A/W 2011
Design Philosophy
WON HUNDRED Appreciation for simplicity and understated design. A search for refined and clean lines transforms a classic wardrobe into a modern history. Inspired by heritage gentleman style and cultural influences from art, nature, music and people makes the minimalistic designs to have an old soul. A sharp eye for detailing and a love for fine qualities add to the heritage feeling off a strong and clean collection. “ We have a dream of creating clothes that enforces the personality of the person who wears it, as opposed to dictating an invented identity. We want the personality of the user to transcend through Won hundred’s designs. This way every piece becomes unique.” HEAD OFFICE/ WON HUNDRED Ryesgade 19e, 1st floor DK-2200 Copenhagen N +45 361 609 04 info@wonhundred.com www.wonhundredshop.com www.wonhundred.com CREDITS/ Concept, art direction and styling/ WON HUNDRED Photography & Retouch/ JONAS BIE Graphic design/ FEMMES REGIONALES Make-up and hair/ MARIA HALL Models/ MATTIAS - UNIQUE & ANNA KATRINE - SCOOP
Floor Long viscose dress Seven vine red boat neck dress Double breasted coat Kali with zipper at back Patent plateau pumps Pec
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Heavy hearingbone Gemma coat
Oversized washed out cotton shirt Nina Nole square knitted sweater Jersey mini skirt Toves
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Wrap shirt India Boiled wool bomber cardigan Anne Straight woolen skirt
Bodice silk t-shirt is short at front and long at back Soft modal see through T-shirt Jigulina with long straptop Adda Nubuck and suede leather mix on Pec pumps
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Mila printed silk top Shiny blazer Drastic featuring a belt and metal buttons Printed long leggings Patched
Thin see through T-shirt Tereza Robyn long draped blazer Smooth viscose trousers Peep with side volants Patent plateau pumps Pec
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Printed oversized shirt Tille with matching leggings Patched
Round shaped dress Cat in printed silk Eve straight fitted trousers
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Clean deconstructed menswear shirt Brazen slim fitted jersey blazer Jersey skirt Toves Heavy hearingbone Gemma coat
Mix of plain and fluffy knit May cardigan with sweater Dorre Eve washed out menswear pants Patent plateau pumps Pec
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Long dress with multiple drawstrings Glaze Oversized flat collar coat Aman Patent plateau pumps Pec
Ariel classy sleeveless dress Patent plateau pumps Pec
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Sook oversized hooded longsleeve Wool jersey leggings Patched Draped viscose blazer Images in black Patent plateau pumps Pec
xvi Classic draped Made dress in washed silk Patent plateau pumps Pec
Washed silk jumpsuit Attire Bomber jacket Hesa in smooth virgin wool and cashmere Patent plateau pumps Pec
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- xxi Zeta – Black Zeta – Patent black Zeta – Patent Bordeaux
Day – Black Day – Navy blue
Pec – Nude Pec – Patent black Pec – Patent bordeaux
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Hand – Bordeuax Hand – Navy blue
Crop – Black Field - Black Crop - Nude
Shu – Black Shu – Bordeaux Night - Black
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She Clean - Shirt Robyn - Long blazer Field - Boots He Smart – Shirt Klusternew – Pants Popp – Blazer Paul - Shoes
She Clean - Shirt Robyn - Long blazer Leana – Jacket Field - Boots He Smart – Shirt Klusternew – Pants Popp – Blazer Alvin – Jacket Paul – Shoes
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She Pom – Sweater Brigitte - Jeans Zeta - Shoes He Cody - Shirt Tom – Sweater Warm – Scarve Dean – Jeans Paul - Shoes
She Elin – Leather jacket He Smart – Shirt Richard – Leather jacket
She Book – Sweater Nole – Cardigan Pec – Shoes He Smart – Shirt Hans – Sweater Cloud - Jacket Dean - Jeans Paul - Shoes
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Classic shirt Smart in high yarn count cotton Black woolen suit blazer Popp trousers Klusternew
Smart straight fitted shirt in cotton Grey melange blazer Popp in a classy cut Jeans Crank in black resin Boots Bent ankle high in black leather
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Damon comfy double breast jacket
- xxxix Classic shirt Smart in high yarn count cotton Han warm rib knitted lambswool sweater Navy blue mac Cloud Black trousers Klusternew in washed wool
Extra soft cable knit pullover Tom Versatile waxed cotton parka Alvin Slim fitted Jeans Dean
Han warm rib knitted lambswool sweater Lambswool zip-cardigan Gerben Dean heavy black dyed denim pants
Checked button down shirt Petrus Hans classic cashmere sweater with buttons Dean heavy blue dyed denim pants Boots Bent ankle high in black leather
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Crew-neck sweater Jesper with stripes in two blue tones Jeans Crank in washed cotton with tapered leg
Marc block checked shirt with raglan sleeves Wool quilted bomber jacket Harvey Dean heavy black dyed denim pants Boots Bent ankle high in black leather
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Striped T-Shirt Raw with low neckline and rolled up short sleeves Popp hip long blazer in dark blue colour Jeans Crank in washed cotton with tapered leg Lace-up leather shoes Paul
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Button down shirt Mark with dark blue overdyed checks Damon comfy double breast jacket Black trousers Klusternew in washed wool Lace-up leather shoes Paul
Indigo cotton T-Shirt Paul Hooded cotton waxed jacket Ruben with checked lining
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Striped T-Shirt Mick Pattern knitted angora cardigan Igor Washed jeans Dean in a light grey colour
Indigo cotton longsleeve T-shirt Ryan Biker jacket Richard in washed lambs leather Jeans Crank in black resin Boots Bent ankle high in black leather
Brashed cotton checked shirt Petrus Jeans Crank in washed cotton with tapered leg Lace-up leather shoes Paul
Smart striped shirt in high yarn count cotton Andre pattern knitted sweater with buttons Comfy padded blazer Morris Slim fitted jeans Dean in grey colour Lace-up leather shoes Paul
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Tres – Demitasse Tres - Black
Tres – Dark olive Tres –Total eclipse
Tres – Dark olive Tres –Total eclipse
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Inspiration Autumn/Winter 2011 FALLING APART A nostalgic memory of days gone by, people you ones knew, music you ones listened to. A look at the past, inspired by the ‘Clean living under difficult circumstances´ attitude of the London Mods. The mysterious semi-secret world of these young Londoners in the early 60’s are off great influences in the AW2011 clean cut and streamlined collection. Individually, we are seeking out our own distinctive identity reinforced by nostalgia for what went before. There is a juxtapose of the quest for unique identity and a craving to belong to a particular subculture.
Paul – Black Bent – Black Dalm - Black
Not being able to find any slim fitted mens wear pants that suited the Mods, they had to wear long length knitwear on top to hide the cut. As seen at Won hundred, the look is oversized a-line dresses and knitwear on top of trousers. Tailor made influences and traditional mens wear are key this winter. Also the use of cashmere and mohair are very important. A very masculine touch comes to play with fluid and feminine qualities. Layering in tonal colours are coming alive through the different structures combined with jersey and heavy knits. Sharp lines and minimalistic edges are seen in the classic tailored mens wear in traditional colours as black, navy blue and grey.
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