MC Magazine - winter 2023/24

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We didn’t want to put up with the adverse effects of alcohol and its impact on our body and mind.

THANK YOU FOR THE DAYS By Steve Murphy

Duncan Keith and Mike Gammell set up Days Brewing when they questioned if beer needed to equal alcohol.

The times are a changing and the number of young people choosing not to drink alcohol is on the rise. According to recent figures from the charity Drinkaware, one in five under 25 year olds in the UK now report that they are teetotal, the highest figure on record.

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ome say that there are now more non drinkers in their late teens and 20s than at any point in the last decade.

In fact NHS statistics for 2021 revealed that 38 per cent of 16 to 24 year olds and 21 per cent of 25 to 34 year olds in England either don’t drink or haven’t drunk in the last 12 months.

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With figures like these perhaps it’s no surprise that as a nation we’re developing a thirst for low and no alcohol drink options; or that there’s a rise in demand for grown up, non boozy drinks that still have an authentic taste. “We wanted beer without alcohol and anything other than zero felt like a compromise,” says Mike Gammell, co founder of alcohol free brewer, Days Brewing.

Gammell says that over the years he realised that his own relationship with alcohol had totally transformed. “I love beer,” he says, “It has a unique ability to bring people together. You cheers it, you socialise with it – it opens up conversations and starts so many great moments. But we found ourselves turning away from those beer occasions because we didn’t want to put up with the adverse effects of alcohol and its impact on our body and mind.”


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