIGHT

PILLARS

OPENNESS

ROOFED SPACE

DYNAMIC

IMPROVEMENT

ELECTRICAL SUPPLY & ARTIFICIAL LIGHTING COMBINED CONCEPTUAL DIAGRAMMATIC MODELS

MATERIALS & APPLIANCES MOOD-BOARD

SPACE IDEATION

Openness Openness Openness

e alternative solution proposed in this project is intended for people ging from ages 40 to 60, who have been affected by Hong Kong’s Improvement ImprovementOur target users are minimalistic in terms of their Improvement sing problem. sonal belongings and would benefit with an adequate space to work, in er to improve their income.

INITIAL SKETCHES

ALUMINUM PAINTED ANTIQUE STAINLESS BRUSHED BLACKENED CORIAN Aluminium Painted All-Painted Antique Stainless Brushes Blackened Corian Aluminium Painted All- Painted Antique Stainless Brushes Blackened Corian Aluminium Aluminium Aluminium Aluminium Aluminium Painted AllPainted AllPainted Antique All-AllAntique AllAntique Antique Antique Stainless Stainless Stainless Stainless Stainless Brushes Brushes Brushes Brushes Brushes Blackened Blackened Blackened Blackened Blackened Corian Corian Corian Coria C ALUMINUM BRASS STEEL BRONZE STAINLESS uminium Brass Steel Bronze Stainless uminium Brass Steel Bronze Stainless STEEL uminium uminium uminium uminium uminium BrassBrass Brass Brass Brass SteelSteel Steel Steel Steel Bronze Bronze Bronze Bronze Bronze Stainless Stainless Stainless Stainless Stainless Steel Steel SteelSteel Steel Steel Steel

REAL SCALE MOCK-UP

Materials // / / / / / Materials Materials Materials Materials Materials Materials

DIiagrams /

MODEL EXPLORATION

Dynamic Dynamic Dynamic

BATHROOM AREA

KITCHEN COUNTER AREA

BEDROOM MARKET STORAGE MARKET

OPTION 2 - BATHROOM & KITCHEN CORE SLEEVE

BATHROOM/ KITCHEN DINNING AREA

/ na l p r o

cimanyDDynamic

tnemevorpmIImprovement

ssennepOOpenness

d3 3d

SLEEVE

Concept statement

CORE

Floorplan /

tnemetats tpe

/ tpeDI cn / / smarConcept ga i I D

BIBOX STRUCTURE

ct isproject intended for people his is intended for people affected by Hongby Kong’s ve been affected Hong Kong’s malistic in termsinofterms their of their e minimalistic nt adequate space tospace work, to in OPTION 1 - BEDROOM & MARKET with an adequate work, in

FLOOR PLAN BEDROOM & MARKET

FLOOR PLAN BATHROOM & KITCHEN

ELEVATION BEDROOM & MARKET

ELEVATION BATHROOM & KITCHEN

personal belongings and benefit with an adequate spaceand to work, personal belongings wouldinbenefit with personal an adequate belongings space andtowould work,benefit in with an adequate space to work, in personal belongings and would benefit with an adequate space to would work, in order to improve their income. order to improve their income. order to improve their income. order to improve their income.

Concept /

Concept / / DIiagrams

Concept statement 3d

Floorplan /

DIiagrams Concept //

Concept statement

Concept DIiagrams/ /

Concept statement

DIiagrams /

Concept statement

Openness

Improvement

Dynamic

Floorplan /

INDIVIDUAL PROJECTS .CAMALETON LOUNGE CHAIR . LEVER TABLE LAMP .WIRE BRAID STOOL .MELTING TABLE LAMP .CARDBOARD STOOL .LA FRECA LOUNGE CHAIR

PROJECT PROMPT EXPERIMENTING WITH MATERIALS AND DIFFERENT TECHNIQUES TO DESIGN FURNITURE PIECES THAT EVOKE INNOVATION AND MATERIAL DOMINATION. THESE PROJECTS WERE EXECUTED DURING THE COVID-19 PANDEMIC, SO PROTOTYPES AND MATERIAL EXPERIMENTATION WERE ACHIEVED MAINLY WITH FOUND MATERIALS.

SOFTWARE USED HAND SKETCHING RHINO

CAMALETON LOUNGE CHAIR

MELTING TABLE LAMP

LEVER TABLE LAMP

WIRE BRAID STOOL

CARDBOARD STOOL

LA FRECA LOUNGE CHAIR

THERMOPLASTICS

CAMALETONE

LOUNGE CHAIR (CHAMELEON)

CAMALETON LOUNGE CHAIR COMBINES A CLEAN, CLEAR BASE FEATURED IN VARIED FINISHES (CLEAR & MATTE). THE STATEMENT BACKREST CUSHION IS AVAILABLE IN TWO SIZES (MINI & TALL), AND IN A SELECTION OF CURATED FABRICS AND LEATHERS OF YOUR CHOICE.

ACRYLIC BASE

BROWN LEATHER

PERSONALIZED CUSHION

SECTION

MINI CAMALETONE ROSE VELVET

YELLOW VELVET

BLUE-GREEN VELVET 20,6”

28,0”

22,4”

33,5”

30,3”

PROTOTYPING

THERMOPLASTIC TECHNIQUES 21

40 CLAY MOLDING

ALUMINUM

THERMOPLASTIC SHEET

MATERIALS FOUND FOR PROTOTYPES

1ST EXPERIMENTATION OF THERMO-SHEETS

2ND PROTOTYPE WITH A 3RD PROTOTYPE MADE OUT FOUND BOWL WITH PATTERN OF ALUMINUM MOLD

THERMOPLASTIC SHEETS SHAPES BY FOUND AND MADE MOLDS

#26 I ATTEMPTED TO CREATE A MOLD OUT OF ALUMINUM TRYING TO COMPACT IT AS MUCH AS POSSIBLE

AFTER PLAYING WITH THE SMALL MOLD I DECIDED TO CREATE A LARGE SCALE ONE

THESE ARE THE TWO MOLDS THAT WOULD BE USED TO SHAPE THE THERMOPLASTIC SHEET

MOLDS CREATED FOR THE PROTOTYPES IDEATION SKETCH

FURTHER DESIGN/CONCEPT DEVELOPMENT

FINAL MODIFICATIONS

FOR THIS PROTOTYPE I HAD TO LAYER SEVERAL THERMOPLASTIC SHEETS SINCE SOME CURVES AND OVER HEATING MADE THE MATERIAL TOO THIN

HERE YOU CAN SEE THE VOID INSIDE CREATED BY THE SHAPE OF THE MOLD

SIDEWAYS IT CAN BE APPRECIATED HOW THE PROTOTYPE CONCAVES IN. THIS IS WHERE THE BACKREST CUSHION WOULD GO IN

COMPOSITE FABRICATION

THE LEVER

14”

TABLE LAMP

10” FIBERGLASS

THE LEVER TABLE LAMP IS A KINETIC PIECE THAT INVITES THE USER TO BE ACTIVELY PRESENT IN THE MOMENT. IT IS INSPIRED BY INDUSTRIAL & RAW MATERIALS WHICH ARE PART OF THE FINAL DESIGN.

MATTE BLACK METAL

16”

WOOD

7”

PROTOTYPING

COMPOSITE TECHNIQUES 1

CREPE PAPER

LAYERED AND GLUED

TRIMMED CREPE, NOT TO STRONG BUT HOLDS SHAPE

VERY TRANSLUCENT MATERIAL

WOOL FELT

LAYERED AND GLUED

TRIMMED WOOL, VERY STRONG AND FIRM

VERY OPAQUE, NO LIGHT PASSED THROUGH

COTTON T-SHIRT

LAYERED AND GLUED, HAD TO TRIM A LOT AS THE MOLD WAS BIGGER AND HAD TO USE BIG LAYERS

TRIMMED T-SHIRT, AFTER THREE DAYS IT IS STILL NOT COMPLETELY DRIED ALTHOUGH I COULD DETACH FROM THE MOLD AND THE SHAPE REMAINED

I WAS NOT ABLE TO SEPARATE THE MOLD FROM THE COMPOSITE

#36 OFF

15”

WOVEN METAL

5” 6”

14 SEAT & BACK PIECES

WIRE WIRE BRAID BRAID

2.5”

15”

2.5”

WIDE STAINLESS STEEL BRONZE TEXTURED POWDER-COATED

14”

STOOL

4”

2.5”

15”

2.5”

14”

THIN STAINLESS STEEL BRONZE TEXTURED POWDER-COATED

4”

13 SEAT & ARMREST PIECES 10”

12”

20”

PORCELAIN CONCRETE TEXTURE FINISH

BASE

20” 2.5”

20”

15”

2.5”

15”

20”

5”

15”

14”

J O I N E R Y

1 CONNECTOR PIECE

THE WIRE BRAID STOOL COMBINES A PORCELAIN BASE FEATURED IN CONCRETE TEXTURES WITH A WOVEN WIRE SEAT. THE STATEMENT SEAT IS MADE OF TWO DIFFERENT THICKNESSES OF STAINLESS-STEEL, WOVEN WIRES AND POWDER-COATED ON A BRONZE FINISH.

W E L D E D

8”

10”

13”

26”

20”

26”

20”

2.5”

12”

15”

2.5”

15”

2.5”

15”

20”

TOP VIEW 31

5” 20”

FRONT VIEW

SIDE VIEW

PROTOTYPING

WOVEN METAL TECHNIQUES

#24 DIFFERENT TYPES & THICKNESSES OF METALS

STEEL BENDING

STEEL COPPER

BRASS & COPPER

STEEL & ALUMINUM

ALUMINUM, COPPER & BRASS

ALUMINUM

ALUMINUM & COPPER

ALUMINUM & PVC

STEEL & ALUMINUM

STEEL

ELTING TABLE LAMP DESIGN INSPIRED BY ARTIST GORGE CONDO

CONDO’S PHILOSOPHY PSYCHOLOGICAL CUBISM

. “OLD AND THE NEW, THE FAMILIAR AND THE UNSETTLING WITH THE CONVENTIONAL AND RADICAL.” . KNOWN FOR HIS SKEWED TAKE ON CLASSICAL PORTRAIT PAYING TRIBUTE AND BEING INSPIRED BY PICASSO, POLLOCK, GOYA, AMONG OTHERS TO MERGE THE AMERICAN CONTEMPORARY CULTURE. . HE COMBINES DRAWING AND PAINTING TECHNIQUES WHILE USING INFINITE MATERIAL COMBINATIONS WITH PASTELS, CHARCOAL, PAINT, PENCIL, MIXED MEDIA AMONG OTHERS. . COMMON CHARACTERS: PRIESTS, CARDINALS, CLOWNS, WAITERS, GROTESQUE NUDES,AND SOCIETY GIRLS . CHARACTERISTICS: “BULGING EYES, BULBOUS CHEEKS, PROLIFERATING LIMBS, HIDEOUS OVER AND UNDER BITES.” - GORGE CONDO

ROCK

PLASTER

CLAY WOOD

CLAY

PLASTER

WOOD

BULB CLAY

GLASS BULB

BULB

WIRE

BULB

CLAY

BULB WOOD

CLAY

GLASS

BULB

GLASS

PLASTER

BULB BULB BULB

ROCK

BULB

GLASS

CLAY

ROCK

WOOD

PLASTER

GLASS

BULB

CLAY

WOOD PLASTER

BULB

BULB CLAY

CLAY BULB

CLAY

BULB

CLAY STEEL TUBE

BULB

CLAY WOOD

ROUGH SKETCHES

THROUGH THESE SKETCHES I AM EXPLORING DIFFERENT DESIGN LANGUAGES THAT ILLUSTRATE GORGE CONDO’S PORTRAIT WHICH CONTAIN MULTIPLE PERSONALITIES JOINED IN ONE IMAGE. I ALSO EXPLORED WAYS TO REPRESENT HIS TWO BASIC INSPIRATIONS, WHICH ARE ALSO PART OF A SINGLE PORTRAIT, CLASSICAL WITH CONTEMPORARY ART. HE INVESTIGATES THE MACABRE OF HUMANITY CELEBRATING IMPERFECTIONS NEXT TO OUR CONCEPT OF BEAUTY. I ALSO DECIDED TO EXPOSE MY LIGHT BULB THROUGH ALL MY SKETCHES IN ORDER TO CELEBRATE ONE OF HIS REPETITIVE CHARACTERISTICS THE BULGING EYES.

SIDE VIEW

FRONT VIEW

SECTION VIEW

SIDE VIEW

8” IN MY FINAL SKETCHES I DECIDED TO NARROW DOWN MY DESIGN TO THIS BASIC SHAPE IN ORDER TO EXPLORE DIFFERENT BULB INTEGRATIONS AND ADDITIONAL FEATURES. I ENDED UP CHOOSING THIS CLAY BASE MELTING DESIGN FOR MY TABLE LAMP SINCE FOR ME IT SCULPTURALLY REPRESENTS SOMETHING THAT WAS ONCE BEAUTIFUL BUT NOW IT IS DEFORMED. IT ALSO EMBODIES SOME CONTEMPORARY FEATURES WITH THE ADDITION OF A CLASSICAL BULB, A KEY QUALITY OF CONDO’S DESIGN.

SKETCH MODEL

5”

FRONT VIEW

SIDE VIEW

CARDBOARD STOOL

THE CARDBOARD STOOL DESIGN WAS INSPIRED BY THE OPENING OF A FLOWER. AS THE FLOWER OPENS IT REVEALS ITS BEAUTIFUL CORE, WHICH HOLDS THE DELICATE PETALS. THE STOOL WAS DESIGNED TO BE ASSEMBLED WITH NO ADHESIVES, BY INTERLOCKING THE PIECES WITH A “WAFFLE-LIKE” PATTERN.

FRONT VIEW

ASSEMBLAGE

The Wire Braid Stool combines a porcelain base featured in concrete textures with a woven wire seat. The statement seat is made of two different thicknesses of stainless steel wires woven and powder coated on a bronze finish.

PERSPECTIVE SHOTS

LOUNGE CHAIR

MEASUREMENTS

LA FRECA LOUNGE CHAIR IS A STATEMENT PIECE, FOR EITHER INTERIOR OR EXTERIOR SPACES. IT COMBINES A STRONG, COLD MATERIAL WITH A SYNTHETIC WEAVE FEATURE AVAILABLE IN A SELECTION OF CURATED COLORS OF YOUR CHOICE. THE STEEL STRUCTURE CAN ALSO BE POWDERCOATED TO CLIENTS’ DESIRED COLOR.

PERSPECTIVE SKETCH-

LA FRECA

PROTOTYPING

DESIGN AMBIANCE

WOVEN METAL TECHNIQUES

FOAM PROTOTYPE

WEAVING PROTOTYPE

FINAL 3D MODEL CONSTRUCTION

WEAVING PROTOTYPE

JULIA HEINSEN US: 857.424.8536 - DR: 829.986.7514 juliaheinsen.design@gmail.com www.linkedin.com/in/juliaheinsenr juliaheinsen_design https://juliaameliaheinsen.wixsite.com/design