Futures and Innovations

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$100 MILLION DONATED FROM

FACEBOOK

50 MILLION

2020)

EVIDENCE IN SOCIAL MEDIA

(Facebook , 20

POSTS ON

INSTAGRAM

m, ra

ok ,2020) ( Tikt

11 BILLON VIEWS ON TIKTOK HAS

(Ins tag

Figure 4: Instargram app feature (Instargram)

#SMALL BUSINESS

0)

Figure 3: Facebook App Christmas Market (Facebook)

Social media platforms such as Tiktok highlight the popularity amongst a younger audience as the hashtag “small business” has over eleven billion views (Tiktok, 2020). Instagram has around fifty million posts on the hashtags “supportlocal” and “supportsmallbusiness” which creates hundreds of millions of interactions(Instagram, 2020). A function within Instagram, Instagram Stories has created a sticker (see figure 4) to help discover and support of local business’ which was introduced in May 2020. Facebook introduced a small business grant programme ($100M) to help connect and support people’s livelihoods (Facebook, 2020) Facebook App has also introduced a ‘UK Small Online Christmas Market’ (see figure 3).

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