9 Email Marketing Best Practices Making Email Marketing Simple In Just A Few Steps
Email marketing has so many attractive features that make it a great way to reach customers and to bring them to your business. Email marketing can be inexpensive, lucrative and can even help the environment by saving paper. Whatever your reason for choosing email marketing, you will find useful information about email marketing best practices in the article below.
Email Marketing Best Practices #1 – Use Plain Text Email Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. Aside from that, too much of graphical will make the email size really big and normally it will overload your potential customer’s email. As well, those images often trigger spam filters, meaning your message are never received by some people on your email list!
Email Marketing Best Practices #2 – Customize Your Target Audition Email Content Apply dynamic content to customize individual messages whenever possible. If someone has made multiple purchases of your products and services in the past, then send emails containing recommendations based on those past purchases.
It is easy to find out what customers of one item have also bought in the past, and basing recommendation on these associations can actually surprise your subscribers with useful ideas beneficial to them. You might get a few sales with this kind of email customization as the customer feel that they are important.
Email Marketing Best Practices #3 – Good Content Here is the most vital email marketing best practices. Write good content in your emails. Do not copy something, whether from another site or your own, directly into your email. Emails are not like web pages; they must be short and concise to hold your reader’s attention. That said, the content must be wellwritten, grammatically correct, and free of spelling errors. No receipent would like to read a broken english or long winding email. If they do receive this kind of email, they will read for the first or second, but when email from same sender, it will be treated as spam and they will trash your email.
Email Marketing Best Practices #4 – Write What Reader Wants Use your readers to get content for your emails. When your readers ask you question, it makes great fodder for a future email. Answering reader questions in newsletters in this fashion also makes your customers feel more important, because you dedicate part of your newsletter just to them. You can use a traditional Q & A format, or simply state that a user asked you that question and give the answer. Your email write the news that the user want to read instead of you feel like writing what you like. This will engage the user and keeping them to read your email further.
Email Marketing Best Practices #5 – Include Readable Text in Your email Have text that is readable in your email marketing message. Some email are sending image and the message a within the image. Here is the problem where there are many email provided are blocking the image to be display on the email for suspesion of virus. Since many of your customers will have images blocked, you might want to include text in your message that will get your point across. If you have only images and people cannot read them, then the email will likely end up in your subscriber’s trash bin.
Email Marketing Best Practices #6 – Encourage your Reader to Subscribe To make sure your emails don’t turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals. To promote people to subscribe to you, you could even give some freebies. It might not be in terms of product but some advice/tips is also some freebies you might want to consider.
Email Marketing Best Practices #7 – Let Reader know Email Sent from Who Let your subscribers know what email address to expect your messages to come from, and remind them to add it to their list of acceptable emails. This will reduce the likelihood of your messages being flagged as spam. Include this information when they subscribe, and in your welcome email.
Email Marketing Best Practices #8 – Reconnect to Those Disconnect Customer Use your analytic tools to determine those who are still technically subscribed to your emails but emotionally disengaged. You know they are getting your emails, but you have not seen them click on a link in months. That means they are just deleting your messages on sight. Send them a personal message reminding them of why they signed up in the first place to reignite their attention. This action will make them think that they are valueable to your company and encourage email reading on your next.
Email Marketing Best Practices #9 – Mobile Compatible It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page. No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice
and techniques of email marketing best practice that are offered in the article above to help you design an email marketing plan that works for you and your business.
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