Boomboxx Entertainment Brand Strategy

BOOMBOXX | BRAND STRATEGY NOVEMBER 3, 2020 | ROUND 1

WHAT TO EXPECT

R1 1. COMPETITIVE ANALYSIS 2. BRAND PERSONALITY 3. BRAND STORY 4. SUPPORT MESSAGING 5. WHY STATEMENT 6. ELEVATOR PITCH 7. CORE MESSAGES + TAGLINES 8. TIMELINE + NEXT STEPS

1 COMPETITIVE ANALYSIS

A competitive analysis identifies Boomboxx’s main competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. Taking a high level look at your competitors allows Boomboxx to create an identity and messaging that’s unique and sets you apart from the pack.

OBEXP.COM

WEBSITE HOME PAGE

CONCEPT Bold, Modern, Cool

OFFERINGS Account Services Strategy & Design Full-Service Production Social & Digital Business Administration

KEYWORDS Experiential, Award-winning

KEY MESSAGE We were doing experiential before “experiential” was a word.

BUZZHIVEPRODUCTIONS.COM

WEBSITE HOME PAGE

CONCEPT Creative, boutique, social

OFFERINGS

Experiential Design & Set Builds Custom Fabrication Grand Format Printing Creative Ideation Event Management & Operations Strategic Brand Partnerships

KEYWORDS Experience, Hard Work, Passion

KEY MESSAGE Create Your World

REDROCKLA.COM

WEBSITE HOME PAGE

CONCEPT Large scale, International, Corporate

OFFERINGS Content Development Talent Management Global Live Events

KEYWORDS Global Reach, Full-service, Entertainment

KEY MESSAGE Creating Mind-Blowing Live Experiences

2 BRAND PERSONALITY ARCHETYPE

Brand Archetypes are the personification of behaviors and attitudes. They provide a roadmap that enables Boomboxx to more accurately and deeply connect with its audience and differentiates your brand from the competitors. Your brand’s archetype should be inspirational and motivational.

BOOMBOXX BRAND ARCHETYPE

THE MAGICIAN

The Magician is a catalyst for change, turning problems into opportunities. Reframing difficulties, empowering people, teams, and networks and creating flexible, win/win solutions for all involved is the ultimate goal. The outcome is amazement and wonder. Magician Archetypes uncover solutions to create something from nothing.

They are the ultimate manifester.

THE MAGICIAN PURPOSE: To transform the ordinary into the extraordinary DESIRE: To make the impossible, possible GOAL: To make dreams come true STRATEGY: Create a vision and live by it MOTTO: Turning dreams into reality

KEYWORDS Power Amplify Electric Energy Soul

Life Experiential Connectivity Transformation Volume

ADDITIONAL KEYWORDS Modern Friendly Down-to-earth Ambition Bold Confidence Passion Strength Respect

Accuracy Professional Responsible Integrity Trust Optimism Freedom Inspiration Liberation

Motivation Fun Logical Practical Attentive Social Warmth

3 BRAND STORY (2 OPTIONS)

Your brand’s story is a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction.

OPTION ONE

Concept: Masculine strength meets the modern, inspirational element of transcendence.

THE POWER OF PERCEPTION Sure, most event agencies will take into consideration the 5 senses when putting together a large-scale live event. That’s simply the price of entry for an entertainment company. At Boomboxx we go beyond traditional experiential marketing.

At Boomboxx we’re experts at capturing that elusive yet all important, critical 6th sense - the power of perception.

At a Boomboxx Event you see your brand come alive. Hear your audience roar. Feel the music in your soul. Taste great culture and enjoy the sweet smell of success.

Boomboxx works our magic using our oh-so-secret sauce to pull off the most extraordinary experiences with perceptive planning and expert attention to detail. We consistently raise the bar on what a memorable experience can and should be.

Where other events are life enhancing, a BoomBoxx event is life changing.

At Boomboxx, we artfully combine our decade of tried and true experience with a certain intuitive know-how that makes the impossible possible. If you’re wondering, how in the world are we going to do this? That’s where Boomboxx steps in. We are a boots on the ground production company that will change the way people see and experience your brand. And If their minds aren’t completely blown, we haven’t done our job.

But what does Boomboxx do better than the others?

So whether it’s a new product you’re launching or simply a need to remind your audience just how awesome you are, the most memorable, most mind-bending experiences of a lifetime begin with Boomboxx. Your audience will never see your brand the same way again. Because at Boomboxx stardom is just the start.

With Boomboxx you experience the power of perception. That special something your audience feels that tells them they are witnessing something truly special.

Go beyond expectations.

Transcend the ordinary.

Catapult your brand.

We connect with your audience at that level.

BOOMBOXX Next Level Entertainment

OPTION TWO

Concept: Captures a sense of optimism paired with responsibility. The X becomes a branded element and can be used for tactical purposes (way-finding signage, visual language, etc.)

OUR X MARKS THE SPOT A new day is dawning, friends. The whole world is changing.

When it comes to large scale, live events, there are new rules of engagement. But your audience still wants to be dazzled.

They still want to be inspired. Your audience, now more than ever, wants to come together. They are ripe for connection.

They are seeking, they are searching, for something more than memorable.

Our new world has new rules. And Boomboxx Entertainment is the expert. We are a team of trusted brand allies, here to navigate the tricky waters of a foreign territory and guide your brand forward toward success and ultimate recognition.

It’s time to embark on a new adventure. To create moving, memorable experiences that define what it means to be a big brand in a new world. Boomboxx Entertainment is the team to get you where your audience wants to go. Just like our name,

the X is intentional. It marks that fantastical, larger-than-life feeling that everyone is searching for.

Is your brand on the lookout for something extraordinary? Are you seeking a bigger, better, more memorable experience for your audience? Do you want to transport your people to a place they’ve never been, to make their wildest dreams come true?

Then look no further.

It’s time to set the stage for the next big wave in entertainment.

It’s time to be awake.

It’s time to be aligned.

It’s time to come alive.

So make your mark.

Deliver discovery.

Your search for the best live event production agency is over.

Welcome to Exceptional.

Welcome to Boomboxx.

BOOMBOXX ENTERTAINMENT Exceed Expectations

4 SUPPORT MESSAGING

Your brand’s support messaging highlights the key differentiators that make your brand unique.

A single or robust set of features, aspects, and/ or benefits, your support messages set you apart from competing brands and form the basis for establishing a competitive advantage.

SUPPORT MESSAGING BORN IN LA. PRAISED IN CALIFORNIA. With over a decade of experience putting on the biggest events in Los Angeles, Boomboxx Entertainment consistently captures that West Coast feeling. LA is our backyard. California is our stomping grounds. That feeling of freedom, liberation and transformation goes hand-in-hand with all our live events. If you want the right vibe, you’ve got the right tribe with Boomboxx Entertainment. We know California.

THE POWER OF EXECUTION

SAFETY IN NUMBERS

So you’ve got that brilliant idea.

You know, the one that gets you to jump out of bed every morning.

But oftentimes, the bigger and better the idea, the harder it is to pull off. So what do you do? It’s simple. Just pick up the phone and call Boomboxx. We’re the large-scale live event production company that gets the job done.

With a proven track record of producing some of the biggest events for some of the world’s largest brands, we are Master Executors who won’t rest until the party’s over. And for Boomboxx, the party never ends.

Your brand relies on events. Big ones. But in these uncertain times, how do you throw a large-scale public event without fearing the worst? At Boomboxx, we are 100% COVID compliant.

Our team is on top of the dayto-day pandemic updates and regulations so you can be assured that your event is safe.

We’ve built solid relationships with our network of vendors, talent and community leaders that we trust and who trust us in return. With Boomboxx, you’re not just in good hands, you’re in the best hands. A new world stage is set. Let the show begin.

5 WHY STATEMENT

A brand purpose or “why” defines the “soul” of the organization. It’s what a particular brand stands for. Your purpose keeps you grounded and focused on what’s really important. It gives yourself and your audience something to believe in. It’s the real reason your brand exists.

WHY STATEMENT OPTION ONE Boomboxx Entertainment makes dreams come true.

We take audiences on a journey of transformation through the experience of magical moments, because we believe the power of imagination and the celebration of life will lead us to a better future.

OPTION TWO Boomboxx Entertainment believes in going beyond expectations. We take big brands and make them bigger with powerful, transformative live events that empower audiences to discover the best of themselves and the world around them.

OPTION THREE Boomboxx Entertainment unleashes excitement.

We produce larger-than-life events for big name brands that inspire audiences to discover and express their sense of freedom, liberation and personal self expression.

OPTION FOUR Boomboxx Entertainment creates powerful live experiences that bring people together to celebrate their favorite brands, artists and sports teams with a clear mission to unite passion with purpose.

OPTION FIVE Boomboxx Entertainment brings big brands to life.

By producing awe-inspiring live events we excite audiences by celebrating life changing moments that transform the way people see the world and the brands they love.

6 ELEVATOR PITCH

Your brand’s elevator pitch is a short statement you make about your business that captures the questioner’s attention, raises their interest and helps them see you as someone they want to know more about. Your questioner must see you as different, special and valuable.

ELEVATOR PITCH OPTION ONE Boomboxx Entertainment is a creative and event production agency specializing in music, culture, art and sports.

OPTION TWO Boomboxx Entertainment is a California based event production agency that creates musical, cultural, artistic and sporting events for clients like the LA Dodgers and Red Bull.

OPTION THREE Boomboxx Entertainment is a California based event production agency that solidifies the emotional connection audiences have with their favorite brands by producing large scale live events that inspire, motivate and excite.

OPTION FOUR Boomboxx entertainment is a full service music, art, culture and sports event production agency that turns consumer facing companies into legendary brands.

OPTION FIVE Boomboxx Entertainment harnesses the power of large-scale live events to make famous brands infamous.

7 CORE MESSAGES + BRAND TAGLINES

Your brand’s core message and tagline is a phrase that accompanies your brand name. It’s purpose is to quickly translate your positioning into a few memorable words that provide an indication of your brand offerings, promise and market position. These messages should be short, specific and memorable.

OPTION ONE Concept: Cool 80’s vibe

PUMP UP THE VOLUME BOOMBOXX Awesome Entertainment

OPTION TWO Concept: X marks the spot

CREATE MAGNIFICENTLY. EXECUTE FLAWLESSLY. INSPIRE GLOBALLY. BOOMBOXX Next Level Event Management & Production Alt Option: BOOMBOXX LIVE, Next Level Entertainment

OPTION THREE Concept: The Comeback

REUNITED. AND IT FEELS SO GOOD. BOOMBOXX ENTERTAINMENT More Than Memorable Alt Option: THE ULTIMATE PARTY MACHINE BOOMBOXX ENTERTAINMENT, Exceed Expectations

8 TIMELINE + NEXT STEPS

TIMELINE 10/27 PROJECT KICKOFF CALL 11/3 R1 BRAND STRATEGYÂ R1 BRAND IDENTITY WEBSITE CONTENT PLANNING SESSION 11/10 (LYRIC OFFLINE) R2 BRAND STRATEGY R1 WEBSITE COPY 11/17 R2 BRAND IDENTITY R2 WEBSITE COPY (IF NEEDED) R1 WEBSITE REVIEW (HOME PAGE) 11/24 FINAL BRAND IDENTITY REVIEW R2 WEBSITE REVIEW (ALL OTHER PAGES) R1 BRAND TOOLKIT BRAND LAUNCH PLANNING SESSION 12/1 BRAND / WEBSITE LAUNCH FINAL BRAND TOOLKIT REVIEW

NEXT STEPS WEEKLY CHECK-INS VIA ZOOM TUESDAYS AT 9AM PST

1.

ROBERT TO SEND SELECTIONS AND/OR EDITS FOR R2 STRATEGY

BY EOD THURSDAY, 11/5

2.

JULIE TO PREPARE R2 STRATEGY + R1 WEBSITE COPY DECK FOR 11/10 CHECK-IN

THANK YOU THANK YOU THANK YOU