A unit of Lacus Resources p vt ltd
identity design guidelines
A Whoa Mama Design Identity
hello!
designer, printer, web developer, animator... This is the identity guidelines of Special Sources. Please read carefully, we want to make your work easier :)
logo
Vertical Version (Primary version of the logo to be used)
Horizontal Version (Use when is strictly necessary)
www.whoamamadesign.com
logo
identity design guidelines
logo Construction
7.2x 6x
180° x 4x x
x
0.4x 4.8x
4.8x
4x
x
logo
identity design guidelines
www.whoamamadesign.com
Horizontal version aligment
logo clear space The green border indicates “Clear Space�. It must be kept free of any other graphic or visual elements. This is the imaginary border that protects the logo from any conflict and preserves its presence and legibility.
4x
x
4x
identity design guidelines
logo
4x
www.whoamamadesign.com
4x
symbol Two hands that are joined thanks to one source as a symbol of affection that describes an emotional connection
Area allowed to crop.
x
where two humans beings come into contact. 4x
Crop It is only possible to crop the symbol for special use as a complementary graphic.
minimun size
1cm
1.8cm
Web
42px
78px
favicon
www.whoamamadesign.com
identity design guidelines
color single colour usage (Only when limited to screen print)
color
identity design guidelines
Primary color system (Corporative communication)
Special color for tiny text
pantone 2715cp cmyk 56:52:0:0 rgb 123:124:187 #7b7cbb
pantone 283cp cmyk 42:9:0:0 rgb 139:197:235 #8bc5eb
pantone 284cp cmyk 59:17:0:0 rgb 93:173:224 #5dade0
50%
50%
15%
15%
www.whoamamadesign.com
Bussiness cards use example:
color Combinations (Primary Color System)
Gradients Proportion 80% 20% for each version.
Proportion 50% 50% with secundary purple color.
color
identity design guidelines
Secondary color system (Advertisement and highlights)
#4bbe9f
30%
pantone 2655cp cmyk 56:52:0:0 rgb 130:112:178 #8270b2
pantone 7499cp cmyk 1:2:24:0 rgb 253:243:202 #fdf3ca
www.whoamamadesign.com
pantone 3395cp cmyk 66:00:48:0 rgb 75:190:159
a good way of using the secondary colors to write a nice message.
incorrect use
Avoid streching
harmonies that prevent visualization of the logo.
the logo.
Avoid alterating
Avoid changing
Avoid tilting,
Avoid
the fixed structure to suit layout demands.
flipping or rotating of the original logo.
the structure.
changing the colour of the brand.
Avoid
border lines.
www.whoamamadesign.com
Avoid using color
identity design guidelines
typography
Headlines and Typo Breaks
futura round A smooth bold font for headers.
Black a b c d e f g h ij k l Caps m n o p q r s t u v w x y z
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0 12 3 4 5 6 7 8 9 ~ ! @ # $ %^&*()_+{}[]:;”’<>,.?/
Context Text And Inner Headlines
GOTHAM ROUNDED A smooth technical letter that goes from friendly to high-tech to cheeky with ease.
BOOK
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789~!@#$%^&*()_+{}[]:;”’<>,.?/
BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789~!@#$%^&*()_+{}[]:;”’<>,.?/
BOOK Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789~!@#$%^&*()_+{}[]:;”’<>,.?/
BOLD Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789~!@#$%^&*()_+{}[]:;”’<>,.?/ www.whoamamadesign.com
typography
identity design guidelines
text hierachy Main Title always in lower case.
Title Sub Title Paragraph
futurasb-round Gotham Rounded Bold Gotham Rounded Medium. Gotham Rounded Book. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin tincidunt ligula eget consequat luctus. Integer nec lacus at ipsum suscipit ultricies sollicitudin ac nulla. highlight one, iaculis sed congue quis, euismod eu enim. Proin eget tincidunt velit. â&#x20AC;&#x153;Quotations or copy in Book Italicâ&#x20AC;?. Praesent vel nunc mattis orci lacinia tincidunt vel sit amet felis. Links
and highlight two in green, rutrum ex tempus, euismod sapien. Aliquam finibus imperdiet porttitor. Pellentesque sit amet leo quis libero luctus rutrum nec a risus.
tag line We are part of the same group. We are a community that seeks to make a difference to the world. We want to improve ourselves, we want to care and heal in order to give our hand to others.
www.whoamamadesign.com
we belong
identity design guidelines
graphic We communicate everything through hands, thatâ&#x20AC;&#x2122;s why we have our own alphabeth.
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www.whoamamadesign.com
identity design guidelines
Our aim is connect people living with special needs and their guardians with Related Institutions, caregivers,therapists, and producers/distributors of physical aids etc.