2012 Your Ideal Customer
Juliet Johnson
VIZZITOPIA
http://vizzitopia.com
Your Ideal Client Social media has opened up a whole new world of possibilities when it comes to connecting with your ideal customer. Social networks are huge and time consuming to navigate. As a result, it is even more important than ever to identify who that ideal customer might be so that you can sharpen your focus to connect with only that one person, and all those like him (or her.) Identifying “your ideal customer” and shaping your marketing accordingly may sounds counter-intuitive when first starting a new business. At the beginning, it feels like anyone who can fog a mirror is a potential customer. However, you will succeed faster if you start by going what’s called “deep and narrow” – getting as specific as possible within tight parameters. When you find a very narrow group, with very specific demographics or a very specific problem or need, your goal is to create raving fans out of as many as possible. You can always expand your reach once you gain some traction. It’s a lot easier, cheaper and quicker to become a big player in a very small market and then expand your scope as you grow. Here are 2 steps to take your mind through the exercise of identifying who the ideal client is for your business/service:
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©2013 Juliet Johnson – All Rights Reserved
Step 1 7 Critical Questions 1. What keeps them up at night, tossing & turning?
2. What are they afraid of? What would they like to avoid?
3. What is their secret dream that they’d like to achieve?
4. What problem can you solve for them?
5. What are the benefits to them of having this problem solved?
6. What are the costs or pain to them of NOT having this problem solved?
7. What would it be worth to them to solve the problem that keeps them up at night, tossing and turning (#1) and or solve the problem that they’d like to avoid (#2) and/or achieve their secret dream(#3)?
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©2013 Juliet Johnson – All Rights Reserved
Step 2 My Ideal Client Describe your ideal client like a screenwriter. This is ONE SPECIFIC person. Be sure to incorporate the answers to the 7 key questions.
What’s his or her name? Where does he live? How many children? Divorced, single? Jogger? Smoker? Overweight? Optimistic? Extroverted? What kind of car does she drive? What kind of breakfast did he have this morning? Have fun getting really specific!
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©2013 Juliet Johnson – All Rights Reserved
NOW, using social media, we can go find that one person, and craft all of your messaging to appeal to this specific “ideal” person. (Don’t worry about being too specific; others are watching.) Since you know them so well now, you can look in car clubs, design boards, Facebook Scrabble… wherever they might be and connect. Once you’ve connected, you then have the opportunity to share with them an opportunity to work with or buy from you.
Connect
Engage
Do Business Forever
To Your $uccess! Juliet
Juliet Johnson http://vizzitopia.com
http://vizzitopia.com
©2013 Juliet Johnson – All Rights Reserved