Smkt booklet - AIESEC in Ribeirão Preto, Brazil

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THE PROJECT A project that works exactly the greatest needs of an NGO: marketing and administration. The Smarketing, designed to restore and assist through consulting, promotes an international environment for NGOs, expanding concepts and establishing an operational planning of six weeks capable of contribute to the need to improve and expand the social promotion of the same!


Ribeirão preto is one of the most rich cities in São Paulo state, because of the large share of agri culture in the economy. On the other hand, the city have a huge social inequality, and that’s why we have a lot of non-profit organizations. Smarketing project is important to help this organizations to have a better management.


 Get to know the NGO at the beginning of the internship. Understand its necessity, public and mission to better develop your work.  Implement a marketing plan based on the organization gaps and needs.  Final Report and Proposal:take a period to develop a final report of it all and propose changes that will improve the organization performance.

 If it is needed, develop a fundraising action to the NGO.



Juliana Crivelin

Flávia Caramori

Director of Social Projects

Coordinator of SMarketing

AIESEC Ribeirão Preto

AIESEC Ribeirão Preto

✉ : juliana.crivelin@aiesec.net : +55 19 9 9116-6711

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✉ : flavia.caramori@aiesec.net : +55 16 9 9296-0682


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