TABLE OF CONTENTS Introduction 04 logo
06 colours
10 typography
14 tone of voice
16 packaking
18 website
20 visual communication
22 our team
26
INTRODUCTION Re COVER Me makes recovery clothing that helps active seniors and people with physical pain recover and balance their body through everyday life with a product for everyday use. We want to help people in the age 50+ to keep active for as long as possible with a high-quality product, our recovery leggings and long sleeve shirt. We are creating a trend that will last and will provide you with comfort in order to keep your muscles strong and healthy.
BALANCE SOFT HAPPY
LOGO
LOGO COMPONENTS Re COVER Me’s logo is a combination of two different words, with subliminal message hidden behind it. First part Re COVER emphasizes to characteristics of the product and the second COVER Me speaks for the product itself. All elements together are balanced, minimalistic and a harmony that matches the attributes of the brand, which is why we chose this logo for our brand.
COLOURS
COLOURS & SHADES It is important to us that our colour scheme is appealing and attractive. The colors we have chosen for our product stand for trust, health, growth, balance and confidence, how we want our customer to feel when using our products. These are all words that have a meaning and importance in our brand and why we chose these colours. We want our colours to be attractive for both men as well as women, we decided to come up both unisex and feminine colours such as black, grey, white, blue, peach and beige.
TYPOGRAPHY Within the Re COVER Me concept, the font that is used it was chosen carefully, in order to reflect high quality, its functional purpose, yet fashionable, young spirit, characteristics of our innovative concept. The Candara font is sans serif particularity, it is purposed to emphasize the soft and simple but yet strong, which is why we chose this font for our logo. This Humanist Sans is derived from hand writing as clean and modern as possible, this font still retain something inescapable human at their root. Due to its characteristics, we consider it to be the perfect choice to reflect the strait of our concept.
A N Z o 2
CANDARA:
B C D E F G H I J K L M O P W R S T U V W X Y a b c d e f g h i j k l m n p q r s t u v w x y z 0 1 3 4 5 6 7 8 9
TONE OF VOICE Re COVER Me’s language is balanced, soft and happy. RE COVER ME isn’t loud or pressuring, it is simple but lively which speaks to a close and loyal group of costumers. If you buy Re COVER Me’s product we want you to feel special, good and well taken care of, making you feel balanced. Taking care of our customers is important to us, getting our message to you in a soft voice. We want our customers to feel good, we want them to feel safe and we want them to feel happy, because that is what makes us happy.
PACKAGING The packaging for our products needs to be simple but show the quality we want to communicate, it needs to fit our brand image. A black box with white cap that has our logo on it we found to be our best fit, when opening the box the product is in a thin paper that makes the product to be more luxurious.
WEBSITE Our website is our voice out there, where people can get to know us and our ambition better. Where people can buy our products and communicate with us, which makes it important that the website is communicating the brand in the right way. Because our target group is people in the age of 50+ we made our website to be clear, in soft colours and simple to use.
VISUAL COMMUNICATION Our posters have to communicate who we are to the right people. We chose to go with simple and soft colors as in our logo and not to have too many words, something that is easy for our customers to understand. We want people to know what we are about by looking at our advertising and understand us like we want to understand our customers.
STAY ACTIVE AND HAPPY WITH US...
OUR TEAM ANNA GRZESICA DÍANA BERGSDÓTTIR EMMA BJERRE COBLEY MARINA GRIGORE NIKOLLETA SEMERDZHIEVA YOULIAN TZENKIN
AGE IS JUST A NUMBER...
branding & Marketing Management DIbm2a814
VIA Design University College