J U L I A N LOZ A N O c re ati ve d e s i g n e r
DESIGN PORTFOLIO
L AG U N A CO L L E G E O F A RT + D E S I G N
j u l i a n l oz a n o.co m
A B O U T ME
I am an Arizona Chicano living in Laguna Beach. I currently attend Laguna College of Art of Design to pursue my BFA in Design + Digital Media, with an emphasis in Actions Sports. My interest in design is applying user experience to the everyday human interaction. I have design experience working with visual agency, Column Five, and worked with action sports brands such as Loser Machine, Dark Seas, and Thalia Surf. I take great pride of my Mexican heritage, being a citizen in both the U.S. and Mexico. My work has been featured on Inc.com, Thalia Surf, CNN, and Buzzfeed. Aside from design, I enjoy listening to fast punk music, watching futbol, street tacos, and lots of star wars. I hope to one day run a cat rescue farm.
SKILLS
Brand/ Identity UX/ UI Infographics Design Packaging Editorial Apparel Footwear Print 3D Modeling Photography Merchandising Typography
CO N TAC T
julianlozano@lcad.edu julianlozano.com dribbble.com/julianlozano linkedin.com/in/julianlozanoaz 602.502.8130
RE S UME
E XPE R IEN C E
AWARDS
EXPER TI SE
Laguna College of Art & Design
Startup Weekend Orange County
Brand/ Identity
Laguna Beach, California
Startup 2nd Place Winner
UX/ UI Infographics Design
Student Mentor in Design + Digital Media
Column Five: Visual Agency
AIGA Orange County
Packaging
Best App Design
Editorial Apparel
Newport Beach, California Infographics/data visuals design.
Laguna College of Art & Design Collaboration with Vans/Thalia Exhibition
Startup Weekend Orange County
Graphic Design Best of the Best Juried Show
Irvine, California
President’s List
UI/UX, Branding
Dean’s List
Footwear Print 3D Modeling Photography Merchandising Typography
Merit Scholarship Vans Sponsored Studios Laguna Beach, California Footwear, Apparel, Pattern Design.
LA N GUAGES E D UCATI ON
English Nike Sponsored Studios
Laguna College of Art & Design
Laguna Beach, California
BFA, Design + Digital Media
UI/UX and App Design.
Emphasis in Action Sports Anticipated Graduation Fall 2015
Hurley Sponsored Studios Laguna Beach, California
Scottsdale Community College
Apparel, Branding, and Merchandising.
Graphic Design: Visual Communication
Thalia Surf
Arizona State University
Laguna Beach, California
Visual Communication Design
Apparel, Merchandising.
OBEY/Loser Machine Irvine, California Designer in Apparel, Merchandise.
REFE REN CES
Nate Butler - Column Five Director of Design
Arizona Dream Act Coalition Designer, Campaign Visual Leader, Video production, Video Editing, Photographer, Social Media, Apparel.
Newport Beach, California nbutler@columnfivemedia.com
Catharin Eure - LCAD Dept. Chair of Design + Digital Media Laguna Beach, California ceure@lcad.edu
Spanish
/ 01 ENV IS ION ™ PAINT PACKAGING
The ENVISION™ is a new product line by BEHR® that offers limited edition colors inspired by the Constructivism art movement. With origins in Russia, it rejected the idea of the traditional artistic concern with composition, and replace it with “construction.” Instead it favored art as a careful technical analysis of modern materials, and it was hoped that this investigation would eventually yield ideas that could be put to use in mass production, serving the ends of a new modern society.
ENV IS ION ™ PAINT PACKAGING
CO NSTR UC T YO UR NEW WO R LD ENVISION™ comes with a color swatch system that reflects colors of the past era of Russia.
ENV IS ION ™ PAINT PACKAGING
I decided to have ENVISION™ part of a collaboration product between BEHR® and the Los Angeles County Museum of Art (LACMA). LACMA will house a constructivist inspired interactive display that allows buyer to select and order paint from the colors of constructivist art piece.
ENV IS ION ™ DIEC UTS
CO NSTR UC T YO UR NEW WO R LD Taking measurement of package was crucial. The ENVISION™ product included three sizes of paint, gallon, quart, and sample size. Paint brushes and color palletes were also included
Paint container diecut.
Paint Brush package diecut.
Swatchbook.
Color swatches.
Named color swatches.
ENV IS ION ™ R ES EARCH
T HE R USSI AN CO NSTRUCTI VI SM Rather than focusing on the concerns with composition, it focus more on the construction of art. Analysis of modern materials were taken by artists as they hoped to yield ideas that could be put into mass production to serve a modern and Communist society. It impacted architecture, graphic and industrial design, theatre, film, dance, fashion and to some extent music.
Constructivist poster art by Alexander Rodchenko
Sketches
Colored Sketches
Digital Sketches
/ 02 V I N N A™ US ER IN TERFACE/WEBZ
THE FIRST SUSTAINABLE I NTERACTI VE TENNI S BALL Tennis balls have been a huge problem in disposable waste, 300 million are produced each year and they aren’t easily biodegradable. Vinna™ is the first interactive sustainable tennis ball for pro athletes. They are more durable and can be sent back to be re-pressured. With rapidbounce™ technology, it allows players to track there hit points via mobile application. The app will allow players to compare themselves with friends and pro athletes, it also informs the social impact Vinna™ has made compared to regular tennis balls
V I N N A™ US ER IN TERFACE/ W EB
Livefeed with Friend.
Hit points goals
V I N N A™ US ER IN TERFACE/ W EB
Compare with Pro Tennis Players
History stats and awards
V I N N A™ US ER IN TERFACE/ W EB
/ 03 R EF L EX ™ US ER IN TERFACE
T H E P E R S O NAL F OL LOW IN G DRON E Action sports athletes are already using POV cameras to capture their exploits, but they are limited primarily to a first-person perspective. Wouldn’t it be great if you could gain an aerial perspective of your activities without the need of a specialized crew? REFLEX™ is an app that utilizes gps, drone and bluetooth technology in addition to a GoPro camera to automatically capture aerial footage of action sports athletes. The app is designed have a telemetry monitoring system, functional editing interface and integrated opportunity for sharing videos via inapp social network and external networks (ex: YouTube, Vimeo, Tumblr + Facebook)
R EF L EX ™ : PE R SONA L DR ONE US ER IN TERFACE
BUILT-IN VIDEO EDITING Built-in video editing software, optimized to be ready to export to social media.
FIND COMPETITION The in-app GPS maps tracks and finds other REFLEX™ user’s recorded videos.
R EF L EX ™ : PE R SONA L DR ONE US ER IN TERFACE
IMPROVE YOUR GAME With REFLEX™ functional video playback, users can take notes and summarize their performance with telemetry data.
CONNECT WITH FRIENDS Personal profiles will allow followers to see the latest recorded performance.
R EF L EX ™ : PE R SONA L DR ONE US ER IN TERFACE
The process of developing REFLEX™ starts with sketching and ideation. Wireframes, sitemaps, and notecards were made in this process.
/ 04 T HE CAR T E L E N T E RP R ISE INFO GRAP HIC
BI LLI O N DO LLAR BUSI NESSES Looking into the Mexican Drug Cartels from a different perspective. Like it or not, the Cartels are a great example of sophisticated business and branding. This infographic covers the network system of drug trafficking as well as the branding that the Cartels have identify themselves as.
LOS ZETAS
GULF CARTEL
SINALOA CARTEL
JALISCO NEW GENERATION CARTEL
Prototype 1
Final Version
Sketches/ sitemap
KNIGHTS TEMPLAR
T ERRI TORIES AS OF 2014
T HE CAR T E L E N T E RP R ISE INFO GRAP HIC
T HE N E T WOR K The drug trafficking map indicates where drug are orginally imported from and how it makes it’s way into the U.S. Mexico is labeled with Drug Cartel territories.
T HE CAR T E L E N T E RP R ISE INFO GRAP HIC
PROFESSIONAL
THE EXECUTIVE JOAQUIN GUZMAN
ION
S I NA
L
F EDE R OA
AT
SINALOA FEDERATION
THE BRAND I N G
EST 1989
NARCO SUBMARINE
ADVANCED TUNNEL SYSTEM
PARTNERS
COMPETITORS
ſ THE KNIGHTS TEMPLAR
I N N O VAT I O N
ſ LOS ZETAS
ſ JALISCO NEW GENERATION CARTEL ſ GULF CARTEL
THE SINALOA FEDERATION IS A SOPHISTICATED AND INNOVATIVE BUSINESS FRANCHISE. THEY ESTABLISHED BUSINESS PARTNERS OF COCAINE FROM SOUTH AMERICA AND HAVE GAINED GLOBAL DEMAND. THEY INNOVATE THE WAYS OF SELLING DRUGS BY DESIGNING ADVANCED TUNNEL SYSTEMS, UNDETECTABLE SUBMARINES AND MICRO-AIRCRAFTS. WHEN THINGS GET HEATED WITH COMPETITORS, THEY HIRE SPECIALISTS TO DO THE DIRTY WORK.
SEDUCTION
THE EXECUTIVE
LOS ZETAS
OMAR TREVIÑO MORALES
BEHEADINGS
SEDUCTIVE SALARIES
PARTNERS
COMPETITORS
ſ TIJUANA CARTEL
JOIN OR DIE
ſ SINALOA FEDERATION ſ KNIGHTS TEMPLAR ſ JALISCO NEW GENERATION CARTEL
LOS ZETAS WERE ONCE MEMBERS OF THE ELITE SQUAD OF THE SPECIAL FORCES AIRMOBILE GROUP IN THE MEXICAN ARMY. THEY ARE THE MOST VIOLENT AND THE MOST RUTHLESS OF ALL CARTELS. TO INTIMIDATE THE COMPETITORS THEY PRACTICE BRUTAL TACTICS THAT INCLUDE BEHEADINGS AND TORTURE. TO
THE EXECUTIVE
S TEMPLAR HT C IG
ICO
EX
OF
SERVANDO GÓMEZ MARTÍNEZ
TEL AR
THE KN
PROTECTION
TE S TA
KNIGHTS TEMPLAR
INCREASE THEIR MEMBERSHIP THEY OFFER BETTER MILITARY BENEFITS THAN THE MEXICAN ARMY. ITS EITHER JOIN OR DIE FOR THEM.
M IC
H OA C A
N
,M
REPS OF MICHOACAN
INSURANCE
CIVILIAN PROTECTION
PARTNERS ſ SINALOA FEDERATION
COMPETITORS ſ LOS ZETAS
THE KNIGHTS TEMPLAR CARTEL HAD TROUBLE KEEPING UP WITH THE COMPETITION. IN ORDER TO GAIN SUPPORT AND POWER, THEY TURNED TO LOCAL CIVILIANS AND BECAME REPRESENTATIVES OF THE STATE OF MICHOACAN. THEY FOUGHT AGAINST DRUG TRAFFICKING AND ELIMINATED CERTAIN COMPETITORS THAT WERE CONSIDERED A GREAT THREAT. THEY OFFERED SOCIAL SERVICES SUCH AS ADDICT RECOVERY PROGRAMS AND PERSECUTING LOCAL CRIMINALS.
/ 05 HU R L E Y: CORR UP T E D SE AS PH ANTOM BOA RDSH ORTS
GL I TC H A R T This project was part of the Hurley sponsored class at LCAD. Corrupted seas is a new boardshort line that I developed. Nature is unpredictable, much like the outcome of glitch art. Corrupted seas makes the connection between the two. I hand glitched all the patterns. This was part of a Hurley collaboration that soon went into production.
HU R L E Y: CORR UP T E D SE AS
BLACK FLO RAL GLI TC H
B OARDSHORTS
Glitched Hawaiian p attern
Col o r c h a n n e l wave s o n a g l e t .
Womens boardshorts
HU R L E Y: CORR UP T E D SE AS
NAVY FLORAL GLITC H
B OARDSHORTS
Glitched Hawaiian p attern
Col o r c h a n n e l wave s o n a g l e t .
Womens boardshorts
HU R L E Y: CORR UP T E D SE AS APPAREL
THE GLI TCH APPA REL
/ 06
THE I NTERACTI VE TELESCO PE
1 3 03™ : T EL ESCOP E
students through an interactive experience in viewing
PRO DU CT/ PACKAGI N G / U I
planets and other celestial objects in deep space.
The 1303™ Telescope is designed to educate grade school
1 3 03™ : T EL ESCOP E PRO DU CT/ PACKAGI N G / U I
THE SPACE GUI DE The 1303™ acts as a space guide, easily pointing the user to objects in space. An integrated mobile app allows multiple students to interact using one telescope.
1 3 03™ : T EL ESCOP E PRO DU CT/ PACKAGI N G / U I
1303™ telescope 3D model.
Telescope sketches.
/ 07
FIND PI CKUP GAMES ANYWHERE Kicky™ is a mobile app targeted for any soccer players that are looking for
K I C KY ™
the nearest pickup match. No matter what skill level is or location, Kicky™
UI/UX
will the find perfect match suitable for the player. A year after finishing this project, Nike released their own Soccer App that is similar.
K I C KY ™ US ER IN TERFACE
Game Dashboard.
US E R - F R IE N DLY I NT E R FACE
Game join/invite and details.
The key part of Kicky™ is that it is user friendly. Other similar soccer apps have features that include self-player stats and exclusive competitive team-maker which I found to be unnecessary. Kicky™ only targets to get people together to play and keep the community alive.
K I C KY ™ US ER IN TERFACE
Create game.
C R E AT E D YOUR OWN MATCH
Player profile.
Easily create custom matches from level of skills to gender specific, the player is in control. With social media, players can connect with friends or meet new players to build the local soccer community.
K I C KY ™ US ER IN TERFACE
CO N N EC T W ITH F R I E N DS
Players have the option to signup for a Kicky™ account, but if they prefer not to they still have the option to just find a nearby soccer match.
/ 08
RI SE FO R PHO ENI X
PHO E N IX R ISIN GS
for Phoenix, Arizona to participate in Major League Soccer. The
J ER S EY HOMEKIT
colors are inspired by Arizona’s beautiful sunset.
The Phoenix Risings is a fictional soccer team that I have developed
THE ARI ZO NA SUN S ET
PHO E N IX R ISIN GS R ES EARCH
THE ARI ZO NA SUNSET The colors are inspired by Arizona’s perfect sunsets.
/ 09
FE AT UR E D ON :
CO LUM N F IVE : I N T E R N SH I P INFO GRAP HIC
Column Five produces world-class creative work that informs, engages, and inspires - communicating complex information through great design. I had the privledge to work for the agency as an internal designer, creating content for presentations, blogs and social media. Full size infographic.
CO LUM N F IVE : I N T E R N SH I P INFO GRAP HIC
WELL CO MMUNI CAT ED I CO NO GRAP H Y
CO LUM N F IVE : I N T E R N SH I P INFO GRAP HIC
MI XED MEDI A The visual content varied in many mixed media. it is important to know the trends. I was challanged to turn data into interesting visuals.
Experimental type.
Handlettering.
Award badges.
Column Five beer label.
/ 10 VANS: GUNDAM OV E RVIEW
I NS P IRAT IO N Mobile Suit Gundam is a Japanese animated series that features giant robots called “Mobile Suits”. Since it’s debut in 1979, the series has buil a huge market for different mobile suit toys, kits, movies, video games and much more. Each character had their own distinct Mobile suit that varied in color and created a community of hobbyists. Gundam was popularized in the U.S. when Gundam Wing was released in 2000 on Cartoon Network’s Toonami. There is a main conflict fought between two sides, the Principality of Zeon and the Earth Federation. Each side has major characters along with their own symbolic Gundams.
VANS: GUNDAM C H AR ZA KU’ S AUTH EN T I C
C H AR’S Z AKU Char Aznable is the most iconic villain in the Gundam series. He maneuvers the Red Zaku that leads the Zion army. The armor resembles the regular olive green Zaku, but with slight modifications. His battle driven attitude was what inspired the tiger camo pattern.
OTHER DETAILS
VANS: GUNDAM PATTERN DEVELOPMENT
C H A R ’ S Z A KU PAT T E R N The Principality of Zeon is related to tactical warfare. I explored through variations of camouflages and Gundam illustrations. I collaged them to form a pattern. For Char’s Zaku, I used a red tiger camo to express the battle-driven character.
VANS: GUNDAM Z AKU SK8-HI
ZAKU INFANTRY The standard infantry of the Principality of Zeon Army that are deployed in most battles. They are effective and cost efficient.
OTHER DETAILS
VANS: GUNDAM APPAREL
Z AKU APPAREL
VANS: GUNDAM PATTERN DEVELOPMENT
GO RI LLA WARFARE PATTERN In Mobile Suit Gundam: The 08th MS Team, the Zakus were seen fighting gorilla warfare in the jungles of Southeast Asia. The plants and trees served great coverage for them which was the main inspiration of the Zaku pattern.
VANS: GUNDAM R X-78 SK 8-HI
T HE RX-78 GUNDAM The RX-78 Gundam is driven by the series’ famous protagonist, Ray Amuro, whose archenemy is Char of Zeon. His Gundam is seen as the predecessor of many other protagonists in the series.
Gundam logo
RX-78 Printed Pattern on Canvas.
OTHER DETAILS
VANS: GUNDAM PATTERN DEVELOPMENT
P ROTECTO R O F EARTH The RX-78 Gundam serves as the protector of the Earth Federation. It triumphs in every battle and is a beacon of hope.
/ 11 VANS: GOJIRA OV E RVIEW
In the 1950’s, Godzilla made it’s debut. It has since become a pop culture icon appearing in many sequels along with new enemy giant monsters. Most of Godzilla’s old vintage movie posters were very retrofuture inspired and with the new recent installment of Godzilla, I felt this would be a better direction.
DEMOGRAPHICS:
The Gojira line is targeted for the young adult demographics that are current with street fashion exposed on Hypebeast and /Highsnobiety. They wear floral button ups and snapback hats. They have good taste in shoes and admire collaborations. - Ages 18 to 30 - Wears floral and patterns. - Hangs in little tokyo . - Attends art galleries. - Stays current with Highsnobiety. - Wears Obey, Stussy, etc.
VANS: GOJIRA G O DZ I LLA SK8-HI
GO DZ I LLA The main Antagonist and later Protagonist of all Godzilla movies. He is named King of monsters and is said to balance the power of mother nature on earth.
G ojira Log o
G odzilla flowe r p atte r n .
OTHER DETAILS
VANS: GOJIRA DARK GODZILLA SK8-HI
G ojira Log o
D ark G o dz illa flower pat te r n .
Leather stripe.
OTHER DETAILS
VANS: GOJIRA APPAREL
GO DZ I LLA APPA REL
VANS: GOJIRA PATTERN DEVELOPMENT
GO DZ I LLA FLO RAL PATTE RN
VANS: GOJIRA DIS PL AY
MONSTER BATTLE DI SPLAY The Gojira display is inspired by the Godzilla poster art that showcase the intense battles in the movie. I wanted to present that in a Vans store.
/ 12 VANS: SEÑORA OV E RVIEW
The embroidery of Oaxaca is hand crafted by Mexican housewives. Mainly flowers, leaves, and birds, the motifs were inspired by the figures in archtecture of the churches built more than 200 years ago and have since been passed on through generations of family. This line also clashes with Mexican art, especially that of Frida Kahlo.
DEMOGRAPHICS: The targeted demographics for Señora is for the college graduate that has just started their career path. They have time in their schedule to do yoga and do other art crafts. Some are getting married and are starting a family. They are very free spirited and take handmade items to heart.
- Mid 20’s to Mid 30’s. - Does yoga on a daily basis . - She loves knitting. - She buys things from local farmer markets and World Market. - “Hippie Housewive.”
VANS: SEﾃ前RA
MEXI CAN TO O LED LEATH ER
S Eﾃ前 RA SK 8-HI
Tooled Tongue
Leather lacing.
Tooled Leather heel.
VANS: SEﾃ前RA
MEXI CAN TO O LED LEATH ER
S Eﾃ前 RA AUTHENTI C
Tooled Tongue
Leather lacing.
Tooled Leather heel.
OTHER DETAILS
VANS: SEﾃ前RA S Eﾃ前 RA BACK PACKS
Tooled leather
Embroidered leather.
Original tooled leather
Black and white
purse.
embroidery.
/ 13 VANS: VAQUERO OV E RVIEW
INSPI RATI O N This Vans line works as tribute to my family and my heritage. The Vaquero (Mexican Cowboy) line is essentially influenced by the Mexican belt embroidery called “Piteado”. This type of embroidery technique involves leather garments such as belts and saddle being embroidered with white pita fiber.
VANS: VAQUERO
MEXI CAN EMBRO I DERED LEATH ER
Various
Ix tle f ib er la cin g .
Fin e Leath er.
E m b ro i d e re d I x t l e fi be r.
White Stitchi ng.
OTHER DETAILS
/ 14 T HA L IA S UR F X LCA D APPAREL
Thalia Surf is a shop that carries independent action sports brands and are in the process of becoming a brand themselves. They teamed up with LCAD in creating apparel for their store in Laguna Beach.
T HA L IA S UR F X LCA D APPAREL
Thalia Surf gave us directions to follow and we gave them artwork on matrices for post-production. This apparel is still being sold now.
/ 15
MEXI CAN BI NGO
LOTERIA
childhood board games, Loteria, and redesign it to a more
PACKAGING DESIGN
minimalistic style. The board game includes a deck of cards, a
Inspired by Hispanic culture, I wanted to take one of my favorite
set of tablets, and game pieces.
Complete Loteria boardset.
Loteria cards.
Loteria game tablet.
All pictorals on the Loteria cards are illustrated by me. Each
LOTERIA
card is translated in English to educate people with the
PACKAGING DESIGN
Spanish language.
46
5
2
THE HEART
47
THE LITTLE DEVIL
35
the bell
14
the umbrella
tHE STAR
THE Sun
31
THE MERMAID
arrows
45
23
THE SPIDER
The crown
46
6
33
DEATH
47
The Mandolin
the scorpion
THE SKULL
27
17
THE MOON
THE DEER