THE URBAN WOLF COLLECTION
DESIGN PORTFOLIO Youlian Tzenkin TEKO VIA UC
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The Urban Wolf collection characteristics: STYLE URBAN/CASUAL: Harmony of extremes (blazer over denim shirt/jacket), focus on the impact of contrast with the harmony coexistence, streaming from casual and smart style. Greater fantasy, enriched materials, new proportions come in play, confidentiality all over or in bold mix and match. COLORS: focus on the bright soft colors (mixture of denim blue, orange, lavender, etc.) TEXTILE: Cotton, Wool, Denim, Knitted fabrics
The Urban Wolf collection target group: He is over 25 y.o, smart, funny, charming, flirty and knows what he wants and why. He lives in the big city, alone in a nicely decorated studio apartment with simple style, but focused on the beautiful design and details. It is situated downtown or near the city center where he can be close to the clubs, good restaurants and the big city vibes. His job is not only in the office, but also outdoor, meeting people and constantly on a move and traveling. That is why his style is urban, casual and rarely too formal, but flexible. He likes to explore, likes to travel, and likes to play with colors and trends he has discovered on his journeys. He is social, outgoing and likes the females attention, therefore he takes care for his body by doing sports, keeping healthy diet and using variety of men’s cosmetics and body products. He can afford quality clothes, shoes, accessories and he has good lifestyle. Therefore he is a little bit snobbish and extremely picky when buying as he wants to be unique and that is why his purchases are well measured. Moreover before he shops for decisions making he gets inspiration from fashion or lifestyle blogs and magazines. His closet consist from average to luxury as quality products from brands such as Tommy Hilfiger, Calvin Klein, Lagerfeld, Hugo Boss, Ralf Lauren, Louis Viton, etc. He is the modern big city man hunter and also known as the urban wolf.
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THE URBAN WOLF
THE URBAN WOLF COLLECTION
absolute transformation