Customer Profile and Trend Forecast
2014 SS
Julia Tsang | March 2013
Customer Profile
Lily, 27 years old, lives in a newly built estate in West London. Has a Business degree and works in financial company. Disposal income of 35,000 p.a. and not living with her boyfriend. Grocery shopping in Sainsbury and Waitrose, often buys flowers there too. Shopping twice a month and sometimes online shopping. Big fan of Whistle and would spend 600 pounds on a day of shopping. Has a dog and anti-fur, her Galaxy Note 2’s background is her dog photo. Anti-fur and not liking faux fur too.
Trend Forecast 2014 S/S
Geometrical
Trend Forecast 2014 S/S Geometrical
The Influencers
Rationalism is an architecture movement at 20th century in which emphasized simplicity of the form and each form belongs to a function. The best representatives of Rationalism architect were the Mies can
der Rohe from Germany and Le Corbusier from Switzerland (http://www.slideshare.net/mfresnillo/ rationalism) . They gave huge influence to the movement in architecture and this movement emerged to the modern architecture. In Seoul Design Living Fair 2012, Korean
artist Seung Ying Song (http://www.seungyongsong.com/) creates conceptual furniture with eco-friendly material. The net form 3D design gives a new view in the geometry form of interior design with the perfection of lining up.
King Abdullah Petroleum Studies And Research Center in Riyadh is
Janet Echelman has reshaped the urban air-
space worldwide by creating different volumetric form of light sculpture (http://www.archdaily. com/219868/janet-echelman-reshaping-urban-airspace-world-wide/?utm_source=dlvr.it&utm_medium=twitter) . He was inspired by local materials and culture of Mahabalipuram, India. His light sculptures created ever changing patterns with modern technology.is an American artist who specializes in public art installations and sculpture.
Iraqi-British architect Zaha Hadid’s latest project (http://www.homevaganza.com/ king-abdullah-petroleum-studies-and-research-center-by-zaha-hadid/) . The center is of hexagonal construction with cellular structure of traditional geometric Islamic art. The eco-friendly light source powers outside the grid which gives a crystal-like night time identity to the building.
British artist Conard Shawcross (http://www. haywardlightshow.co.uk/artists/#conrad-shawcross) ‘s Slow Arc inside a Cube showcasing in the Light Show involved a complex play of moving light and shadows. By exploring light and movement, Conard created this sculpture with crystal radiography theory and is described as a “radiant geometry”.
Master of conceptualism, Sol LeWitt (http:// architecturalgrammar.blogspot.co.uk/2011/06/ sol-lewitt-master-of-conceptualism.html) , was an American artist in the post-war era. His work, such as sculptures of white cubes and the drawings of geometric patterns, had constantly challenged viewer’s visual flexibility. One of his famous quote, “A life in art is an unimaginable and unpredictable experience.”
Fischli and Weiss (http://www.haywardlightshow.
co.uk/artists/#fischli-and-weiss) are an artist duo from Switzerland. Their work is often resourceful and apparently artless with the aim to achieve simultaneity of “irony and seriousness”. Their project “Surrli” created abstract pattern of ever changing ellispses and over-lapping loops capture an optical illusion.
Trend Forecast 2014 S/S Geometrical
Colour Palette
Tone of nightfall colour. Night-time navy and purple with a hint of bright colours include pink and metallic yellow, also include transitional colours of pale beige and hydrangeas blue.
Trend Forecast 2014 S/S Geometrical
Fabrication
Foil-like fabric will still be in but part with technology such as laser cuting or in graphic print. Also, metallic element appears on non-shinning fabric.
Precisice laser cut to achieve the mathenmatical perfection. It is highly practical for the geometrical shapes.
Metallic
Laser Cut
Layering with Hexagonal net.Use of black colour or metallic colour will be available.
Stay away from monochrome stripes but the strips will emerge into a more textured basis. Stripes by reflective fabric or more raw edges finish.
Textured Stripes
Net
Trend Forecast 2014 S/S Geometrical
Silhouette
Classic hourglass silhouette and boyish boxy outerwear, with round shoulder and above kneel length. Deep V neckline or relaxed easy round neckline smooths down to the triangular cut sleeves or otherwise paired with long and volumious sleeves. Asymmetrical design on the front openning or on the panel design. Complete the look with A line skirt or circle skirt, choose pencil skirt for a stronger
Trend Forecast 2014 S/S Geometrical
Details
Hidden Geometry
Repetive geometrical shapes as the strongest visual form of focal point.Three dimentional or just flat, the sense of rational gives wearer another aspect of seduction.
Stripes line up like a jizsaw puzzle. To give an imperfection effect by adding a different material strip, this will be the best to catch attention.
Stripes in panel
Trend Forecast 2014 S/S Geometrical
The Look
Classic femininity with a boyish twist - hourglass silhouette and boxy outerwear. Deep V neckline with belted waist, volumious sleeves and bottom. Textured detailing within geometrical fabrication and stripey panels. Complete the seductive sporty look with sunset colours ranging from navy blue, dark purple to sunglow yellow.