Wholesome Wave 2013 Annul Report

2013 WHOLESOME WAVE ANNUAL REPORT

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CC Image Courtesy of Flickr User North Charleston

2013 WHOLESOME WAVE ANNUAL REPORT

LETTER FROM MICHEL

T

hanks to your continued support, 2013 marked Wholesome Wave’s most seminal year ever. Our Fruit and Vegetable Prescription Program (FVRx) continued to help families eat fresh, local produce with tremendous results, including 42% of child participants decreasing their Body Mass Index (BMI), a leading indicator of obesity. We have also strengthened our collaborations with the nearly 60 Double Value Coupon Program partners nationwide, providing tens of thousands of people with access to affordable, healthy, locally grown food. Our data demonstrates a direct, positive impact on small and mid-sized farms, while also bolstering local and regional economies.

Our Healthy Food Commerce Investments team coordinated and triggered over $4 million of investment in local food infrastructure through deals in New England.

Increasingly, both entrepreneurs and government officials view our team’s innovative work with food hubs as a compelling model for expanding regional food access.

With all of the success in 2013, much remains to be done in 2014 and beyond. Access to affordable, healthy produce still remains a challenge for too many. Thankfully, our donors are adding their voices and helping raise awareness, reaching hundreds of millions of people with meaningful messaging and providing critical financial support for our efforts.

Please know your contributions are deeply valued and appreciated. We invite you to help us as we continue to reshape our food system into one that is both just and sustainable.

Thank you for joining our efforts to create a more vibrant food system, one that allows all Americans to put healthy, fresh, local food on their family’s table.

Michel Nischan CEO/President

The FVRx program allows the families not only to get nutrition education, but to put it into action. Most of the families we service would not be able to afford the fruits and vegetables at the farmers market without this program. From July to October they are able to take what we talk about in the clinic, out to the market, purchase healthy foods and then take them home and engage the family in a healthy dining experience.

— Nutritionist, FVRx

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FROM THE CHAIRMAN

I

am thrilled to have been named the new Chairman of the Board for Wholesome Wave in 2013. I have been an active board member and co-chair to Nell Newman for over four years and am incredibly pleased to partner with Michel and his team to continue their amazing work. Wholesome Wave has grown rapidly over the past seven years, and I look forward to helping steward the organization at this critical juncture.

Through its successful, innovative programs, Wholesome Wave has proven that remarkably simple, yet incredibly scalable solutions to complicated issues around food security and diet-related health challenges in this

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2013 WHOLESOME WAVE ANNUAL REPORT

country can make a profound difference in the lives of thousands. Wholesome Wave is uniquely positioned to help ensure that more Americans have access to local, affordable fruits and vegetables, regardless of their income or ethnicity. In short, our donors should be immensely proud of what their contributions have allowed Wholesome Wave to accomplish this past year—and this is only the beginning!

Andrew Hertzmark

COMPLEX CHALLENGES DEMAND OVERVIEW THE BOLDEST SOLUTIONS WHOLESOME WAVE

Thee most complex take a holistic, community-based approach to food system change, challenges demand looking for solutions that can address a the ideas numberboldest of complex problems simultaneously. and solutions.

Our innovative initiatives are changing the

W

world we eat in by increasing access to affordable, locally-grown foods, improving Wholesome Wavelocal strives create health, bolstering andto regional aeconomies, vibrant, just and sustainable food and expanding opportunities for system bymid-sized increasingfarm affordability small and businesses.

and access to fresh, locally grown food in ways that improve health, generate revenue for small and mid-sized farm business and bolster local and regional economies.

OUR FOCUS AREAS Small & Mid-Sized Farm Viability

Improved Health Outcomes

Local and Regional Economic Vitality

Increased Affordable Healthy Food Access

OUR APPROACH TO TRANSFORMING THE FOOD SYSTEM

PROMOTE

BUILD

PROVE

ADVOCATE

the purchase and consumption of affordable, local food by individuals and institutions (schools, hospitals, dining & retail outlets)

that accessible, affordable local food improves the health and economy of communities and supports small and mid-sized farms through the collection and evaluation of data

capabilities and organizational infrastructure for partners that support the production and sale of local food and bridge gaps between producers and low-income communities

for public policy, private practices, and individual awareness to support affordable local food and the people who grow it

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SUMMARY OF INITIATIVES DOUBLE VALUE COUPON PROGRAM Doubles the value of federal nutrition benefits when spent at farmers markets on locally grown fruits and vegetables

FRUIT AND VEGETABLE PRESCRIPTION PROGRAM Provides families suffering from diet-related diseases with a prescription for fruits and vegetables to be spent at participating farmers markets and retail outlets

HEALTHY FOOD COMMERCE INVESTMENTS Improves the supply chain for local food by working with food hubs to structure investments and enter large wholesale markets

INNOVATIONS LAB Identifies breakthrough ideas, tests them in the field, and expands them where appropriate in an effort to make locally grown food more affordable and accesible

ADVOCACY & POLICY Advocates at all levels – institutional, city, state, and federal - for programs, policies, and actions that increase food security, improve affordable access, and generate additional opportunities for small and mid-sized farm businesses

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2013 WHOLESOME WAVE ANNUAL REPORT

WHOLESOME WAVE IMPACT 2013 MORE THAN

PROGRAMMING IN

3,500 22 STATES

PARTICIPATING

FARMERS

PARTNERSHIPS WITH HOSPITALS, HEALTH CENTERS AND FOOD HUBS

60 $4M COMMUNITY

PARTNERS

TRIGGERED IN INVESTMENTS

350 FARMERS MARKETS

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Photo credit Gary Yost

INCREASING AFFORDABLE ACCESS CHALLENGES ■■

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47 million Americans are enrolled in SNAP (the food stamp program).1 Half of these are children and a quarter are seniors2 95% of Americans under 50 years of age do not eat the recommended amounts of vegetables3

SOLUTION ■■

■■

More than 29 million Americans lack access to healthy affordable foods4 ■■

Before this program, we didn’t always have enough money to buy fresh fruits. The whole family is eating more and many new types of fruits and vegetables.

— Parent of FVRx patient

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2013 WHOLESOME WAVE ANNUAL REPORT

■■

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DVCP helped 35,800 families to buy healthy, fresh, locally grown food that they otherwise could not afford DVCP participants increased their consumption of fresh fruits and vegetables during the course of the program; Vegetable consumption remained higher two months after the program ended 1,288 adults and children in five states and DC were reached through FVRx FVRx participants reported a significant increase in household food security over the 4–6 month program FVRx households, two-thirds of which had never or rarely shopped at a farmers market before enrolling in the program, made an average of 12 trips to the farmers market over the course of the program

Photo Credit Glenn Charles

IMPROVING HEALTH CHALLENGES ■■

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The Centers for Disease Control estimates that the annual medical cost of obesity in the U.S. was $147 billion in 20085

SOLUTION ■■

One in three children is overweight or obese6; one in three adults is clinically obese7 ■■

Participants in both DVCP & FVRx reported an increase in their consumption of fresh fruits and vegetables

90% of DVCP consumers

48% of FVRx participants

42% of children participating in FVRx decreased their BMI

With the support of a $250,000 grant from the Laurie M. Tisch Illumination Fund, Wholesome Wave launched its first hospital-based Fruit and Vegetable Prescription Program in June of 2013 in partnership with the NYC Health and Hospitals Corporation.

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Photo credit Shawn Linehan

CREATING OPPORTUNITIES FOR SMALL & MID-SIZED FARMS CHALLENGES ■■

American farmers receive just 11.6 cents of every dollar spent on food in the U.S.8

For a business, no matter how good your story is, no matter how good your financials are, it’s just very labor intensive to make these [investor] connections. Wholesome Wave came in and gave me that help to get the financing. What they provided me was better than just giving me money.

— Jared Auerbach, CEO & Owner, Red’s Best

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2013 WHOLESOME WAVE ANNUAL REPORT

SOLUTION ■■

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Over 3,500 local and regional farmers profited from a combined $2.45 million in federal nutrition benefits and DVCP sales 286 FVRx families spent an average of $366 per household at the farmers market over the 4-6 month program Farm Fresh Rhode Island & Red’s Best, two HFCI food hub partners, cumulatively worked with over 300 farmers, producers, and fishermen during 2013 $7 million in revenue went to farmers, producers and fishermen from sales generated by three food hub partners

Photo credit Richard Howard

STRENGTHENING LOCAL & REGIONAL ECONOMIES CHALLENGES ■■

Local food sales in the United States grossed an estimated $4.8 billion in 2008, just 0.4 percent of total agricultural sales10

SOLUTION ■■

■■

In collaboration with other like-minded organizations, Wholesome Wave advocated throughout 2013 to secure funding for healthy food incentive programs in the Farm Bill. The Farm Bill passed in 2014 and included $100 million over five years for incentive program implementation and evaluation.

The $100 million requires a mandatory dollar for dollar private match.

Almost a third of DVCP consumers said they planned to spend an average of nearly $30 at nearby businesses on market day, resulting in over $1 million spent at local businesses External studies have found that SNAP, farmers markets and food hubs are powerful economic multipliers:

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Every $1 spent in SNAP generates as much as $1.79 in economic activity11 Every $1 of demand for food hub products generates $1.63 in related industrial sectors12

HFCI’s investment in 2 food hubs resulted in 16 jobs created and 47 retained; the investment in a third food hub will create more than 80 new jobs and will result in work with more than 50 food businesses

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FINANCIALS WHOLESOME WAVE REVENUE GROWTH BY YEAR $5M

Private Gifts

Government Grants

$4M

10% 6%

Corporate 16%

$3M

$1M 526,645 Foundation Grants $0M

Earned Income 12%

REVENUE

$2M

2009

3,249,210

2,784,094

General & Admin

10%

Programs

79%

2011

2012

REVENUE

2013

2014

EXPENSES Private Gifts

Government Grants

10% 6%

Corporate

3,679,199 11%

EXPENSES

989,254 56%

2010

* projected

4,500,000* Fundraising

16%

56%

Fundraising

Earned Income

General & Admin

11%

12%

10%

79%

Programs

Foundation Grants

In 2013, Wholesome Wave was featured in major media outlets, including ABC News, Fast Company, Fox News, NPR, MSN, Policymic, UPI, Wall Street Journal, Washington Post, and more.

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2013 WHOLESOME WAVE ANNUAL REPORT

DONORS $250–$999

Judith Belzer & Michael Pollan

Katie Artzt

Olee & Tonje Olsen

Adriana Management, Inc. Bill & Georgia Belk Robert Biggers Jon & Alicia Brady William Brooks Johnathan Chiott

John & Mish Nichols Edwin & Amy Peacock Sarah & Trey Pearce Nicole Piper Paul Reichs Mikki Sager

Derick Close

Claire Sale

Charles & Jordan Collier

Brooks Scurry

R. Marc and Jennifer Willis Cooper

Stephanie Semmes

Stephen & Jennifer Coss Natalie Cravens Sheila Datt Kash Walter & Meredith Dolhare Chhay Eang Tracy Efird Jimmy & Ali Flowers Ed Freedman Gregory & Amy Gach Brian Hampton Anna Harris Robert & Heather Hayes Rebecca Howe Mark Deviney JCrew Hal Kempson Nancy & Robert Kossowsky Katherine Klein & Thomas Lane Melissa Levy Linda & Glenn Lyman M Booth & Associates, LLC

Jennifer Shelton Eric Skipper David Smith Daniel & Cita Streiff Judson & Donna Stringfellow Jeffrey & Meredith Tomascak Tricia Vanacore Diane Waghorne Pierce Ward III Edward & Laura Wellman Mike Whitehead $1,000–$4,999

Ariane Batterberry John Boykin Barry & Cheri Byrd John Crosland Craft Butchery, LLC Eileen Fisher Inc. Adam & Samantha Foodman Robert Goergen

Thomas & Valerie McKernan

Benjamin Hill Jacobson

Casey & Trisha Mears

Jimmie & Chandra Johnson

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Kelly Richardson

John T. Gorman Foundation

Rita and Leo Greenland Family Foundation

RSF Social Finance

August & Susan Schumacher Julie Shaffer Tiffany & Scott Smith Terrain/Urban Outfitters The Cynthia & George Mitchell Foundation Leslie Thiele

United Way of Coastal Fairfield County Ben Lilienthal Hellman’s The Nell Newman Foundation Fresh Sound Foundation

Stephen Thomas

Perry V. Haines Foundation

Michelle Thompson

Woodruff Memorial Charitable Trust

Nicholas & Susan Trivisonno

EOS Foundation

$5,000–$9,999

$50,000–$99,999

Deborah Stone

The George Link Jr. Charitable Trust Helen & William Mazer Foundation The Alvin and Fanny B. Thalheimer Foundation, Inc. Sonic Automotive Addison Sollog Andrew Hertzmark Adam & Lola Danforth $10,000–$49,999

Zac & Amanda Zeitlin Serenbe The Seattle Foundation Broad Reach Fund Betsy and Jesse Fink Foundation Jane B. Cook 1992 Charitable Trust

Cedar Tree Foundation Connecticut Department of Agriculture Wallace Genetic Foundation Elmina B. Sewall Foundation Sur La Table Stonyfield Farm, Inc. The John Merck Fund The Doe Family Foundation Kaiser Permanente National Community Benefit Fund GRACE Communications Foundation $100,000+ Anonymous Donor Kashi Company Henry P. Kendall Foundation The Kresge Foundation

Through a strong corporate partnership with Naked Juice, the Drink Good, Do Good campaign generated 880 million impressions and 23,000 hits to Wholesome Wave’s website.

New Hampshire Charitable Foundation Newman’s Own Foundation Laurie M. Tisch Illumination Fund Naked Juice Food & Wine USDA Economic Development Administration

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2013 WHOLESOME WAVE ANNUAL REPORT

LEADERSHIP Wholesome Wave thanks the following board members who gave their time and expertise between January 1 and December 31, 2013.

Michel Nischan, CEO/President Nell Newman, Chair Gus Schumacher, VP of Policy/Founding Director Ariane Batterberry Betsy Fink, Founding Director Glenn Ford Andrew Hertzmark, Vice Chair/Treasurer Dr. Oran Hesterman Melissa Ho Adrienne Farrar HouĂŤl, Vice Chair/Secretary Ben Lilienthal Nora Pouillon, Founding Director

ENDNOTES 1

http://www.fns.usda.gov/pd/29snapcurrpp.htm

3

http://www.health.gov/dietaryguidelines/dga2010/DietaryGuidelines2010.pdf

2 4 5 6 7 8 9

http://www.cbpp.org/cms/index.cfm?fa=view&id=2226 http://www.ers.usda.gov/media/956784/err143.pdf http://www.cdc.gov/obesity/data/adult.html

http://www.cdc.gov/healthyyouth/obesity/facts.htm http://www.cdc.gov/obesity/data/adult.html

http://www.ers.usda.gov/publications/err-economic-research-report/err114.aspx http://www.rurdev.usda.gov/supportdocuments/sr73.pdf

10 http://www.ers.usda.gov/publications/err-economic-research-report/err97/report-summary.aspx#.U1UvpeddVss 11 http://www.ers.usda.gov/topics/food-nutrition-assistance/supplemental-nutrition-assistance-program-(snap)/ economic-linkages.aspx#.U1Uvw-ddVss 12 http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5105918 Design: stonesoupcreative.com

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855 Main Street, Suite 910 Bridgeport, CT 06604 (203) 226-1112 info@wholesomewave.org

www.wholesomewave.org