Julie Babcock Portfolio 2019

6 6 0 8 6 4 5 0 1 1 • H A P PY B A B CO C KS @ G M A I L .CO M

GRAPHIC DESIGNER

JULIE BABCOCK

JULIE BABCOCK 6 6 0 8 6 4 5 0 1 1 • H A P PY B A B CO C KS @ G M A I L .CO M

H E L L O . I love the creative process! Through my years as a graphic designer I’ve gained

experience in many areas of graphic design including: logo design, advertising, retail packaging and promotional materials, trade show exhibit design, restaurant identity and branding, publication design, signage and wayfinding, and poster design. My design sense leans towards a creative product that’s clean and clever; sometimes refined, other times fun. One of my strengths is brainstorming ways to solve visual problems then providing a variety of well thought-out design directions. Other strengths include attention to detail, organization, and flexibility.

UCM ALUMNI MAGAZINE

Designer and Art Director (Freelance)

EDUCATION

Brigham Young University Provo, Utah BFA Graphic Design, 1998

SKILLS

Adobe InDesign Adobe Illustrator Adobe Photoshop

September 2014 to May 2018 Warrensburg, Missouri BABCOCK DESIGN

Freelance Graphic Designer September 2003 to Present Blue Springs, Missouri FD2S

Graphic Designer July 1999 to August 2003 Austin, Texas

Comping SLOVER [AND] COMPANY

Graphic Designer STRENGTHS

Concepting a variety of designs

June 1998 to May 1999 New York, New York

Solving visual problems Attention to detail Working quickly and responsibly

PH.D DESIGN ALLIANCE

Graphic Design Intern May 1997 to July 1997 Santa Monica, California

INTERESTS

Family Cooking Typography Bookmaking

WORDPERFECT MAGAZINE

Graphic Designer June 1996 to April 1997 Orem, Utah References available upon request

GRAPHIC DESIGNER

EXPERIENCE

LOGO AND SIGNAGE PA R Q U E D O M P E D R O , B R A Z I L

This massive shopping mall in Brazil needed a visual identity.

Once the underlying narrative and name were identified I worked with a team to develop a logo that would reflect the nature-themed identity. Shopping zones with architectural and visual landmarks were then created with the logo as a core visual reference.

RESTAURANT IDENTITY AND BRANDING CILANTRO FRESH MEXICAN GRILL, MAUI

A new-to-Hawaii restaurant, Cilantro, featured fresh, healthy, handmade Mexican food made fast in a casual but hip setting.

The restaurant aimed to please the locals along with establishing themselves as a destination for tourists. I provided a range of branding, merchandising, and menu board services to communicate freshness at an affordable price.

BUSINESS CARD N AT H A N F OX , A R C H I T E C T U R E A N D C O N S T R U C T I O N Illustration by David Babcock

This unique twosided business card does double duty for a talented architect/ construction manager.

The design is reminiscent of the look of a vintage playing card.

LOGO EXPLORATION TA M PA S A L A D C O M PA N Y, TA M PA

Tampa Salad Company was looking to create a unique yet fresh and healthy look for their new restaurant. They needed to stand apart from the other quick serve restaurants in downtown Tampa.

This casual, loud, but family friendly shop catered to healthy and fit individuals who wanted a quick customizable lunch. Several logo options were presented and the final logo became the base for creating a brand for the restaurant.

Materials designed for this fresh, affordable brand included: a website, menu boards, business cards, uniforms, take-out menus, suggested interior graphics and colors plus a neon sign.

RESTAURANT IDENTITY AND BRANDING TA M PA S A L A D C O M PA N Y, TA M PA

ENVIRONMENTAL GRAPHICS H-E-B, TEXAS

H‑E‑B, a grocery store chain, serves families all over Texas and Mexico.

With the redesign of their bakery area they were looking for an updated visual identity for everything from signage to posters to price tags. I explored three approaches for the space. On top is a homey, soft look using warm tones, natural fibers, and cursive typography. Next is a classic handcrafted vintage feel with custom designed illustrations (by David Babcock). Finally, a more traditional approach using wood grain, earthy colors, clean edges and a friendly serif font.

ENVIRONMENTAL GRAPHICS T E X A S S TAT E H I S TO R Y M U S E U M , T E X A S

The Bullock Texas State History Museum has a mission to tell “the Story of Texas.” I helped apply the established creative branding style to interior graphics, display signage, and labels throughout the museum.

PUBLICATION DESIGN U C M M AG A Z I N E , M I S S O U R I

Published quarterly by the UCM Alumni Foundation, the UCM Magazine presented feature stories, news and vibrant photography to keep readers current with their alma mater.

In 2014 I was hired as a freelance designer to completely redesign the magazine: everything from the masthead to the folios was redesigned. For each issue, I worked closely with the editor and the campus photographer to create a magazine that was engaging to alumni of all ages, but especially to the younger graduates. Working with stories from faculty research initiatives, to student and academic life, to alumni accomplishments gave me opportunities to design strong visual stories to compliment the engaging text.

LOGO DESIGN

Logo for the high-tech BMC campus cafeteria

Logo for a nonprofit helping those with infant loss

Logo for a neighborhood in Texas

Logo for an Etsy shop

Logo for an engineer

Logo for a church in Austin, Texas

ADVERTISING AND TRADE SHOW GRAPHICS EMBRAER, BRAZIL

Introducing a new family of aircraft.

Embraer is a Brazilian aerospace conglomerate that produces commercial, military, executive and agricultural aircraft and provides aeronautical services. With the approaching launch of their new aircraft line they hired our team at fd2s to create advertising, trade show graphics, special event invitations and brochures.

BROCHURE RICE DESIGN ALLIANCE, TEXAS

As part of their public outreach the Rice Design Alliance curates a lecture series each year centered on architecture and related issues.

The goal of the brochure and ticket is to build excitement and community awareness around how design influences the built and natural environments in the Houston area.

MAGNET SET DESIGN E T S Y S H O P, M I S S O U R I

This customizable magnetic chore chart was a popular item on my Etsy shop.

The customer could choose their theme: pets, garden, or robots, then assign a name to each character.

Illustrations by David Babcock.