This book is dedicated to the lives of the men and women who built the Sears Mail Order Building and the foundation for modern American retail. It is their spirit of determination that inspired Shomof Group and their partners to rebuild a legacy of fulfillment that brings exceptional experiences back home to downtown Los Angeles. As strong as the steel pillars and concrete walls that uphold the values of America itself, the Mail Order District fulfills the needs and wishes of a new America like never before.
01
T H E M A I L OR DE R DIST R ICT
GROUNDBREAKER
THE MAIL ORDER DISTRICT IS A DYNAMIC NEW NEIGHBORHOOD IN DTLA THAT FULFILLS THE NEEDS OF MODERN URBAN ENTHUSIASTS.
T H E M A I L OR DE R DIST R ICT
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IZEK SHOMOF CEO | EAST RIVER GROUP, LLC One of the first developers to embark upon the preservation and revitalization of Los Angeles’ Historic Core, Izek Shomof is a respected and admired real estate entrepreneur who credits his success to a unique brand of charm coupled with a strong work ethic and an eternal sense of honor. A thoughtful investor/developer, Izek began his career in the mid 1980s, developing tract homes and apartment buildings before eventually going on to develop an extensive portfolio of historic adaptive-reuse properties.
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T H E M A I L OR DE R DIST R ICT
A STRONGHOLD IN THE PIONEERING EFFORTS OF AN EXPANDING ECONOMY, THE SEARS MAIL ORDER BUILDING, BUILT IN 1926, PUT A DEFINING STAMP ON THE LEGACY OF AMERICAN CONSUMERISM.
T H E M A I L OR DE R DIST R ICT
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05
T H E M A I L OR DE R DIST R ICT
MEET THE MAIL ORDER DISTRICT DELIVERING EXCEPTIONAL EXPERIENCES The original epicenter of mass distribution and expansion in Los Angeles, the Mail Order District offers a vast array of options that transcend expectations. Punctuated by the iconic Art Deco Sears Building, the Mail Order District forges a new path through DTLA, providing a rich repertoire of spaces and places for modern urbanists to thrive.
Featuring 7 buildings on 25 acres, Phase One of the Mail Order District will feature 1,030 live-work lofts, 200K+ SF of creative office, 30+ vendor food hall, 200K SF department store, 3 acres of rooftop amenities and event space, specialty dining, 6 railcar retail spaces, rail platform with kiosks, recreational lawn, gathering plaza, paseo walkways and 1500+ parking. Phase Two of the development includes an additional 1,100 lofts, a 120-key hotel, 100K+ SF of retail and 2000+ parking.
T H E M A I L OR DE R DIST R ICT
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07
T H E M A I L OR DE R DIST R ICT
T H E M A I L OR DE R DIST R ICT
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DETERMINATION LEGACY SPIRIT VISION PLACEMAKERS
With guts, grit and determination, the Mail Order District calls upon its original purpose, paving the way for the future of urban expansion.
The Mail Order District is a namesake that honors the property’s history as one of the nation’s most significant fulfilment facilities for the massive Sears Catalog.
Offering the space for modern urban enthusiasts to collectively unite, the Mail Order District opens up new avenues for discovery and delight within the dynamic backdrop of DTLA.
Groundbreaking in its efforts, the Mail Order District ushers in a new generation of hope and optimism, satisfying the restless yearning of the modern individualist who desires to do more, reach higher and be better.
The Mail Order District represents a new American Dream, reingnited by a team of progressive creatives. Together, their spirit of innovation fulfills the vision of a revitalized original.
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T H E M A I L OR DE R DIST R ICT
T H E M A I L OR DE R DIST R ICT
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“ I F IT TAKES THE ENTIRE ARMY AND NAVY TO DELIVER A POSTAL CARD, THAT CARD WILL BE DELIVERED.” GROV ER CLE V EL A N D
DETERMINATION THE MAIL ORDER DISTRICT IS DEDICATED TO DELIVERING EXCEPTIONAL EXPERIENCES, OPENING UP NEW POSSIBILITIES FOR DISCOVERY IN DTLA.
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DET E R M I NAT ION
THE MAILMAN AN UNDENIABLE SYMBOL OF AMERICAN DETERMINATION, THE US MAIL STANDS TODAY AS THE NATION’S FUNDAMENTAL SOURCE OF COMMERCE.
T H E M A I L OR DE R DIST R ICT
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JAMES A FARLEY, 53 RD US POSTMASTER
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DET E R M I NAT ION
THE SEARS BUILDING ADVANCED THE IDEALS OF HARD-WORKING AMERICANS, WHO BELIEVED IN A BETTER WORLD, AND BUILT IT THEMSELVES. T H E M A I L OR DE R DIST R ICT
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of Chicago announced that it would build a nine-story building on East Ninth Street to be the mail order distribution center for the West Coast of the United States. Now a historic landmark, the building was erected in 146 working days using materials that were made in Los Angeles County. Six steam shovels and a large labor force working night and day delivered rock and sand at the rate of twenty carloads per day. The cost was $5,000,000.
AN AMERICAN LANDMARK
In December 1926, Sears, Roebuck & Company
All records for the erection of a huge structure were believed to have been broken when last week the Scofield Engineering Construction Company turned over the new $5,000,000 department store and mail-order house at Ninth Street and Boyle Avenue to Sears, Roebuck & Co., having completed this height-limit project in 146 working days, or 171 days of elapsed time.
1927, LOS ANGELES TIMES
15
DET E R M I NAT ION
“ THE MAIL MUST GO THROUGH.” - Pony Express Motto
DEMAND GIVES RISE TO THE POPULARITY OF MAIL ORDER CATALOGS.
SHOULD THIS ALLIGN TO THE MARGIN?
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After the First World War, the dynamics of retail in North America changed. Industries established during the war encouraged rapid technological innovation. As men went to serve, women were moved into the workplace and needed products that made home life easier. Post World War II marked an even larger rise in consumerism. The industry spurned by the Second World War pulled North America out of the Great Depression, increasing average wages and disposable income. This gave more people greater spending power, creating a greater demand for goods.
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DET E R M I NAT ION
T H E M A I L OR DE R DIST R ICT
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IN THIS COUNTRY TWO THINGS STAND FIRST IN RANK: YOUR FLAG AND YOUR MAIL. YOU ALL KNOW WHAT HONOR YOU PAY TO YOUR FLAG...YOU MUST ALSO PAY THAT HONOR TO YOUR MAIL. ERNEST VINCENT WRIGHT, AMERICAN NOVELIST
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DET E R M I NAT ION
T H E M A I L OR DE R DIST R ICT
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DET E R M I NAT ION
T H E M A I L OR DE R DIST R ICT
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02 LEGACY
IN THE LATE 1880s, ABOUT 65 PERCENT OF THE US POPULATION LIVED IN RURAL AREAS. THE STATES WERE ONLY 38 IN NUMBER AND THE TOTAL POPULATION WAS 58 MILLION. THE YEARLY NATIONAL INCOME WAS APPROXIMATELY $10 BILLION.
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LEGAC Y
RISE OF A RETAIL GIANT RICHARD WARREN SEARS IS CONSIDERED ONE OF THE MOST SUCCESSFUL RETAIL INNOVATORS OF ALL TIME. THE IMPACT OF SEARS AND HIS CATALOG FOREVER CHANGED THE FACE OF THE AMERICAN NATION.
Richard Warren Sears was born in Stewartville, Minnesota In 1863. In 1880, Sears started working as a telegraph operator. He eventually was transferred to North Redwood Falls, Minnesota and became station agent. It was in 1886, at age 23, that his career took a fortuitous turn. A shipment of gold-filled watches from a Chicago manufacturer was refused by a Minnesota retailer. Seeing an opportunity, Sears made an agreement with the wholesaler and began offering his watches along the railroad line for $14. Within six short months, Sears had profited $5,000 and moved to Minneapolis to found the R. W. Sears Watch Company. In 1887, Sears moved his company to Chicago and hired Alvah Curtis Roebuck, Sears' first employee, who would later become co-founder of Sears, Roebuck & Company in 1893. That same year at the age of 30, Sears published his first catalog offering only watches. Within four years the catalog had grown to 500 hundred pages with a vast selection of products, and was sent to nearly 300,000 homes. In 1895, Roebuck left the business and Sears sold one half of the company for $75,000 to Aaron Nusbaum and his brother-in-law, Julius Rosenwald. Richard Sears retired in 1908 at age 44 and Julius Rosenwald became the President of Sears, Roebuck & Co.
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“T HE SUREST WAY TO GAIN UNSWERVING LOYALTY OF EMPLOYEES IS TO SHOW THEM FROM THE START THAT THEY WILL BE ALLOWED TO MAKE THE MOST OF THEMSELVES.” R ICH A R D WA R R EN SEA RS
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LEGAC Y
T H E M A I L OR DE R DIST R ICT
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A MASS MIGRATION TOOK PLACE IN THE 1920s WHEN 1.2 MILLION AMERICANS SETTLED IN LOS ANGELES.
URBAN MIGRATION Los Angeles in the 1920s was a time of extraordinary economic and demographic change. The city's population more than doubled in size. An abundance of affordable housing, the rise of Hollywood film studios and an oil boom made the city a cultural melting pot.
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LEGAC Y
RETAIL EXPLOSION FUELED BY CATALOG SHOPPING, THE SEARS RETAIL OPERATION GREW RAPIDLY FROM 92 STORES IN 1928 TO 400 STORES IN 1933.
SEARS INTRODUCES SLOGAN "THE CHEAPEST SUPPLY HOUSE ON EARTH"
THE SEARS CATALOG REACHES 532 PAGES AND SALES TOPPED $400,000
SALES EXCEED $750,000
1893
1895
POPULAR ITEMS INCLUDE SEWING MACHINES, BICYCLES AND SPORTING GOODS
T H E M A I L OR DE R DIST R ICT
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SEARS OPENS ITS FIRST RETAIL STORE IN CHICAGO'S MERCHANDISE BUILDING
1925
THE CATALOG BEGINS OFFERING HOUSEHOLD APPLIANCES (ICEBOXES, REFRIGERATORS,STOVES)
1897
SEARS AND ROEBUCK PUBLISHES ITS FIRST CATALOG
In the early 20th century, retail stores began
By 1920 the situation was reversed. No longer
popping up across the country. In 1914 there were
limited to shopping by catalog, the Sears retail
about 24,000 chain stores. Fifteen years later
operation grew rapidly from 92 stores in 1928,
there were more than 150,000. With the advent of
to 319 stores in 1929 and to 400 stores in 1933.
cars and modern roads, people began trading
During a one year period in the late 1920s, Sears
the farm for the factory. American cities grew
stores opened on the average of one every other
to new heights. In 1900 the rural population still
business day.
outnumbered the urban population.
AFTER INTRODUCING THE DISCOVER CREDIT CARD SALES REACH $164 BILLION
THE "BIG BOOK" CATALOG ENDS ITS CENTURY OF PUBLICATION
1993
SEARS FOCUSES ALMOST ENTIRELY ON A RETAIL BUSINESS MODEL
1988
1927
SEARS LAUNCHES THE KENMORE AND CRAFTSMEN BRANDS TO TREMENDOUS SUCCESS
SEARS ISSUES ITS FIRST CHRISTMAS CATALOG, BRINGING FAMILIES TO STORES IN DROVES DURING THE HOLIDAY SEASON
1933
NEARLYS 200 SEARS STORES ARE OPEN ACROSS AMERICA
29
LEGAC Y
TRANS-AMERICA NETWORK The Sears Mail Order Building in Los Angeles was one of a series of distribution centers built across America between 1910 and 1929. Many of the other Sears buildings have already been reimagined as loft-style residences, corporate offices and dynamic shopping destinations. Los Angeles is now part of this exciting network of adaptive-reuse projects.
T H E M A I L OR DE R DIST R ICT
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LEGAC Y
TIMES HAVE CHANGED
THE ADVENT OF THE INTERNET AND THE RISE OF E-COMMERCE HAS REVOLUTIONIZED THE WAY CONSUMERS SHOP FOR AND PURCHASE GOODS. The Sears Catalog, once a guaranteed source for high quality consumer goods at the best price, ceased mail order operations in 1993. As the world headed into the internet era, the once beloved Sears Catalog turned into a stagnant liability. Unable to adapt to change, Sears experienced sustained financial distress and a significant loss of brand prestige. The Sears Mail Order Building was closed in January 1992, eliminating jobs for 585 full-time workers and 775 part-timers.
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LEGAC Y
T H E M A I L OR DE R DIST R ICT
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03 SPIRIT
THE DEVELOPMENT OF THE MAIL ORDER DISTRICT BOLDLY PROVES THAT THE SPIRIT OF PROGRESS LIVES ON AS A PERMANENT FIXTURE IN THE HEARTS AND MINDS OF AMERICA.
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SPI R I T
CREATIVE ENERGY AND PROGRESSIVE FASHION EMANATES FROM TODAY’S DTLA’S REPURPOSED WAREHOUSE SPACES AND INDUSTRIAL-INSPIRED ARTISTS’ LOFTS, GALLERIES AND STUDIOS. Connoisseurs of coffee, cocktails and style crowd into this bastion for incoming artists and fresh-faced visionaries making it the ultimate place to live, work and play.
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37
37
SPI R I T SPI R I T
T H E M A I L OR DE R DIST R ICT
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THE SPIRIT OF DISCOVERY The time has come to forge a new district in DTLA that honors the magnitude of commerce that dominated this distinct location during one of the most revolutionary times in American history. Hallmarked by the undeniable presence of the Sears, Roebuck & Company Mail Order Building, the Mail Order District proudly broadcasts the true nature of its original purpose to creative urbanites today.
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SPI R I T
BEVERLY HILLS
HOLLYWOOD FINANCIAL DISTRICT SOUTH PARK
SOUTH OF 10
DTLA DISTRICTS The explosive growth in DTLA and nearby urban centers has been inspired by the development of pocket communities that refer to the history of the city. The Financial District, Old Bank District, Fashion District, Toy District and Arts District have all experienced a complete renaissance of culture and commerce over the past decade, due in part to their ease of reference.
T H E M A I L OR DE R DIST R ICT
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HISTORIC CORE OLD BANK DISTRICT FASHION DISTRICT
LITTLE TOKYO
ARTS DISTRICT
MAIL ORDER DISTRICT
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SPI R I T
EXPLORING NEW FRONTIERS New developments have skyrocketed in DTLA and are now reaching the eastern and southern borders of the Arts District. Several high-profile projects, including Soho House and Arthouse are technically south of the Arts District and looking for a new district to identify with. National and international powerhouses are regularly choosing DTLA area neighborhoods for West Coast outposts.
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MORE
LESS
GROWTH, DEVELOPMENT AND CULTURE
CHINATOWN CIVIC CENTER FINANCIAL DISTRICT
OLD BANK DISTRICT
LITTLE TOKYO
ALISO VILLAGE
HISTORIC CORE
SOUTH PARK
BOYLE HEIGHTS FASHION DISTRICT
ARTS DISTRICT
MAIL ORDER DISTRICT SOUTH OF 10
Source: Los Angeles Downtown News (www.ladowntownnews.com)
43
SPI R I T
A RIVER RUNS THROUGH IT Sears strategically located its Los Angeles Mail Order Building near the existing rail lines alongside the LA River to facilitate merchandise delivery. Immortalized in film as the heart of LA’s underbelly over the years, the river is slated to transform into a "Linear Central Park” designed by renowned architect Frank Gehry. The LA River Project is a large-scale redevelopment of the river as part of the city’s Olympic bid. The 6th Street Viaduct replacement creates an urban monument that compliments the style and sophistication of the Mail Order District.
T H E M A I L OR DE R DIST R ICT
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45
SPI R I T
THE ARTS DISTRICT
T H E M A I L OR DE R DIST R ICT
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The Arts District has evolved over the last several decades from the original agricultural floodplain along the river, to Victorian, middleclass housing, to a highly industrial area home to original distribution centers for citrus groves and produce. After the industrial market moved out, artists moved into the abandoned warehouses in the 1970s to take advantage of the low cost spaces and manufacturing zoning. An “Artist in Residence� ordinance allowed residential uses in these commercial developments, beckoning artists from far and wide to establish a vibrant creative community.
47
SPI R I T
A NEW URBAN LIFESTYLE Spurred by bold real estate developments, DTLA entered a period of transformation in 1999. The first wave of redevelopment began with the Adaptive Reuse Ordinance, establishing precedent for new construction and attracting a new generation of creative urbanites. Between 2008 and 2011, over 400 projects were built, cementing DTLA’s identity as a vital convergence of unique restaurants, hotels, galleries and companies. Today, Los Angeles finds itself growing even more urban as a part of a national trend driven by millennials who want shared experiences, progressive architecture and community connection in a walkable setting.
T H E M A I L OR DE R DIST R ICT
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SPI R I T
T H E M A I L OR DE R DIST R ICT
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A DESTINATION FOR THE GLOBAL CREATIVE COMMUNITY, THE MAIL ORDER DISTRICT UNITES DREAMERS BY TRANSFORMING HISTORIC BUILDINGS INTO DYNAMIC EXPERIENCES.
51
SPI R I T
T H E M A I L OR DE R DIST R ICT
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04 VISION
BY PROVIDING A PLACE THAT HONORS OUR PAST, THE MAIL ORDER DISTRICT CREATES A FUTURE WE CAN TRUST AND BELIEVE IN.
53
V ISION
BUILDING A LEGACY
One of the first developers to utilize LA’s Adaptive Reuse Ordinance, Shomof Group has been converting historic downtown Los Angeles office buildings into dynamic live-work lofts featuring retail spaces, sidewalk cafes, independent boutiques, bars and restaurants since 1999. As one of the first to recognize the potential of a revitalized Historic Core, Shomof Group’s housing conversions helped set the stage for downtown’s remarkable renaissance, sparking the ongoing influx of new residents and businesses to the historic heart of the city. In addition to their impressive array of historic downtown properties, Shomof Group’s real estate portfolio also extends throughout Los Angeles, Long Beach, the San Fernando Valley and Las Vegas.
T H E M A I L OR DE R DIST R ICT
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“ THE MOST IMPORTANT THING WE CONCENTRATE OUR EFFORTS ON IS TO BEAUTIFY THESE HISTORIC STRUCTURES BOTH ON THE INSIDE AND OUT.” IZEK SHOMOF
55
V ISION
PH A SE 2
PH A SE 1
PH A SE 1
PH A SE 1
T H E M A I L OR DE R DIST R ICT
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MAKE YOUR MARK PH A SE 2
PH A SE 2
PH A SE 2
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V ISION
DELIVERING EXCEPTIONAL EXPERIENCES
Staying true to the vision of the original Sears brand, the Mail Order District offers a surplus of activity. Historic lofts, contemporary workspaces, eclectic marketplaces and a boutique hotel offer something for everyone. Transforming the contemporary Los Angeles cityscape, the revitalization of the Sears Building awakens a titan of industry, enacting massive change on a global scale. Idealistic by nature and innovative by design, the Mail Order District is a colossal force, revolutionizing the way we live, work and play.
THE BUILDINGS The architectural development process is unfolding with initial design development revolving around the following 7 key building projects. PROJECT
LOCATION
TYPE
USE
SEARS BUILDING
Olympic + Boyle
Adaptive Reuse
• 1,030 Lofts
Phase 1
• 200K+ SF Creative Office • 30+ Vendor Food Hall • 200K SF Department Store • 3 Acres of Rooftop Amenities • Rooftop Event Space • Specialty Dining • 1,500+ Parking
THE STATION
Northeast Corner
Railway-themed Retail
Phase 1 THE SQUARE
• 6 Railcar Retail Spaces • Large Platform & Kiosks
Interior
Landscape
Phase 1
• Recreational Lawn • Gathering Plaza • Paseo Walkways
SUPPLY HOUSE
Soto + 12th
New Construction
Phase 2
• 250 Lofts • 30K SF Retail • 2,000+ Car Parking Structure
NUMBER 12
12th + Rio Vista
New Construction
Phase 2
RIO VISTA
• 35K SF Retail
Rio Vista + 12th
New Construction
Phase 2
ANNEX HOTEL
Rio Vista + Olympic
* approximate values based on initial design studies
58
• 400 Lofts • 30K SF Retail
Phase 2
T H E M A I L OR DE R DIST R ICT
• 450 Lofts
New Construction
• 120 Keys
THE SEARS BUILDING
ADDRESS
LOCATION
OWNER/DEVELOPER
SITE
2650 East Olympic Blvd. Los Angeles, CA 90023
East of the LA River
East River Group
25 Acres
ARCHITECTS
LANDSCAPE DESIGN
HISTORIC PRESERVATION
BRANDING
Omgivning Architects Hanson LA
KSA Design Studio SQLA Landscape Architects
Chattel
Flux Branding Binyan Studios
with Omgivning
RESIDENTIAL TYPE
QUANTITY
% MIX
Studio Lofts
213 Lofts
20.7%
1 BR Lofts
469 Lofts
45.5%
2 BR Lofts
320 Lofts
31.1%
3 BR Lofts
26 Lofts
2.5%
4 BR Lofts
2 Lofts
0.2%
TOTAL
1,030 Lofts
100%
COMMERCIAL + RETAIL TYPE
QUANTITY
% MIX
Department Store
200K SF
25%
The Boiler (dining)
10K SF
1.5%
The MarketPlace (retail)
100K SF
25%
The WorkSpace (creative office)
200K SF
29%
The Heights (rooftop)
3 ACRES
19%
The Tower (event space)
14K SF
2%
Exhibition Space
10K SF
1.5%
TOTAL
675K SF
100%
TOTAL approx. 1,590,000 SF Residential + Creative Office + Commercial + Retail Space
59
V ISION
T H E M A I L OR DE R DIST R ICT
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MO
D LOCATION
A MARVEL OF MODERN INNOVATION Standing as the Mail Order District’s proud centerpiece, the Sears Building is an icon of commerce and activity, drawing visitors from all over the world and reminding Americans of their proud legacy. Filled with a surplus of goods and services, residences and recreation, the Sears Building is a marvel of innovation and is a testament to the spirit of American pride.
RESIDENTIAL TYPE
QUANTITY
% MIX
Studio Lofts
213 Lofts
20.7%
1 BR Lofts
469 Lofts
45.5%
2 BR Lofts
320 Lofts
31.1%
3 BR Lofts
26 Lofts
2.5%
4 BR Lofts
2 Lofts
0.2%
TOTAL
1,030 Lofts
100%
TYPE
QUANTITY
% MIX
Department Store
200K SF
25%
The Boiler (dining)
10K SF
1.5%
The MarketPlace (retail)
100K SF
25%
The WorkSpace (creative office)
200K SF
29%
The Heights (rooftop)
3 ACRES
19%
The Tower (event space)
14K SF
2%
Exhibition Space
10K SF
1.5%
TOTAL
675K SF
100%
COMMERCIAL + RETAIL
TOTAL approx. 1,590,000 SF Residential + Creative Office + Commercial + Retail Space
61
V ISION
THE HEIGHTS TAKING RECREATION HIGHER Providing residents and guests with exceptional views of the LA city skyline, The Heights is the ultimate rooftop experience featuring 3 acres of recreational amenities and event space. Meandering pathways provide interesting ways to explore The Heights with bridges that span light wells for additional adventure. FEATURING Pool Golf Tennis Courts Basketball Courts TOTAL
T H E M A I L OR DE R DIST R ICT
3 ACRES
62
MO
D LOCATION
63
V ISION
T H E M A I L OR DE R DIST R ICT
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MO
D LOCATION
THE LOFTS ONE-OF-A-KIND HISTORIC LIVING SPACES Offering unique living environments, the 1,030 residences at the Sears Building combine a true loft experience in a landmark building with an expansive, amenity-rich campus setting. Boasting open floor plans, oversized windows, concrete floors, exposed lighting and downtown and mountain views, The Lofts provide the best of both worlds to today’s discerning urban dweller.
TYPE
QUANTITY
Studio
213 Lofts
1 BR Lofts
469 Lofts
2 BR Lofts
320 Lofts
3 BR Lofts
26 Lofts
4 BR Lofts
2 Lofts
TOTAL
1,030 Lofts
65
V ISION
MO
D LOCATION
THE MARKETPLACE IMAGINATIVE. INVENTIVE. IMMERSIVE. With a 30+ vendor food hall, The MarketPlace is a treat for all the senses. Indie boutiques, trendsetting retailers and exotic cultural specialties bring unexpected experiences to even the most discerning individuals. From fine dining to casual eateries and one-of-a-kind culinary counters, exploring the MarketPlace will be a popular destination for foodies and lovers of adventurous cuisine.
FEATURING 30+ Vendor Food Hall Specialty Dining The MarketPlace will feature a showcase of classic automobiles from the owner's personal collection.
T H E M A I L OR DE R DIST R ICT
Indie Boutigues TOTAL
66
110K SF
67
V ISION
THE WORKSPACE INSPIRED OFFICE ENVIRONMENTS
Featuring 200K+ SF of creative offices, The WorkSpace will be home to innovative companies and entrepreneurs looking to make their mark. A thriving hub of innovation since 1927, working in the Sears Building is the ultimate place to develop resources, expand business and distribute ideas worldwide.
FEATURING Creative Office Co-working Space TOTAL
T H E M A I L OR DE R DIST R ICT
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230K SF
MO
D LOCATION
69
V ISION
THE ULTIMATE GATHERING PLACE Outdoor year-round entertainment is a defining feature of the Mail Order District, with near-perfect southern California climate 24/7/365. Landscaped to reflect the authentic character of the region, The Square provides thoughtful areas for visitors and residents, lawns for recreation and playgrounds, all D MO
LOCATIO
organized around a communal plaza for events and happenings. N
FEATURING Recreation Lawn Gathering Plaza Paseo Walkways
T H E M A I L OR DE R DIST R ICT
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COMMERCE CONTAINED Historically reimagined, The Station recreates the original railway spur that provided unprecedented access to merchandise from around the country. By transforming railcars into dining and shopping spaces, an immersive outdoor experience will be established that includes an architecturally inspired platform with additional retail opportunities.
FEATURING
MO
D LOCATION
71
V ISION
6 Railcar Retail Spaces Large Platform & Kiosks
DRAWING INSPIRATION FROM THE ROOTS OF AMERICAN DETERMINATION, LEGACY AND SPIRIT, THE REAWAKENING OF THE SEARS MAIL ORDER BUILDING REIGNITES THE VISION OF A TRUE ORIGINAL.
T H E M A I L OR DE R DIST R ICT
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73
V ISION
A RESOURCE FOR DAILY LIVING Anchoring the Mail Order District’s southeast corner, The Supply House is a newly constructed, mixed-use building situated along Soto Street. With extensive parking capacity, this will be a primary point of entry into the District. With 30K SF of anchor retail space at ground level and 250 lofts located above, The Supply House stays true to it’s namesake as a resource for daily living.
TYPE
QUANTITY
Lofts
250
Retail Space
30K SF
Parking Structure
2,000+
MO
D LOCATION
See agent for floorplans
AN URBAN OASIS With ample parking and a wide array of retail and residential options, building Number 12 creates a new pedestrian oasis along what was previously 12th Street. Truly revolutionary with progressive architecture, connectors and underpasses, this unique building offers 450 residences, contemplative courtyards and endless inspiration. 35K SF of retail and commercial spaces activate the southern Rio Vista corridor, improving the value of the adjacent buildings and incentivizing their future transformation into creative spaces.
MO
T H E M A I L OR DE R DIST R ICT
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TYPE
QUANTITY
Lofts
450
Retail Space
35K SF
See agent for floorplans
D LOCATION
COME HOME TO COOL Urban enthusiasts looking for the ultimate alternative spot to live and play will be right at home in Rio Vista. 450 lofts will be positioned along the LA River with access to 30K SF of retail amenities, make living in Rio Vista Building a perfect option for young families. Stunning views, river adjacency and immediate access to public spaces provide a truly modern way of life for discerning Angelenos.
MO
TYPE
QUANTITY
Lofts
450
Retail Space
30K SF
D LOCATION
See agent for floorplans
75
V ISION
MO
D LOCATION
T H E M A I L OR DE R DIST R ICT
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DTLA'S NEWEST BOUTIQUE HOTEL Fashioned as a trend-setting boutique retreat that’s immediately adjacent to the Mail Order District, LA River and the best of DTLA, The Annex is a 120-key hotel that opens new possibilities for business and leisure travelers. An exclusive rooftop lounge, impressive downtown views and access to the Mail Order District’s spectacular history and offerings take guests on an unforgettable urban adventure.
TYPE
QUANTITY
Keys
120
77
V ISION
THE FUTURE OF FULFILLMENT
T H E M A I L OR DE R DIST R ICT
78
Massive in both scale and reach, the Mail Order District resonates with the community’s rising desire for something different. Boldly updating what’s been done to what’s never been done before, the Mail Order District captures the zeitgeist of our culture today, transforming the ordinary into extraordinary.
79
V ISION
DRAWING INSPIRATION FROM THE ROOTS OF AMERICAN DETERMINATION, LEGACY AND SPIRIT, THE REAWAKENING OF THE SEARS MAIL ORDER BUILDING REIGNITES THE VISION OF A DAY WHEN WISHES ARE FULFILLED BY PEOPLE, FOR PEOPLE AND WITH PEOPLE. T H E M A I L OR DE R DIST R ICT
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81
V ISION
T H E M A I L OR DE R DIST R ICT
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05
PLACEMAKERS TRANSFORMING THE CONTEMPORARY LOS ANGELES CITYSCAPE WITH THE MAIL ORDER DISTRICT, THESE PLACEMAKERS ARE ENACTING MASSIVE CHANGE, REVOLUTIONIZING THE WAY WE LIVE, WORK AND PLAY.
83
PL ACE M A K E RS
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SHOMOF GROUP Shomof Group has been investing in real estate since 1982. Today they own and manage over 3,000 residential units and over half a million square feet of retail space in Los Angeles, Las Vegas and Long Beach. In 1999, Shomof Group was the first to use the city’s Adaptive Reuse Ordinance to convert an office building into live-work lofts. Since then, they have been buying historical office buildings and converting them into lofts, renovating retail spaces, and bringing in sidewalk cafes, clothing boutiques, restaurants and bars.
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OMGIVNING Omgivning's focus is to strengthen urban communities through architecture and interior design, emphasizing the adaptive reuse and revitalization of existing buildings in Los Angeles. By aligning the goals of the client with the neighborhood’s history, aesthetics, current uses and growth patterns, each building’s particular history, nuances, challenges and opportunities are celebrated. Omgivning combines an understanding of place with substantial experience of city requirements and regulations to create spaces that succeed for the client and the community.
Above: The Broadway Lofts Below: Broadway Trade Center
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DOUG HANSON With over three decades of experience collaborating with some of the world’s leading architects producing major projects in Africa, Asia, Europe and North America, HansonLA’s vision is driven by an awareness and application for the cultural, economic and intellectual complexities of the modern world. It is with this pedigree and professional historic reference that HansonLA has become a leading design firm in Los Angeles’ downtown core in the repositioning and renovation of the existing urban fabric and interfacing new development.
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HAMID BEHDAD Hamid Behdad is Founder and President of Central City Development Group (CCDG), an urban-infill real estate development company established in 2007. Under Hamid’s leadership and in just two years, CCDG managed, entitled and provided advisory services for several mixed-use development projects in Southern California, totaling over 775 residential units. Hamid has championed the city’s efforts by establishing a citywide Adaptive Reuse Program that facilitated the conversion of dilapidated commercial and industrial buildings into mixeduse developments. Prior to forming CCDG, Hamid served three Mayoral Administrations for the City of Los Angeles, where he earned the title “Czar” of Adaptive Reuse Projects for the city.
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ROBERT CHATTEL In 1994, Robert Chattel established Chattel, Inc., a historic preservation consulting firm located in Los Angeles. For over 20 years, Chattel’s staff of architects, historians and planners have helped governmental agencies and stakeholder groups identify important resources and plan for their preservation. The firm specializes in applying the Secretary of the Interior’s Standards for the Treatment of Historic Properties and interpreting federal, state and local historic preservation law and regulations. Chattel Inc.'s skills streamline reviews to seamlessly achieve creative changes to historic properties.
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“ AUTHENTIC BRANDING ELEVATES EVERYONE’S PERCEPTION ABOVE THE MUNDANE – ALLOWING US TO EXPERIENCE A SENSE OF INTIMACY IN AN EVER-CHANGING GLOBAL ECONOMY.” JA MIE SCH WA RTZM A N, PR INCIPA L
FLUX BRANDING Flux Branding is a savv y, identity-driven creative branding studio that crafts, develops and launches out-of-the-box brands into stardom. Located in the heart of DTLA’s Arts District, Flux specializes in the way a brand is seen, felt and experienced. Like the name implies, Flux facilitates the flow of change, stimulating chain reactions that transform powerful brand positioning into ultimate brand immortality. The catalyst that propels your brand forward, Flux creates exponential impact by igniting passion in everyone.
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BINYAN STUDIOS
Andrei Dolnikov - founder and CEO
Binyan Studios is a leading Architectural 3D Renderings and Animation Studio. With Studios in New York, Sydney, Melbourne and Brisbane, their team of 90+ fully in-house artists, filmmakers and producers create bespoke, compelling images and films for the who's who of the property and architecture industry across the USA and the globe. Binyan believes every image and film needs to tell a story and connect to the viewer's sense of self. Unified by a commitment to meticulous detail and quality, their collective eye for beauty and careful consideration of subtleties translates into stunning results.
David Butterworth - creative director USA
Paul Gannon - creative director animation
Beki Naylor - production director USA
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MAY 01, 2017
CREDITS SPECIAL THANKS TO: Natalie Benesova Photography
TO THE NEXT GENERATION OF INNOVATORS, CONNECTORS AND CREATORS: THE MAIL ORDER DISTRICT SOUNDS A CALL TO ALL THOSE WHO SEEK EXCEPTIONAL EXPERIENCES. WE HOPE TO INSPIRE YOU TO FOLLOW YOUR DREAMS AND DELIVER ON YOUR UNLIMITED POTENTIAL. GODSPEED, THE MAIL ORDER DISTRICT
Greg Fischer, LA1781, Inc. Workman and Temple Family Homestead Museum Collection
FOR MORE INFORMATION: Shomof Group 501 S. Spring St., Second Floor Los Angeles, CA 90013 T: 213-221-7874 F: 213-623-3811 E: info@shomofgroup.com www.searsmod.com Twitter: @SearsMOD Instagram: @SearsMOD
LEGAL: The developers and their agents give notice that these particulars are set out as a general outline only for the guidance of intending purchasers or lessees and do not constitute, nor constitute part of an offer or contract. All descriptions, dimensions, references to condition and necessary use for permission for use in occupation and other details are given without responsibility, and any intending purchasers or lessees should not rely on them as statements of fact, but must satisfy themselves by inspection or otherwise as to the correctness of each of them. All images of the building are computer generated and of indicative purposes only. All floor areas and measurements are approximate.
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