Creative Strategies

PATTERN BREAKING BREAKING PATTERN AND REFRAMING REFRAMING AND AND PERSPECTIVE SHIFTING AND SHIT.

WEEK 1: Self-Promo Who are you as a designer?

Think of it as a creative Self-Portrait

WEEK 2: Problem Framing Reframe the design problem into a new one:

creative strategies

Visualize the Art Center experience for new catalogue

WEEK 3: Pattern Breaking New concept for a souvenir from LA avoid any cliches

WEEK 4: Chess set Make a chess game out of waste materials

WEEK 5: Halloween Invite Design an irresistible invitation to your Halloween Party You may not use digital devices of any kind

table of content

WEEK 6: Inspirational Investment Design an experience using Wabi-Sabi

WEEK 7: Vision Calibration Pick a brand, product, service that is large but broken calibrate their vision

Design a piggy bank using a perspective that is different from your own view point.

WEEK 9: Reality Hacking Hack into Art Center’s Reality by transferring a conceptual design into a typical trans dwg by tape drawing.

WEEK 10: Creative Remix Remix creativity around a theme that appeals to me. make it amazing.

table of content

creative strategies

WEEK 8: Perspective Shift

week one

WEEK ONE SELF PROMOTION Problem

Who are you as a designer? Think of this assignment as a creative self-portrait.

self promotion

Solution

I am a storyteller. I work and create to tell different stories of others and myself to greater public.

Object

‘Smoke breaks’ are used to break ice and start small conversations. My self promotion piece takes on the form of matches to create and spark conversation with others. It is a conversation starting kit.

introduction

week one

mapping out the dimension of generic match and other design prototypes

process

self promotion

Organizing what information needs to be placed on the match

week one

Tim Kim

email us to hear more stories

email me to hear more stories

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“go west young man” “a f*kin’ journo?!” “time to jam” “lost in translation” “Oh very good Joseph” “it is possible” “i’m not care! make me!” “water!!”

www.iamtimothykim.com iamtimothykim@gmail.com +1 703 424 0250

#WF House Rules

self promotion

#WF cheers to that, bottoms up!

contact

can you share my stories with someone?

what are the chances that I met you today? what are the chances that we exist in the same time era? what are the chances that we were both placed in earth? what are the chances that we are both in California? what are the chances that I moved to the states from Korea, to Virginia, and to California to meet you?

UH YEA WHATEVER

what are the chances?

wf@whateverforever.com

who are you thinking of?

www.knotknot.com knotymail@knotknot.com +1 703 424 0250

cover/logo

“UH, WHATEVER FOREVER MAN, WHATEVER”.

Drink with us. Blow off your steam. scream out whatever to whatever that is bothering and annoying the hell out of you.

Drink and smoke and enjoy and relax. Just say whatever to your problem for now and take care of it later. Don’t blame us if you get yourself into a shithole though. But come on, who knows! shit could be worse.

I had a friend who only drank Budweiser. My bud was wise as well. He taught me few things everyday while drinking budweiser. So, if you’re drinking budweiser right now, let’s make a toast for my good friend and teacher,Terry Surjan.

life stories

Other Stories from Tim Kim

Meet strangers Share stories Give Gifts Have fun Drink Budweisers are welcomed DO NOT CALL HER OR HIM

8 www.whateverforever.com - wf@whateverforever.com ' +1 703 424 0250

reflection contact

IT WAS NICE MEETING YOU

Other Stories from KNOT

who are you thinking of?

greetings

“online public trash” “give up easy and often “it’s all about me” “say my name”

who are you thinking of?

IT WAS NICE MEETING YOU

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“YA, WHATEVER FOREVER”

KNOT

email us to hear more stories

Whatever Forever

can you share our stories with someone?

We want to be naughty. Being naughty is being disobedient and badly behaved. Sorry to break it to you, but we’re not an adult video shop. We want to be called naughty from the groups that oppose and neglect the poor, needy, and helpless. We are about being disobedient to society’s irresistable pressure to do nothing. We invite you to get tangled with us.

conversation starter stories

BE KNOT(NAUGHT)-Y

what are the chances of meeting you in LA? whynot SF? what are the chances of us having a short enough conversation for me to give you my information? what are the chances of you meeting anyone really? then, how precious are your loved ones?

The curtain is on fire. Are we going to go to the kitchen, open a bottle of wine and discuss different methods to extinguish the fire as it consumes us all or are we going to take the fire out?

Fish don’t know they’re wet. It’s time to be knot(naugh)ty.

iamtimothykim@gmail.com

knotymail@knotknot.com

I envision having three identities in the future. I made 3 matches to correspond to my future bar (Whatever Forever), myself, and my design group, KNOT process

week one

self promotion

final

week two

WEEK TWO PROBLEM REFRAMING Problem

Reframe the following design problem into a new one: Visualize the Art Center experience for the new catalogue.

problem reframing

Solution

Art Center’s biggest branding comes from the alumna’s works within and out of school. All art schools have similar images of students and teachers staring at things to “show” the experience of the school. I reframed the problem to target and inspire students not through looking at people in action, but by visualizing what Art Center’s alumni have achieved in the world by making Art Center “Hall of Fame”.

Honoring the alumni and inspiring the current and future students.

Object

Photoshopped image of future ACCD Hall of Fame building that is built from the newly purchased USPS building.

introduction

week two

process

art center experience

reframing the idea of “catalogue� from just a pamphlet to a propaganda tool that could take form in many other ways.

problem reframing

week two

Image of ACCD Hall of Fame would be placed on the last page of the catalogue. It is a physical space that provokes current/ future students and faculties to produce works to reach higher status. Serving as the best way of propaganda to accelerate the work being produced by everyone at Art Center. final

week two

art center experience

final

week three

WEEK THREE

PATTERN BREAKING Problem

pattern breaking

Create a new concept for a souvenir from LA that truly is truly unique in that it captures the essence of the city but also breaks away from cliches.

Solution

Literal interpretation of a “souvenir from LA”.

Hiding the actual “souvenir” object but showing the fact that it still is from LA. Experimenting with plaque that are seen in art museums to mimic the project as fine art piece.

Object

USPS package box that seems as if it’s been sent from LA. Fake plaque that eludes to the box as an art piece.

introduction

week three

souvenirs

LA

one time

beach

land marks

cars

images

traffic

collectables

santa monica

gifts

sunshine

overlooked

hiphop

not useful

music

junk

culture

reminder

palm trees

symbol memory

directions ramp lights

Teasing out all the cliches and common image that is associated with LA. Finding the pattern to pull away from.

souvenir from LA

As I was writing down all the patterns, I could not get away from the idea of LA and cars. I started to think about distance and thought about the idea of package on wheels, driving itself to the recipient.

then, it hit me that the USPS packaging box itself is literally a “souvenior from LA�. process

week three

pattern breaking

A souvenir from LA with gallery plaque

final

week three

souvenir from LA

“gallery view” of the souvenir from LA final

week four

WEEK FOUR GARBAGE CHESS SET Problem

Conceptualize a chess game out of repurposed or waste materials from around your house.

chess set

Solution

By being truthful to the nature of the assignment (using only house trash), I wanted to work with coupons from different stores and see how they can create playful game by contrasting different prices. However, I broke the pattern too far and failed to really see the essence of things being in contrasting forces.

Maybe sometimes, another man’s trash is just trash.

Object

Non-conventional chessboard with different rules to move around the spaces.

introduction

week four

YES FLIP!

NO

HEALTHY?

FARTHER? NO

BETTER QUALITY?

YES

FARTHER?

OTHER ERRANDS?

NO

YES

MORE QUANTITY?

NO

NEED?

YES

CHEAPER?

YES

CHEAPER?

NEED? NO

YES

MORE QUANTITY?

Comparing the prices of the coupons to see who would win required creating extra rules to the game of chess.

It also altered theconventional chess board.

process

chess set

NO

BETTER QUALITY?

GET IT

HEALTHY?

GET IT

OTHER ERRANDS?

YES

GET IT

YES

GET IT

GET IT FLIP!

chess set

week four

Comparing and visualizing the quantity of the actual amount of coupons to show contrasting forces

final

week four

chess set

3 hour in class chessboard result. The board could not be printed out.

However, I missed pondering about essence of contrasting forces that could have made the project stronger.

final

week five

WEEK FIVE IRRESISTIBLE INVITE Problem

irresistible invite

Design an irresistible invitation to your Halloween Party and produce one invite for each of your classmates. *No digital devices of any kind for production

Solution

Inviting each person at different times through interactive play. Once the person is participating in the game, they are invited to the party.

The rules of the game change everyday, letting the invited guests or the participants to expect different challenges per day leading up to the day of the party on Halloween.

Object

12 different envelopes with ambiguous rules to the game that is written on an index card with stamp.

introduction

week five

Reframing the problem, I asked myself: How far do I redefine “invitation”?

How far do I redefine “halloween”?

How far do I redefine “no-digital”?

halloween invite

Pattern finding to pull out what has the most potential for fun.

Invitation

Halloween

No-digital

Who Where When

Spooky Mystery Jack O Lantern Scary Candies Chocolate Pumpkin Witches Decoration Trick of Treat

Hand Food Touch Eat Make Move Speak Verbal Sound

Card Facebook Hallmark Predetermined Invited at the same time

I believed that anything drawn or made can be done on the computer better. So I chose the route of making people engage through human interaction, something that computer can’t do so easily. process

week five

irresistible invite

Two cards to create two different teams with different objectives

The game takes on the idea of “trick of treat� commonly used during Halloween. I created two different teams based on how the participant answers. Each day leading up to Halloween, participants are given missions to assassinate or complete the task in the envelope.

final

week five

final

halloween invite

People are given different tasks and selected participant becomes actually “invited� to the party

week six

WEEK SIX DESIGN WABI SABI Problem

Design an experience using Wabi-Sabi.

Solution

wabi sabi

Showing the “internal beauty� of an object being manifested and expressed through different method.

Object

The experience is represented through my personal encounter with my mom and her medicines.

introduction

week six

Thinking back to my experience with medicine and my mom, I was trying to see the inner beauty of the experience I have witnessed. process

wabi sabi pills

My understanding of Wabi Sabi came from thinking about moss as an example. In terms of WabiSabi, moss is not a plant growing on a rock, but it is the internal beauty of rock continuing through the form of moss.

week six

wabi sabi

Through seeing the inner beauty of medicine, repackaging pill/capsule to encourage the users were developed. I was trying to translate the inner beauty of pill (healing of the sickness) to metaphor of new life as seeds.

However, I realized that the essence of the project is not about just medicine as object but my personal memory of medicine. Prototype of delivering message through using medicine to encourage my mom. *Repackaging pills is in progress

final

week six

wabi sabi pills

“This is the pill you take when in pain”

“This is the supplement our family takes to strengthen our love for each other”

final

week seven

WEEK SEVEN

VISION CALIBRATION Problem

Pick a brand (or product/service) that is large but broken. Calibrate their vision.

vision calibration

Solution

I had two experiments with vision calibration.

First, I rebranded MTV as “MTV is the only mainstream media that sees you and amateurs with skills equal as real celebrities”.

Second rebranding exercise came through studying branding a brandless/no need for brand company, YKK. I rebranded YKK as “YKK is the only object you use that gives you complete authority of starting and ending anything for sure”.

Object

MTV’s zine “Real World” and various advertisement posters for YKK.

introduction

week seven

At the sametime, it is important to note the hipster/insta vintage fetish of our contemporary culture. process

rebranding MTV

MTV has failed to adapt to the world of social media and its vital importance of influencing the audience. Different blogs and web services that allows people to post and watch videos, the world has shifted to a place where regular-person-celebrity-blogger is more popular. People don’t have to tune into MTV for music nor celeb gossip anymore.

week seven

vision calibration

Riding on the hipster fad + social media reality star celeb while keeping traditional concept of Real World, MTV is rebranding itself in forms of publication to promote change to their tone change.

Real World, a Journal is a monthly printed pamphlet holding competitions in music, fashion, and photography. It displays works from REAL PEOPLE, REAL WORLD. You are the celebrity on MTV. MTV does not become a publication company, but by using the journal, vintage obsessed people gets drawn in closer. The journal is there to set the tone of newly branded MTV. final

week seven

Then I asked myself, “How do you rebrand a product/company that everyone uses but is not branded”?

YKK, “The Beginning and the End” The branding of YKK gives people authority and believe that they are the finishers, completers, and the punctuation. everything is tidy, set, complete, and straight, “good-to-go”when you zip with YKK.

rebranding MTV

process

vision calibration

week seven

final

week seven

rebranding MTV

final

week eight

WEEK EIGHT

PERSPECTIVE SHIFT Problem

perspective shift

Design a piggy bank using a perspective that is different from your own view point. This “perspective shift” can be from anything and everything.

Solution

Using The Little Prince’s perspective, piggy bank was created by collecting pigs. Bank full of piggies for the Little Prince.

Object

Collection of pigs from people who drew pigs for Little Prince’s “piggy bank (bank full of piggies)”.

introduction

week eight

Little Prince’s Piggy Bank

At first, I ws only thinking of what form the pig would take, seen from Little Prince’s perspective. I was only trying to copy the aesthetics from the illustration at first. process

perspective shift

week eight

While trying to figure out the formal expression of the piggy bank, I realized that the Little Prince would collect piggies, not coins. process

week eight

Little Prince’s piggy bank

final

perspective shift

“Please draw me a pig”

week nine

WEEK NINE REALITY HACKING Problem

Hack into Art Center’s reality by transferring a conceptual design into a stereotypical trans drawing.

reality hacking

Solution

I drew my future tattoo, which is my favorite verse that helps me to be humble. The graphic/typographic design of the verse was done by Niels Bakkerus, whom I met through Tumblr.

Object

Tape drawing that says “What has been will be again, what has been done will be done again.

There is nothing new under the sun” in front of the department chairs office.

introduction

week nine

tape drawing

Taking Niels’ original sketch of my tattoo to turn it into a large scale tape drawing. process

reality hacking

week nine

I found Niels through looking at typographic design on Tumblr.

I emailed him for a tattoo design, not knowing that I’d one day use his design for an assignment. process

week nine

tape drawing

The verse is hung in front of the department chair at world leading design school. I wanted my reality hacking to be a reminder that we must stay humble. It is easy to be arrogant, especially for designers. *Thank you Niels final

week ten

WEEK TEN CREATIVE REMIX

Problem

Remix creativity around a theme that appeals to you. (Do whatever you want, no limits)

creative remix

Solution

Reframing “25th Birthday” as “Quarter life crisis”, using reality hacking and perspective shift to get advices for quarter life crisis by busking (singing in public) and asking people to imagine what they would say to their 25 old selves, finally using __________ strategy to have tangible object for 25th birthday (quarter life crisis).

Object

Work in Progress for final strategy. People’s advices, lyrics, advice booth, advice card, advice gifts are prepared for those who are willing to participate in the activity.

introduction

week ten

Creative remix is a work in progress. So far, I have used problem reframing to redefine 25th birthday as “quarter life crisis”. I then used reality hacking and perspective shift to ask for advice by busking (singing in public) to collect advices on being 25. One more strategy will be used to create a tangible object pertaining to the idea of “quarter life crisis”

quarter life crisis

Gift 1 For quarter life crisis, a pencil is given each year to write about the crisis. By the time you’re at you’re mid life crisis, you can look back to your quarter life crisis to get back on track and feel better.

process

creative remix

week ten

Gift 2 Remixing reality hacking and perspective shift, with the help from my friends, we were able to write a song about quarter life crisis and busked for advices. Although it was raining, six advices and $1 were given.

The pencil is engraved with the question “what would you tell your 25 old self?� Person who gives advice gets to keep the pencil as a souvenir. process

week ten

Creative remix for 25th birthday/ quarter life crisis is turning more into an exploratory design investigation. process

quarter life crisis

Gift 2 result: 1 dollar and 6 advices.

creative remix

week ten

Gift 2 result: Collected advice from various people.

process

week ten

Gift 3: Photobooth Expanding from gift two, the signage where people turn in their advice turns into a photobooth. People take pictures in the photobooth with their advice being shown in the picture.

quarter life crisis

process

creative remix

week ten

process

week ten

Quarter life crisis creative remix result the creative remix turned into a progressive exploration project where the idea of “gift” was manifested through different “products”, but still carrying the memory from the past progresses.

quarter life crisis

process

CREATIVE STRATEGIES. STRATEGIES. CREATIVE