INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
1
S E L EC T E D WO R K S O F J U N G M I N L E E , M FA
Expectations.
2
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
1
S E L EC T E D WO R K S O F J U N G M I N L E E , M FA
Expectations.
EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect new journeys
M Y G OA L S
MY DESIGN
Achievement
For designers, expectations contribute to creating
Positivity
good design and lead to both effort and enthusi-
Influence
asm. The dictionary definition of expectation is “a
Impact
prospect of future good or profit.� It is positive and
Satisfaction
full of many possibilities. Before I start, I always
Diversity
have expectations for my design, and the expec-
Solutions
tations get higher throughout the process. The expectations motivate and inspire me. I aim to achieve a design with both practicality and through continuous communication and development. As I achieve my goals, I will have various experiences and gain more skills. This will make it easier to wisely identify problems and provide the best design solutions. Then I can satisfy people who have expectations for my design. My design journey is endless, and I look forward to the next phase as I
2
go one step at a time.
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
3
4
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE, VISIBLE
02
T R A N S C E N D B O U N DA R I E S
03
RESCUE WILDLIFE
04
E VO LU T I O N O F A N A R C H
05
A N ATO M Y O F T Y P E
06
THE CONTRADICTION
07
R U N N I N G O U T O F WAT E R
08
T I M E FO R S O M E M U S I C
09
M A K E W I S E D EC I S I O N S
10
S AV E A L L YO U R S H O E S
06
Type Systems
22
TWA Brand Identity
48
Type Experiments
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
01
INVISIBLE VISIBLE
Contents
64
Type Architecture
78
Poster Series
88
Double Sided
122
ROW
152
Robin’s Music
168
Decision Maker
178
KixUp – MFA Thesis
5
6
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
Book design about unknown future friends.
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
7
Invisible, visible.
INVISIBLE VISIBLE
01
EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect curious imagination
COURSE
OV E RV I E W
Type Systems
According to the development of high technology,
David Hake
new forms of companions will appear. This book
Fall 2016
deals with daily life with robots, which are invisible and visible. The invisible section introduces the
CAT EG O R I E S Typography Illustration Book
form of invisible artificial intelligence robots, the principle of AI, and how they help us. The visible section describes the current development process along with specific examples and explains possible directions forward.
K E Y WO R D S
A P P R OAC H
Artificial Intelligent
To show the two shapes differently, I chose a dou-
Technology
ble-sided book format. The book starts on both
Future Life
sides: front (invisible) and back (visible). Two parts meet and interact in the middle. Blue gives an invis-
8
ible abstract feeling. Meanwhile, the yellow color DELIVERABLES
indicates the visible form. This warm color conveys
Book
an optimistic feeling.
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
9
10
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
11
12
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
13
14
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
15
16
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
17
18
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
19
20
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
21
22
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
Trans World Airlines.
I NWA T VISIBLE VISIBLE
Branding a new concept of
02
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
23
Transcend boundaries.
EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect infinite possibilities
COURSE
OV E RV I E W
The Nature of Identity
Finds a brand that has already lost functionality and
Hunter Wimmer
create a new brand. The newly created brand iden-
Spring 2018
tity brings new visions and possibilities. Creating divergent extensions of the new company will
CAT EG O R I E S Identity Design
retain their spirit, but become a more advanced brand with a mission and a soul.
Branding Web Design
K E Y WO R D S
A P P R OAC H
Pioneer
TWA had a major impact on people’s dreams of
Unlimited
flying. It is always exciting when dreams come
Brave
into reality. To accelerate the transformation of imagination into reality, they explore advanced
24
technology and revolutionary science with proDELIVERABLES
gressive experimentalism. Future prospects of the
Books
new brand are in three areas: physical, mental and
Website
emotional boundaries.Â
I NWA T VISIBLE VISIBLE
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
25
26
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NWA T VISIBLE VISIBLE
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
27
28
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NWA T VISIBLE VISIBLE
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
29
30
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NWA T VISIBLE VISIBLE
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
31
32
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NWA T VISIBLE VISIBLE
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
33
34
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
35
36
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NWA T VISIBLE VISIBLE
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
37
38
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
39
40
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NWA T VISIBLE VISIBLE
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
41
42
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
T I NWA VISIBLE VISIBLE
B RA I DSETNETMI T TY PN E DS Y SY– P R O J E C T 0 1 / 1 0
1 (2) 3 4 5 6 7 8 9 10
43
44
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NWA T VISIBLE VISIBLE
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
45
46
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NWA T VISIBLE VISIBLE
TY B RP AE ND S YI D ST EE NM T IST Y – P – RPORJOEJCETC 0 T 10/ 120/ 1 0
47
48
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
valuable Polish architecture.
TY R EP SP E OSN YS S ITVEEMTSY–P E P R– OPJR EO CT J E0 C1T/ 1003 / 1 0
49
Rescue wildlife.
I NEVSICSU R I BELW E IVLIDSLI B I FLEE
Type experiments inspired by
03
EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect thoughtful minds
COURSE
OV E RV I E W
Type Experiments
Through this website, people who are interested in
Kathrin Blatter
wildlife can participate to protect them. As human
Spring 2017
populations expand, wildlife comes under increasing threat. Now, most wild animals need our hands
CAT EG O R I E S Typography Web Design Visual Design
and rescue. They could be suffering from attacks or starving somewhere. By rescuing animals and protecting their habitats in the wild, we can give new life to them.
K E Y WO R D S
A P P R OAC H
Wildlife
Learn experimental typography and create a web
Web
design rather than an existing regular website. It
Experimental
was designed with unique type variations, graphic elements, and images. Experimental typography and accurate images of the topic convey a powerful
DELIVERABLES
50
Website
subject in this project.
I NEVSICSU R I BELW E IVLIDSLI B I FLEE
TY R EP SP E OSN YS S ITVEEMTSY–P E P R– OPJR EO CT J E0 C1T/ 1003 / 1 0
51
52
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
53
54
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NEVSICSU R I BELW E IVLIDSLI B I FLEE
TY R EP SP E OSN YS S ITVEEMTSY–P E P R– OPJR EO CT J E0 C1T/ 1003 / 1 0
55
56
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NEVSICSU R I BELW E IVLIDSLI B I FLEE
TY R EP SP E OSN YS S ITVEEMTSY–P E P R– OPJR EO CT J E0 C1T/ 1003 / 1 0
57
58
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
59
60
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NEVSICSU R I BELW E IVLIDSLI B I FLEE
TY R EP SP E OSN YS S ITVEEMTSY–P E P R– OPJR EO CT J E0 C1T/ 1003 / 1 0
61
62
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NEVSICSU R I BELW E IVLIDSLI B I FLEE
TY R EP SP E OSN YS S ITVEEMTSY–P E P R– OPJR EO CT J E0 C1T/ 1003 / 1 0
63
64
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
for wildlife rescue.
TYPE E SY XS PT EE RM I MSE–N P TS R O– J P EC RO T J0E1C/ T 1 00 4 / 1 0
65
Evolution of an arch.
I NYVPIES IABRLC T E HVI ITSEIC BT LU ERE
Experimental website design
04
EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect creative discovery
COURSE
OV E RV I E W
Type Experiments
The project is to create a poster series of university
Kathrin Blatter
literary lectures with type experiments. The theme
Spring 2017
is inspired by the architecture in Warsaw, Poland. The Polish originally used a Gothic style of architec-
CAT EG O R I E S Typography Architecture Craft
ture, but their style has changed as time has gone on. Now they use a Modern style, which is a combination of old and new architecture. The created types reflect these three styles.
K E Y WO R D S
A P P R OAC H
Origin
Through investigation the history of Polish archi-
Traditional
tecture. Each poster has a mood of origins, either
Contemporary
traditional, contemporary architecture style, on the type. ‘Curve’, ‘Ornate’, ‘Angle’ are picked from the
66
representative style. By trying to make types with DELIVERABLES
various materials, I found the most suitable material
Posters
for each subject.
I NYVPIES IABRLC T E HVI ITSEIC BT LU ERE
TYPE E SY XS PT EE RM I MSE–N P TS R O– J P EC RO T J0E1C/ T 1 00 4 / 1 0
67
68
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NYVPIES IABRLC T E HVI ITSEIC BT LU ERE
TYPE E SY XS PT EE RM I MSE–N P TS R O– J P EC RO T J0E1C/ T 1 00 4 / 1 0
69
70
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
T I NYVPIES IABRLC E HVI ITSEIC BT LU ERE
TYPE E XS PT EE RM I MSE–N P TS RO SY R O– J P EC T J0E1C/ T 1 00 4 / 1 0
71
72
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
73
74
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
75
76
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
77
78
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
type anatomy.
TY P OP SE T ESRY SSTE ERM I ESS –– PPRROOJJEECCTT 0015/ 1/ 100
79
Anatomy of type.
I NYVPIES IABNL AT T E VOIM S IYB L E
A series of posters exploring
05
EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect essential elements
COURSE
OV E RV I E W
Type Forms
Anatomy of type describes the graphic elements
David Hake
that make up printed letters in a typeface. All typo
Spring2016
graphic parts of a glyph affect each letter, and type needs to be placed in proper positions. A subtle
CAT EG O R I E S Typography Print Design Type Principle
change in proportion impacts weight, measure, and legibility. Learn the background knowledge of the selected typeface and create a layout for the posters.
K E Y WO R D S
A P P R OAC H
Type History
The posters feature three different typefaces
Anatomy
and background colors. I focused on hierarchy.
Elements
I created the type variation in the middle. All the posters are harmonious and have high legibility in the series. They focus on the details of the type of
DELIVERABLES
80
Posters
composition.
I NYVPIES IABNL AT T E VOIM S IYB L E
TY P OP SE T ESRY SSTE ERM I ESS –– PPRROOJJEECCTT 0015/ 1/ 100
81
82
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
83
84
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NYVPIES IABNL AT T E VOIM S IYB L E
TY P OP SE T ESRY SSTE ERM I ESS –– PPRROOJJEECCTT 0015/ 1/ 100
85
86
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
87
88
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
Luc-Godard Film Festival.
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
89
The contradiction.
I NOVUI B D S ILBEL S EI D VE I SDI B L E
Design celebrating a Jean
06
EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect positive results
COURSE
OV E RV I E W
Integrated
The project is to create an integrated system of a
Communications
film director’s festival. Develop deliverables with a
Christopher Morlan
thread formed through director’s filmography and
Fall 2016
film style. All deliverables are conceptualized to be
CAT EG O R I E S
related to the director and integrated to each other.
Communication Design Art Direction Packaging Design
K E Y WO R D S
A P P R OAC H
Contradiction
The director Jean-Luc Godard is a revolutionary
Loneliness
person in film history. He rose to prominence as a
Modern Society
pioneer of the 1960s French New Wave film movement. Most of the characters in his movies are lonely, alienated in a harsh modern world and seek
DELIVERABLES
love and connection. I chose contrasting colors to
Poster, Advertisements,
express the tragedy and sadness of relationships.
Catalogue, Limited Edition DVD Packaging, Ticket, Schedule, Products, Stationery
90
Application, website,
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
91
92
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
93
94
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
95
96
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
97
98
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
99
100
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
101
102
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
103
104
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
105
106
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
107
108
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
109
110
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
111
112
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
113
114
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
115
116
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
117
118
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
119
120
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVUI B D S ILBEL S EI D VE I SDI B L E
T IYLPME FSEYSSTTIEVA F ML S – P R O J EC T 0 6 1 //110 0
121
122
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
water conservation.
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
123
Running out of water.
I NOVW R ISIBLE VISIBLE
Brand system encouraging
07
EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect effective cooperation
COURSE
OV E RV I E W
Visual Thinking
We waste water at unexpected points. People do
Sandra Isla
not think deeply about this issue. If we ignore this,
Fall 2016
it will bring negative consequences in the future. This project lets people know how serious water
CAT EG O R I E S Logo Design Branding
issues are and how we can save water in daily life. By changing our water habits in daily life, we can save our water resources and our future.
Social Design
K E Y WO R D S
A P P R OAC H
Care
The brand aims to inform people about the seri-
Participation
ousness of water problems and advertise how to
Change
save. The brand’s overall tone is casual and not too serious, so people can join and follow the brand easily. The divergent activities such as event and
DELIVERABLES
touch screen booth will catch the audiences’ eyes
Posters, App,
and encourage them to get involved.
Brochure, Event,
124
Environment, Book
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
125
126
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
127
128
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
129
130
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 6 0/ 1 0
131
132
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
133
134
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
135
136
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
137
138
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
139
140
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
141
142
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
143
144
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
145
146
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
147
148
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
149
150
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVW R ISIBLE VISIBLE
TY V I SPUEASLYTSHTIENM KSI N–GP–R P OR J EOCJ T E C0T1 /01 7 0/ 1 0
151
152
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
musicality.
TY V I SPUEASLYLSIT TEEM RA S C–YP–R P OR J EOCJ T E C0T1 /01 8 0/ 1 0
153
Time for some music.
I NOVBI ISNI B R ’ SL E MU VS I SI C IBLE
Brand design to cultivate
08
EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect fun learning
COURSE
OV E RV I E W
Visual Literacy
Robin’s Music Service is a brand of music lessons
Hunter Wimmer
in San Francisco. Piano lessons are the main part
Fall 2016
of this brand, but it also has piano performances, ear training, music theory, lead sheet writing and
CAT EG O R I E S
transcribing.
Branding Service Design Communication
K E Y WO R D S
A P P R OAC H
Rhythm
The main purpose of Robin’s Music Service brand-
Relax
ing is advertising to as many people as possible.
Classic
The design provides various information on music lessons. The three colors and sizes of the circle in the design give a rhythm and lively feeling of the
DELIVERABLES
music. The contents are about the detailed lesson
Posters
information.
Booklet
154
Website
I NOVBI ISNI B R ’ SL E MU VS I SI C IBLE
TY V I SPUEASLYLSIT TEEM RA S C–YP–R P OR J EOCJ T E C0T1 /01 8 0/ 1 0
155
156
SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
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EXPECTATIONS
I NOVBI ISNI B R ’ SL E MU VS I SI C IBLE
TY V I SPUEASLYLSIT TEEM RA S C–YP–R P OR J EOCJ T E C0T1 /01 8 0/ 1 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVBI ISNI B R ’ SL E MU VS I SI C IBLE
TY V I SPUEASLYLSIT TEEM RA S C–YP–R P OR J EOCJ T E C0T1 /01 8 0/ 1 0
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EXPECTATIONS
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NOVBI ISNI B R ’ SL E MU VS I SI C IBLE
TY V I SPUEASLYLSIT TEEM RA S C–YP–R P OR J EOCJ T E C0T1 /01 8 0/ 1 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
IRNOVBI ISNI B ’ SL E MU VS I SI C IBLE
T VY I SPUEASLYLSITTEEM RA S C–YP–R P OR J EOCJ T E C0T1 /01 8 0/ 1 0
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EXPECTATIONS
difficulty of decision making.
TY U XP / UEI SDYESSTI G EM N S– –P P RR OO J EJ C EC T T0 0 9 /11/ 0 10
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Make wise decisions.
I NEVCIISSIIBOLNE M D VA I SKI E BR LE
Mobile App to help with the
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EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect clear choice
COURSE
OV E RV I E W
Digital Design Studio
People sometimes have difficulty making decisions.
Bob Slote
Choosing one of two things is always a problem.
Fall 2016
They can not ask anyone every time and they can not search the internet. Even if they read reviews
CAT EG O R I E S UX/UI Design
on the Internet, it is difficult to get satisfactory answers.
Integrated Design Communication
K E Y WO R D S
A P P R OAC H
Convenience
The app helps people make decisions easier
Practicality
through a voting system. If the users enter two
Functionality
factors that are difficult to decide, people can participate in the vote. Users can listen to the opinions of people through comments, and the results of the
DELIVERABLES
voting are precisely indicated by number and the
App
percentage. This result is useful for users to finally
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decide on one.
I NEVCIISSIIBOLNE M D VA I SKI E BR LE
TY U XP / UEI SDYESSTI G EM N S– –P P RR OO J EJ C EC T T0 0 9 /11/ 0 10
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NEVCIISSIIBOLNE M D VA I SKI E BR LE
TY U XP / UEI SDYESSTI G EM N S– –P P RR OO J EJ C EC T T0 0 9 /11/ 0 10
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NEVCIISSIIBOLNE M D VA I SKI E BR LE
TY U XP / UEI SDYESSTI G EM N S– –P P RR OO J EJ C EC T T0 0 9 /11/ 0 10
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NEVCIISSIIBOLNE M D VA I SKI E BR LE
TY U XP / UEI SDYESSTI G EM N S– –P P RR OO J EJ C EC T T0 0 9 /11/ 0 10
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EXPECTATIONS
prevent shoe industry waste.
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
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Save all your shoes.
I NI X K VU I SPI B L E V I S I B L E
Thesis project aiming to
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EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Expect sustainable value
COURSE
OV E RV I E W
Thesis 1, 2, 3
This is MFA project. This project is based on the
Wioleta Kaminska
process of researching, finding problems, extracting
Phil Hamlett
information, and creating solutions with a graphic
Carolina De Bartolo
design approach. Design solutions are delivered to
Fall 2017–Fall 2018
the audience successfully. They give an awareness of serious shoe industry waste and encourage peo-
CAT EG O R I E S
ple to participate in mitigating this issue.
Strategy, Identity, UX/UI Design, Print Design
A P P R OAC H Most shoes end up in the landfill when they wear
K E Y WO R D S
out. However, there are many more possibilities for
Sustainability
those shoes than laying in a landfill that can prevent
Circulation
the waste of shoes and increase beneficial effects
Value
for both the environment and society.
DELIVERABLES Booklet, Info Cards, Website, App, Email Promotional Campaign,
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Posters, Bus Banners
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
191
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
193
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
195
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
197
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
201
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
203
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS
I NI X K VU I SPI B L E V I S I B L E
TH YP ES E I S YPSRTO E JMESC T– –P R PO R JOEJCETC T0 11/01 /01 0
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EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
Thank you.
M Y FA M I LY
To my mom, dad and sister for always supporting, giving so much love and believing in me. I would not be this far without you guys.
M Y O N LY O N E
To my Hyunsoo for cheering me up all the time. All your encouraging words and inspiration give me a lot of motivation and ideas.
MY FRIENDS
To my friends for giving me help and accompanying me on this journey.
M Y I N S T R U C TO R S
To all my instructors. You are always supportive and inspiring. You pushed me to do better and extended my passion. Many thanks to Mary Scott, Phil Hamlett, Carolina De Bartolo, Wioleta Kaminska, Hunter Wimmer, David Hake, Sandra Isla, Kathrin Blatter, Bob Slote and Christopher Morlan. I am
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honored to have learned from each of you.
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
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EXPECTATIONS SELECTED WORKS OF JUNGMIN LEE
C O N TAC T
Jungmin Lee
MOBILE
415-509-9657
ljmin0927@gmail.com
WEBSITE
jungmin-lee.com
SCHOOL
Academy of Art University MFA School of Graphic Design and Digital Media
I N S T R U C TO R
Mary Scott
B O O K B I N D E RY
Blurb.com
P H OTO G R A P H Y
Unsplash, Jungmin Lee
TITLE OF BOOK
Expectations
C OV E R S TO C K
Image Wrap Matte Finish
T E X T S TO C K
Proline Uncoated #100
FO N T S
Larish Neue, Libre Franklin
S O F T WA R E
Adobe Creative Suite
©2018 All Rights Reserved
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No part of this publication can be reproduced without expressed permission from Jungmin Lee.
INVISIBLE VISIBLE
T Y P E SYS T E M S – P R O J EC T 0 1 / 1 0
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SELECTED WORKS OF JUNGMIN LEE
EXPECTATIONS