7 WAYS TO GROW YOUR MARKET SHARE IN 2012 PREPARED BY NICK HINDSON
1. BUILDING CUSTOMER RELATIONSHIPS
MARKET$HARE is a unique way to build lasting relationships with existing and potential customers. From teenagers to Company Directors, all players are constantly exposed to your brand, the logo of which is prominently displayed on the basic Game Board. During the game they become involved with your company's products and services. They therefore develop and gain a deeper understanding of your current position in the marketplace. This understanding helps to build and maintain a much stronger and healthier relationship - reinforcing the bonds which inevitably lead to brand leadership.
2. MAINTAINING MARKET LEADERSHIP
MARKET$HARE is a very different way to achieve 'top-of-mind' awareness for your brand. This is crucial when you are trying to achieve or even just maintain a dominant position in your respective market. By actively engaging with potential customers, MARKET$HARE educates, entertains and delivers strong positive messages to potential and existing customers. An on-going and lasting connection is then established which is vital when maintaining or trying to achieve market leadership.
3. INCREASING BRAND AWARENESS
MARKET$HARE is a different way to tell and sell your brand story. Forget about the glossy brochures and expensive media campaigns, MARKET$HARE is a unique way for potential customers and clients to actively engage in and get a deeper understanding of your company from a business point of view. MARKET$HARE is a game of skill, understanding and business tactics - all of which are so important in understanding the complexities of today's fast-paced international business world.
4. PLAYING BY THE RULES
MARKET$HARE is a business game that will educate, entertain and inform on how New Zealand business is carried out. Firstly it's a 'hands on' starting point for school children, secondly it's an indepth educational aid for graduates and thirdly an essential tool for business leaders to relax and experiment with. It is also an informative and entertaining way for the general public to get a deeper understanding of the 'ins and outs', 'whys and wherefores' of the challenging world of branding, marketing and negotiation.
5. STRENGTHENING THE NZ ECONOMY
When New Zealand's businesses succeed so does New Zealand. To be competitive in today's 'Global" economic environment, New Zealand has to have a strong, innovative and successful business base. MARKET$HARE is the educational tool that has been designed to help our businesses understand and succeed in an increasingly competitive economic climate. It's the perfect business resource providing knowledge, insight and marketing concepts to help businesses grow, maintain and increase their market share. By increasing their depth of business knowledge they are not only building their businesses but strengthening the New Zealand economy as well.
6. INSPIRING THE NEXT GENERATION
MARKET$HARE is a great way to build our entrepreneurs. It encourages young people to understand and participate in modern business practices by using a 'hands-on" approach. MARKET$HARE is an entertaining and unique way to deliver business education in a much more memorable way than by just reading text books. During the game the participants learn about the role of marketing, building companies and brands and all the aspects of running a modern business. An understanding of all these areas is essential for inspiring our budding entrepreneurs. For those who will inevitably be running their own businesses MARKET$HARE provides the building blocks for a better understanding of modern business practice.
7. NURTURING SOCIAL RESPONSIBILITY
MARKET$HARE has been designed to educate and nurture the importance of social responsibility within the business sector. Although the primary aim of business is to deliver a profit and be successful, MARKET$HARE encourages the awareness of the role that business has to play within the wider community. From providing employment to supporting the less fortunate, the social responsibility of business is just as important as market share, production quotas and the stock market. MARKET$HARE is inspirational - it communicates the significance of 'giving back' and inspires those who are about to follow in our "business" footsteps.
TAKE THE NEXT STEP
Contact us to confirm your position of the board.
Call Nick on 027 444 7286 nick@marketshare.co.nz www.marketshare.co.nz