by THE SOUTH LAB
SPRING / SUMMER
2021
THE SOUTH LAB ямБnd us on Instagram
by THE SOUTH LAB
Content 04 10
Profiles Macrotrends values
12 18 37
WELLNESS RITUALS Sensory Experience Functional Outdoors
56 63 83
CONSCIOUS Circular Economy Ethical Consumption
103 109 129
OUTRUN FUTURE Nostalgic Future Deep Space
149 155 175
UNCOUPLED STATE Unapologetic Youth Status W
by THE SOUTH LAB
We thank Aludec for the opportunity to create this book, our postgraduate directors Úrsula and Sofía for their constant guidance and unconditional support, Gastón and Carolina for the advice given and all the teachers who collaborated in one way or another in the creation of Humanology.
01
by THE SOUTH LAB
Hello,
We greet you from The South Lab, a laboratory of creative ideas dedicated to the research, study and analysis of trends created to transfer knowledge and serve as catalysts for development, ideas and action. We bet on the decision to follow this path because we are at the point of professionalizing our relationship with Aludec and we want to deliver a product created exclusively for them. We come from three different worlds, and this union of talents gives us a unique vision that allows us to offer you this approach that is our added value. We are unapologetic, we have created this book taking as base all the knowledge that we have accumulated in this postgraduate with our esteemed professors but in this final project we have allowed ourselves the license to go against the traditional methods. Our profiles, although they are technological and we are passionate about the internet, we do not renounce the artisan process that a book of trends entails. We bet and believe that the future of trend prediction is the union of both worlds, and this is what we wanted to reflect in our book. Today we want to present you 4 trends and at the same time enter the universe of each one of them to explain in detail how they are made up of 2 micro trends and how they influence the evolution of the rules of the game of production systems and work modes.
by THE SOUTH LAB
02
03
by THE SOUTH LAB
PR OF I L 04
ES by THE SOUTH LAB
WELLNESS RITUALS The technology is used with great agility to put into practice their life choices whose directions are based on their experiences. It is also used to express an individuality each day more concrete with tastes and directions of life based on the axis of their creativity. They recognize the pleasures of a simplified life, although they are an audience that does not abdicate the best for their life, seeking constant strategies to balance everything they consider important for their lives. The beauty and unique character of the design are essential qualities, representing their high culture and their interest in positioning themselves as curators of all the beauty in life. They possess great speed, however, they look for depth in the established connections founded between moral and aesthetic values. #Creactives #Proactives #Profamilies #Protasters
CITY
RESORT
With personalised recommendations for leisure, education, work and lifestyle, city municipalities offer citizens highly regulated and guided city experiences. To keep pace with citizens’ desires, municipalities work hard to maintain city quality standards. With the needs and desired of citizens in mind, municipalities regulate and steer the city’s business landscape using a municipal approval process, which can create challenges for corporations operating within the city limits. By supporting approved companies, municipalities create a balanced business ecosystem that citizens can enjoy and trust.
05
by THE SOUTH LAB
CONSCIOUS They were the first rebels against the hegemony of consumerism, cosmopolitans of body and soul. All the idea of representation of the urban environment is what also identifies them: their passion for information, science, politics, they are a critical mass in constant exercise of their abilities that are actions of affirmation of their personality. Lovers of everything ideas represent, quality related to the authors and never by fashion phenomena. They are creative because they mix their references that are related to travels and acquired technical knowledge. Brands exert a great fascination on them, complementing their personal expression, by transferring the values of the brands on themselves. #NewNormals #MindBuilders #PremiumSeekers
CITY
FABLAB
Municipalities work hard to provide basic infrastructures, while citizens take the lead in realising their own local and virtual community experience. Citizens are attached to their global communities, not necessarily to the cities in which they live. People who belong to these global families share values and build crucial knowledge-sharing and competency networks. Flexible, fast and smart, such communities succeed in addressing member’s changing need. Outspacing the speed of the municipality, communities team up with innovative businesses. Businesses have local presence in the community and use communities as carriers for innovation.
by THE SOUTH LAB
06
OUTRUN FUTURE The reason the Gen-X sensibility was strong on tolerant values, and evolved so organically and successfully, Turns out we did sell out, invent all things woke and millennial, and cause everything else that is great and awful. Enjoy — and sorry! The generation that is quickly occupying the majority of business leadership roles is one that’s grown up playing video games, spends the most time shopping online, and uses social media more habitually than any other generation.
CITY
CAMPSITE
A few major platform providers are in the lead and brand the city experience through service offerings. Public spaces and city infrastructures are corporate owned. Cities team up with local and global partners to provide unique urban experiences. Global plug-and play services allow people to live nomadic lifestyles. Bound only to a platform and its provider, citizens are unattached to any particular city. These digital nomads follow their dreams and desires, moving easily and quickly from one city experience to the next.
07
by THE SOUTH LAB
UNCOUPLED STATE
SANDBOX CITY
Compassion is in their DNA and caring is the new cool. Self-expression comes very feeling focused for Gen We. After all, it’s all about feeling together and vocalising their emotions. They refuse to escape from reality - they would rather face and solve problems, or express and embrace their vulnerability and imperfection. They are goal oriented, just not to the point of obsession. They dream big, but more importantly, they get things done. In their eyes, collective progress is more important than individual success. They are a generation defined by technology, cultural aggregation, fluidity and contradiction. They are a divided generation, yet they are connected at the same time by these commonalities. Uniqueness is a priority for Gen Z. The most ethnically diverse generation in history, difference doesn’t scare them as it may have in the past. Gen Z wants to reframe outdated social constructs and create new ones. Brands that do the same will resonate with them. They way towards brands that celebrate self-expression and empowerment. They don’t want brand to cater everyone, they want brands that cater to the individual. Sell shared values Targeting younger demographic groups means standing up for the same political values as them, and teaching them how to act in aid of the things they believe in. #Techtweens #Expoteens #Experteens
Citizens are in the lead, enables and coordinated by the municipality as their primary partner. With the municipality’s trust, citizens can create their own environment within the city. Citizens strive for user-centric innovation, and use the services of local businesses to improve city livability and experience. Municipalities facilitate the connections between different citizen-run services and initiatives. Cities are eclectic environments that offer a multitude of different experiences. Citizens are attached to their cities and want to contribute to them and improve them, so they are less likely to relocate.
by THE SOUTH LAB
08
by THE SOUTH LAB
tion uca cess #ed c on #su e ss ati vers ov ine uni us ce # pa
fuln ess #m e
or k
#Mi #Proact ndfull ne ives ss #C #Ch rom re #hea ot a ling he # #mind w
e #lif rld o #w
ns pertee x E # ism d min e e r f e # ow en luid om rld derf n e wo n #g
#p #hum er an r i gh ts
so
n os osm lie #c ics ys
#w rig #no h n b ts ina # ry
#Te c h t w een #gend ereq s u ali #Em #hum ty p an
ED
#b nc #a s e t r o na #s u #a
t #mar s # a str op h
E T A ST
#
OU T R US U N IO TELLEC N T I F SC
ng e
tu na
n tio ta i d
#Tech n o l o gy rs ilde #tec # h n Bu o y log tech ind bilit y # a g n i v i l #M tain #sc #life inn able ie s ain
#New s No e i # P l r emiu i ers r t s m a m T a See mals o f r o P r # ve ke mersi #P es # m z I ero rs # iv d t o # o reus f wa # c e # py healthy st o ra # rg ing #climate l t a e a cha #h n ou
CO N
Su ust nity mu #s e om free #c astic #pl ic re
WEL LN ES ATION S N E S S
LS A TU I R HERITAGE
U N C E O U UR ULARI G T P Y L SIN UT by THE SOUTH LAB
10
WELLNESS RITUALS noun the state of being in good health, especially as an actively pursued goal.
(Antonym: Disorder)
12
by THE SOUTH LAB
key colors
by THE SOUTH LAB
SENSORY EXPERIENCE
13
by THE SOUTH LAB
COLOR PALETTE
by THE SOUTH LAB
14
FUNCTIONAL OUTDOORS
15
by THE SOUTH LAB
COLOR PALETTE
by THE SOUTH LAB
16
Download the app ARTIVIVE and aim it to the image below to get the full AR experience.
17
by THE SOUTH LAB
Sensory Experience ‘Textures, surfaces, skins, details are essential. And the body is central. Without any particular form, the space is only referring to the human body.’ Odile Decq, founder, Studio Odile Decq
by THE SOUTH LAB
18
SMELL
FOOD
LAVENDER
CLEAN / FARMER’S MARKET
Commonly known for its relaxing effects on the body, therapeutic-grade lavender has been highly regarded for the skin. The fragrance is calming, relaxing and balancing – physically and emotionally. Carrying a bottle of lavender around with you is like having your own personal first aid kit,
The nutritional benefits of shopping at a farmers’ market are tremendous. The access to healthy foods, grown in close proximity to the customer, is specific to these small markets. While there are other opportunities to buy affordable and healthy food, farmers’ markets are one of the most convenient and robust in benefit.
ICON
GWYNETH PALTROW
She’s managed to turn her website into a $250 million business by telling people what vitamins to take, foods to eat, and things to buy, in order to live a little bit healthier. She’s embraced the idea that her company is selling an “aspirational” lifestyle.
19
by THE SOUTH LAB
SENSORY EXPERIENCE THE CONCEPT
Sensory design considers not just the shape of things but how things shape us—our behavior, our emotions, our truth. Sensations respond to an insistent, ever-changing environment. When our body presses into the cushioned surface of a chair, both body and chair give and react. We grab objects in order to use them as tools for breaking, bending, mashing, or joining together other objects and materials. Tools are active extensions of our sense of touch. Tasting food is more than a chemical response—it involves the muscular, skeletal action of crushing and transforming matter. We use our senses to change our world.
ENTERTAINMENT
NICOLA CRUZ
YOGA / PILATES
by THE SOUTH LAB
20
DESIGN HACKS SENSORY EXPERIENCE
#GLASS
A collaboration between design studio Mut and glass manufacturer Preciosa, the vibrant Chroma table lamp collection "can be mixed and matched, creating various colored lights to help us get through dark winter�.
Chromotherapy (also known as color therapy) is the science of using colors to adjust body vibrations to frequencies that are said to result in health and harmony.
#VOLUME #WOOL 21
by THE SOUTH LAB
MATERIALS SENSORY EXPERIENCE
OYSHO
OYSHO’s ¨Negative is Positive¨, a collection centered around giving the consumer an opportunity to have an effortless and refreshing sleep. Their new loungewear collection, which is made of technical innovative textiles, releases negative ions in the pursuit of wellness while we sleep. So how does it work? Positive ions are produced by pollution and screens whereas negative ions come from natural elements and produce a very positive impact on our wellbeing. In harnessing the ability to distribute negative ions while the wearer is asleep the aim is that this will generate a positive influence even during our down time to bring about balance and an improvement in our quality of life through a better night’s sleep.
#SOFTTOUCH #NATURALFIBERS
#FABRICSWITHPURPOSE
#FUNTEXTURES #FOAM #SILK
#FLOW
by THE SOUTH LAB
22
PRINTS - TEXTURES SENSORY EXPERIENCE
#MOVEMENT
OVERLAPING TRANSPARENCY
#COLORCORDINATED
PASTEL TIE DYE
#EASY
LARGE STRIPES
23
by THE SOUTH LAB
MARKETING STRATEGY SENSORY EXPERIENCE
While Lululemon was a pioneer in the experience space – building its brand by offering free yoga classes in-store – it also kicked off a raft of other paid-for fitness events designed to help bring wellness focused consumers together in real life.
LULULEMON
The fitness brand has been running its SeaWheeze half-marathon in Vancouver for the past seven years. Beyond the run, there is a festival, pop-up store and preevent yoga lessons. It also launched its Sweatlife Festival, an event focused on yoga and other studio-based activities, with broader offerings around holistic wellness in markets including London and Berlin.
#OFFER EXPERIENCES
Art, lighting, scent, color and music all contribute to the vibe of each room. “Vibe,” perhaps, is the most simplistic definition of what Ross and team call “neuroaesthetics.” This study of how the brain responds to aesthetic experiences is critical to understanding how design can impact our biology and wellbeing. And studying these responses on an individual level, not a generalized one, supports the fact that we’re all different; we all vibrate on unique frequencies.
Google’s “A space for being” @ Milan Design Week
by THE SOUTH LAB
24
#CHROMOTHERAPHY #IMMERSIVE
25
by THE SOUTH LAB
by THE SOUTH LAB
26
#COCOON #COMFORT
27
by THE SOUTH LAB
by THE SOUTH LAB
28
#THECOLORBLUE Blue relates to self expression. Speech, communication, the ability to communicate our needs and requirements. Spirit of truth and purpose. BLUE Calming, relaxing and healing. Not as sedating as indigo. Also the colour of communication. By DesignBoom
#SUBMERSE
29
by THE SOUTH LAB
by THE SOUTH LAB
0x
#LIGHT #GLASS
30
by THE SOUTH LAB
by THE SOUTH LAB
31
#NATURAL FIBERS
#WELLBEING #TOUCH
32
by THE SOUTH LAB
by THE SOUTH LAB
33
COLOR HARMONIES SENSORY EXPERIENCE
34
by THE SOUTH LAB
COLOR HARMONIES SENSORY EXPERIENCE
CONTRASTING COLORS
WOMAN
MAN
COMPLEMENTARY
INTERIOR
KIDS
by THE SOUTH LAB
35
Download the app ARTIVIVE and aim it to the image below to get the full AR experience.
36
by THE SOUTH LAB
Functional Outdoors “Travel and change of place impart new vigor to the mind “- Seneca
by THE SOUTH LAB
37
SMELL
FOOD
WOOD - MUSK
POWER FOOD / RAW
5. Dsquared2 He Wood Rocky Mountain Canadian mountains interestingly inspired this scent. The fragrance is certainly a testament to nature, blending amber, incense, musk, violet, Canadian lily and cedar. The formula is also long-lasting which is useful for longer days at the office or day long events. Launched in 2009, this scent by Dsquared2 is also a crisper take on woody perfumes, lending a woody element to your scent, but also a great freshness.
Power foods are defined as foods that naturally contain vitamins, minerals, and other nutritional benefits. They can energize you, boost your immune system, and help ward off certain diseases.
ICON
GABRIEL MEDINA
Medina is from Maresias, Brazil. It’s admirable what this kid does with his talent. He surf soo good, he is so innovative, his talent is so raw and wild that we definitley don’t know what is coming next. Judo Airs, Kerrupt Flips, phenomenal forehand hack-to-finslide followed by critical closeout manouvers, ISA World Junior Title, King Of the Groms World Title, two ASP WT wins on his rookie year.
38
by THE SOUTH LAB
FUNCTIONAL OUTDOORS THE CONCEPT
Sensory design considers not just the shape of things but how things shape us—our behavior, our emotions, our truth. Sensations respond to an insistent, ever-changing environment. When our body presses into the cushioned surface of a chair, both body and chair give and react. We grab objects in order to use them as tools for breaking, bending, mashing, or joining together other objects and materials. Tools are active extensions of our sense of touch. Tasting food is more than a chemical response—it involves the muscular, skeletal action of crushing and transforming matter. We use our senses to change our world.
ENTERTAINMENT
ANDREW GALUCKI
ADVENTURE SEEKERS
by THE SOUTH LAB
39
DESIGN HACKS #FUNCION
FUNCTIONAL OUTDOORS
#POCKETS #STORAGE
#POLYESTER #NYLON
ACRONYM
Stone Island & Nike Golf The fabric is performance ready as well as weather-resistant. Adaptive fibers help increase breathability and lock in warmth, while each piece is built on a pattern that optimizes range of motion through a swing and incorporates golf-specific utility pockets for balls, tees and gloves. It’s a perfect blend of style and performance.
40
by THE SOUTH LAB
The weather-resistant J41 jacket with the “escape zip” function that extends from the back down to the side. The design is meant to offer quick and easy removal. and you can pair the GORE-TEX jacket with ACRONYM’s motocross-inspired P10A cargo pants, which are made from weather-resistant, encapsulated nylon.
MATERIALS FUNCTIONAL OUTDOORS
BOA was founded in 2001 by snowboarding and surfing enthusiast Gary Hammerslag. While the wind-up BOA Fit System was initially created to improve the fit and performance of snowboarding footwear, it can now be found on shoes used to golf, bike, hike, ski, and trail run. The closure system uses a distinctive wheel mechanism, which can be twisted clockwise and counter-clockwise to tighten or loosen wiring on the shoe for a fast and effortless fit.
Swiss fabric pioneer Schoeller showed off a sustainable, high-performance softshell composite made from cork trees.
Dry run: Climatex’s ‘Dualcycle Net’ collection of fabrics features a special weave structure, which absorbs moisture and then allows it evaporate easily
#INFRARED
For its Spring/Summer 2020 line, climbing brand Black Diamond Equipment has worked with sustainable solutions provider Green Theme Technologies to create the Highline Stretch Shell, a waterproof, windproof, lightweight tech jacket made using a water-free DWR. Green Theme’s innovation is hyperfused to the fabric at the fiber level, in contrast to spray-on or wash-in coatings, and performs better in wet conditions while keeping breathability high.
by THE SOUTH LAB
Infrared has become more than a popular health buzzword in recent years with IR lights being implemented in saunas, yoga studios and now within textiles.
#RESISTENT
41
PRINTS - TEXTURES FUNCTIONAL OUTDOORS
#BRIGHT
ABSTRACT LANDSCAPE
#ENGRAVEDJACQUARD
LOGO FEVER
#NATURE
ALTERNATIVE CAMMO
42
by THE SOUTH LAB
MARKETING STRATEGY FUNCTIONAL OUTDOORS
BMW x THE NORTH FACE Unveiled last January via a BMW collab, FUTURELIGHT is The North Face’s next-generation waterproof performance fabric. The first apparel to include this new technology will hit shelves this fall, but at Outdoor Retailer, the brand previewed a full spring apparel collection including an expanded City line and even Summit Series mountaineering gear. FUTURELIGHT is a breathable membrane fabric created through a process the brand calls nanospinning. This process creates a more air-permeable membrane than any The North Face has used before. It also lets the brand’s designers fine-tune each jacket’s fabric to match the weight, stretch, breathability, and texture to the specific end use: Summit Series jackets will be rougher and heavier, while packable shells will weigh around 7 ounces.
#SMART COLLABORATIONS
#BLOG
#TELLSTORIES
#KNOWYOURTARGET
by THE SOUTH LAB
43
#FIRE #FIRE #FIRE
44
by THE SOUTH LAB
by THE SOUTH LAB
45
#WOODS
46
by THE SOUTH LAB
#EARTHY by THE SOUTH LAB
47
48
by THE SOUTH LAB
by THE SOUTH LAB
49
#FUNCIONALITY
50
by THE SOUTH LAB
by THE SOUTH LAB
51
52
by THE SOUTH LAB
#THESEA
by THE SOUTH LAB
53
COLOR HARMONIES FUNCTIONAL OUTDOORS
54
by THE SOUTH LAB
COLOR HARMONIES FUNCTIONAL OUTDOORS
CONTRASTING COLORS
WOMAN
MAN
COMPLEMENTARY
INTERIOR
KIDS
by THE SOUTH LAB
55
CONSCIOUS adj. aware of and responding to one's surroundings. Awake.
(Antonym: Ignorant)
56
by THE SOUTH LAB
CONSCIOUS key colors
by THE SOUTH LAB
57
CIRCULAR ECONOMY
58
by THE SOUTH LAB
COLOR PALETTE
by THE SOUTH LAB
59
ETHICAL CONSUMPTION
60
by THE SOUTH LAB
COLOR PALETTE
by THE SOUTH LAB
61
Download the app ARTIVIVE and aim it to the image below to get the full AR experience.
62
by THE SOUTH LAB
Circular Economy It is about the intersection of art, science, technology, humanity, engineering and craft. It’s applying creativity to reimagine the world we wish to see." - Paul Gaudio
by THE SOUTH LAB
63
SMELL
FOOD
ORANGE BLOSSOM
ZERO WASTE CUISINE
Notes :Bergamot, Orange Bigarade, Petitgrain Bigarade Heart: Neroli, Orange Flower Water Absolute Base: Musk
Centers the mind, promotes mindfulness and conscious presence, raises vibrational aura. As a socially conscious luxury fragrance house, Sana Jardin’s Beyond Sustainability Movement is at the heart of everything they do. This zero-waste project empowers low-income women in Morocco through commerce not charity, and prioritises sustainability at every step of the supply chain. They’ve nailed the packaging, too, with the majority of the bottle and box made from recycled materials.
Some call it “trash cooking”: the art of making the inedible edible, of mining deliciousness in what our squeamish western palates normally consider garbage. While it surely makes environmental and financial sense, cooking with waste also seems to spark a creative drive among chefs, even in the higher echelons of gastronomy.
ICON
LEONARDO DICAPRIO https://www.leonardodicaprio.org/
Launched in response to a growing climate crisis and staggering loss of biodiversity threatening the stability of life on Earth, the Alliance marks a shared commitment to addressing these intertwined threats. Climate data from recent decades has shown sharp increases in natural disasters, worsening food security for tens of millions of people, rapid species extinctions, increases in community displacement, ocean acidification, and human deaths – caused or exacerbated by the destruction of our natural world. “I am incredibly proud of the impact my foundation has had over the last 20 years by supporting nearly 200 projects from 132 different organizations across climate science, marine and land conservation, critical species preservation and indigenous rights,” said Leonardo DiCaprio.
64
by THE SOUTH LAB
CIRCULAR ECONOMY THE CONCEPT
While initial steps towards circularity have been pioneered on Generation Z-focused platforms like Depop or Grailed – businesses that combine the resale of hyped limited-release streetwear brands like Supreme with other second-hand items – retailers need to avoid being disintermediated by these platforms and find ways to take advantage the growth of the second-hand economy. The opportunity in this space is tremendous, with online resale platform thredUP forecasting that it will be worth $41bn by 2022. Reconsider product and pricing strategies This shift in attitude is going to require a significant mindset movement among retailers who design for customers whose thirst is only for the new. Business and pricing models will need to evolve as consumers increasingly expect products that will last, are sellable and sustainable.
ENTERTAINMENT
JACK JOHNSON
DOCUMENTARIES CLOSING THE LOOP
by THE SOUTH LAB
65
DESIGN HACKS CIRCULAR ECONOMY
Two tons are wasted each day in the form of marble fragments that have lost their value and are left on shipping containers. The Fragment series is an attempt to retain the value and use the fragmentary pieces from the marble making processing. Designers Hea-Kyoung and Jung-Ki of FICT design studio wanted to solve the problem of industrial waste this creates, so they teamed with a company called TOTAL MARBLE. They began by figuring out the value of the fragments, and using a resin material to create a marble waste that while less valuable as product can be used in real life projects.
#MIXAND DON’TMATCH
PUT TOGETHER FRAGMENTS OF HIGH END MATERIALS WITH MATERIALS SUCH AS RESIN.
66
by THE SOUTH LAB
#MATERIALS
MATERIALS CIRCULAR ECONOMY
#FROMWASTELAND TOLIVINGROOM The project, called From Wasteland to Living Room, saw the designers transform red mud into different functional ceramic tableware pieces such as cups, bowls, plates, vessels and teapots. "Upwards of 150 million tonnes of red mud are produced every year, enough to stack in industrial barrels six times to the moon," the designers explained. "Currently, it is left unused in giant pits around the world," they added. "While these make for beautiful satellite images, the environmental costs are a given."
The project, called Shellworks, saw Ed Jones, Insiya Jafferjee, Amir Afshar and Andrew Edwards transform the shells of crustaceans into a paper-like material that could act as a sustainable alternative to single-use plastics. The material consists of a mixture of vinegar and a biopolymer called chitin – a fibrous substance that makes up the exoskeleton of crustaceans and the cell walls of fungi.
#ADIDAS The FUTURECRAFT.LOOP project is aimed at tackling the problem of plastic waste, enabling a “closed loop” or circular manufacturing model , where the raw materials can be repurposed again and again. But not just repurposed into a water bottle or a tote, but into another pair of high-performance running shoes. FUTURECRAFT.LOOP is a transformative approach to designing performance shoes that are made to be remade from the outset, by using one material type and no glue. Each component is made from 100% reusable TPU - it’s spun to yarn, knitted, moulded and clean-fused to a BOOST midsole using adidas SPEEDFACTORY technology . Once the shoes come to the end of their first life and are returned to adidas – they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away.
by THE SOUTH LAB
67
PRINTS - TEXTURES CIRCULAR ECONOMY
#BYHAND
STONE WASH
#FUSION
MARBLE EFFECT
#UPCYCLE
VINTAGE TAPESTRY
68
by THE SOUTH LAB
MARKETING STRATEGY CIRCULAR ECONOMY
COLLECT, REUSE, RECYCLE #ZARA
In our commitment to closed-loop sustainability, we are helping the best in the field develop and improve recycling technology – with the near objective of making new raw materials of equal or better quality than those collected, and creating a closed-loop production cycle. By 2020, we will invest USD 3.5 million in this field, as mentioned in our Global Fashion Agenda commitments. As part of this, we cooperate with Lenzing, the Austrian producer of the plant-based sustainable textile fibre TENCEL™ Lyocell, for the manufacture of premium textile raw materials from our textile waste.
USE YOUR SOCIAL MEDIA ALSO TO INFORM AND EDUCATE.
REPURPOSE, IMPROVE, BUILD A NARRATIVE #BODE Bode built her label—still just a few seasons old—around reconfiguring classic menswear shapes from different eras. While much of the appeal is in the brand’s use of uncommon textiles, it presents an opportunity for her to introduce different narratives into fashion. “To me looking at all of these domestic textiles and bringing it into the fashion sphere, it’s less about the fact that they are vintage and more that they have a whole history to them.” Khadi, for instance, is a material prominent in the Spring 2019 collection. The appeal for Bode wasn’t the age of the material, but rather its history as a fabric hand-spun by Indians who, led by Mahatma Gandhi, saw it as a way to boycott foreign cloth and maintain independence.
THIS COSTUMER IS WELL EDUCATED AND ALL ABOUT BUYING PRODUCTS WITH PURPOSE. by THE SOUTH LAB
69
70
by THE SOUTH LAB
by THE SOUTH LAB
71
72
by THE SOUTH LAB
by THE SOUTH LAB
73
74
by THE SOUTH LAB
by THE SOUTH LAB
75
#PRODUCTS WITH PURPOSE
76
by THE SOUTH LAB
by THE SOUTH LAB
77
78
by THE SOUTH LAB
by THE SOUTH LAB
79
COLOR HARMONIES CIRCULAR ECONOMY
80
by THE SOUTH LAB
COLOR HARMONIES CIRCULAR ECONOMY
CONTRASTING COLORS
WOMAN
MAN
COMPLEMENTARY
INTERIOR
KIDS
by THE SOUTH LAB
81
Download the app ARTIVIVE and aim it to the image below to get the full AR experience.
82
by THE SOUTH LAB
Ethical Consumption "Buy less, choose well,make it last". – Vivienne Westwood
by THE SOUTH LAB
83
SMELL
FOOD
WHITE CEDAR
ARTISANAL
A woody green fragrance, with top notes of Sichuan pepper and star anise .Middle notes of incense and galbanum, base notes of white moss, clearwood, patchouli, Haitian vetiver and cedarwood. Free from phthalates, artificial dyes, preservatives and gluten. Crafted with a commitment to sustainability. Eco-friendly packaging and manufacturing process.
The menu will focus on good sourcing, techniques, and seasonal cooking. From getting to know the origins of the meat and vegetables to collaborating on the design of the dinnerware, chefs takes pride in all things made by hand.
ICON
EMMA WATSON
There is more on Emma’s mind than acting. Having stepped away from the business to study for an English degree at Brown University in Rhode Island, she now spends as much time on feminism as she does on films. In 2014, she became a UN Women goodwill ambassador; in 2015, she was named on the Time 100 list of world’s most influential people, and last year she continued to make headlines by, for example, leaving feminist books around the London Underground system. None of that may appear very remarkable: Watson isn’t the first film star to double as a political activist. But few stars can have been as reassuring or inclusive in their consciousness-raising.
84
by THE SOUTH LAB
ETHICAL CONSUMPTION THE CONCEPT
Climate anxiety is emerging, alongside a desire to actively limit, or even reverse, catastrophic damage to the planet’s ecosystem. New language is emerging in an effort to define this emotional state: solastalgia is defined as “the distress that is produced by environmental change impacting on people while they are directly connected to their home environment”. This consumer mindset requires new strategies from retailers. Public outcry over single-use plastics and the resultant demand for reusable water bottles and coffee cups is only the beginning of a series of behavioural shifts that will require new business strategies. When it comes to actual spending, people are willing to do the right thing when they are offered attractive sustainable alternatives.
ENTERTAINMENT
THE ROOTS
TRAVELING / EXPERIENCE
by THE SOUTH LAB
85
DESIGN HACKS ETHICAL CONSUMPTION
‘Faber Futures’ is a design project embodying a new age, a new craft which adopts extreme biotechnologies to challenge how we conceptualise materiality and indeed fabrication processes. Its context lies in a new age of ‘soft’ meets ‘hard’, i.e. where programmable cell biology meets more traditional technology. By growing bacteria as an ink factory and using traditional textile screen print techniques, ‘Faber Futures’ presents the first collection of textiles produced by traditional screen printing but using dyes produced by bacteria.
Natural pigments such as spirulina, hibiscus, saffron and charcoal were added to the mixture during the blending process to achieve different colours.
86
#ELENAAMATO
Guatemalan designer Elena Amato has created sheets of bacterial cellulose with paper-like qualities as a sustainable alternative to the plastic packaging used in personal care products. The bacterial cellulose sheets were developed using a mixture of water and a bacteria and yeast (scoby) culture, which is blended together before being spread out on a flat, smooth surface and left to dry.
by THE SOUTH LAB
MATERIALS ETHICAL CONSUMPTION
STELLA MCCARTNEY x ADIDAS Adidas and Stella McCartney offer two innovations, including the first commercial garment made using technology that purifies used cotton to transform it into a new textile. The first garment, a 100% recyclable sweatshirt, was created using the NuCyclTM process, which "transforms old garments into high-quality materials for the creation of new pieces", as explained by Evrnu, the company that developed this technology. The Infinite Hoodie sweatshirt is made with 60% NuCyclTM and 40% recycled organic cotton. It is itself recyclable. The second piece offered by adidas by Stella McCartney is a tennis dress made of a mix of MicrosilkTM and cellulose.
#CONSCIOUSNESS PRADA x AQUAFIL The bags produced will be the result of the meeting between Prada and Aquafil, a company that produces Econyl, a nylon yarn made "from plastic waste recovered from the oceans, such as fishing nets, or destined for landfills, as well as textile fibre waste and old carpets, which are regenerated," Prada adds. "Thanks to a depolymerization and repolymerization process, Econyl yarn can be recycled indefinitely without ever losing quality," emphasizes the Milanese brand, in which nylon is an emblematic material.
by THE SOUTH LAB
87
PRINTS - TEXTURES ETHICAL CONSUMPTION
#DELICATE
SOFT FLORALS
#NATURAL
BACTERIA EFFECT
#HANDMADE
EARTHY EFFECT
88
by THE SOUTH LAB
MARKETING STRATEGY ETHICAL CONSUMPTION
LOEWE #TAKEASTAND
For each item sold, LOEWE will donate â‚Ź15 toward fighting plastic pollution.
VEJA
#BETRANSPARENT #BEREAL
Transparency, ecology of the future? Organic Labeling All cotton has been certified organic since the launch of VEJA. Our new Peruvian partner is also certified. Chemical Transparency Every year, we check for chemicals in our sneakers to ensure that we have eliminated all hazardous chemicals in our production process. We select the most frequently used chemicals in the fashion industry and test them on our sneakers to make sure they do not contain any of these harmful, toxic or polluting elements. by THE SOUTH LAB
89
90
by THE SOUTH LAB
by THE SOUTH LAB
91
92
by THE SOUTH LAB
by THE SOUTH LAB
93
#SOBER
94
by THE SOUTH LAB
by THE SOUTH LAB
95
96
by THE SOUTH LAB
by THE SOUTH LAB
97
98
by THE SOUTH LAB
by THE SOUTH LAB
99
COLOR HARMONIES ETHICAL CONSUMPTION
100
by THE SOUTH LAB
COLOR HARMONIES ETHICAL CONSUMPTION
CONTRASTING COLORS
WOMAN
MAN
COMPLEMENTARY
INTERIOR
KIDS
by THE SOUTH LAB
101
OUTRUN FUTURE noun a period of time that you presently want to be in because of the wonderful theories and concepts envisioned.
(Antonym: Extinct)
103
by THE SOUTH LAB
OUTRUN FUTURE key colors
by THE SOUTH LAB
104
NOSTALGIC FUTURE
105
by THE SOUTH LAB
COLOR PALETTE
by THE SOUTH LAB
106
DEEP SPACE
107
by THE SOUTH LAB
COLOR PALETTE
by THE SOUTH LAB
108
Download the app ARTIVIVE and aim it to the image below to get the full AR experience.
by THE SOUTH LAB
Nostalgic Future "If you go back a few hundred years, what we take for granted today would seem like magic, being able to talk to people over long distances, to transmit images, flying, accessing vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago." Elon Musk
by THE SOUTH LAB
109
SMELL
FOOD
OUD
FINE DINING
Oud Wood is one of the most iconic eau de parfums (launched in 2007) in Tom Ford’s Private Blend scent laboratory of niche-fragrances, and is considered a pioneer as one of the first marketable unisex perfumes to ‘take on’ the expensive and rare oud essential oil as a key ingredient. Combining the almost sacrilegious oud wood with exotic rosewood, cardamom, Chinese pepper, sandalwood, vetiver, tonka bean, vanilla and amber, it has set an industry standard and in turn become a bestseller.
Attention to detail, perfect execution, and exceptional service. Today’s fine dining has evolved into an eclectic blend of cuisines and dining concepts.
ICON
COOPER HEFNER
At only 26, Hefner is prepared to don purple silk pyjamas for the occasional party, but it is clear when I meet him at the club the next day in his black suit and buttoned-up shirt that he is determined to modernise Playboy. But he’s a huge admirer of his father and refuses to be rude about the company he created 64 years ago. “I’ve thought a lot about what made the brand iconic and how we take that heritage and construct a narrative that makes sense for millennials,” Hefner says.
110
by THE SOUTH LAB
NOSTALGIC FUTURE THE CONCEPT
In a future where transport is commoditised - void of beauty, space and form - nostalgia will stand apart. A beacon of luxury that’s distinctly modern, and yet glows with timeless glamour. Cars will be designed more like an individual sculpture made from one seamless surface. Fluid curves sing with warmth, romance and opulence. This is a presence that proudly announces its arrival, and lights your entrance. Interior spaces are designed to be a retreat from the world - evoking a feeling of privacy, warmth and ultimate comfort.
ENTERTAINMENT
PINK FLOYD
YOGA / PILATES
by THE SOUTH LAB
111
DESIGN HACKS NOSTALGIC FUTURE
#AGEDMETALS
#HERITAGE
#CLASS
New Nordic With the simultaneously modern and classical expression, the Galore sofa designed by Rikke Frost is stunning in all colours and textiles. Especially the warm, golden tones contribute with a homely glow in the focal point of the home – the living room.
Rolls Royce envisioning the future In a future where transport is commoditised - void of beauty, space and form - nostalgia will stand apart. A beacon of luxury that’s distinctly modern, and yet glows with timeless glamour. Cars will be designed more like an individual sculpture made from one seamless surface. Fluid curves sing with warmth, romance and opulence. This is a presence that proudly announces its arrival, and lights your entrance. Interior spaces are designed to be a retreat from the world - evoking a feeling of privacy, warmth and ultimate comfort.
112
by THE SOUTH LAB
MATERIALS NOSTALGIC FUTURE
Luxury craftsmanship. Fusion of materials and intelligent curation of technology. Light materials.
Bentley
#TIMELESS #EMBROIDERED COTTON
#COPPER #LEATHER
by THE SOUTH LAB
113
PRINTS - TEXTURES NOSTALGIC FUTURE
#TRADITION
70’s GEOMETRIC
#HERITAGE
GRANDPA’S CHECK
#NOSTALGIA
VINTAGE STRIPES
114
by THE SOUTH LAB
MARKETING STRATEGY NOSTALGIC FUTURE
#AFFECTIVE MEMORY BMW unveils its recreation of the Garmisch which disappeared back in 1970. Now, however, the Garmisch has been recreated using a digital 3D design plan and the memory of Bertone’s former design leader Marcello Gandini. The front of the car showcases two diamond-shaped grilles and thin headlights, while the rear finds the back glass being covered by a geometric cage. Cream-colored leather drapes the interior of the Garmisch to round out the design details.
BENTLEY CENTENARY MARKS A CELEBRATION TO WRITE HOME ABOUT
To mark the extraordinary milestone of Bentley’s 100th anniversary on July 10, Graf von Faber-Castell introduces a limited edition Centenary range of writing instruments, inspired by an incredible century of fine British craftsmanship.
#ENGAGE YOUR PUBLIC #CRAFTSMANSHIP
#LIMITEDEDITION by THE SOUTH LAB
115
116
by THE SOUTH LAB
While the sculptural design of Morpheus was inspired by China’s centuries-old tradition of jade carving, the structure of the hotel hardly resembles any structure or building we see today. Zaha Hadid Architects describes it as “world’s first free-form high-rise exoskeleton.”
by THE SOUTH LAB
117
118
by THE SOUTH LAB
by THE SOUTH LAB
119
120
by THE SOUTH LAB
by THE SOUTH LAB
121
122
by THE SOUTH LAB
by THE SOUTH LAB
123
124
by THE SOUTH LAB
by THE SOUTH LAB
125
COLOR HARMONIES NOSTALGIC FUTURE
126
by THE SOUTH LAB
COLOR HARMONIES NOSTALGIC FUTURE
CONTRASTING COLORS
WOMAN
MAN
COMPLEMENTARY
INTERIOR
KIDS
by THE SOUTH LAB
127
Download the app ARTIVIVE and aim it to the image below to get the full AR experience.
128
by THE SOUTH LAB
Deep Space “You want to have a future where you’re expecting things to be better, not one where you’re expecting things to be worse.”
by THE SOUTH LAB
129
SMELL
FOOD
CHLOROPHENOL A chlorophenol is any organochloride of phenol that contains one or more covalently bonded ... They have a strong, medicinal taste and smell.
MOLECULAR
Molecular Gastronomy blends physics and chemistry to transform the tastes and textures of food. The result? New and innovative dining experiences.
ICON ELON MUSK
The CEO and CTO of SpaceX CEO, chief product architect of Tesla Motors, chairman of SolarCity, and co-founder of PayPal. Musk is also involved in developing a high-speed transportation system known as Hyperloop. Elon Musk invests in the projects that can change our world. He is not only an entrepreneur but also an inventor, innovator, and engineer: Musk personally participates in designing electric cars and spaceships.
130
by THE SOUTH LAB
DEEP SPACE THE CONCEPT
There are no road signs in space (yet). Get your bearings from the ground up: Continents and clouds occupy the troposphere. Passenger jets fly under the ozone layer in the stratosphere. Shooting stars burn briefly in the mesosphere. Auroras dance and shuttles glide through the thermosphere. Satellites, the International Space Station, and future space resorts, like the Galactic Suite, orbit in the outermost exosphere.
ENTERTAINMENT
BJORK
TECH MOVIES / EX MACHINA
by THE SOUTH LAB
131
DESIGN HACKS DEEP SPACE
#THREE-DIMENSIONAL
Nike Air Yeezy II - Kanye West
#AERODYNAMICS
#CLEANLINES
#TRANSPARENCY
#SPACE
132
by THE SOUTH LAB
MATERIALS DEEP SPACE
Borophene–is made of the element boron. It was first synthesized in 2015, and scientists have since discovered that it is even stronger and more flexible than graphene. A survey of the material’s uses, which was published on the digital academic platfrom Arxiv in March, catalogs its potential applications, which include hydrogen storage and more powerful lithium-ion batteries–applications that could be crucial to a future dominated by electric vehicles. Because it is more flexible than graphene, it could also be used in flexible electronics; researchers additionally speculate that borophene’s capacity as a superconductor means it could be used to make next-gen wearables, biomolecule sensors, and even quantum computers.
#METALLICFINISHES #SPACESHIPFEEL #TECHNOLOGICFABRICS
by THE SOUTH LAB
133
PRINTS - TEXTURES DEEP SPACE
#VELOCITY
CLEAN LINES
#DEPTH
LASER CUT
#ELECTRICITY
CIRCUITS
134
by THE SOUTH LAB
MARKETING STRATEGY DEEP SPACE
Arik Levy Uses Ice Black For The Floor Installation In His Gallery At The Swarovsky Museum Under the title EmotionalFormation, Arik Levy has created a space that intends to take visitors on an internal journey in search of ‘the unrevealed treasures of your future self’.
#JOURNEY #SMART #CLEAN
#ELEGANT
#RETAIL
by THE SOUTH LAB
135
#METALLICS
136
by THE SOUTH LAB
by THE SOUTH LAB
137
138
by THE SOUTH LAB
by THE SOUTH LAB
139
#DETAILS
140
by THE SOUTH LAB
food
by THE SOUTH LAB
141
142
by THE SOUTH LAB
by THE SOUTH LAB
143
#TEXTURES
144
by THE SOUTH LAB
by THE SOUTH LAB
145
COLOR HARMONIES DEEP SPACES
146
by THE SOUTH LAB
COLOR HARMONIES DEEP SPACES
CONTRASTING COLORS
WOMAN
MAN
COMPLEMENTARY
INTERIOR
KIDS
by THE SOUTH LAB
147
UNCOUPLED STATE adj. to disconnect. To set loose or release from a couple. To come or break loose.
(Antonym: Attached)
148
by THE SOUTH LAB
UNCOUPLED STATE key colors
by THE SOUTH LAB
149
UNAPOLOGETIC YOUTH
150
by THE SOUTH LAB
COLOR PALETTE
by THE SOUTH LAB
151
STATUS W
152
by THE SOUTH LAB
COLOR PALETTE
by THE SOUTH LAB
153
Download the app ARTIVIVE and aim it to the image below to get the full AR experience.
154
by THE SOUTH LAB
Unapologetic Youth "It's like people have realized [there's] a big hive mind, to where we all like to do kinda the same thing. And people are trying to break that now, people that are realizing it." - Jaden Smith
by THE SOUTH LAB
155
SMELL
FOOD
CARDAMOM / SPICES
FUSION CUISINE
Cardamom has a strong, unique taste, with an intensely aromatic, resinous fragrance. Green cardamom is minty and aromatic, it’s subtle and spicy and often reminds of the smell of suede. There’s usually just a nuance of it to add depth, spiciness.
Fusion cooking relates and essentially the marriage of one or more cooking traditions, techniques or disciplines to form an altogether different approach or finished dish.
ICON
JADEN & WILLOW SMITH
Gender isn’t the only boundary this social-media power-duo strives to bend and break; from musical collaborations to movie appearances and other artistic endeavours, Jaden and Willow refuse to live in the shadow of their famous parents’ success, instead creating their own spotlight fuelled by their unique worldview and artistic endeavours.
156
by THE SOUTH LAB
UNAPOLOGETIC YOUTH THE CONCEPT
Traditional portrayals of femininity and masculinity based on gender are becoming blurred, as androgyny and gender fluidity become the norm, rather than the exception. When it comes to gender, we are in the midst of a cultural shift—and it’s being driven by this generation. Savvy brands looking to connect with this unconventional demographic are rethinking strategies, throwing away plans based on stereotypes, and tackling gender norms in how they advertise and in the products they offer.
ENTERTAINMENT
ST. VINCENT
by THE SOUTH LAB
DISRUPTIVE SERIES
157
DESIGN HACKS UNAPOLOGETIC YOUTH
#DISCONSTRUCT
#GENDERLESS BUT WITH CHARACTER
#PLAYWITHCOLORS
#BE BOLD Shower Beer
158
by THE SOUTH LAB
MATERIALS UNAPOLOGETIC YOUTH
#HOLOGRAPHIC #PLASTIC ALTERNATIVES
#GRAPHISMS
A genderless, multi cultural generation requires complex materials, mix and matching textures, prints and quality is key.
by THE SOUTH LAB
159
PRINTS - TEXTURES UNAPOLOGETIC YOUTH
#EXPRESSIVE
GENDERLESS GRAPHS
Burberry
Annakiki
Raf Simons
#DESIGN
BAUHAUS
Hermès
#CHANGE
HOLOGRAPHIC
160
Maison Margiela
Patricia Urquiola for Glas Italia
Sies Marjan by THE SOUTH LAB
MARKETING STRATEGY UNAPOLOGETIC YOUTH
ALESSANDRO MICHELE #GUCCI after four years I understood that I needed to be more concentrated on the creativity and the process: the stories that I’m telling, the experience of the clients in the store, the collection, the show—the music, the atmosphere. “Sometimes people think that fashion is just a good dress,” he continues, “but it’s not. It’s a bigger reflection of history and social change and very powerful things. "A way to live." That phrase, that concept, keeps coming up with Michele, and it's a key to his transformation of Gucci from a label that had drifted far from the conversation to one at the centre of it. He's selling a sensibility: eccentric, eclectic, inclusive. And he's doing it with every mode of communication at his disposal. "Beauty doesn't have limits," he tells me. "It doesn't have rules."
Michele's Gucci, in contrast, is engaged in a consistently spirited and occasionally profound conversation with the zeitgeist, drawing from it, adding to it and revolutionising fashion in the process. Young consumers plant their flags and sculpt their images on social media, so Gucci, under Michele, does too. They expand and even explode the old parameters around gender, sexual identity, race and nationality, and Michele takes that journey with them, even leads them on it, giving them a uniform for it, a visual vocabulary with which to express it.
#STANDOUT #BEUNIQUE #BEYOURSELF
#PERSONALIZED
L’INSANE Genderless store
The purpose of the creative space and ideology of L’INSANE is to let people feel free and safe to express themselves creatively, no matter their background, gender identity, sexuality, etc.
by THE SOUTH LAB
161
162
by THE SOUTH LAB
by THE SOUTH LAB
163
164
by THE SOUTH LAB
by THE SOUTH LAB
165
166
by THE SOUTH LAB
by THE SOUTH LAB
167
168
by THE SOUTH LAB
by THE SOUTH LAB
169
170
by THE SOUTH LAB
by THE SOUTH LAB
171
COLOR HARMONIES UNAPOLOGETIC YOUTH
172
by THE SOUTH LAB
COLOR HARMONIES UNAPOLOGETIC YOUTH
CONTRASTING COLORS
WOMAN
MAN
COMPLEMENTARY
INTERIOR
KIDS
by THE SOUTH LAB
173
Download the app ARTIVIVE and aim it to the image below to get the full AR experience.
174
by THE SOUTH LAB
Status W "The energy you’ll expend focusing on someone else’s life is better spent working on your own. Just be your own idol." - Sophia Amoruso
by THE SOUTH LAB
175
SMELL
GARDENIA PETALS
Commonly known for its relaxing effects on the body, therapeutic-grade lavender has been highly regarded for the skin. The fragrance is calming, relaxing and balancing – physically and emotionally. Carrying a bottle of lavender around with you is like having your own personal first aid kit,
FOOD
NEW FOOD SERVICES / BLUE APRON Blue Apron is a fresh ingredient and recipe delivery service that helps chefs of all levels cook incredible meals at home. We take care of the menu planning and shopping (providing you with fresh, locally sourced ingredients in pre-measured quantities), so all you have to do is cook and enjoy .
ICON RIHANNA
Famous first as a singer, Robyn Rihanna Fenty, 31, has since evolved into a style icon and makeup entrepreneur—and soon she’ll be the first black woman in charge of a major luxury fashion house. All those efforts add up to a $600 million fortune, making her the wealthiest female musician in the world. The Barbados native, who overcame hardships including an abusive addict father and a well-publicized assault by then-boyfriend Chris Brown in 2009, also co-owns the Savage X Fenty lingerie line with Los Angeles-based online fashion firm TechStyle Fashion Group and has millions in earnings from her career touring and releasing as a singer, which make up the rest of her fortune. And her empire continues to grow.
176
by THE SOUTH LAB
STATUS W THE CONCEPT
The status and perception of singlehood are changing. Stigmatization is on the decline thanks to new voices, new media and a younger generation that is audacious about being single and does not see “couplehood” as the ultimate in social status. This paradigm shift is due in large part to recent feminist and empowerment movements whose precepts have trickled down to influence pop culture worldwide. The retail world is moving at a supersonic pace. It’s not technology driving that speed, it’s the consumer. Today’s high-velocity consumer is challenging current retail models; evermore demanding, with new values that are taxing even the most consumer-centric businesses. This is a consumer who is time-poor and looking to save time through mobilised, frictionless retail strategies, but at the same time, seeking a human connection.
ENTERTAINMENT
BEYONCE
YOGA / PILATES
by THE SOUTH LAB
177
DESIGN HACKS STATUS W
#ARTSY #IRONIC #GIRLBOSS
#CURATED LIFESTYLE #CLASSY& GIRLY 178
by THE SOUTH LAB
MATERIALS STATUS W
#FAKELEATHER #COLORED
#EMBELISHED JACQUARD
#VERSATILE
by THE SOUTH LAB
178
PRINTS - TEXTURES STATUS W
#REFERENCE
ARTSY
#POWER
FAKE ANIMALS
#ALLABOUTPINK
GIRLY / FUN
180
by THE SOUTH LAB
MARKETING STRATEGY STATUS W
Ariana Grande Stuns in Debut Givenchy Campaign #YOUNG AND POWERFULL
#BOLD
#EMPOWERED #FAST
by THE SOUTH LAB
181
182
by THE SOUTH LAB
by THE SOUTH LAB
183
184
by THE SOUTH LAB
by THE SOUTH LAB
185
186
by THE SOUTH LAB
by THE SOUTH LAB
187
188
by THE SOUTH LAB
by THE SOUTH LAB
189
190
by THE SOUTH LAB
by THE SOUTH LAB
191
COLOR HARMONIES STATUS W
192
by THE SOUTH LAB
COLOR HARMONIES STATUS W
CONTRASTING COLORS
WOMAN
MAN
COMPLEMENTARY
INTERIOR
KIDS
by THE SOUTH LAB
193
THE SOUTH LAB ямБnd us on Instagram
194
by THE SOUTH LAB
explanation kills art
a book by THE SOUTH LAB
195