INTERNATIONAL HORSE-SHOW of LAUSANNE 2016 by AEM SPORT

LAUSANNE INTERNATI NAL H O R S E S H OW

TH 2016 8TH to 11 sept

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Presentation

LAUSANNE : WORLD CAPITAL OF SPORT ... GROWING SUCCESS ! Spectacular, friendly, conscientious of the environment, the Equestrian show jumping is a very popular sport which attracts all sphere of society amongst young and old. From September 8th to 11th 2016, all eyes and spotlight will be turned towards the Bellerive place : Lausanne International Horse-Show will indeed enter the glamour of the equestrian world in the Olympic capital. Located half way between the city and the lake, star riders and amazing formula 1 horses will face incredible challenges by jumping fences over a 1.60m designed by the world renowned course designer : Santiago Varellas (Spain). Organized by the Swiss association of jumping in partnership with AEM Sport, Lausanne International Horse-Show jumping, is a fabulous opportunity to tie business with the equestrian sport. In collaboration with the municipality and the canton, the friendly event will appeal to cosmopolitan audience from experts to novices. Our outdoor arena for horse show is must see, it will be the largest in Romandie, one, of the Swiss major and key event in the Canton de Vaud and will offer free public access. Stated goal : To conquer a diversified public

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Summary

PRESENTATION

KEY FIGURES

LIHS UNDER SPOT LIGHT

SPORT SCHEDULE

6-7

BECOME PARTNER 8-9 HOSPITALITY 10 LODGES A LA CARTE

12-13

ADVERTISING MAGAZINE

CONTACT

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Horse riding in Switzerlang and key figures

Important things in brief : 3 Swiss Equestrian Sport Federation has 8.000 licensed riders ;

3 First international jumping ***** outdoor contest in Romandie ;

3 Annual turnover of 1.7 billion francs generated, and, employs more than 10,000 people ;

3 Competition for young and upcoming riders : « Les Talents de Lausanne »

3 90,000 horses affiliated ;

3 70 international riders including some of the best in the World ; 3 35 amateur riders ;

3 65,000 frequent riders and 200,000 leisure riders ;

3 20 nations ;

3 10th Swiss Olympic sports federation in terms of licenses ;

3 300 horses ;

3 Unique mixed Olympic sport for Women/Men ;

3 18 competitions ; 7 of them that counts for the Longines FEI World ranking ;

3 Steve Guerdat, current individual Olympic champion ; 3 Bronze medalist Swiss team at the last European Championships, also qualified for the Olympics in 2016 in Rio de Janeiro.

3 over CHF 600 ‘000.- staffing including 330’000.- for the Grand Prix ; 3 4,000 spectators per day ; 3 A large shopping village with more than 30 exhibitors ; 3 A restaurant area with 350 seats : the « Lausanne WIP Room » with a lounge bar : the « L’ de Lausanne » and business lodges : the « Loges de Bellerive » ; 3 Media : 50 journalists ; written Press, radio and television.

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Lihs under spotlight

DEDICATED WEBSITE

Direct (Grand Prix) and TV broadcasts around the World and via the FEI network, RTS, EUROSPORT, beIN Sport, La Télé (Vaud - region) & EQUIDIA + 26’ special post event, total direct web channel GPS coverage Live -TV ®

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ACTIVE SOCIAL NETWORKS

NATIONAL AND INTERNATIONAL PRESS More than 20 general and specialized coverage

NATIONAL AND REGIONAL RADIO Commercials and specials Broadcast

DISPLAY Romandie and national network more than 500 posters

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Date Thursday, September 8th Friday, September Date th 9Thursday, September 8th Saturday, September Friday, 10th September 9th

Saturday, Sunday, September 10 11thth

Sunday, September 11th

Class CSI 5* CSI 2* CSI U25-A Competition Height ! 1.30 1 ! 2 1.25 ! 3 1.15 ! 4 1.35 ! 5 1.45 ! 6 LAUSANNE INTERNATIONAL 1.30 HORSE-SHOW - SCHEDULE of COMPETITIONS 2016 7 1.40 Class CSI 5* CSI 2* CSI ! U25-A Competition Height ! 81 1.15 ! 1.30 92 ! ! 1.25 1.45 ! 3 1.15 ! 10 1.35 ! 4 1.35 ! 11 1.20 ! 5 1.45 12 1.45 ! Grand-Prix des Talents ! 6 1.30 ! 7 1.40 13 ! 1.45 ! 8 1.15 9 ! 14 1.40 ! 1.45 ! 15 1.55 Speed base ® ! 10 1.35 ! 11 1.20 1.45 16 ! 12 1.45 ! Grand-Prix 17 1.45 ! Grand-Prix des Talents 18 1.60 Grand-Prix de Lausanne 13 ! 1.45 ! 14 1.40 ! 15 1.55 Speed base ® 16 18

! !

15 ‘000.Prize-money CHF 30 ‘000.15 ‘000.30 ‘000.+ 1 watch 30 ‘000.30 ‘000.75 ‘000.30 ‘000.30 ‘000.30 ‘000.+ 1 watch 330 30 ‘000.‘000.+ 1 watch

Timing 09:30 11:30 13:15 15:15 17:45 09:00 11:00 Timing 12:45 09:30 11:30 14:45 13:15 17:15 15:15 09:00 17:45 11:00 09:00 11:00 12:45 15:00 14:45 17:00 17:15 09:00 09:00 11:00 10:00 14:15 12:45 15:00

75 ‘000.-

17:00

1.45

30 ‘000.-

09:00

Grand-Prix

1.45

30 ‘000.-

10:00

Grand-Prix de Lausanne

1.60

330 ‘000.+ 1 watch

14:15

Prize-money CHF

It is a non definitive program -

Longines

= FEI ranking-list

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« Great sporting event are a wonderful

platform for companies to create strong emotional bond with it’s customer »

Become a partner of a unique event that offers quality visibility with 4 major benefits : - Associates your brand and benefit from the size of a qualitative sporting event featuring your successes ; - Enhance your image and capture new targets ; - Benefit from a powerful media plan ; - Be in the heart of the events the “D” day. Become a partner in various ways : As a sponsor, host for WIP tables, or buy an ad in the event program, on-boarding Led banners or XXL screen. Different packages have been developed to enable enterprises to enhance their image. By associating with this event companies will reach new clientele. These proposals are not exhaustive and serve as an example. A specific package can be defined with the partner depending on his needs in terms of communication and hospitality.

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Become

Partner

PREMIUM PARTNERS starting from : • 50 ‘000.- CHF (SILVER)

PARTNERSHIPS «Club of decision makers» starting from :

• 40 ‘000.- CHF (BRONZE)

• 30 ‘000.- CHF (GOLD)

• 70 ‘000.- CHF (GOLD)

• 20 ‘000.- CHF (SILVER)

Example of services offered package PREMIUM SILVER Services offered : production costs obstacle (s) and creation of advertising display XXL extra. 3 Right to use the brand & LIHS logo for advertising purposes. 3 An international 5 * competition in the name of the Partner including horses branded blanket. 3 Led-boarding total device showcasing the name of the sponsor 25% of the time during his competition. 50% during the awards ceremony. 3 4 LED-boarding 20% of the time showcasing the partner’s name around the track during the competitions. 3 An obstacle on the name of the partner during the entire event, at least 50% of the time. 3 Speaker (audio) ads throughout the event. 3 Spot advertising on XXL screen, twice daily, duration up to 45 seconds + once at the beginning and at the end of the competition sponsored by the Partner. 3 1 full page color add in the magazine «L’ de Lausanne». 3 The presence of a representative at the Awards ceremony of the partner’s competition. 3 A table for six guests to Lausanne WIP room for four days : Seasonal buffet lunch, cheese and desserts, a glass of Champagne per guest, selection of Swiss wines / soft drinks, water, coffee & tea at discretion. 3 Possibility of products exhibition or stand in the exhibitors Village. 3 Information about your company in the press kit. 3 Partner logo on various promotional materials.

• 10 ‘000.- CHF (BRONZE)

Example of service offered package CLUB SILVER MAKERS Services offered : production costs obstacle (s) and creation of advertising display XXL extra. 3 Right of use of LIHS brand for advertising. 3 2* competition in the name of the Partner including horses branded blanket. 3 Led-boarding total device showcasing the name of the sponsor 25% of the time during his competition. 50% during the awards ceremony. 3 1 LED-boarding 20% of the time showcasing the partner’ name around the track during the competitions. 3 An obstacle on behalf of the partner during the four days in at least 50% of the events. 3 Micro ads during the four days. 3 1 full page color in the magazine «L’ de Lausanne». 3 The presence of a representative at Awards ceremony of the competition. 3 A VIP table for six of your guests to Lausanne WIP-room for four days : Seasonal buffet lunch, cheese and desserts, a glass of champagne per guest, selection of Swiss wines / soft drinks, water, coffee & tea at discretion. 3 Stand upon availability in the exhibitors Village. 3 Information (documentation) about your company in the press kit. 3 Logo of the partner on various promotional materials.

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Hospitality

Restaurant

Wanted Interesting PersonS* : le WIP*ROOM OF Lausanne offers you the opportunity to enter fall with an exclusive theater for your customers and friends. Styling Lunch with a direct view of the track competitions. Welcome your guests and offer them, every day, a unique experience in an elegant and cozy atmosphere ...

Package WIP Room de Lausanne : • 14 ‘000.- CHF (PLATINE) • 10 ‘000.- CHF (GOLD) • 7 ‘750.- CHF (SILVER)

Example of service offered GOLD • 10 ‘000.- CHF HT A table for eight guests in Lausanne WIP Room for four days: Season buffet lunch, cheese selection and desserts, a glass of champagne per guest, selection of Swiss wines / soft drinks, water, coffee & tea at discretion. Tables of 4 days have priority, though some tables are available by the day, Price on request.

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Lodges

Lodges OF Bellerive FROM 7 ‘000.- CHF HT

Book your private area for the duration of the event and receive every day your guests in your branded universe... Each lodge comes with electricity, chairs and carpeting. We can also offer you a decorating service and additional furniture rental. Lodge capacity is 25 guests with balconies overlooking the track. The ideal formula for business ! It offers sports, entertainment, culinary delights in a comfortable setting. What better way to experience the magical and beautiful moments of the equestrian world ? Your guests will enjoy first class service. The formula includes a cocktail buffet including six bottles of champagne, refreshments, wine, coffee and tea at discretion. Lodge 4 days : Thursday’s session : Friday session : Saturday session : Sunday session :

30 ‘000.- CHF HT 7 ‘000.- CHF HT 7 ‘000.- CHF HT 7 ‘000.- CHF HT 10 ‘000.- CHF HT

Session 11:30 a.m. to 6:00 p.m. & Saturday night. Added value (show) on Saturday :

3 ‘000.- CHF HT 11

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SPONSORSHIP OF A COMPETITION From 4 ‘000.- CHF HT Sponsoring a competition : your brand, business image and name mentioned throughout your event. Eighteen competitions are organized and each one can be identified in the name of a business partner.

RIDER’S CLUB Reserved for riders CSI 2 * Join LIHS Rider’s Club gives you multiple benefits and features include : An entry for the rider with two guests at Rider’s Club (lounge) Soft drinks, wine & coffee / tea at will, Snacking / Finger Food served once a day.

LED-BOARDING (track panels LED technology) Unlike fixed banners, your ad comes through a system Led light-boarding during all competitions, which produced an incredible visual effect on the spectator, much better perceived. These panels are TV standards, a dimension of 2,700 mm (length) x 900 mm (height) Price for a Led-boarding module for the duration of the event Price for two Led-boarding modules for the duration of the event

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3 ‘000.- CHF HT 5 ‘000.- CHF HT

A la carte

SCREEN XXL The large screen measures 7,000 mm x 4,000 mm and advantageously dominates the action. Videos advertising shown during the event intervals. Broadcast commercial : please contact us. OBSTACLES 5 ‘000.- CHF HT, excluding the cost of construction, gain 5 ‘000.- CHF HT for Sunday’s Grand Prix. An obstacle on the track at the image of the partner during 4 days of the event, use at least 50% of the course ensures maximum visibility throughout the event. If you own your own obstacle, contact us.

TRACK STAFF 1 ‘500.- CHF to 10 ‘000.- CHF HT Personal tracks are present on the track throughout the event duration ensuring the good behavior of the track and the reordering of obstacles (barrier, fences). Their presence offer optimum visibility for your business. The cost of the required runway personnel is the responsibility of the partner.

STAND AT THE COMMERCIAL VILLAGE 2 ‘500.- CHF HT Located at the main entrance, close to the competition, the Village offers thirty stands for presentation and sale. Roof pagoda tent one size 4 m x 4 m (parquet, electricity included) Carpet and furniture (additional fee) www

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Advertising

Communicate WITH « L’ DE LAUSANNE » THE magazine OF THE EVENT. A life-style upscale magazine edited and distributed for free before and during the event. Insurance for Partners to be noticed on a media that will extend. Format 220 mm x 270 mm, 52 pages, square glued spine, published in 5,000 copies, four-color printing, selective varnish coverage. (published August 31th, 2016)

ITALIE

Page summary face

3 ‘000.- CHF HT

1 page Color

2 ‘500.- CHF HT

½ page Color

1 ‘750.- CHF HT

2nd cover

4 ‘500.- CHF HT

3rd cover

3 ‘500.- CHF HT

4th cover

6 ‘000.- CHF HT

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All prices are exclusive of tax : Swiss 8% VAT + Application of tax on entertainment called «poverty law» 14% on the receptive part. (Article 31, paragraph 2, of LICOM December 5th, 1956)

12 Alpine Tour

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Contacts, informations & reservations

EVENT MANAGEMENT

PARTNERSHIP & COMMUNICATION

SWISS ASSOCIATION HORSE SHOWS

Jean-François Danton Cell : + 41 78 901 3878 eMail : only@aemsport.com

Valérie Sergent Cell : + 41 79 555 9963 eMail : only@aemmedia.com

Yves Dietrich Cell : + 41 79 210 2716 eMail : yves@concours-hippiques.ch

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INVITATION TO AN EXCEPTIONAL MOMENT

Document et photos non contractuels

THE BEST OF SPORTS BOOK FOR YOU 8th to 11th September 2016 PLACE DE BELLERIVE IN LAUSANNE SWITZERLAND

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